• Asia Marketing Journal
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• v.16 no.1
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• pp.149-168
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• 2014

This study investigates the effect of perceived risk on attitude toward mobile Social Network Services (SNSs). First, we understand that perceived risk of SNSs is a multidimensional concept, and we study the relationship between attitude and perceived risk such as social risk, performance risk, and privacy risk in SNS environments. Subsequently, the relationships between these multidimensional concepts of perceived risk and attitude are investigated. The result indicates that social, performance, and privacy risk have negative effects on attitude. In addition, the moderated effect of individual characteristic variables such as hedonic value and self-construal are confirmed as mitigating factors that alleviate the negative impact of perceived risk. The Findings show that customers who perceive SNSs to be risky are more likely to have a negative attitude toward SNSs. However, the negative impact of perceived risk on their attitude toward SNSs is alleviated in customers with high hedonic value. Similarly, the negative impact of perceived risk on their attitude toward SNS is weaker with customers in interdependent self-construal. This paper presents effective segmentation variables, such as consumer's motivation (hedonic value) and psychological variable (self-construal), which mitigate the risk perception of customers. Therefore, it provides practical guidelines for the marketing managers in terms of who to target and what kind of strategies to implement in terms of these segmentation variables to approach consumers more efficiently.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.104-108
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• 2015

Delay on State-Funded Construction Projects (SFCPs) in Dong Thap - a province in Mekong Delta of Vietnam, as many provinces of Vietnam, have caused budget overrun through many recent years. The budget-overrun situations, in turn, have deepened the delay. Identifying critical factors affecting delay SFCPs plays a key role to mitigate negative impact of delay. 134/160 questionnaires were collected from personals working for project owners, consultants, supervisors and contractors in Dong Thap Province. Convenient sampling method was used. EFA was resulted in critical 04 factors with 20 variables caused delay in SFCPs, including: "Project technic, contractor's financial capacity and adjustment role of the government", "Regulation and Policy", "Mutual benefit support and concern between the government and residents", and "Disadvantage of construction site and weather season". Reliable measures to reduce delay on SFCPs are discussed to establish legal corridors to strictly controlling the process, consider mutual benefit between the government and its residents, and evaluating construction conditions. Those measures are considered could be applied in not only Dong Thap province, but most provinces of Vietnam as well.

• International conference on construction engineering and project management
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• 2020.12a
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• pp.417-422
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• 2020

Vast quantities of environmental pollutants from construction projects are causing significant damage to nearby local communities and thus generate environmental complaints. The construction company, responsible for compensating and resolving environmental complaints, suffers economic damages due to additional expenditures and schedule delays in construction projects. Meanwhile, the construction industry can stagnate from a broader perspective. Therefore, this study aimed to propose a framework for developing an automated management system which consists of two models for environmental complaints in construction projects: (i) the prediction model: a model for predicting environmental complaints based on factors related to environmental complaints; and (ii) the prevention model: a model for providing construction companies with the optimal prevention measure to effectively prevent environmental complaints according to the results of the prediction model. In addition, the algorithm for integrating the developed models into the management system in construction projects was proposed. Eventually, the application of the management system to construction projects can ensure the profitability of construction companies and mitigate damage from environmental pollutants to the nearby local community.

• The Bulletin of The Korean Astronomical Society
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• v.46 no.1
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• pp.37.2-37.2
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• 2021

One of the main limitations to the ground- based gravitational-wave (GW) detector sensitivity is quantum noise, which is induced by vacuum fluctuations entering the detector output port. The replacement of this ordinary vacuum field with a squeezed vacuum field has proven to be effective approach to mitigate the quantum noise in the interferometer detector and it is currently used in advanced detectors. However, the current frequency-independent squeezed vacuum cannot reduce quantum radiation pressure noise at low frequencies. A possible solution to reduce quantum noise in the broadband spectrum is the injection of frequency-dependent squeezed (FDS) vacuum. We will report the current status of squeezing experiment at KASI and introduce to the EPR (Einstein-Podolsky-Rosen) entangled state of light, which can realize FDS light without the need for an additional, external cavity.

• Journal of Hydrogen and New Energy
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• v.34 no.6
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• pp.734-740
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• 2023

Hydrogen emphasis on safety management due to its high potential for accidents from wide explosive limits and low ignition energy. To prevent accidents, appropriate explosion-proof electrical equipment with installed to safe management of ignition sources. However, designing all facilities with explosion-proof structures can significantly increase costs and impose limitations. In this study, we optimize the barrier to effectively control the initial momentum in case of hydrogen release and form the control room as a non-hazardous area. We employed response surface method (RSM), the barrier distance, width and height of the barrier were set as variables. The Box-Behnken design method the selection of 15 cases, and FLACS assessed the presence of hazardous area. Analysis of variance (ANOVA) analysis resulting in an optimized barrier area. Through this methodology, the workplace can optimize the barrier according to the actual workplace conditions and classify reasonable hazardous area, which is believed to secure safety in hydrogen facilities and minimize economic burden.

• Journal of the Korean Association of Oral and Maxillofacial Surgeons
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• v.49 no.6
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• pp.311-323
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• 2023

Immunosuppressants are vital in organ transplantation including facial transplantation (FT) but are associated with persistent side effects. This review article was prepared to compare the two most used immunosuppressants, cyclosporine and tacrolimus, in terms of mechanism of action, efficacy, and safety and to assess recent trials to mitigate their side effects. PubMed and Google Scholar queries were conducted using combinations of the following search terms: "transplantation immunosuppressant," "cyclosporine," "tacrolimus," "calcineurin inhibitor (CNI)," "efficacy," "safety," "induction therapy," "maintenance therapy," and "conversion therapy." Both immunosuppressants inhibit calcineurin and effectively down-regulate cytokines. Tacrolimus may be more advantageous since it lowers the likelihood of acute rejection, has the ability to reverse allograft rejection following cyclosporine treatment, and has the potential to reinnervate nerves. Meanwhile, graft survival rates seem to be comparable for the CNIs. To avoid nephrotoxicity, various immunosuppressants other than CNIs have been studied. Despite averting nephrotoxicity, these medications show increases in acute rejection or other types of adverse effects compared to CNIs. FT has been a topic of interest for oral and maxillofacial surgeons, and the postoperative usage of immunosuppressants is crucial for the long-term prognosis of FT. As contemporary transplantation regimens incorporate novel medications along with CNIs, further research is required.

• Structural Engineering and Mechanics
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• v.88 no.5
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• pp.463-480
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• 2023

The buckling-restrained braced frames with eccentric configurations (BRBF-Es) exhibit stable cyclic behavior and possess a high energy absorption capacity. Additionally, they offer architectural advantages for incorporating openings, much like Eccentrically Braced Frames (EBFs). However, studies have indicated that significant residual drifts occur in this system when subjected to earthquakes at the Maximum Considered Earthquake (MCE) hazard level. Consequently, in order to mitigate these residual drifts, it is recommended to employ self-centering systems alongside the BRBF-E system. In our current research, we propose the utilization of the Direct Displacement-Based Seismic Design method to determine the design base shear for a hybrid system that combines BRBF with an eccentric configuration and a self-centering frame. Furthermore, we present a methodology for designing the individual components of this composite system. To assess the effectiveness of this design approach, we designed 3-, 6-, and 9-story buildings equipped with the BRBF-E-SCF system and developed finite element models. These models were subjected to two sets of ground motions representing the Maximum Considered Earthquake (MCE) and Design Basis Earthquake (DBE) seismic hazard levels. The results of our study reveal that although the combined system requires a higher amount of steel material compared to the BRBF-E system, it substantially reduces residual drift. Furthermore, the combined system demonstrates satisfactory performance in terms of story drift and ductility demand.

• Korea Trade Review
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• v.47 no.6
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• pp.269-289
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• 2022

The COVID-19 pandemic has disrupted supply chains across the world. When the pandemic broke out, the disruptions were mainly due to the lockdowns imposed in various countries. The WTO has predicted that the pandemic might cause world trade to decline by 13 to 32 per cent in 2020. This paper will examine the implications of COVID-19 on digital trade, particularly the use of blockchain in the Asia Pacific. The Asia Pacific (particularly Singapore and Hong Kong) is a leader in the use of digital technologies. This paper will thus attempt to draw out lessons from the first movers for the rest of Asia. It will examine the bottlenecks in the application of this technology in the Asia Pacific countries, and the need for regulatory changes in the Asia-Pacific. It will trace the technology's barriers to adoption, both as regards interoperability, and regulatory framework. The advantages of blockchain technology in trade finance are clear; it can promote trade efficiency, mitigate risk and expand trade to other regions. However, earlier efforts to introduce digital technologies have failed. More collaborative efforts are required, so that networks can connect seamlessly on a single technology platform, and meet the demand for trade finance. The COVID-19 pandemic seems to have provided an enabling environment for the intensification of digital efforts, increasing their urgency; should these measures indeed successfully occur, they will improve the resiliency of supply chains across the region.

• Korea Trade Review
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• v.46 no.6
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• pp.109-125
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• 2021

China has achieved remarkable economic growth through an extended period of rapid industrialization. However, adverse environmental issues have become more prevalent during this time of development. In particular, car exhaust emissions in the country have become one of the most substantial causes of environmental degradation in China. To combat these issues, the Chinese government is actively implementing green car policies to mitigate the negative environmental concerns. Likewise, Chinese consumers' interest in green cars has also increasing. Despite these changes in consumer perceptions, research on Chinese consumers' green consumption behavior is still in its infancy. Therefore, an empirical study was conducted to measure the relationship between zhongyong(中庸) values, new ecological paradigm(NEP), and green consumption behavior for 334 Chinese consumers. As a result, the study found that the three sub-dimensions of zhongyong(中庸) values(multi-dimensionality, flexibility and compatibility) and NEP had a significantly positive(+) effect on the purchase intention of green cars. It was also found that NEP positively mediates the effect of flexibility and harmony on purchase intention of green cars. This study is expected to provide academic outcomes on China, which is currently the world's fastest growing green car market, as well as providing practical strategic implications for establishing unique green marketing strategy for China.

• Annual Conference of KIPS
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• 2023.11a
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• pp.30-33
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• 2023

The recent scholarly focus has been directed towards the expeditious and accurate detection of salient objects, a task that poses considerable challenges for resource-limited edge devices due to the high computational demands of existing models. To mitigate this issue, some contemporary research has favored inference speed at the expense of accuracy. In an effort to reconcile the intrinsic trade-off between accuracy and computational efficiency, we present novel model for salient object detection. Our model incorporate group-wise attentive module within the decoder of the encoder-decoder framework, with the aim of minimizing computational overhead while preserving detection accuracy. Additionally, the proposed architectural design employs attention mechanisms to generate boundary information and semantic features pertinent to the salient objects. Through various experimentation across five distinct datasets, we have empirically substantiated that our proposed models achieve performance metrics comparable to those of computationally intensive state-of-the-art models, yet with a marked reduction in computational complexity.