• 한국콘텐츠학회논문지
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• 제18권6호
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• pp.424-433
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• 2018

본 연구의 목적은 보건소 통합건강증진사업 담당자를 대상으로 참여동기, 성취동기, 교육성취도, 교육만족도, 현업적용도의 구조적 관계를 분석하는 것이다. 이를 위해 인천광역시 통합건강증진사업지원단 직무교육에 참여한 115명을 대상으로 참여동기, 성취동기, 교육성취도, 교육만족도, 현업적용도에 대한 설문조사를 실시하였다. 현업적용도에 직 간접적으로 영향을 주는 요인들 간의 가설적 경로 모형을 설정하고 모형의 적합도를 검증하였다. 연구결과, 40대에서 현업적용도가 유미하게 높았으며, 경력에 따른 유의미한 차이는 없었다. 내재적 동기와 개인지향 성취동기는 현업적용도에 직접적으로 영향을 미치거나 교육만족도를 매개로 간접적으로 영향을 미치는 것으로 나타났다. 교육만족도는 교육성취도와 현업적용도에 직 간접적으로 영향을 미쳤다. 현업적용도 향상을 위해 참여자의 동기와 교육만족도를 높이기 위한 방안을 마련할 필요가 있다. 이러한 연구 결과는 통합건강증진 담당자의 현업적용도를 높이기 위한 교육 프로그램을 개발하는데 기초자료를 제공하였다는데 의의가 있다.

• 한국프랜차이즈경영연구
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• 제6권1호
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• pp.91-111
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• 2015

This paper aims to examine the effect that cultural marketing influences on visit motivation and customer responses. We found that cultural marketing promotion activities by Benares, Indian restaurant had a positive effect on motivation to visit the store. Also research showed that the cultural direction and positioning marketing activities of Benares' cultural marketing had a statistically significant positive effect on all items of customer responses, that is service, atmosphere, brand but cultural promotion and cultural support marketing activities had a positive effect only on brand, except service, atmosphere. In addition, research showed that while all items of customer responses had a positive effect on revisit intention. In other words, it was proven that cultural marketing promotion activities by the Third World restaurant influence on visit motivation and customer responses and it provides practical implications to business marketers that foodservice companies' marketing associated with cultural marketing activities can be efficient marketing strategies that influence on revisit intention.

• International Journal of Advanced Culture Technology
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• 제5권4호
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• pp.10-14
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• 2017

The tourism motivations of the senior tourists were used to analyze the effect on the tourism satisfaction. As result of the analysis, the rest motivation and knowledge expansion motivation bring positive effect except the social connectedness motivation. The senior tourist wanted to have their own time and preferred the tourism program focused on the leisure. They also seemed to have comparably high self-esteem. The self-development programs should be made and good relationship through the tourism satisfaction must be developed. The result of the study shows that the senior tourists are exhausted mentally and physically, and this fact affected a lot on the rest motivation which is one of the tourism motivations.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.144-157
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• 2024

This study examines the relationship between intrinsic motivation and individuals' performance in the Republic of Korea armed forces and explores whether job stress mediates the relationship between intrinsic motivation and individuals' performance. The research questions are: (1) Does intrinsic motivation influence individual performance in military organizations? (2) Does job stress impact individual performance? and (3) Does job stress mediate the relationship between intrinsic motivation and individual performance? The study utilizes data collected from a 350 soldiers survey in the Special Forces Brigade and Special Assault Commando Regiment of the Republic of Korea's Army. We use structural equation modeling (SEM) to explore the mediation role among intrinsic motivation, job stress, and individuals' performance. Research findings suggest that intrinsic motivation negatively impacts job stress. We also find that job stress has a positive effect on firearm skills. Moreover, the study reveals that the relationship between intrinsic motivation and firearm skills is partially mediated by job stress.

• 한국도서관정보학회지
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• 제25권
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• pp.339-375
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• 1996

This study is to identified the motivation level which university librarians in Korea perceived as motivating them, and to examine relationship between those motivation level and the demographic characteristics of university librarians. The results of this study are summarized as follows : (1) The factors that the motivation level is higher than the average (3.000) are shown to be human relation (3.399), working itself (3.198), and supervision (3.050), but the other factors : recognition (2.995), communication (2.985), salary (2.892), job evaluation (2.622), job environment (2.619), and promotion (2.126) are shown to be lower than the average. (2) In the results of X$^{2}$ test about the differences of the motivation level among 6 demographic attributes of the population, the attributes shown a significant difference are as follows : Salary : rank ; working terms ; sex ; national university or private one ; qualification. Promotion : rank ; sex ; national university or private one ; qualification. Recognition : rank. Human relation : no significant differences among 6 attributes. Work itself : rank ; sex. Communication : rank ; working terms ; sex ; education background ; qualification. Job evaluation : sex ; education background ; qualification. Job environment : sex ; national university or private one. Supervision : rank ; working terms ; sex ; education background ; qualification.

• 산업진흥연구
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• 제1권1호
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• pp.65-70
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• 2016

본 연구는 학습조직화 사업에서 상사의 강한 리더십이 조직원들의 학습동기에 미치는 영향과 학습조직 구축수준의 조절효과를 검증하였다. 학습조직화 사업에 참여하는 제조업종의 중소기업을 대상으로 설문조사를 실시한 결과 강한 리더십이 학습동기에 유의한 영향(p<.001, ${\beta}=.425$)을 미쳤으며, 강한 리더십의 구성요인 중 비전관련 행동이 학습동기의 구성요인인 과제가치에 유의한 영향을 미쳤다. 또한 학습조직 구축수준에 따라 강한 리더십이 학습동기에 미치는 영향이 달라지는 조절효과가 나타났으며, 학습조직 구축수준의 구성요인 중 자아완성과 팀학습의 조절작용이 확인되었다. 본 연구결과를 통해 강한 리더십과 학습조직 구축수준이 학습조직화 사업에 참여하는 조직원들의 학습동기에 미치는 영향을 밝힘으로써 성공적인 학습조직 운영을 위한 시사점을 제공한 데 그 의의가 있다.

• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.129-140
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• 2019

본 연구는 온라인으로 학습하는 사이버대학생들을 대상으로 영어 학습 동기와 탈동기 요인과 학생들의 특성에 따른 동기와 탈동기 차이를 알아보았다. 이를 위하여 서울 소재 H 사이버대학교 재학생 중 교양영어 수업을 수강하는 총 498명을 대상으로 설문을 통해서 자료를 수집하였다. 수집된 자료는 빈도, 기술통계, t-검정, ANOVA로 분석하였다. 분석결과 대상자들의 영어 학습 동기 하위요인 별 평균은 이상적 제2 언어 자아가 가장 높았고 다음으로 도구성(장려)의 순이었다. 영어 학습 탈동기 하위요인 별 평균은 불안감, 부정적인 학습투자 가치의 순서였다. 대상자들의 특성에 따른 영어 학습 동기와 탈동기 차이 분석으로는 영어 학습 동기에서는 성별의 경우 필연적 제2 언어 자아 요인에서 남성이 여성보다 높게 나타났다. 직업 유무는 도구성(장려) 요인에서 학생인 대상자의 점수가 높게 나타났다. 나이에서는 경쟁적 동기 요인과 도구성(장려) 요인에서 대상자의 나이가 젊을수록 높게 나타났다. 영어 학습 탈동기 차이에서는 불안감, 수동적 학습 태도, 부정적인 학습투자 가치 요인에서 모두 여성이 높은 점수를 나타냈다. 직업 유무는 부정적인 학습 투자 가치 요인에서만 직업을 가지고 있는 대상자의 탈동기 요인 점수가 높게 나타났다. 본 연구의 결과는 다양한 목표를 가진 사이버대학교 성인 영어 학습자를 위한 온라인 영어교과 개발에 참고자료로 사용될 수 있을 것이다.

• International Journal of Advanced Culture Technology
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• 제6권4호
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• pp.247-254
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• 2018

Volunteering has important insight for tourism, especially in the context of special events and festivals. In particular, local festival relies heavily upon volunteers because a large number of individuals are often necessary for creating and delivering various services. Therefore, understand the link between motivation and satisfaction will help festival managers to make appropriate decision in the selection and recruitment of volunteers. The purpose of this study is to examine the impact of motivations on individual's volunteer satisfaction. Data were gathered from 183 individuals that volunteered for the 2018 Gokseong Festival and finally 154 samples were used for the empirical analysis. According to the results, motivation factor analysis showed that intrinsic motivation is a main volunteer motivation to participate in the festival. This research concludes with the proposed conceptual framework that discusses the categories of motivational factors and also volunteers' satisfaction. The theoretical and practical implications of these findings are discussed in more detail.

• Asian Pacific Journal of Cancer Prevention
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• 제16권15호
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• pp.6477-6480
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• 2015

Purpose: Given the importance of sun protection in the prevention of skin cancer, this study was designed to determine predictors of sun-protective practices among a sample of Iranian female college students based on protection motivation theory (PMT) variables. Materials and Methods: In this cross-sectional study, a total of 201 female college students in Iran University of Medical Sciences were selected. Demographic and PMT variables were assessed with a 67-item questionnaire. Multiple linear regression was used to identify demographic and PMT variables that were associated with sun-protective practices and intention. Results: one percent of participants always wore a hat with a brim, 3.5% gloves and 15.9% sunglasses while outdoors. Only 10.9% regularly had their skin checked by a doctor. Perceived rewards, response efficacy, fear, self-efficacy and marital status were the five variables which could predict 39% variance of participants intention to perform sun-protective practices. Also, intention and response cost explained 31% of the variance of sun-protective practices. Conclusions: These predictive variables may be used to develop theory-based education interventions to prevent skin cancer among college students.

• 한국조리학회지
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• 제14권4호
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• pp.469-483
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• 2008

The motives of festival attendance have been used as a valuable marketing tool for promotion and understanding segment characteristics. This study attempted to segment the food festival market based on delineated motives and find the difference of characteristics and satisfaction among the segments. The study also explored the influence of motivation factors on satisfaction. The results are as follows : (1) Derived factors of the motivation of food festival attendance were 'food', 'information', 'education', 'cultural events', and 'experience'. (2) A cluster analysis identified two segments for five motivation factors. Two segments named 'utilitarian motivation group' and 'hedonic motivation group' were found to be different according to age, occupation, income, company, information source. (3) Two groups show the difference on satisfaction about festival programs. Utilitarian motivation group was more satisfied with 'holiday food performance' and 'food performance', whereas hedonic motivation group presented more satisfaction with 'cocktail show'. (4) Three(cultural events, food and information) out of five motivation factors had significant influence on satisfaction.