• Journal of Applied Tourism Food and Beverage Management and Research
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• v.14 no.2
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• pp.153-174
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• 2003

Travel motivations appear particularly useful in describing those individuals who visit a specific travel attraction versus those who do not visit the attraction. Novelty seeking is an important motivator for traveling today. In this study four factors and three groups resulting from a cluster analysis were tested in determination for 13 preference and 21 motivators. The major finding of this study are as follows: Prior consideration in oversea travel for people is to expect to contact new culture and exotic environment. In the selection of oversea travel with the level of novelty seeking traits, rhere is meaningfull diffrences. In the novelty seeking levels of leisure activities remarkable difference appeared in the selective degree variables and the examination of the gap. In the selection of oversea with the novelty seeking level it displayed meaningful differences in the 10 items. In a travel in accordance with levels of novelty seeking- which is divided into groups high, medial, and, low level of novelty seeking groups- four elements of their levels demonstrated meaningful differences, such as adventure seeking type, out-of-ordinary life type, fun seeking type and free travel type. In order words, the means of high-concerned group, medial, and ldw-concerned group showed remarkable differemndes.

• Management & Information Systems Review
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• v.33 no.2
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• pp.13-35
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• 2014

The purpose of this study is to investigate the impact on job satisfaction of the chinese bank staff by judging their motivators and hygiene factors. To explore the regulation of demographic characteristics between motivators, hygiene factors and job satisfaction. In the banking organization through the use of various elements of motivation duties assigned to meet organizational objectives put forward in order to achieve an effective incentive scheme given. In summary the results of analysis, the impact on motivator and job satisfaction in the work itself the result of regression analysis, promotion and recognition of the growth and job satisfaction in order to affect a positive sense of accomplishment and responsibility on the other hand, the task appeared was found not to affect satisfaction. The motivators of the bankers its positive influence on job satisfaction than hygiene factors were relatively high. And moderating effect of demographic characteristics and to validate the results, demographic characteristics and health factors are motivation and job satisfaction in the relationship between the presence of the control effect was analyzed. The relationship between motivation and job satisfaction is the demographic characteristics were analyzed to control that acts as a tour director, Hygiene factors influence job satisfaction is based on demographic characteristics was analyzed the age and education have been shown to exist, while Sex, tours, position the relationship between job satisfaction and hygiene factors do not exist in the control effect was analyzed.

• Journal of the Korean Society for information Management
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• v.31 no.1
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• pp.251-275
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• 2014

This study conducted qualitative research to investigate the librarians' organizational commitment and relations between the commitment and their goal recognition in the university library context with several open-ended, deep interviews with university librarians in order to understand the relations from diverse perspectives. As a result, many participants showed low level of organizational commitment because of their hygiene factors, such as payment, incentives, relations with colleagues, and job conditions as well as motivators including characteristics of the work, sense of accomplishment, responsibility, promotion, and self-improvement. The two factors are considered to have direct impacts on their organizational commitment. Also, the research revealed that positive goal perception was related to motivators and, at the same time, hygiene factors. Accordingly, we concluded that librarians' perception of goals are closely related to both hygiene factors and motivators. We also identify that a need of a statistical study with a questionnaire survey to confirm the relations between the organizational commitment and goal perception for developing managerial measures for the organizational commitment, and further;for better library performance.

• Journal of dental hygiene science
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• v.13 no.3
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• pp.314-320
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• 2013

This study was aimed to investigate the motivators of smoking in 300 subjects using convenient extraction in one hospital. After informed consent, the survey that consisted of general characteristics, health behavior, stage of change, health behavior-related-perceived benefit, health behavior-related-perceived barrier, health behavior-related-family support, oral health behavior, subjective oral health and others was carried out. The smoking rate was higher in case of male (sex), high school graduates (education) and 2~3 million Korean won (KRW) (monthly income). The present smokers responded lower oral health behavior (p<0.001), lower health behavior-related-perceived benefit (p=0.021), higher health behavior- related-perceived barrier (p<0.001) and lower stage of change (p<0.001). The oral health related variables were not influenced by smoking. In logistic regression model, odds ratios in smoking were 0.378 in below average (health behavior-related-perceived barrier), 4.746 in below average (stage of change), 12.743 in male (sex) and 3.271 in 2~3 million KRW (monthly income/standard : over 3 million KRW). It was suggested that oral health related manpower should take account of not only smoking-related oral health but also motivators of smoking as to deliver effective no-smoking program.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.10a
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• pp.133-164
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• 2005

Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, like any other types of computer game, offer a unique value for users in providing an exciting digital experience in virtual worlds. Players can become empowered through the development of new characters and strategies within games to achieve rewarding successes against the computers and other players. The overall trend for mobile games is towards bigger, more colorful, more involving and exciting contents, which will build upon the developing capabilities of mobile phones and networks in order to bring new styles, concepts and experiences of game play to the users. In this paper, we attempt to investigate the demographic factors which play critical roles in determining the level of playing times; classify mobile gamers based on their motives for playing games; and empirically test differences in their demographic factors and mobile game usage. Statistical results show that significant differences in playing times exist, depending upon their age, gender, mobile device, mobile phone usage, mobile game experiences, and preferred games genres. Applying Factor analysis, we have identified Escape, Social interaction, Challenge and Competition, Fantasy, Diversion and Relaxation, Ease of Accessibility as key motivators for playing mobile games. Additional cluster analysis shows that the categorization of gamers, according to their usage habits and the key motivators for playing, can be made as follows: M-gamers, Multi-gamers and Communication-focused gamers. Further correlation of these grouping with socio-economic data shows the significant differences in gaming habits and patterns of mobile phone use.

• Journal of the Korean Society for information Management
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• v.25 no.2
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• pp.115-125
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• 2008

The Purpose of this study was to discover the factors which motivate academic library users to use chat reference service and which demotivate academic library users to use chat reference service. To achieve the study purposes, this study conducted interview with the selected participants (Information Studies graduate students at Florida State University(FSU)) through email in April and May 2007. This study found that 1) convenience, 2) anonymity, and 3) inexpensiveness of the service served as incentives(motivators) for chat reference service consumers to use the service. On the other hand, chat reference service consumers mentioned the following factors as obstacles (demotivators) for using the service: 1) waiting time, 2) accessibility, 3) interface design, and 4) difficulties with expressing themselves in a virtual space.

• Journal of Korean Society of Rural Planning
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• v.14 no.3
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• pp.11-17
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• 2008

Drawing on Herzberg's two-factor theory, this article suggests that visitors to rural tourism base their overall evaluation with an experience on their consideration of two types of aspects referred to as either 'motivators' and 'hygienes' by using the critical incident technique. 233 critical incidents described by 121 participants are categorized into three exclusive factors which are named as experiential factor, cognitive factor, and affective factor. The application of Herzberg's two-factor theory to rural tourism suggests 'satisfiers' to come from the experience-activity itself, experiential factor. While more peripheral elements constitute 'dissatisfiers', cognitive factor. The paper provides the advancement and broad application of Herzberg's theory to further understand rural tourists satisfaction.

• Journal of the Korean Society of Safety
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• v.31 no.2
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• pp.133-142
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• 2016

The purpose of this study was to investigate the factors that influence safety rule violation at work. Semi-structured interviews were conducted with 337 participants from nine manufacturing plants. The results of the content analysis revealed the following six categories: Individual characteristics, safety commitment, safety support and resources, safety competence and communication, production pressure, and problems with rules. Among the 14 factors in the six categories above, indirect accident experience in the individual characteristics category and no action for complying with laws in the problems with rules category had not been identified in previous studies. However, some factors, such as age, peer pressure, pay type, the lowering of risk, a masculine way of working, and supervisor position were not found in this study. The implications and limitations are discussed.

• International Commerce and Information Review
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• v.12 no.3
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• pp.145-166
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• 2010

Chinese employees in Korea have been the leading workers, about 260,000 of 700,000(3% of total employees), in our foreigner's job market. The corporate cultural adaptation of Chinese people is very important to the corporate productivity as well as the Korea economy. The objectives of this paper are to compare the corporate cultural adaptation and job performance of Chinese employees in Korea and to propose the efficient business policies for firm employing Chinese. The propositions could be summarized that language skills and pre-training are positive to the corporate cultural adaptation. This adaptation improved the job performance as a role of motivators in their firms. The job satisfaction and job involvement based on the corporate cultural adaptation are positive relationship to the job performance.

• Korea Journal of Hospital Management
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• v.18 no.2
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• pp.104-126
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• 2013

The goal of the study is to find what managerial characteristics affect the community spirit and participation of medical and psychiatric social workers. To do this, managerial characteristics were divided into organizational structure and culture as well as job satisfaction. As a result of an empirical study, while Herzberg's motivators or mental rewards, such as autonomy, sense of accomplishment, and sense of respect, improved the levels of community spirit and participation, Herzberg's hygiene factors or economic rewards did not have any relationship with them statistically. This means that mental rewards equivalent to those of other professions in hospitals will improve the professional identity and activities of social workers, who are working with diverse professions in hospitals. On the other hand, organizational structure and culture were not significant statistically.