The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
권호 표지
DOI QR코드

DOI QR Code

Elicitation of User-Centered Usability Attributes and Comparison of Attributes between User Group and Developer Group: Focus on Mobile Trading System

사용자 중심의 사용성 속성 도출과 사용자 그룹과 개발자 그룹 간의 속성 비교: 모바일 트레이딩 시스템 중심

  • Lee, Woon-Kyo (Korea Financial IT Co., Ltd.) ;
  • Kim, Ja-Hee (Department of Industrial Information Systems, Graduate School of Public Policy and Information Technology, Seoul National University Of Science & Technology)
  • Received : 2021.09.30
  • Accepted : 2021.11.16
  • Published : 2021.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

With the revitalization of non-face-to-face transactions, the difference between the size of branches and transaction costs among securities firms has decreased, and the importance of the stock trading system has increased. In particular, the mobile trading system has become more important due to the increase in the proportion of transactions in the mobile trading system, which is widely used by individual investors, and the increase in the number of individual investors after COVID-19. However, user-centered usability studies are insufficient as usability studies on mobile trading systems are conducted through literature surveys or survey methods. Therefore, in this study, a repertory grid technique that finds user's empirical perception was used to find out user-centered usability attributes. The usability attributes of the mobile trading system from the user's point of view were elicited, and the difference in the usability attributes in terms of frequency and importance between the user group and the developer group was identified.

비대면 거래 활성화로 증권사 간 영업점포 규모나 거래 비용면의 차별성은 줄어들고 증권거래 시스템에 대한 중요성이 높아졌다. 특히 개인 투자자들이 많이 사용하는 모바일 트레이딩 시스템의 거래 비중 증가와 코로나19 이후 개인 투자자의 증가로 모바일 트레이딩 시스템은 더욱 중요해졌다. 하지만 모바일 트레이딩 시스템에 관한 사용성 연구는 문헌조사나 설문조사방법으로 진행되어 사용자 중심의 사용성 연구는 부족하다. 이에 본 연구에서는 사용자 중심의 사용성 속성을 알아보기 위해 사용자의 경험적 인식을 찾아내는 레퍼토리 그리드 기법을 사용하였다. 사용자 관점의 모바일 트레이딩 시스템 사용성 속성을 도출하고 사용자 그룹과 개발자 그룹간의 빈도와 중요도 측면에서 사용성 속성 차이를 확인하였다.

Keywords

References

  1. Bevan, N., "International standards for HCI and usability," International Journal of Human-Computer Studies, Vol. 55, No. 4, pp. 533-552, 2001. https://doi.org/10.1006/ijhc.2001.0483
  2. Botermans, C., Vanderdonckt, J., and Zen, M., "Analysis of graphical user interfaces aesthetics based on visual metrics," http://hdl.handle.net/2078.1/thesis:10929, 2017.
  3. Chang, W. S. and Ji, Y. G., "Usability evaluation for smart phone augmented reality application user interface", The Journal of Socienty for e-Business Studies, Vol. 16, No. 1, pp. 35-47, 2011. https://doi.org/10.7838/jsebs.2011.16.1.035
  4. Choi, J. W., Jang, J. H., and Kim, B. S., "Measuring service quality of mobile trading systems and its impact on the intention to continuous use," Journal of Information Technology Services, Vol. 12, No. 2, pp. 301-319, 2013. https://doi.org/10.9716/KITS.2013.12.2.301
  5. Choi, S. C., "Determinants of user perceived value and its influence on the usage of smartphonebased mobile commerce," The Journal of Society for e-Business Studies, Vol. 18, No. 4, pp. 273-299, 2013. https://doi.org/10.7838/JSEBS.2013.18.4.273
  6. Chong, L. L., Ong, H. B., and Tan, S. H., "Acceptability of mobile stock trading application: A study of young investors in Malaysia," https://doi.org/10.1016/j.techsoc.2020.101497, 2021.
  7. Curtis, A. M., Wells, T. M., Higbee, T., and Lowry, P. B., "An overview and tutorial of the repertory grid technique in information systems research," Communications of the Association for Information Systems (CAIS), Vol. 23, No. 3, pp. 37-62, 2008.
  8. Fallman, D., and Waterworth, J., "Capturing user experiences of mobile information technology with the repertory grid technique," An Interdisciplinary Journal on Humans in ICT Environments, Vol. 6, No. 2, pp. 250-268, 2010.
  9. Fransella, F., Bell, R., and Bannister, D., A manual for repertory grid technique. John Wiley & Sons, 2004.
  10. Fu, Y., Jiang, H., Zhang, D., and Zhang, X., "Comparison of perceptual differences between users and designers in mobile shopping app interface design: Implications for evaluation practice," IEEE Access, Vol. 7, pp. 23459-23470, 2019. https://doi.org/10.1109/access.2019.2899671
  11. Gafni, R., "Usability issues in mobile-wireless information systems," Issues in Informing Science & Information Technology, Vol 6, 2009.
  12. Goffin, K. and Koners, U., "Tacit knowledge, lessons learnt, and new product development," Journal of Product Innovation Management, Vol. 55, No. 4, pp. 45-54, 2011.
  13. Goffin, K., Lemke, F., and Szwejczewski, M., "An exploratory study of 'close'supplier-manufacturer relationships," Journal of Operations Management, Vol. 24, No. 2, pp. 189-209, 2006. https://doi.org/10.1016/j.jom.2005.05.003
  14. Hoehle, H. and Venkatesh, V., "Mobile application usability: Conceptualization and instrument development," Mis Quarterly, Vol. 39, No. 2, pp. 435-472, 2015. https://doi.org/10.25300/MISQ/2015/39.2.08
  15. Hujainah, F. M. O., "Usability guidelines of mobile learning application," Journal of Information Systems Research and Innovation, Vol. 5, pp. 70-77, 2013.
  16. ISO/IEC25000:2014, Systems and software engineering - Systems and software Quality Requirements and Evaluation (SQuaRE), 2014.
  17. ISO/IEC9126:2004, Software engineering - Product quality, 2004.
  18. ISO9241-11:2018, Ergonomics of human-system interaction-Part11: Usability, 2018.
  19. Jankowicz, D., The easy guide to repertory grids, John Wiley & Sons, 2005.
  20. Jin, Y. T. and Ha, S. J., "A Development and Application of the Checklist for evaluating software usability," The Journal of Society for e-Business Studies, Vol. 6, No. 2, pp. 73-85, 2001.
  21. Kim, H. W. and Kim, S. I., "A study on user experience of fintech application service: Focused on Toss and Kakaobank," Journal of Digital Convergence, Vol. 18, No. 1, pp. 287-293, 2020. https://doi.org/10.14400/JDC.2020.18.1.287
  22. Kim, J. S. and Ham, D. H., "Development of user-centered items for evaluating the usability of smartphone navigation app based on repertory grid technique," Journal of Integrated Design Research, Vol. 15, No. 1, pp. 9-20, 2016.
  23. Kim, S. G. and Seok, K. J., "The effects of MTS service quality on business performance in securities firms," Tax Accounting Research, Vol. 45, pp. 23-43, 2015. https://doi.org/10.35349/tar.2015..45.002
  24. Kim, S. H. and Kim, W. J., "Analysis of quality correlation and characteristic importance of application SW by SW life cycle based on ISO 25000," Journal of KISS: Software and Applications, Vol. 41, No. 2, pp. 112-127, 2014.
  25. Korea Capital Market Institute, "2021 Securities Industry Outlook and Major Issues," http://www.kcmi.re.kr/seminar/seminar_presentation?syear=2021&smonth=&pg=1&eno=235&bno=216(search date: 2021. 7.29.), 2021.
  26. Korea Capital Maket Institute, "Issue Report 19-04 The change in the Korean Securities Industry for 10 years after Financial Investment Services and Capital Market Act," https://eiec.kdi.re.kr/policy/domesticView.do?ac=0000148893 (search date:2021.03.17.), 2019.
  27. Korea Exchange, "Press Release(2014. 6. 10.)-2013 Stock Investment Population and Stock Holding Status," http://open.krx.co.kr/contents/OPN/05/05000000/OPN05000000.jsp#fe3647848b826aa1ddee224c4b5526f4=1&view=21182, 2014.
  28. Korea Exchange, "Statistics - The Record of Stock Trading," http://marketdata.krx.co.kr(search date:2019.05.19.), 2019.
  29. Korea Securities Depository, "Press Release (2020. 3. 10.) Status of Owners of Listed Corporations Settled in December 2019," https://www.ksd.or.kr/ko/about-ksd/ksd-news/press-release/35822 (search date:2021.04.02.), 2021.
  30. Korea Securities Depository, "Press Release (2021.3.16.) Status of Owners of Listed Corporations Settled in December 2020," https://www.ksd.or.kr/ko/about-ksd/ksd-news/press-release/36060 (search date:2021.04.02.), 2021.
  31. Korea Securities Depository, "Press Release(2021.4.1) Status of the amount held by private owners of listed firms based fiscal year-end 2020," https://www.ksd.or.kr/ko/about-ksd/ksd-news/press-release/36077(search date:2021.04.02.), 2021.
  32. Lee, D. M. and Lee, J. Y., "A Study of UXD by usability test of a stock trading system based on the user accessibility and specificity," Journal of Korea Design Knowledge, Vol. 27, pp. 261-272, 2013. https://doi.org/10.17246/jkdk.2013..27.024
  33. Lim, Y. E., Ko, I. S., and Jang, H. Y., "A study on the factors affacting intention to continuous Use of MTS," Entrue Journal of Information Technology, Vol. 14, No. 2, pp. 21-32, 2015.
  34. NH investment & securities Co., "Research Report(2021.4.6.) Mobile Platform," https://download.nhqv.com/CommFile//cis/rsh/epr/CISPPR20.pdf (search date:2021.04. 14.), 2021.
  35. Nielsen, J., "Usability inspection methods," In Conference Companion on Human Factors in Computing Systems(CHI'94), pp. 413-414, 1994.
  36. Park, J. H. and Shin, G. K., "Effects of Smartphones Usability on User's Satisfaction and Loyalty: Focusing on Moderating Effect of Terms of Use," Korean Journal of Business Administration, Vol. 25, No. 2, pp. 811-831, 2012.
  37. Park, J. Y., "Design process excludes users: The co-creation activities between user and designer," Digital Creativity, Vol. 23, No. 1, pp. 79-92, 2012. https://doi.org/10.1080/14626268.2012.658814
  38. Park, S. E., Choi, D., and Kim, J., "Critical factors for the aesthetic fidelity of web pages: Empirical studies with professional web designers and users," Interacting with computers, Vol. 16, No. 2, pp. 351-376, 2004. https://doi.org/10.1016/j.intcom.2003.07.001
  39. Raja, J. Z., Bourne, D., Goffin, K., Cakkol, M., and Martinez, V., "Achieving customer satisfaction through integrated products and services: An exploratory study," Journal of Product Innovation Management, Vol. 30, No. 6, pp. 1128-1144, 2013. https://doi.org/10.1111/jpim.12050
  40. Shin, G. K. and Son, S. J., "The Effects of Quality Factors on the Adoption of Home Trading System," Korean Journal of Business Administration, Vol. 24, No. 5, pp. 2459-2476, 2011.
  41. Tai, Y. M. and Ku, Y. C., "Will stock investors use mobile stock trading? A benefit-risk assessment based on a modified UTAUT model," Journal of Electronic Commerce Research, Vol. 14, No. 1, pp. 67-84, 2013.
  42. Tan, F. B. and Hunter, M. G., "The repertory grid technique: A method for the study of cognition in information systems," MIS quarterly, Vol. 26, No. 1, pp. 39-57, 2002. https://doi.org/10.2307/4132340
  43. Tung, L. L., Xu, Y., and Tan, F. B., "Attributes of web site usability: A study of web users with the repertory grid technique," International Journal of Electronic Commerce, Vol. 13, No. 4, pp. 97-126, 2009. https://doi.org/10.2753/JEC1086-4415130405
  44. Weichbroth, P., "Usability of mobile applications: a systematic literature study," IEEE Access, Vol. 8, pp. 55563-55577, 2020. https://doi.org/10.1109/access.2020.2981892
  45. Woo, M. C. and Lee, W. B., "The behavior and performance of mobile traders on the Korea stock market," Korean Journal of Financial Studies, Vol. 42, No. 1, pp. 133-161, 2013.
  46. Yang, K. H., Kim, D. Y., Yi, T. H., and Song, B. H., "A study on analysis of cyber security companies superiority-securing strategy in competition and problem-solving strategy," The Journal of Society for e-Business Studies, Vol. 5, No. 2, pp. 1-25, 2000.