• 산경연구논집
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• 제11권3호
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• pp.19-28
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• 2020

Purpose: As nonprofit organizations have made strides in international development, ensuring financial resources has become pivotal to determine what nonprofits strive for and how they perform with the budget generated without efforts for profit-making. The purpose of this research aims to investigate the determinants of donation intention that are affected by television fundraising campaigns in order to improve financial sustainability. This study applied the effects of emotional sympathy, economic value, accountability, relevance, and sustainability on donation intention. Research design, data, and methodology: This study collected data via an online survey by classifying respondents based on donation experiences and applied statistical analyses such as factor analysis, regression, and ANOVA. This study selected television fundraising campaigns aligned with criteria of the Sustainable Development Goals (SDGs). Results: The results of this study showed that emotional sympathy was a dominant variable regardless of previous donation experiences, while economic value was significant for inexperienced donors. Conclusions: The results provide implications to nonprofit organizations for fundraising as to what aspects need to be addressed in order to draw donors' motivation for giving behavior. Given efforts for successful implementation of development agenda, it is fundamental to establish financial sustainability of nonprofit organizations and build up public awareness.

• The Journal of Asian Finance, Economics and Business
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• 제7권4호
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• pp.247-258
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• 2020

The study investigates the influences of different factors on revisit intention to Korea of Vietnamese tourists. A mixed-method including qualitative and quantitative methodologies were utilized. A focus group of 9 experts was carried out for reviewing and exploring different factors and the conceptual model. An in-depth interview with 19 participants was developed with an aim to develop and correct measurement items. The conceptual model was tested and developed using data collected by a questionnaire, from a sample of 473 respondents, who have visited Korea by both electronic and paper surveys with non-probability and convenience sampling techniques. The questionnaire in this research applied a 5-point Likert scale and was distributed both electronically using Google form and by questionnaire paper. The Bootstrap model was used for estimating the model parameters for retesting the reliability of the estimates. Factor analysis and Structural Equation Modelling are employed to analyze the data. Results showed that 427 tourists traveling by groups organized by travel companies and 46 tourists traveling on their own. The reliability, tangibility, empathy, and assurance had influences on tourists' intention to revisit a destination, especially through satisfaction mediating construct. Destination image, self-congruity, and the emergence of Hallyu had influences intension revisit through attitude and tourist motivation.

• 정보저장시스템학회논문집
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• 제1권1호
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• pp.1-22
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• 2005

There are two important trends in the modern information society, including digital networking and ubiquitous environment. Thus it is strongly required to develop new information storage devices such as high density storages to match the increased data capacity and small size storage devices to be applied to the mobile multimedia electronics. So far, many approaches have been studied for the high density memory, including the holographic memory, super-RENS and near-field recording using solid immersion lens (SIL) or nano-probe for the ODD (Optical Disk Drive) system, and the perpendicular magnetic recording and heat-assisted magnetic recording for the HDD (Hard Disk Drive) system. In addition, new mobile storage devices have been prepared using 0.85" HDD and 30mm ODD systems from a lot of foreign and domestic companies and institutes. In this paper, the recent technology trend for the next generation information storage system is summarized to offer a research motivation and encouragement to new researchers in this field with an emphasis on the technical issues of the increase of data capacity and decrease of device size.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.161-172
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• 2018

The purpose of this study is to investigate the causal relationship between job characteristics and creativity. The role of transformational leadership is also examined. To identify the relationship between core team job characteristics and transformational leadership, an empirical survey was conducted through surveys of domestic distribution companies. Among the collected questionnaires, missing and insincere responses were excluded and 636 individuals of 107 teams were used for the SPSS 18 analysis. It was found that job meaningfulness was positively related to team creativity and transformational leadership also had a significant effect. Task feedback was shown to be an important factor on the motivation to perform tasks successfully. In the case of transformational leadership, this leadership style helped individuals overcome fear by providing support, sympathy, and consideration to create novel ideas. But, its effects were different on team creativity when it interacted with core job characteristics. Departments where creativity is highly emphasized within an organization are able to design job characteristics which fit the task at hand. Moreover, transformational leadership brings about different effects on team creativity when it interacts with job characteristics. The findings of this study suggest that organizations should consider characteristics of tasks and individuals as well when conducting education and training.

• 한국식품영양학회지
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• 제29권5호
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• pp.795-800
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• 2016

The objective of this study was to propose motivation for the analysis of consumer's purchasing behavior and willingness to pay for the new soymilk products in cooperative stores. We surveyed the purchasing behavior, willingness to purchase, willingness to pay, and impact factors on willingness to pay. The results indicated that most consumers drank soymilk more than once per week. The reasons for consuming soymilk were health, nutrition, and taste, in order. When purchasing soymilk, consumers considered environment-friendly, quality, country of origin, brand, and price, consecutively. Taste was also an essential quality factor. Thus, consumers showed some willingness to purchase new soymilk products. In addition, cooperative members considered environmental characteristics of raw material and improvement of preference for final product as more important than functionality or food additives. Differentiation of process and marketing strategies are required for the development of soymilk products for cooperative members.

• 한국식품조리과학회지
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• 제32권6호
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• pp.773-781
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• 2016

Purpose: This research was undertaken to study the motivational behavioral effects after watching the 'Cookbang'. Methods: Between October 23 to November 7, 2015, 420 adults over the age of 20 were surveyed in the Gyeonggi Province and Seoul. The SPSS Statistics (ver. 18.0) was used for analysis of 401 (95.5%) questionnaires, 19 were excluded on the basis of insincerity. Results: Adult male to female ratio was 150 males (37.4%) and 251 females (62.6%). The maximum adults were in their 20s 166 (41.4%). There were 211 single persons (52.6%). Most of the respondents were employees. Highest number of respondents (192) found Korean cooking to be an interesting field. Many adults responded that they watched the 'Cookbang' program once a week. For companionship, majority of the male and female respondents said that they 'watch alone' and 'watch with their children', respectively. Maximum number of respondents in their 20s-60s said they'watch alone'. There was a significant difference in gender and age. Conclusion: The watching motivations drawn by factor analysis were 'information', 'entertainment' and 'psychology.' Regression analysis showed that 'entertainment' had a big effect on the use of restaurants, the selection of groceries, the desire for gourmet restaurant visit, and the selection of restaurants, whereas 'information' had the biggest effect on nutrition and health care.

• 한국의류학회지
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• 제26권11호
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• pp.1593-1604
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• 2002

The purpose of the study were to find how the trend had an effect on a buying motivation, a selecting standard, a frequency of use, a purchase place of cosmetics, makeup and the distinctive quality of social strata of regarding a clothing shopping orientation. The subjects of investigation were the women in twenties who live in Seoul and Chonnam province. This study had been done from May to July 2001, and 660 questionnaires were used for analysis. The measuring tools used were the items of matters of preceding studies and developed ones by researchers on which questionnaires were prepared. Factor and cluster analysis and Duncan's multiple range test, ANOVA, x$^2$-test, frequency, and percentage as analysis methods were used through SPSS. The results of the study were as follows. The clothing shopping orientation divided five shopping orientations such as ostentatious style, enjoyable style, economical style, and prudent style, and an attachment style for special brands and shops. On the basis of this result, the groups 20's females were classified into low groups by the cluster analysis; economical shopping group, indifferent shopping group, conspicuous shopping group, and recreational shopping group. In the case of cosmetics purchasing motives, evaluation criteria of cosmetics, stores selection criteria were found according to shopping orientation subdivision, and there was the significant difference between the groups in frequency of use, a purchase place of cosmetics.

• 한국식생활문화학회지
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• 제30권4호
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• pp.413-421
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• 2015

A travel destination offers a form of novelty to the traveler since it can provide experiences that are not of the everyday variety. Therefore, a search for novelty is important as a motivation factor when planning leisure trips and vacation activities and to identify travel market segments. This study aimed to examine the differences in demographic characteristics, travel style, and preferred food-related activities in accordance with the level of tourists' novelty seeking. This study investigated potential tourists using a self-administered questionnaire survey, which resulted in 300 usable questionnaires. The respondents of this study were classified into two groups according to their level of novelty seeking: Active novelty-seeking group and Passive novelty-seeking group. These two groups were significantly different with respect to demographic characteristics, travel style, and preference of food-related-activity experience. The results show that the Active novelty-seeking group tended to have a higher proportion of females and specialized jobs, a higher level of monthly income and education, more frequent travel, and preference for food-related activity experience than other groups. The result of this study will be helpful for the tourist industry, which needs to develop culinary and food-related experience tour programs and travel market segments.

• 한국조리학회지
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• 제23권4호
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• pp.216-224
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• 2017

The purpose of this study was to analyze the job satisfaction, turnover intention and organization commitment level of hotel employees using Herzberg's motivation hygiene theory. This study used SPSS 20.0 and AMOS 20.0 to conduct frequency analysis, reliability analysis, confirmatory factor analysis, path analysis and chi-square difference test. The results of study, first of all, Herzberg's, theory of hygiene are influenced by satisfaction of employees, organization commitment and turnover intention. It will be strongly needed to management of compensation, well-organized policy of human resources system. Lastly, in Hotel business, It showed differences having a strong influence on local employee and chain hotel employee according to method of Hotel management. In conclusion, in the hospitality industry, it is desirable to carry out on their own ways of vision and purpose each corporations rather than following regimental rules.

• 경영과정보연구
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• 제6권
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• pp.267-290
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• 2001

Today's firms are experiencing severe competition and lots of change under uncertainty of the future. In order to survive in rapidly changing environment, companies have steadily adopted information technology(IT) environment. The advancement of information technology allows people to access information and knowledge resources without the limitation of time and location through internet. Many organizations have developed their own information systems not only for internal efficiency but also for effectiveness of external customer services. This study is intended to provide a theoretical framework of information and knowledge and their relationship, that the infusion of powerful information networks into business environments is beginning to have a profound a significant difference of the nature between information satisfaction and accounting information system(AIS) in the business activity. This paper is to maximize the efficiency of university libraries human resources management by determining the followings the relationship between the level of information technology implement and the job satisfaction of the librarian, the main factors that affect job satisfaction. Questionnaire was sent to 120 companies from 20 corporations chosen by random sampling and the methods of ANOVA, T-test, and correlation analysis were used. The results of the analysis are as follows; 1) There is a unsignificant difference in the level of information satisfaction by accounting information system and the motivation factor according to the level of implementation of IT. 2) There is a relatively high in a significant difference in information satisfaction by the level of net income. 3) There is high a significant difference is shown in the accounting years while implementing the IT and information satisfaction.