• Journal of Digital Convergence
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• v.16 no.6
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• pp.105-115
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• 2018

With the development of information and communication technologies, popularization of smart phones, and relaxation of the government regulation, mobile easy payment service is rapidly growing as a major financial service. Therefore, this study examines factors that influence the intention to use mobile easy payment service through empirical analysis. We collected 386 responses by survey and formed structural equation modeling with AMOS 22.0. The results show that technical factors(relative advantage, security), individual factor(self-efficacy), situational factors(trust in prior services and satisfaction of prior services) had a positive effect on the perceived value. In addition, perceived value had a positive effect on the intention to use mobile easy payment services. Lastly, subjective norms are closely related to the relationship between perceived value and intention to use mobile easy payment services. The results can be expected to provide useful references to the Fintech related industry fields.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.155-172
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• 2011

The purpose of this study is to examine factors affecting an individual's acceptance of mobile banking, which is a typical example of smartphone based self-service. We derive three personal traits(positive technology readiness, negative technology readiness and individual's expertise) as antecedent variables that affect intention to use mobile banking from previous studies, and adopt a technology readiness and acceptance model(TRAM) to investigate factors that determine an individual's intention to use mobile banking. TRAM, which integrates technology readiness index(TRI) into the technology acceptance model (TAM) in the context of consumer adoption of e-service systems, is adopted to examine personal traits influencing on the factors forming the attitude of mobile banking. The new findings of this study are as follows. First, individual's expertise and positive technology readiness(ptr) have significant effect on both perceived usefulness and perceived easy of use. However, negative technology readiness(ntr) has significant effect on only perceived easy of use.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.205-211
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• 2015

Recently, a mobile communication network and the wireless terminal is suddenly develop, mobile office service is more and more the sportlight. However, the user may receive an attack from a malicious third party if the up/download the data in the remote to perform the work in a mobile office environment. In this paper, we propose scheme to manage the information lost due to theft smartphone that contain spill prevention personal information and company information from the mobile office environment (call history, incoming messages, phonebook, calendar, location information, banking information, documents, etc.). The proposed scheme using the number of triangular fuzzy information about the state of the personal information and business intelligence to implement a pair-wise comparison matrix. In particular, the proposed scheme is to prevent the value obtained by constructing a pair-wise comparison matrix for personal information and business intelligence and pair your smartphone is lost when a third party not allow access to personal information and corporate information is leaked to the outside.

• The Journal of Society for e-Business Studies
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• v.23 no.4
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• pp.41-62
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• 2018

Despite the rapid growth of the mobile shopping market, major market participants are continuing to suffer operating losses due to severe competition. To solve this problem, the mobile shopping market requires research to improve customer satisfaction and customer loyalty rather than excessive competition. However, the existing studies have limits to reflect the direct needs of customers because they extract the factors on the basis of the Technology Acceptance Model and the literature study. In this study, to reflect the direct requirements of users of mobile shopping Apps, we derived concretely and various factors influencing customer satisfaction through a topic analysis using user reviews. And then we assessed the importance of derived factors to customer satisfaction and analyzed the effects of customer satisfaction on customer complaints and customer loyalty on a structural equation model based on the American customer satisfaction index. We expect that our framework linking a topic analysis and a structural equation model is to be applicable to studies on the customer satisfaction of other mobile services.

• The Journal of Society for e-Business Studies
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• v.26 no.4
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• pp.53-79
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• 2021

With the revitalization of non-face-to-face transactions, the difference between the size of branches and transaction costs among securities firms has decreased, and the importance of the stock trading system has increased. In particular, the mobile trading system has become more important due to the increase in the proportion of transactions in the mobile trading system, which is widely used by individual investors, and the increase in the number of individual investors after COVID-19. However, user-centered usability studies are insufficient as usability studies on mobile trading systems are conducted through literature surveys or survey methods. Therefore, in this study, a repertory grid technique that finds user's empirical perception was used to find out user-centered usability attributes. The usability attributes of the mobile trading system from the user's point of view were elicited, and the difference in the usability attributes in terms of frequency and importance between the user group and the developer group was identified.

• Journal of the Korea Society of Computer and Information
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• v.27 no.9
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• pp.205-215
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• 2022

In this study, the authors analyzed the effect of demographic and mobile usage characteristics on mobile shopping addiction. In particular, this study focused on identifying the differences in shopping addiction between countries that were rarely covered in previous studies. As a result of the analysis, gender and age were identified as significant independent variables in demographic characteristics, and it was analyzed that there was a statistically significant moderating effect between these variables and nationality. In the mobile usage, the initial time of use was found to be a significant independent variable, and it was analyzed that there was also a moderating effect between the variable and nationality. The results of this study can be used as a clue to establishing marketing strategies for providing customized products and services from a corporate perspective, and can provide useful guidelines for resolving shopping addiction from a public policy perspective.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.29-39
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• 2022

The outbreak of the COVID-19 pandemic has had a significant impact on the Vietnamese economy. In the midst of a complex disease that compelled people to limit their interaction, customers' shopping habits shifted from "offline" to "online" transactions. Mobile payments have also grown in popularity. The goal of this study is to figure out what factors influence the use of mobile payments by hotel clients in Can Tho after COVID-19. The research team also examines how those factors influence customers' willingness to use mobile payment and makes recommendations to better the current situation. Primary data was collected from 227 persons using online surveys and processed with SPSS software for this study. To analyze the correlation relationship between the elements determining the intention to use, the Cronbach alpha, EFA, Correlation, and Regression methods used to assess the scale are applied. Perceived Trustworthiness, Perceived Usefulness, and Perceived Ease of Use all have positive effects on customers' propensity to use, according to the findings. Perceived Security, on the other hand, has no bearing. The findings of this study have significant theoretical and practical implications for the development of mobile payment services in Can Tho, particularly following the implementation of COVID-19.

• Agribusiness and Information Management
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• v.1 no.2
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• pp.81-94
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• 2009

Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38C no.10
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• pp.841-851
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• 2013

Mobile RFID/NFC linkage technology means a provision of integrated 2 existing mobile RFID services by developing the 900MHz mobile RFID reader and the NFC reader/tag into one SoC to be put on a USIM card. In this paper, the mobile RFID related technologies that offer similar services as NFC were also analyzed to understand the potential linkage to NFC and the requirements for the linkage. In addition, the introduction of dual tag and the code system linkage suggested a linking method to maximally use the existing infrastructure and the requirement satisfaction was analyzed. Lastly, based on the analysis, the future direction for the new standard design was suggested.

• Proceedings of the IEEK Conference
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• 2005.11a
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• pp.1101-1104
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• 2005

As intelligence of robot is developed, consumer of robot changes by ordinary people. Intelligent service robot is produced to a target of ordinary people. It is risen that need the most service robot business. Among the control mobile robot because using network by real time. Do to appear on mobile phone LCD screen being transmitted image from device that acquire transmit of mobile phone user interface development and real time mobile robot in this study. Use the BREW that is Qualcomm's Mobile platform for mobile phone user interface development. Mobile phone JPEG compression function chooses excellent camera phone and display transmit image which send connection setting screen and mobile robot on LCD screen by real time. At the same time, materialize to make screen that can process button input that can control transfer of robot. Also, Relay Server used to help processing of protocol to control direction of mobile robot.