DOI QR코드

DOI QR Code

A Study on the Affect of Tourism Motivation on Tourism Satisfaction : Focused on Senior Tourists

  • Received : 2017.10.17
  • Accepted : 2017.11.06
  • Published : 2017.12.31

Abstract

The tourism motivations of the senior tourists were used to analyze the effect on the tourism satisfaction. As result of the analysis, the rest motivation and knowledge expansion motivation bring positive effect except the social connectedness motivation. The senior tourist wanted to have their own time and preferred the tourism program focused on the leisure. They also seemed to have comparably high self-esteem. The self-development programs should be made and good relationship through the tourism satisfaction must be developed. The result of the study shows that the senior tourists are exhausted mentally and physically, and this fact affected a lot on the rest motivation which is one of the tourism motivations.

Keywords

References

  1. Charles R. Goeldner and J. R. Brent Ritchie, Tourism: Principles, Practices, Philosophies, 11th ed. New Jersey: John Wiley and Sons, Inc., 2009.
  2. Anderson, E. W. and Sullivan, M. W. "The Antecedents and Consequences of Customer Satisfaction for Firms". Marketing Science. Vol.12(2), 1993. pp.125-143 https://doi.org/10.1287/mksc.12.2.125
  3. Cronin, J. J. and Taylor, S. A. "Measuring Service Quality: A Reexamination and Extension" Journal of Marketing, Vol. 56(3), 1992. pp.55-68. https://doi.org/10.2307/1252296
  4. Gnoth, J. "Tourism Motivation and Expectation Formation", Annals of Tourism Research. Vol.24(2), 1997. pp.283-304. https://doi.org/10.1016/S0160-7383(97)80002-3
  5. Hellier, P. K., Geursen, G. M., Carr, R. A. and Rickard, J. A. "Customer Repur- chase Intention: A general Structural Equation Model". European Journal of Marketing, Vol.37(11/12), 2003. pp.1762-1800. https://doi.org/10.1108/03090560310495456
  6. Kotler, P. Marketing Management. 11th. Upper Saddle River. New Jersey: Prentice-Hall, 2003.
  7. Oliver, R. L. "A Conceptual Model of Service Quality and Service Satisfaction: Compatible Goals, Different Concepts.", Advances in Service Marketing and Management, Vol.2(2), 1993. pp.65-85.
  8. Otto, J. E. and Ritchie, J. R. B. The Service Experience in Tourism. Tourism Management, Vol.17(3), 1996. pp.165-174 https://doi.org/10.1016/0261-5177(96)00003-9
  9. Dann, G. M. "Tourist Satisfaction: A Highly Complex Variable". Annals of Tourism Research. Vol.5(4), 1978. pp.440-443. https://doi.org/10.1016/0160-7383(78)90323-7
  10. Noe, F. P. "Measurement Specification and Leisure Satisfaction". Leisure Science. Vol.9(3), 1987. pp.163- 172. https://doi.org/10.1080/01490408709512157
  11. Mill, R. C. Tourism, the International Business. Prentice-Hall. Inc, 1990.