• Title/Summary/Keyword: mobile use

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Intention to use of Mobile Payment Service in Financial MVNO Environment (금융 MVNO 환경에서의 소비자의 모바일지급결제서비스 이용의도)

  • Park, Jin Sung;Kang, In Yang;Han, Pil Koo;Jun, Byoung Ho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.2
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    • pp.213-227
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    • 2012
  • Recently MVNO has been adopted to reform the monopoly structure of mobile telecommunication industry in Korea. MVNO is expected to not only enable mobile telecommunication industry more free, but also provide various welfare service with customers, in particular mobile payment system service. Based on TAM, this paper is to investigate the affecting factors of intention to use of mobile payment system service in MVNO environment. The results indicate that all system quality factors are significantly related to both perceived usefulness and perceived easy of use, but only stability of service quality factor is significantly related to the perceived usefulness. Perceived easy of use was found to be siginificantly related to the intention to use of mobile payment system in MVNO environment, but percevied usefulness was not.

The Study on the Mobile internet proliferation in Korea (한국에서의 모바일인터넷활용에 관한 연구)

  • Kim, Kyung-Woo
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.01a
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    • pp.147-148
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    • 2016
  • The purpose of this paper is to investigate the diffusion process of mobile internet use in Korea and to explore the determinants driving MIU. A survey was conducted to collect data to empirically assess the research model. In total, 543 usable responses were collected using a questionnaire derived from previous research. Both the structural equation model and partial least squares were used to study the model concerning different user groups. Findings, The results indicate that there are significant differences in the users' perceptions of mobile internet usage during its different innovation diffusion stages. Of the determinants, perceived enjoyment is the most important predictor of mobile internet use. In addition to motivating users by making services more enjoyable, the findings suggest that practitioners should take the differences of adopter groups into account. Making the mobile internet easy to use and compatible with users' lifestyles would promote the use of technology as well.

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Epidemiological Characteristics of Mobile Phone Ownership and Use in Korean Children and Adolescents

  • Byun, Yoon-Hwan;Ha, Mina;Kwon, Ho-Jang;Choi, Kyung-Hwa;Burm, Eunae;Choi, Yeyong;Lim, Myung-Ho;Yoo, Seung-Jin;Paik, Ki-Chung;Choi, Hyung-Do;Kim, Nam
    • Environmental Analysis Health and Toxicology
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    • v.28
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    • pp.18.1-18.8
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    • 2013
  • Objectives As public concern on possible harmful effects of mobile phone in children has been raised, information of epidemiological characteristics of mobile phone use in children and adolescents will be essential for public health policy. Methods Using three databases (n=21,693) collected from 2008 to 2011, we examined characteristics of mobile phone ownership and use, and socioeconomic positions (SEP) in Korean children and adolescents. Results The ownership rate and the amount of mobile phone use were higher in females than males, in higher school grades than lower grades, and at 2011 than 2008. The average age of first mobile phone ownership was shown to decrease from 12.5 years in currently high school students to 8.4 years in currently elementary school students at 2011. More than 90% of children in the 5th grade owned a mobile phone. More children owned a mobile phone in lower SEP communities than in higher SEP. Children with parents educated less than those with parents educated more were more likely to own and use mobile phone. Conclusions Considering the epidemiological characteristics of mobile phone use, precautionary measures to prevent unnecessary exposure to mobile phones are needed in children and adolescents.

Towards Indonesia's Future: Embracing Mobile Money Distribution with the Technology Acceptance Model Approach

  • Ricardo INDRA
    • Journal of Distribution Science
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    • v.22 no.7
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    • pp.43-51
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    • 2024
  • Purpose: The primary purpose of this study is to examine the influence of the Technology Acceptance Model (TAM) on the use of mobile money in Indonesia. The acceptance of technology has brought changes to society where the application of technology is aimed at identifying the best solution among the various existing alternatives. There are two types of electronic money: chip-based and server-based electronic money. Server-based electronic money is found on mobile phones. The Indonesian government has encouraged the use of electronic money and launched Less Cash Society to create a secure, efficient, and smooth payment system. Research design, data, and methodology: This study collected quantitative data from users of server-based electronic money through surveys conducted based on the sample size. The data were processed using SEM LISREL 8.70. Results: the results show that each of the TAM's fundamental elements has a significant impact. Perceived ease of use and perceived usefulness are able to encourage attitude toward using and behavioral intention to use towards actual use. Conclusions: The distribution of mobile money has a positive impact on society. Hence, mobile money providers must simplify access-recommendations made to strengthen the acceptance of mobile money via Perceived Ease of Use and Perceived Usefulness.

The Study of Improvement of Personal Information Leakage Prevention in Mobile Environment (모바일 환경에서 개인정보 유출 방지를 위한 개선 연구)

  • Choi, Heesik;Cho, Yanghyun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.3
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    • pp.53-62
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    • 2015
  • Recently, number of tablet or Smartphone users increased significantly in domestic and around the world. But violation of personal information such as leakage, misuse and abuse are constantly occurring by using mobile devices which is very useful in our society. Therefore, in this paper it will talk about the problems in the network environment of the mobile environment such as tablet and Smartphone, Mobile Malware, hacking of the public key certificate, which could be potential threat to mobile environment. This thesis will research for people to use their mobile devices more reliable and safer in mobile environment from invasion and leakage of personal information. In order to use Smartphone safely, users have to use Wi-Fi and Bluetooth carefully in the public area. This paper will research how to use App safely and characteristic of risk of worm and Malware spreading. Because of security vulnerabilities of the public key certificate, it will suggest new type of security certification. In order to prevent from the information leakage and infect from Malware in mobile environment without knowing, this thesis will analyze the improved way to manage and use the mobile device.

A Relationship between Consumption Value and Consumption Behavior of Adolescent Consumers - Focused on the Consumption Behavior of Mobile Phones - (청소년 소비자의 소비가치와 소비행동과의 관계 - 이동전화 소비행동을 중심으로 -)

  • Kim, Si-Wuel;Kim, You-Jin
    • Journal of the Korean Home Economics Association
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    • v.46 no.3
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    • pp.13-26
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    • 2008
  • This study aims to offer basic data for consumer education regarding the use of mobile phones by adolescent consumers in a correct way by researching and analyzing the consumption value and consumption behavior of adolescent consumers for mobile phones to see how they use mobile phone as consumers, which is a serious of user behaviors according to their plan, purchase, use, and disposal. Based on the research results, the study proposes the following in relation to the correct use of mobile phones by adolescent consumers. First, in the purchase or use of mobile phones, a more demonstrative consumption pattern was more likely for males than females and for those who are in higher grades than those who are not. Therefore, it is necessary to offer consumer education given the gender and school year rather than stereotyped consumer education. Second, it is necessary to offer objective information and give consumer education for checking the instant desire for something new in order to prevent an impulsive purchase based upon advertisements given the characteristics of adolescent consumers who prefer new designs or functions. Third, regarding the disposal of mobile phones, it is necessary to seek strategies for recycling mobile phones usefully at an administrative level to prevent mobile phones from being thrown away without being recycled.

A Study on the Factors Influencing Customers in Mobile Commerce(MC): mainly in UK, Japan and Korea (이동상거래(Mobile Commerce) 기업의 성공을 위한 소비자 의사결정 요인에 관한 연구: 영국, 일본, 한국을 중심으로)

  • Ha, Tai-Hyun
    • Journal of Digital Convergence
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    • v.3 no.2
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    • pp.59-71
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    • 2005
  • Nowadays, it is not unusual to buy and sell goods, service and information through the internet. As a result of rapid development of Information Technology(IT), business through the internet can be done without time Limitations, place restrictions and product limitations. However, internet shopping has been restricted a lot due to the need for physical connections to the internet in order to search for information and order what we want, and this is one of the biggest problems to the busy people of the 21st century. Therefore it is very natural to use mobile phones to do shopping through wireless internet easily and conveniently whilst on the move. The purpose of this research is to find out characteristics of mobile phone users in UK, Japan and Korea and 1) main aims of the mobile phone use, 2) reasons for ease of use of mobile phones, 3) favourite types of a mobile phone, 4) psychological stability of mobile phone users, 5) problems of mobile phone use, 6) purchase goods/services via mobile phone in the future. The research method used is questionnaire survey The research results will suggest how to take actions to promote mobile commerce in the future.

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Determinants of User Intentions to Use Mobile Web Browsing Service: Self Efficacy and Social Influences (모바일 웹 브라우징 서비스의 사용 의도에 영향을 미치는 요인 : 자기효능감과 사회적 영향)

  • Kim, Kyung-Kyu;Ryoo, Sung-Yul;Kim, Moon-Oh;Kim, Hyo-Jin
    • Journal of Information Technology Applications and Management
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    • v.16 no.1
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    • pp.149-168
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    • 2009
  • This paper aims to empirically examine how personal characteristics and social influence affect user acceptance of mobile web browsing service. To examine the intention to use mobile web browsing service, we applied the Technology Acceptance Model (TAM) which has been widely used to explain and predict the IT acceptance to this study. This research also includes personal characteristics such as computer self-efficacy, mobile self-efficacy, and personal innovativeness in IT and social influences such as subjective norms, image, and visibility as the external variables of the TAM. The results indicate that computer self-efficacy do not directly influence ease of use, but indirectly through mobile self-efficacy. And the results indicate that mobile self-efficacy and personal innovativeness in IT have direct effects on ease of use. Empirical results also show that subjective norms and image affect usefulness. Additional theoretical and practical implications of these findings are also discussed in the paper.

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The Influence of a Mobile Platform for Food Delivery Services on Perceived Ease of Use and Customer Satisfaction (모바일 배달 전문 플랫폼의 서비스 특성이 지각된 용이성과 고객 만족도에 미치는 영향)

  • Kim, Gyu-sik;Choi, Jae-boong
    • Journal of Information Technology Services
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    • v.18 no.5
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    • pp.119-132
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    • 2019
  • This study aims to analyze how specific features of a mobile platform such as economic feasibility, interactivity, safety, and design are correlated with perceived ease of use and customer satisfaction, targeting those who purchase delivery food on a mobile platform dedicated to delivery services. A survey was conducted on customers who had bought delivery food on a mobile platform and the data collection was conducted from August 19, 2019 to September 18, 2019, using 300 mobile platform service users. A total of 300 copies were retrieved. 249 valid samples of 300 copies were analyzed with SPSS 23.0 and AMOS 23, and In addition, programs including SPSS and AMOS were used for the analysis of frequency, confirmatory factor, reliability and validity, correlation and structural equation model. Major findings of such analysis are as follows. First, design characteristic of a mobil platform had relevant impacts on perceived ease of use. However, economic feasibility, interactivity, and safety did not significantly affect perceived ease of use. Second, perceived ease of use had a significantly influenced on the extent of customer satisfaction. Hence, from practical and academical point of views based on the results of this analysis, this study is expected to provide directions and some practical and useful implications for a mobile platform for food delivery services.

Intension to Use Mobile Banking: An Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM)

  • Amrutha Sasidharan;Santhi Venkatakrishnan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.18 no.4
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    • pp.1059-1074
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    • 2024
  • The paper is an attempt to study the individual's intention to use mobile banking. In light of the results obtained from the study, the proposed model offers a better fit with the data and explains the intention of individuals to use mobile banking services. Government support, trust, and compatibility significantly contribute to the Perceived behavioral control of a bank customer to use mobile banking while Perceived ease of use, Perceived usefulness, Security and privacy, and risk have a significant positive impact on the attitude of the individuals to utilize mobile banking service. The study uses primary data and the final instrument was administered to 950 respondents, across the country of which 904 data were used for the analysis after editing to accommodate the missing values. The study has adopted structural equation modeling approach to analyze the relationships between the variables in the study. The proposed framework in this study can be utilized to identify the factors that promote the adoption of mobile banking practices and the study also has the potential to provide updated and comprehensive literature on mobile banking, which can accelerate future research in this field.