• Title/Summary/Keyword: multi-purposes

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Global Advertising Creative Trend Based on 2019 Cannes Lion Winners (2019 칸 국제광고제(Cannes Lions)를 통해서 본 글로벌 광고 크리에이티브 트렌드)

  • Um, Namhyun
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.121-128
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    • 2019
  • This study, after analyzing 2019 Cannes Lion winners, suggests five creative trends. It was found that these global five creative trends are multi-sensory experience, integration between data and creativity, real humanism, brand activist, and consideration for socially disadvantaged. Not only visual impact or stimulus, but audio or scent could be utilized in an effort to stimulate consumers and promote brands. In 2019 Cannes Lions advertising campaigns which sought to find consumer insight through data and apply it to creativity received applause from Cannes Lions judges. In addition, advertising campaigns based on real humanism suggest that attitudes are best changed through positive experiences. Nike's 'Dream Crazy' campaign is a good example which shows a company's philosophy and brand purposes. Brands are becoming activists and are being encouraged to take real action, and for good reason. Lastly, projects such as Ikea's 'ThisAbles' and Microsoft's 'Xbox Adaptive Controller' are contrived for the socially disadvantaged.

The Change Detection from High-resolution Satellite Imagery Using Floating Window Method (이동창 방식에 의한 고해상도 위성영상에서의 변화탐지)

  • Im, Yeong-Jae;Ye, Cheol-Su;Kim, Gyeong-Ok
    • 한국지형공간정보학회:학술대회논문집
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    • 2002.11a
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    • pp.117-122
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    • 2002
  • Change detection is a useful technology that can be applied to various fields, taking temporal change information with the comparison and analysis among multi-temporal satellite images. Especially, change detection that utilizes high-resolution satellite imagery can be implemented to extract useful change information for many purposes, such as the environmental inspection, the circumstantial analysis of disaster damage, the inspection of illegal building, and the military use, which cannot be achieved by lower middle-resolution satellite imagery. However, because of the special characteristics that result from high-resolution satellite imagery, it cannot use a pixel-based method that is used for low-resolution satellite imagery. Therefore, it must be used a feature-based algorithm based on the geographical and morphological feature. This paper presents the system that builds the change map by digitizing the boundary of the changed object. In this system, we can make the change map using manual or semi-automatic digitizing through the user interface implemented with a floating window that enables to detect the sign of the change, such as the construction or dismantlement, more efficiently.

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An Application of the Developable Hull Surface to Korean Inshore Fishing Boats (한국(韓國) 연근해어선(沿近海漁船)에 대(對)한 전개가능곡면(展開可能曲面) 선형(船型)의 응용(應用))

  • Keuk-Chun,Kim
    • Bulletin of the Society of Naval Architects of Korea
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    • v.7 no.1
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    • pp.57-78
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    • 1970
  • The Korea inshore fishing boats are the size up to 30G.T., and their construction commonly employs the traditional wide wooden planking. Nevertheless, the hull forms have been developed with chine-type straight-framed sections which give developable surface party, but not on the whole: especially not on the whole portion of the hull are preferable for them. Considering many merits in the boat construction, the author, excluding cases of the FRP construction by hand lay-up or spray-up method and of the ferro-cement construction, finds out no reasons to depart from the chine-type hull forms of a developable surface in future development of their hull forms, too. In this report, the author proposed new designs of the developable hull surface for four typical boats forming the main structure of Korean inshore fishing fleets; 5G.T.-class multi-purpose boat, 10G.T.-class angling and longlining boat, 20G.T.-class drift and gill netters, and 27G.T.-class stow netters, and presented the tank test results on their propulsion resistance. The tank test had two purposes; one is to present the powering schedule of the new designs and the other to investigate the resistance characteristics of this kinds of boat in comparision with those of equivalent round-type boats at operational speed ranges. Between the both types of the boat no material differences in powering are expected. Hence, the author is confident of that saving in the construction cost of the developable hull over that of the round-type boat may result in considerable contribution to the over-all boat economy.

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Analysis of Customer Expectation and Satisfaction for New Menus in Multi-Chain Family Restaurants (패밀리 레스토랑 신메뉴에 대한 고객의 기대도와 만족도 분석)

  • Lee Min-A;Yang Il-Sun
    • Korean Journal of Community Nutrition
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    • v.9 no.6
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    • pp.734-741
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    • 2004
  • The purposes of this study were 1) to understand customers' expectations and satisfaction on menus in family restaurants, 2) to compare customer satisfaction and brand image for positioning new menus, and 3) to analyze customer satisfaction and loyalty to each menu. From May 8th to 28th, 2004, a total of 3,594 membership customers responded to the email survey. Statistical analyses such as t-test, ANOVA and Pearson Correlation were performed using SPSS 12.0. The results of this study consist of four major parts: general findings, customer expectation analysis, new menu positioning and customer satisfaction analysis. The customer expectation analysis discovered that taste was the most expected attribute in menus of family restaurants, followed by quantity, appearance and price. Statistically different expectations existed among different customer groups categorized by their general characteristics including demographics. Also, high correlations existed among the expectations over all the attributes: food quality, shape, quantity and price of food. Over all the attributes, customer expectation was higher than customer satisfaction. Thus, a discrepancy existed between expectation and satisfaction. Positioning of new menus was determined by brand image and customer satisfaction. Lastly, the customer satisfaction analysis revealed that customers in different gender and age have different satisfaction. In addition, high correlation existed between satisfaction and loyalty on new menus of a family restaurant. In consequence, the research findings suggest managers should understand customer expectation and satisfaction and reposition their menus regularly by menu engineering.

A Study on the Relationships between Emotional Intelligence of Consultant and Consulting Service Quality (컨설턴트의 감성지능이 컨설팅 서비스품질에 미치는 영향에 관한 연구)

  • Kim, Doo-Yul;Lee, Sun-Kyu;Kang, Eun-Gu
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.41-50
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    • 2013
  • This paper aims to examine the effects on the relationships between Emotional Intelligence of Consultant and Consulting Service Quality. To accomplish these purposes, The questionaries of 260 were inspected to the PM have received consulting experience at the companies. The collected data were analyzed with SPSS 17.0 for Windows. This study used the statistical techniques such as descriptive analysis, reliability analysis, discriminant analysis, factor analysis, correlation analysis and multi regression analysis. Emotional Intelligence of Consultant presented a meaningful result(+) with Consulting Service Quality. but self emotional appraisal didn't present a meaningful result with Consulting Service Quality. and Emotional Intelligence of Consultant didn't present a meaningful result with tangible.

A Study on the Wearing Practice of the White Costumes during King Jeongjo's Reign (정조연간의 백색복식(白色服飾) 착용풍습에 관한 연구)

  • Choi, Ji-Hee;Hong, Na-Young
    • Journal of the Korean Society of Costume
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    • v.64 no.8
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    • pp.164-178
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    • 2014
  • Historically, white clothes have been passed down through the generations as the symbol of the Korean people. This study was motivated after coming across a text written by Lee Ok(李鈺, 1760~1815), a writer during the Joseon dynasty. Lee wrote that "Koreans mostly wear blue clothes." This raised questions regarding the wearing practice of the white clothes at the time of King Jeongjo's reign(1776~1800), and led to further studies on the matter. The results show that discussions were held about changing the color of the government official's changui(氅衣) from white to blue. An order was also given replacing white boots with black boots. Therefore, it is supposed that blue clothes phenomenon was influenced from the blue changui policy. However, this change was temporary as later generations wore preferred white with the exception being women's skirts. Women preferred blue skirts to white skirts for a long period. Detailed analysis of the white changui showed that people were burdened by high dyeing costs, and this was a big factor as studies indicated a large gap in wealth disparity. In a society that put funeral and ancestral rites as one of its priorities, the white clothes could have been favored due to its multi-functional use. Also, the noblemen who set importance on Gija(箕子) Joseon connected white clothes custom to Gija. This connotes that the reason for wearing white clothes differed depending on the class. And as white clothes were widely worn, people developed different ways of wearing the clothes for aesthetic purposes.

Development of a Small Jet Engine Performance Test Device by Applying the Real-time Gas Turbine Engine Simulator (실시간 가스터빈 엔진 시뮬레이터를 적용한 소형 제트엔진 성능시험장치 개발)

  • Kho, Seonghee;Kong, Changduk;Ki, Jayoung
    • Journal of the Korean Society of Propulsion Engineers
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    • v.18 no.6
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    • pp.42-49
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    • 2014
  • Test device using virtual engine simulator can help reduce the number of engine tests through tests similar to the actual engine tests and repeat the test under the same condition, and thus reduce the engine maintenance and operating costs. Also, as it is possible to easily implement extreme conditions in which it is hard to conduct actual tests, it can prevent engine damages that may happen during the actual engine test under such conditions. In this study, an upgraded small jet engine performance test device was developed that can conduct both real and virtual engine test by applying real-time engine model to the existing micro jet engine performance test device that was previously developed by authors. This newly developed multi-purpose small jet engine performance test device is expected to be used for various educational and research purposes.

Design and Performance Evaluation of Hierarchical Protocol for Underwater Acoustic Sensor Networks (수중음파 센서네트워크를 위한 계층별 프로토콜의 설계 및 성능 평가)

  • Kim, Ji-Eon;Yun, Nam-Yeol;Kim, Yung-Pyo;Shin, Soo-Young;Park, Soo-Hyun;Jeon, Jun-Ho;Park, Sung-Joon;Kim, Sang-Kyung;Kim, Chang-Hwa
    • Journal of the Korea Society for Simulation
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    • v.20 no.4
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    • pp.157-166
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    • 2011
  • As underwater environment monitoring system's interest has increased, the research is proceeding about underwater acoustic sensor network. Underwater sensor network can be applicable to many fields, such as underwater environment monitoring, underwater resource exploration, oceanic data collection, military purposes, etc. It is essential to define the PHY-MAC protocol for revitalization of the underwater acoustic sensor network which is available utilization in a variety of fields. However, underwater acoustic sensor network has to implement by consideration of underwater environmental characteristics, such as limited bandwidth, multi-path, fading, long propagation delay caused by low acoustic speed. In this paper, we define frequency of adjusted PHY protocol, network topology, MAC protocol, PHY-MAC interface, data frame format by consideration of underwater environmental characteristics. We also present system configuration of our implementation and evaluate performance based on our implementation with test in real underwater field.

Reducing Appointment No-Shows in Hospitals (병원 예약부도(No-show) 감소를 위한 예약관리 방안)

  • Lim, Ji Hyun;Lee, Sang Gyu;Kim, Tae Hyun;Kim, Ji Man
    • Korea Journal of Hospital Management
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    • v.22 no.4
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    • pp.50-60
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    • 2017
  • Purposes: The purpose of this study was to identify the preferred types of the hospital reservation cancellation management to help reduce the reservation cancellations. Methodology: This study sampled 327 outpatients or their guardians who had reserved a university hospital and a general hospital located in the southwestern part of Seoul, and the responses from 300 of them were used for the final analysis. The subjects' preferences of reservation cancellation management types were analyzed in reference to their demographic variables. The timing and frequency of pre-notification preferred by the subjects were examined. A multidimensional scaling methods and correspondence analysis was used to identify preference for management methods of no-show and type of reservation guide. Findings: As a result, 77.3% of the respondents were perceived that the reservation cancellation was a habit. The most preferred method of managing the reservation cancellation would be refusal to refund the reservation deposit (61.7%), followed by payment for cancellation (16.0%), limit of future reservations (16.0%) and penalty (6.3%) in their order. 186 of the subjects (62.0%) preferred the texting for prevention of reservation cancellations, and 102 of the subjects (34.0%) preferred the phone calls. The preferred timing and frequency of the SMS were twice 3 days before, once a day before and three times 7 days before, while the preferred timing and frequency of phone call was once a day before. Practical Implications: The no-show rate can be improved by enhancing SMS pre-notification and by improving afterwards telephone counseling. For other factors, it needs to study on the service differentiation with the characteristics of each patient group.

Multiaspect-based Active Sonar Target Classification Using Deep Belief Network (DBN을 이용한 다중 방위 데이터 기반 능동소나 표적 식별)

  • Kim, Dong-wook;Bae, Keun-sung;Seok, Jong-won
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.3
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    • pp.418-424
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    • 2018
  • Detection and classification of underwater targets is an important issue for both military and non-military purposes. Recently, many performance improvements are being reported in the field of pattern recognition with the development of deep learning technology. Among the results, DBN showed good performance when used for pre-training of DNN. In this paper, DBN was used for the classification of underwater targets using active sonar, and the results are compared with that of the conventional BPNN. We synthesized active sonar target signals using 3-dimensional highlight model. Then, features were extracted based on FrFT. In the single aspect based experiment, the classification result using DBN was improved about 3.83% compared with the BPNN. In the case of multi-aspect based experiment, a performance of 95% or more is obtained when the number of observation sequence exceeds three.