• Journal of Families and Better Life
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• v.7 no.2
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• pp.31-43
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• 1989

The purposes of this study were to identify the overall levels of consumer problem, consumer competencies and purchase pattern of urban low-income consumers and to examine the factors affecting the consumer problem and the subareas-market environment problem(MEP) and transaction relation problem(TRP). The related factors, that is, independent variables were competencies-related factors(consumption-oriented attitude, attitude on consumerism, consumer knowledge), purchase pattern-related factors (search pattern, credit pattern, peddler pattern) and socio-demorgraphic factors(age, educational level, family size). For this purpose, a survey was conducted by interview using questionaires on 198 homemakers that lived in the poor areas of Seoul. Statistics used for data analysis were Frequency Distribution, Percentile, Mean, Pearson's Correlation, One-way ANOVA, Scheffe-test, Breakdown and Multiple Classification Analysis. Major findings were as follows: 1) In the level of consum r problem were in the middle level and the level of MEP were higher than that of TRP. The attitude on consumption-orientation was so negative, while attitude on consumerism was positive. The level of consumer knowledge was in the middle level. The urban low-income consumers searched a little and depended on credit and peddler in the low level. 2) Consumer problem perceived by urban low-income consumers differed significantly according to attitude on consumerism, credit pattern, monthly charge of peddler purchase. The MEP depended on attitude on consumerism and monthly charge of peddler purchase, and the TRP was affected by credit pattern and attitude on consumerism. Resulting from MCA, the most influencial variable was attitude on consumerism and credit pattern in the consumer problem, and attitude on consumerism in the MEP, and credit pattenr in the TRP.

• Culinary science and hospitality research
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• v.23 no.7
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• pp.112-128
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• 2017

This study aimed to find the influence with the moderating effects of brand credibility and the mediating effect of brand attitude from the relationship of Loss-Leader marketing factors, brand attitude and revisit intention to make management strategies and provide basic materials for the future restaurant industry. From the findings in this study, only limited sales strategy in the Loss-Leader marketing factors had a positive effect on revisit intention. Both Limited Sales and Price Discount Strategy in the Loss-Leader marketing factors had positive effects on the brand attitude, while Plus Pack strategy had a negative effect on the brand attitude. Also, the brand credibility has a significant moderating effect on the relationship between the Loss-Leader marketing factors and the brand attitude, and the brand attitude has a significant effect on revisit intention. The results indicated that these findings would be basic materials for Loss-Leader marketing factors and related studies in the future. In addition, this study suggests good implications in establishing and using the effective marketing management strategies in the restaurant industry.

• Journal of Families and Better Life
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• v.3 no.1
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• pp.94-106
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• 1985

The purpose of this study is to apprehend college women's views on marriage in order to systematize the view theoretically, and to investigate the relationship between the self-actualization and their marriage perspective. Futhermore, it is my hope to provide some basic materials for making an desirable view on marriage. The measuring tools used for preparing this study are self-actualization test, which were designed originally by Shostrom and standardized to be suitable for Korean society by Kim Jae Ean and Lee Kwang Ja and a questionnaire about one's view on marriage. Statistical methods such as frequency, percentile, arithmetic mean, analysis of variances(X2 and F values)were used for data analysis. The results of this study are as follows; 1) It is revealed that more than half(59.7%) of the college women achieve normal or above normal degree of self-actualization. 2)It is revealed that most college women's attitude toward matrimony is positive and they have a large acquaintance with the opposite sex. Especially, they are eager to became employed after entering into matrimony. 3) It is revealed that the more satisfaction a college woman's mother feels about her own matrimony, the more positive attitude her daughter has toward marriage. some college women who do not want to have a child have a positive attitude toward divorce. This means that their matrimony depends upon their view of marriage. 4) It is revealed that the more self-actualization college women feel, the more negative attitude they have toward selecting their husband. 5)It is revealed that the less self-actualization college women feel, the more negative attitude they have toward having a large acquaintance with the opposite sex and they have a dependent attitude toward living with their parents 6) It is revealed that most college women want their husband to have higher academic career than hers regardless of her own self-actualization degree and they want have a job after entering into matrimony. It seems to be dispassionate reflection of contemporary thought.

• The Korean Journal of Community Living Science
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• v.24 no.4
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• pp.517-536
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• 2013

The purpose of this research was to examine the trend of women consumption value and attitude on luxury goods and to analyse the relations between the behavior of purchasing luxury goods and satisfaction of consumers who buy luxury items. A total of 548 questionnaires were obtained in July and August 2011 from female respondents in their 20s to 40s who have bought at least one luxury item in the last 3 years. Collected data was analysed with factor analysis, t-test, ANOVA, Duncan's test, and multiple regression in SPSS. The research results are summarized as follows: First, household income and personal expenditure were main factors in determining substantial differences in attitudes towards luxury goods and counterfeits. Second, the difference in frequency of buying luxury items was decided by household income, and expenditure and purchase cost, which varied based on age, education, occupation, household income, and expenditure. Third, both the younger consumers with more household income and expenditure and consumers with positive attitude towards luxury items but negative attitude towards the counterfeits purchased the luxury goods more frequently than those who are older with less incomes and expenditures. Fourth, consumers with more incomes and expenditures along with negative attitude towards the counterfeits spent more money on the luxury items. Consumers with less personal ostentation but with great pleasure consumption value for luxury goods spent more money on luxury goods. Fifth, the satisfactions of purchasing luxury goods were influenced by following variables such as positive attitudes toward luxury goods, ostentation, enjoyment and quality in consumption value.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.391-402
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• 2016

The purpose of the present study was to investigate the mediating role of expectation about counseling among self-stigma, public stigma and attitude toward seeking counseling. The participants of this study were 327 university students and this research investigated some results by using SPSS 17.0. The major results were as follows: this study reported the negative effects of public stigma and self-stigma on the attitude toward seeking counseling. Self-stigma showed a significant negative correlation with regard to expectation for the counseling, on the other hand, expectations about the social stigma and counseling did not show a significant correlation statistically. And this study verified the expectation about counseling partially mediated the relationship between self-stigma and attitude toward seeking counseling. The findings of this study provided meaning in that particular search was made for variables that mediate the relationship between self-stigma and attitude toward seeking counseling. This study suggested that the stigma of individual acts effects on using real counseling services than emotional issues with each individual. Finally, this paper suggested the needs of development about the counseling and the education program as a special intervention.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.33-40
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• 2020

The purpose of the study was to examine the effects of fathers' sex-role attitude and parenting involvement on mothers' parenting stress. The subjects were 383 parents with young children aged 3-5 in Metropolitan area, South Korea. We measured the study variables using the questionnaires. The collected data were analyzed with descriptive statistics, Pearson's correlation analyses, and the analyses of multiple regression using SPSS 21.0. The results showed that both fathers' sex-role attitude and fathers' parenting involvement had the statistically significant negative correlations with mothers' parenting stress. Second, fathers' sex-role attitude and parenting involvement showed the statistically significant negative effects on mothers' parenting stress. We suggest that it is necessary to promote the fathers modern and desirable sex-role attitude and to support fathers' participation in parenting in order to alleviate the parenting stress of mothers with young children.

• Korea Journal of Hospital Management
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• v.10 no.2
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• pp.45-63
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• 2005

The purposes of this study are to understand the doctors' attitude and satisfaction about the review system of national health insurance claim in Korea and to suggest the way to improve this system This study conducted a survey of the doctors registered in the medical association in Seoul city. The survey was performed as a form of self-administered questionnaire from January 2004 to February 2004. The contents of questionnaire dealt with doctors' attitude and satisfaction about the review system of medical service claim. Totally, 1,037 members replied to our survey and we analysed 981 doctors' data, excluding incomplete responses. As a result, 89.7% of repliers showed a negative attitude about the influences of the review system on improvement of medical service quality, 98.0% of repliers have had experiences that they have given distorted insufficient medical services in order to evade the curtailment of service claim. Also, 91.6% of repliers stated that they have had experiences of intentional modification or alteration of diagnostic code to shun the curtailment. Most of the doctors showed negative attitude to the curtailment procedure and the review system of service claim originally intended to be one of the quality control methods of medical service in Korea also, the development of both scientific and reasonable parameters and criteria for claim is needed. 'Through the improvement of review system for appropriate medical service, there is a need of a way to increase the satisfaction of medical service providers, and to encourage the motivation for quality control. Also, education is strongly needed to provide doctors with sufficient information about review criteria and curtailment cases.

• Journal of the Korean Home Economics Association
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• v.20 no.2
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• pp.53-63
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• 1982

The purpose of this study were; (1) to investigate the relationship between the general values and 3 aspects of clothing behaviors. (2) to investigate attitudes toward Korean clothing between students and their mothers. General values were measured by the Allport-Vernon-Lindzey Study of Values(Part 1 only), which determines relative prominence of six basic values. Three aspects of clothing behaviors were assessed by statements dealing with satisfaction, exhibitionism, and fashion. Korean clothing measures consisted of statements dealing with positive and negative attituded toward psychological and practical aspects. The samples consisted of 200 students(student group) and 100 mothers (mother group) in Daejon. The data were analyzed by correlation and t-values. The results obtained through this study were as follows: 1) Positive relationship were found between: (1) Aesthetic value and the exhibitionism of clothing, (2) Aesthetic value and the fashion of clothing. Negative relationships existed between (1) Theoretical value and the exhibitionism of clothing, (2) Economic value and the fashion of clothing, (3) Social value and the fashion of clothing. 2) Significant differences were found between two groups(students and their mothers) : Economic, aesthetic, and political values as well as exhibitionism and fashion in clothing behaviors. 3) In general, highly positive attitude toward Korean clothing was found on psychological aspect, while highly negative attitude was found on practical aspect. Significant differences were found between two groups; (1)‘Graceful’of psychological aspect and‘economic’,‘inexpensive’of practical aspect in positive attitudes toward Korean clothing, (2)‘Unsuitable to current life style’,‘not modern’and‘not beautiful’of psychological aspect in negative attitudes toward Korean clothing.

• Research in Community and Public Health Nursing
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• v.18 no.4
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• pp.601-610
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• 2007

Purpose: This study investigated attitudes toward general elders and elders with dementia among nursing students before beginning the clinical practicum. In addition, students' characteristics differentiating the attitudes were examined. Methods: Attitudes were measured with questionnaires developed for Asian culture at the beginning week of the first semester of the junior year in two baccalaureate programs. Responses from 120 out of 121 students were analyzed using Pearson correlation coefficient, paired t-test, ANOVA, and Scheffe test. Results: Students held negative attitudes toward both types of elders except for generosity dimension toward general elders showing a neutral attitude. Elders with dementia were evaluated more negatively than general elders in all the dimensions of vitality, generosity and flexibility. Vitality and generosity toward general elders were different according to intimacy and the degree of communication with elders. Generosity toward general elders was also different according to students' religious beliefs. Students with interest in elders/issues showed more negative attitudes of vitality and flexibility toward elders with dementia. Conclusions: Students in general had negative attitudes toward elders and more negative attitudes toward elders with dementia. We need to put more efforts into the entire nursing curriculum in order to improve attitudes toward elders with particular concern over attitudes toward elders with dementia.

• Child Health Nursing Research
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• v.16 no.2
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• pp.120-127
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• 2010

Purpose: This study was conducted to survey and examine the relationship of perceived parental rearing attitude, stress, stress-coping, and self-efficacy in middle school students. Methods: Data were collected 262 middle school students in the study. Descriptive statistics and Pearson's correlation coefficients were used to analyze the data. Results: The mean score for parenting attitude was 3.40 (5 scale), stress 2.36 (5 scale), stress-coping 2.12 (4 scale) and self-efficacy 2.46 (4 scale). There were a positive correlations between rearing attitude and self-efficacy (r=.141). There were a negative correlations between rearing attitude and stress (r=-.284). Conclusion: In order to promote self-efficacy and to decrease stress in middle school students, it is necessary to develop supporting intervention to develop parental rearing attitude.