• Cross-Cultural Studies
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• v.39
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• pp.33-59
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• 2015

This study is for understanding what is the significance and ethics of business in the Ukiyozoushi Seken Tedai Katagi written by Ezima Kiseki in Edo era. There were many merchants called Tedai in Seken Tedai Katagi, and they worked for their owners and the family(家). Tedai thought the business was not for themselves. Their attitudes seemed almost same as the loyalty of chivalry to the lord, so the merchants themselves thought business was not so different from the chivalry's conduct. Then the merchants thought business ethics were changeable, because the result of business was more important than the process of business. If the merchants earned the money by unethical conduct, the business could be eulogized by case, because the earning money was not for themselves but for the owner and the family ultimately. On the other hand, the business was also built up from trust, repute, etc. in Seken Tedai Katagi. So the business was not only the hylic conduct but also the mental conduct for the merchants, then the idea showed the business was not the social ills. In the Edo era, the chivalry and the Confucianists thought the business was social ills, so the merchants should build up the significance and ethics of business by themselves. Seken Tedai Katagi was the one of the cultural conduct to build up the significance and ethics of business of merchants', as we could see them in the stories.

• Human Ecology Research
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• v.54 no.2
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• pp.119-130
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• 2016

Product complaints allow business operators to learn from and solve problems they have been unaware of and prevent customers from leaving in advance. The ability to deal properly with complaints may improve consumer loyalty and repurchase intentions. This study analyzes consumers' intention in complaining behavior towards supermarkets and traditional markets. This study provides implications for business operators in the establishment of marketing strategies to deal with complaints and perform education related to consumer complaints by the verification of variables that influence intention on complaining behavior. A survey was conducted on housewife consumers who had experience using supermarkets and traditional markets. The major results are as follows: first, in store awareness higher in supermarkets than in traditional markets. Second, determinants of consumer complaint behavior, indicated a belief there was a need to spend more money at traditional markets than supermarkets, where the possibility of complaint success and complaint attitudes were found to be low. Third, intention of complaining behavior was lower at traditional markets than supermarkets. Intentions on private complaining behavior and public complaining behavior were both low. Fourth, intention of private behavior is higher than intention of public behavior for both supermarkets and traditional markets. Fifth, complaint attitudes were variables with the greatest influence on intention of complaining behavior for both supermarkets and traditional markets.

• Journal of the Korean Home Economics Association
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• v.36 no.9
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• pp.107-125
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• 1998

Focusing on 'reuse' with a view to the importance of unused cloths, this paper investigates the aspects of consumers' recycling attitudes regarding the cause and treatment of unused clothes. This research examines the responsibilities for recycling from the standpoint of consumers, and shows their requirements and advice to consumers themselves, clothing companies as the subject of production and the government and society. Considering the pattern of clothing life, this research deals with housewives who live I Seoul, Sung-nam and Choong-ju. After several pretests, the content and format of this questionnaire is revised and added. This investigation is carred by individual interviews and reponders' filling-out, from 24 November 1997 to 5 January 1998. Among the total 1,200 questionnaires, 1,150 sheets are taken back, but only 1,132 are available to analysis. The results are as follows: Most of all, among the causes of unused clothes, the problem of clothes itself is stemmed from the more responsibility of clothing companies rather than consumers'. From production to sale the companies, considering environment and recycling, should choose proper cloth material and adequate design. And then they require the consumers' attention to laundry and conservation. More important, consumers' attitudes should be changed because consumers themselves, in fact, recognize their responsibilities for recycling of clothing, from the questionnaire. After all, the recycling of clothing should lead to reduction of unused clothes as a fundamental solution. When it comes to unused clothes, its elimination pays more money and needs specialization. Moreover, citizens should participate in the problem independently and more information on the policies of recycling should be well-informed.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.1027-1041
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• 2006

The purpose of this study was to identify the differences of internet shopping attitude, shopping behavior, and shopping satisfaction according to purchasing frequency of internet shoppers for children's clothing. Data were collected from 170 female internet users who had purchasing experiences of children's clothing. For data analysis, factor analysis, one-way ANOVA, Duncan test, cross tabulation, regression analysis, t-test, frequency and multi- response analysis were conducted. The results are as follows: The internet shoppers for children's clothing were classified by purchasing frequency. Factors of internet shopping attitude were convenience, reliability, and safety. Significant differences were found on internet usages, internet attitudes, and shopping behaviors between two groups. Heavy purchasers used internet longer, had more positive attitude toward convenience and safety, and paid more money than light purchasers. Significant differences were found on internet attitudes according to age and internet usage. Convenience and safety factors had impact on internet shopping satisfaction.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.1
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• pp.50-63
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• 2014

Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1320-1333
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• 2011

The purpose of this study is to investigate high school students' buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and ${\chi}^2$-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents' opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students' inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products' quality and value for money.

• The Korean Journal of Community Living Science
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• v.25 no.1
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• pp.19-27
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• 2014

This study investigates drinking attitudes and behaviors of university students. The sample included 355 students living in Busan, Korea. The questionnaire addressed general background information (gender, age, grade and monthly pocket money), drinking attitudes (understanding the effects of alcohol on the body, stereotype of drink, age at the first drink, the drinking companion at the first drink, reasons for starting to drink, main drinking companions, major reasons for drinking, the history of drinking alone, and reasons for drinking alone), drinking behaviors (the cost of each drinking occasion, drinking amounts, the frequency of drinking, the frequency of heavy drinking, the type of alcoholic beverage, and the places of drinking). A few respondents (both male and female students) started drinking while in high school (p<0.05), and most respondents drank with friends (males: 91.0%, female: 92.2%). The main reasons for drinking were the mood for male student (46.3%) and relationships for female student (49.1%) (p<0.05). Male respondents consumed more than seven glasses of soju (39.9%), whereas female respondents, five to seven glasses (49.7%) (p<0.05). On average, the respondents drank one to two times a week (males: 47.9%, females: 51.5%) and experienced heavy drinking one to three times every three months (males: 19.1%, females: 21.0%) (p<.05). The results suggest that students with frequent alcohol consumption and heavy alcohol dependence are likely to face problems and thus require aggressive intervention strategies that target them specifically.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.1
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• pp.1-16
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• 2022

Recently, e-scooters have been attracting attention as eco-friendly modes of transportation in cities due to an increasing interest in the environment. Accordingly, various studies on usage behavior are being conducted, but studies that reflect individual travel attitudes are insufficient. Therefore, this study surveyed commuters in Seoul and analyzed respondents' traveling attitudes through factor analysis. It also built a binary logistic regression model for the intention to use shared e-scooters to determine how individual travel behaviors are affected. In particular, the model results showed that age, the main mode of transportation (car), walking time to the bus stop, and four travel attitude variables (disutility of travel, preference to self-drive, internet/smartphone friendliness, and willingness to pay extra money for services) significantly affected the intention to use shared e-scooters. This study is expected to be used as basic data, with aspect to travel behavior, for the efficient operation and use of shared e-scooters in the future.

• English & American cultural studies
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• v.18 no.3
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• pp.31-63
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• 2018

The purpose of this paper is to investigate the attitudes and practices of life demanded for authentic existence in adversity, focusing on Toni Morrison's Home which was published in 2012. Home portrays the journey of Frank Money, an African-American veteran of the Korean War who strives to extricate his sister Cee from inhumane violence. Through this work, Morrison criticizes prevalent racism in the 1950s which is regarded as a time of affluence and peace through this sibling's agony. In this paper, firstly I attempt to examine the aspects of racism which Frank and Cee face and their distorted survival strategies. Secondly I try to find the right direction of brother and sister relationship based on Frank and Cee who are compared to Hansel and Gretel. Thirdly I try to point out the importance of self-reflection required for the healing process of Frank and Cee who overcome adversity and restore their identity with the help of Samaritans. And I investigate the possibility of ethical practice going beyond my family to strangers.

• Research in Community and Public Health Nursing
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• v.10 no.2
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• pp.525-536
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• 1999

The result of this study may be abstracted as follows. 1) The study was done on 48.3% seniors(138), 34.3% sophomores. and 17.5% juniors mostly ranging in age from 21 to 22, the largest number of students at 38.1%(109) were Christian. followed by 31.5%(90) were Confucian. 20.6%(59) who were Catholic. and 9.1%(26)who were Buddhist. 2) Concerning the economic views. 46.8%(134) preferred Capitalism 40.9%(117) preferred a combination of Capitalism and Socialism, 8.7%(25) were for more or less Socialistic in view point, and 3.5%(10) for Socialism. 3) Among the internal factors causing poverty, 'lack of ability(knowledge)', scored the highest at 3.528, and 'beauty or appearance' scored the lowest at 1.570. Social factors scored high in 'bad economic/tax policies' at 3.374 and 'low average in wages' at 3.364. Among family matters, 'not much money at home' scored the highest at 3.273, and 'low expectation of success in poor families' scored the lowest at 2.315. On concerns of fate and destiny. 'bad luck' turned out to be the most likely cause of poverty with the score of 2.619. and 'destined poverty' was the least likely cause with the score of 1.969. 4) The high scoring economical consequences of poverty was 'not able to do as one desires' at 3.965, and 'no money to buy things wanted' at 3.804. 'Gets tired of life' (4.028) scored high in psychological consequences showing that poverty affects these matters greatly. 'Looked down on by others' (3.538) scored high in social circumstances, and 'feels like a burden to society' scored low at 2.080. Among family matters. 'hard life' scored high at 4.210, and 'low morality' scored low at 1.972. 5) Significant differences(p= .00) were found between economic views and what significance certain internal factors caused poverty these differences were also related to a reliance on religion, economic views, and economic status. Significant differences were also found between economic status and internal factors causing poverty(p= .04), economic point of view and social factors(p= .01). and economical point of view and luck related matters, (p = .01) When the consequences of poverty were considered. psychological factors such as 'hate towards oneself', 'tired of life', and 'afraid of the future' showed significant differences in relation to economic status. (p = .02) Family matters also showed significant differences in relation to economic status(p= .03), With personal characteristics and wealth causing factors, significant differences were found between a person's economic point of view and ecinomic status when considering and internal or social factors.