Using the developed wedding planner selection criteria scale, this study examined whether wedding planner selection criteria differ according to consumer characteristics such as demographic characteristics and wedding preparation behaviors. The main survey for this study was conducted via the Internet with 295 consumers aged 20-30 living in the Seoul metropolitan area. The data collected from the survey processed and analyzed using the statistical programs SPSS 21.0 t-test. Analyzing how wedding planner selection criteria differ according to consumers' demographic characteristics and wedding preparation behaviors, results shown for the wedding planner selection criteria were all four points on average except for individual characteristics and important sub-factors regardless of the consumers' characteristics, and various results were derived depending on the consumers' characteristics. This study has various practical implications in that it verified the difference in wedding planner selection criteria according to consumer characteristics and determined how much money consumers were willing to play for wedding planners. It is recommended that future studies take various approaches to investigate how wedding planner users are satisfied with or place importance on wedding planner services and conduct empirical using the selection criteria developed in this study to compare influential variables that affect behavior intention and willingness to pay according to consumer type.
This study focuses on fashion adoption behavior of adolescents. The impact of their clothing involvement factors and socio-demographic factors on their fashion adoption behavior was examined. Three core issues were identified for empirical test: 1) Elements of clothing involvement for adolescents; 2) Fashion adoption behavior of adolescents; 3) Impact of clothing involvement elements on fashion adoption behavior. The Likert Type questionnaires were used to measure clothing involvement and fashion adoption behavior. The data of 472 samples drawn from middle and high school students in Taegu Metropolitan City were analyzed by factor analysis, ANOVA, Scheff test, t-test and regression analysis. Main results of the study are as follows. 1 . Concept of the clothing involvement is composed of five dimensions: importance, fashion, self-expression, pleasure, and buying risk. 2. Socio-demographic factors do influence fashion adoption behavior. Average monthly pocket money, expenditures on clothes and household income are found to have statistically significant impacts on the adoption behavior. Female students are more fashion-oriented than male students. 3. The clothing involvement elements are found to have significant influences on fashion adoption behavior: fashion, importance and self-expression elements on fashion innovation; fashion, importance and pleasure elements on fashion information search.
It has become a common things that great capital were needed in the past development stage which infrastructure is primary factors, but nowadays it is changing to money saving software-oriented strategics to flourish various regional cultural festivals and events in terms of the development of tourism resource. it is because not to destroy environments, to harmonize natural resources with its surroundings and traditional events. Its purpose is to give some activities to depressed local economies and develop characteristics of local governments and its inhabitants' benefits for the special tourism products, events. and service enhancement searching for. keeping, and maintaining regional culture as unique and attractive image. As folk festivals are in full flourish, it is proper time to advertise korean's traditional and valuable food heritage and produce a food on a international commercial sale. It is strongly not also connected with globalism but proof an excellent worldwide things. To achieve this papers' purpose the followings should be solved in the near future. and so as to carries culture on food and regional specialities as valuable inheritances. It involves (1) the similarity in food taste, (2) the assistances of governmental support (3) adjusting to the taste of foreigner and visitors from other countries. (4) to participate in cooking process.
The purpose of this study is to investigate the drinking patterns and behaviors of Yangsan College students. Data were collected by a self-administered survey from the subjects, of which male students were 336 and female 165. The results of this study were as follows: 1. With regard to attitude toward drinking, 93.1% of the male subjects and 84.3% female subjects reported to have favor for drinking while only 9.3% of the subjects against drinking. 2. Those who reported to have at least a drink everyday were 13.3% of the subjects. For drinking frequency subjects who reported once in two or three day were most popular(21.9%). The frequency of drinking alcohol was associated positively with amount of discretionary money the students have. 3. For amount of drinking, 42.5% of subjects responded that they were able to drink soju at least one bottle per occasion. Data showed a high positive correlation between drinking frequency and financial costs they spent to drink. 4. The reasons subjects gave to drink included social gatherings after school or student activities (40.1%), change of mood(16.5%), and personal cerebration(16.5%). 5. The most popular place for the subject to go for a drink was neighborhood pubs(43.5%), followed by bar or pubs at downtown(28.3%) and nearby campus(12.2%).
These days the Korean costume becomes the formal dress to be worn on particular occasions. The Westernization of life style, inculding dress, has made the costume of wearing traditional dress disappear from Korean's everyday life. This study is launched to investigate the precious textiles and materials of the past before they vanish; this study deals with the materials of folk costume in the early 20th century, preceding Westernization. The research method adopted in the study was interviews of fifth- five elderly persons living around the Mt. Kumo area in Gyungbuk province. The result was that costume culture in that area was poor because people living in the area were economically less well off due to meager agricultural products. There was no variety in the style of costumes to be worn for various occasions. It was also nothworthy that because of no diversification in naming, only one representative word was used to name several types of costumes. On the other hand, it was discovered that the people in the Mt. Kumo area had religious aspirations stemming from their folk beliefs concerning costumes. They also had an attitude of saving money despite poor economic conditions.
This survey was carried out to obtain the information concerning nutritional status, including factors of food intake and health condition of elderly living in Ulsan area. Main results were as follows. 1) Average height of subjects was close to Korean reference, while weight was below Korean reference, average obesity rate and body mass index were +6.93% and 21.9. 2) In health related factors, 41% of subjects exercised regularly, 31.6% of subjects drank alcoholic beverage, and 41.4% of subjects smoked currently. 3) Mean food habits score was 32.1(ranging from 10 to 50) and milk and lipid food intake were decreased. 4) Dietary intake data showed the average daily intake of all nutrients except phosphorus, were lower than RDA, especially vitamin A, calcium and zinc were lower than other nutrients. According to the percentage of RDA, vitamin A was the nutrient found to be least sufficient. 5) Among the various influential factors resident type, pocket money, exercise and smoking influenced on nutrient intake considerably
International marriage is composed over 10% among total marriage in Korea. This study tried to know what kinds of social networks, especially transnational networks, the immigrant wives use for the process of being married and for the adjusting to marriage and Korean culture, and how their Korean families also are affected by the transnational networks. For the purposes of this study FGI and the interviews were applied for the immigrant wives, the multicultural husbands and the specialist groups in metropolitan city DaeGu. 18 migrant interviewees from Vietnam, China, Philippine, etc. were collected by the snow-ball sampling. 5 husbands were collected from the self-help meeting in multicultural families support center. The transnational networks of the immigrant wives in DaeGu were deterritorialized and reterritorialized actively. Migrant wives managed the close relationship with their family members of motherland, and had the networks sticky with relatives, friends, and other fore-immigrant wives from the same countries. Their migrations are characterized as 'chain migration'. Even though they acquired the Korean nationality, they have the transnational identities. They and their Korean families are interrelated and internetworked in exchanging economic resources as goods and money, human beings, love, child caring, foods and culture over local boundaries.
This study aims to understand the experiences as consumers of Thai students studying in Korea. "Study Korea Project" which is a drive to globalize local universities by attracting more oversea students as a pull factor, and economic growth, values on education and Hallyu as push factors contribute to the increase the number of Thai students in Korea. In order to understand the experiences of Thai students as consumers studying in Korea, individual interviews were conducted. A total of 5 participants were asked about meaning of consumption in everyday life in Korea or any changes in consumption behavior compared to living in Thai. Three themes were identified through wholistic and selective approaches. First, all participants in the study said that they were surprised because of high living expense in Korea. Consequently, survival itself is too much for them and they have become more conscious of prices of goods. Secondly, since most participants in this study can control their own budget, they feel some degree of freedom and power of control of their own lives. This experience may help them to accomplish their developmental tasks during the transition to adulthood. Thirdly, they are easily imbued with Korean consumer culture. It causes various conflicts between buying and not-buying or friends gathering and saving money. Sometimes it makes them in stuck excessive consumption and financial problems. For a deeper understanding of oversea students' lives in Korea as consumers, further studies should take into consideration of not only their culture of origins, but also misconceptions that have accumulated around these students.
This study was conducted to effectively develop rural tourism in Korea. For the purpose, tourism that can develop with local industries and cultures together was designated as life-type tourism and development models of such tourism were reviewed based on an understanding that province-oriented tourism is necessary. An analysis of three actual cases of Japan led to following results. First, life-type tourist destinations can be developed in connection with making local areas based on their special themes, can be developed in relation to their life cultures based on their peculiar life cultures and can be developed in creative forms using characteristic environment and organizational culture of those areas. In pursuing life-type tourist attractions, it will be possible to make practical development using it with those three basic models. Second, it is important to form a flow covering the entire regions based on their own special themes, to build cyclical structure of regions and tourism and tourism and industries and to create overall conditions that can help local residents get benefits and join together, in order to develop such life-type tourist destinations. Development of life-type resort tourist destinations needs roles of practical organizations that can effectively manage them, but such organizations should be dynamic and should be distant from management of money as much as possible.
The purpose of this study was to investigate the effect of demographics and general clothing buying behavior of college male students in China. A questionnaire was developed to measure clothing purchasing motives, fashion information sources, evaluation criteria of apparel product, stores selection criteria, and general clothing buying behavior. The questionnaire was administered to 300 college male students in Dandong of China. The data was analyzed using percentage, frequency, mean, factor analysis, and ANOVA, duncan test. The results of the study were as fellows: 1. The clothing purchasing motives of consumers were significantly different depending on demographics. 2. The fashion information sources of consumers were significantly different depending on subjects, pocket money, and level of life. 3. The evaluation criteria of apparel product of consumers were significantly different depending on parent's jobs. 4. The stores selection criteria of consumers were significantly different depending on parent's school career, mother's jobs, household income. 5. Apparel buying places of consumers were in order of ; department stores, speciality stores, natural market. The buying frequency of apparel showed the most three times a year. The consumers were influenced by friends for apparel purchasing, and the method of payment mainly cash. 6. About purchase experience of the imported clothing, the 67% consumers answered 'yes', and the country of origin of the imported clothing were in order of ; Japan, Italy, France, Korea. The imported clothing satisfaction level of consumers were significantly different depending on demographics.
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