• 한국의류학회지
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• 제14권4호
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• pp.252-261
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• 1990

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances of stroe image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 413 subjects were gathered through convenience sampling method and, for data analysis, cronbach'$\alpha$, frequency, percentage, mean, $x^{2}-text$, 1-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. The results are as follows; 1. Three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them four subdivisions; those of fashion pursuit group, self display group, financial utilitarian group, individual group. 2. Importance on store image attribute was revealed then the middle aged women regarded quality, price, service in order as more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, exit from, brightness of store among consumer groups. From these findings, concretely store image strategies are proposed.

• Journal of Nutrition and Health
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• 제30권6호
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• pp.679-689
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• 1997

Nutrition label (NL) on the package of processed food provides consumers with a reliable and consistent source of information . It has been considered as a useful aid for food selection and a potent educational tool for nutrition in daily life. Since current nutrition labeling regulation in Korea does not define a format for presenting nutrition information a wide variety of NL format exists in the markers created by individual manufacturers. Development of standard NL format and its registration remain to be the work for the professionals and government officials. However the acceptance and evaluation of NL by the consumers is a very important and necessary process in the development of NL formats. In this study four different formats A, B, C, D were formulated based on currently circulating labels and new U.S.NL. Subjects used for evaluation of these formats were middle -aged highly educated housewives, who and the potential users of NL. Major parameters observed through the questionnare were their nutritional knowledge of RDA, ability of IC(Information Comparison) and CA (Comprehension and Application of informed nutrient contents), as well as their preference to the different formats. The results are summarized as follows. 1) Of the 178 subjects , 89.9% of the middleaged housewives were college graduates. Their nutrition knowledge of RDA were relatively satisfactory showing over 80% correlation on the basic concepts and unit while for numerical value less than 50% correct answer. 2) IC test scores were significantly different among the formats showing the highest values for format A and B which are presented as absolute value and % RDA, respectively. Format C presented as serving size(number of products) showed the lowest score. CA scores were also significantly different, though the increased load of information did not facilitate to increase the consumers comprehension. 3) RDA knowledge test scores and the scores of IA and CA were correlated in format A and D but not in format B and C suggesting % RDA presentation would be more acceptable to the less educated group. 4) For the preference in the aspects of easiness and time-saving format A was the best one then format D supporting the result of IC and CA test. The results of the present study indicate the most useful and preferred format is the simplest format presented as absolute value without RDA, . The secondly preferred format is the new NL format of the US with much information .

• Nutritional Sciences
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• 제7권4호
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• pp.223-234
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• 2004

The aim of this study was to investigate intake of health foods and supplements and its associated factors in middle and old-aged adults in order to contribute to health promotion of Korean population by providing a guide for proper use of health foods and supplements. About 69% of the subjects reported that they were currently taking health foods and supplements or had experiences of having them in the past, whereas 31.2 % reported they had never taken them. The most commonly used type of health foods and supplements was vitamin C as reported by 41.8% followed by others such as lactobacillus products, multi-vitamins, tonic medicine and cardiotonic drug, artificially processed Ginseng foods, vitamin B complex, enzyme supplement, calcium, aloe, apricot extract products, chitosan products, loyal honey, squalene, refined fish oil and iron products. The major reason for taking health foods and supplements was 'to protect the weak constitution' with 155 (42.1%) responses, and the motive for the intake was the suggestion from family-relatives with 235 (63.9%) responses, and the place of purchase was pharmacy with 140 (38.0%) responses, the average monthly expense was 20,000-40,000 won with 140 (26.2%) responses, and effects after the intake was 'so and so' with 180 (33.6%) responses as the highest. More health foods and supplements were consumed as age and education were statistically significantly increased (p<0.05). For health and lifestyle and the intake of health foods and supplements, perceived health status, the presence of illness, and the presence of health management were statistically significant (p<0.05). Male subjects than female subjects and the 30s than the 405 and 50s were appeared to have poorer dietary behaviors (p<0.05). For the health locus of control and the intake of health foods and supplements, the health locus of control score was 22.82 for consumers and 22.79 for non-consumers, showing no significant difference. Logistic regression analysis was performed to find out major factors that affect the intake of health foods and supplements, in which gender, education, smoking, perceived health status, the presence of illness, and health management were significant to the intake of health foods and supplements. It is shown that subjects with perception and attitude of 'health foods and supplements are useful in health maintenance and disease prevention' and 'the information and variety for health foods and supplements are great' have higher probability of taking health foods and supplements.

• 한국식품위생안전성학회지
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• 제23권1호
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• pp.51-61
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• 2008

본 연구는 건강기능식품에 대한 소비자 연구를 통하여 신뢰도를 향상시키기 위한 표시 제도를 제안하기 위해 수행되었다. 소비자가 쉽게 건강기능식품을 확인할 수 있도록 공모를 통하여 인증마크를 개발하고 소비자 조사를 실시하였다. 조사대상자는 대도시, 중소도시 등 2000명으로 하여 1:1 면접조사를 실시하였다. 조사결과 건강기능식품 인증마크의 필요도가 매우 높았고, 텍스트 형태보다 텍스트/그래픽이 혼합된 형태의 영양 기능정보의 신뢰도가 높았다. 또한 인체에 작용하는 기전을 포함한 영양 기능정보가 소비자의 신뢰도를 높이는 데 도움이 되는 것으로 조사되었다. 따라서 건강기능식품 인증마크는 소비자로 하여금 제품을 선택하는데 도움을 줄 수 있을 것으로 사료되며, 또한 건강기능식품의 신뢰도를 높일 수 있는 표시제도의 개선에 기여할 것으로 사료된다.

• 한국가정과교육학회지
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• 제34권3호
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• pp.133-148
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• 2022

이 연구의 목적은 메타버스에서 아바타와 패션아이템을 구매하는 행동이 어떤 이용동기와 관련이 있는지를 밝히고, 구매만족도와 추후 구매의사에 대해 알아보는 데 있다. 이를 통해 아바타와 패션아이템 개발 및 패션산업과 의류교육의 방향성을 위한 기초자료를 제시하고자 한다. 이를 위하여 만 19세 이상 아바타를 보유하고 있는 149명을 대상으로 아바타와 패션아이템 구매실태와 이용동기, 구매만족도, 추후구매의사를 조사하였다. 연구결과는 다음과 같다. 첫째, 아바타 소유 비율은 여성, 19세~29세, 소득이 낮거나 아예 높은 경우 높게 나타났다. 연령이 낮은 집단은 모바일폰으로 구매하고, 연령이 높은 집단은 신용카드를 사용하는 경향이 있었다. 응답자들은 아바타를 보유하고 있었어도 구매빈도나 지출 금액이 많지 않았다. 반면, 패션아이템 구매에서는 구매금액이 8,000원 이상 소비하는 집단은 19세~29세였고 소득에 따라 구매빈도, 구매금액이 높아지고 있었다. 둘째, 아바타와 패션아이템 이용동기 중 쾌락추구는 가장 큰 영향력을 미쳤고, 남성은 여성보다 아바타를 통한 자기표현에 신경을 썼다. 셋째, 대리만족 동기는 구매만족도를 높였고 추후 구매의사를 높이는 요인은 대리만족과 스트레스 해소였다. 이를 통해 장기적으로 모든 연령층이 함께 스트레스를 해소할 수 있고, 메타버스 이용자간에 동질감을 느낄 수 있게 하고, 현실과는 다른 가상세계에서의 만족감을 줄 수 있는 요인을 고려하여 아바타와 패션아이템이 개발되어야 할 것이다. 그리고 의생활과 관련된 교육에서 패션 아이템을 활용할 수 있는 방안 및 소비태도에 대한 교육이 필요할 것이다.

• 지역사회간호학회지
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• 제13권2호
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• pp.260-271
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• 2002

Objectives: The purpose of this study was to identify basic health needs of adult clients to develop a community nursing center model in Seoul. Methods: Data were collected using a questionnaire survey from 894 adults registered at a public health center who were health management members, and visiting 4 community nursing centers, University of Wisconsin, Milwaukee during the period from July 1999 to January 2000. The data were analyzed using frequency, percentile, t-test, and ANOVA. Results: 1) The University of Wisconsin- Milwaukee School of Nursing has a long tradition of developing 4 community nursing centers with innovative health care programs. CNCs integrate the ability to implement and test effective intervention strategies with education, research, and practices of nursing students and faculty. They were designed to enhance the health status and quality of life for urban communities through the development of productive, outcome focused, collaborative partnerships among UWM-Nursing faculties and staff, other health and human service providers, consumers, and policy makers. It links the financial resources between UWM and 9 voluntary agencies and 12 public funding organizations including federal. state, and local governments. 2) Of the total health management members, 37.4% were reported to have at least one type of chronic disease such as hypertension, diabetes, and arthritis. Ten percent of them reported having obesity, and 44.2% reported lack of exercise. The health status of the subjects was within normal range in laboratory tests. However, female subjects showed more significant differences in obesity and cholesterol levels than male subjects. The subjects, who were in their 50s, showed more significant differences in obesity, SGOT, SGPT, and cholesterol levels than the subjects in other age groups. Conclusion: A community nursing center needs to be developed, that has a link between the nursing college and the public health center, with partnerships and a multidisciplinary approach. Based on the study results, exercise programs for middle aged adults are considered necessary. In particular, specific exercise programs for pre-menopausal women needs to be implemented in the future to prevent them from developing osteoporosis.

• 대한지역사회영양학회지
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• 제2권3호
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• pp.376-387
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• 1997

The elderly are the most rapidly growing segment of the population in Korea and the largest consumers of expensive medical care. It is reasonable to believe that improving the nutritional status would be beneficial to reducing morbidity and to impro- ving the quality of their lives. This study was conducted to assess the health status and the Nutritional Risk Index of the elderly, and to provide the basic data for the Elderly Nutrition Improvement Program at the Public Health Center. One hundred and forty seven(76 males. 71 females) aged 60 years and over living in Suwon, were assessed with anthropometric measurements, body fat analysis, blood pressure measurements, and a set of questionnaires about health and other related variables. Over half of them had less than a junior middle school education and were considered low income. The percentage of overweight and obese subjects was 33% by the BMI(Body Mass Index), and the prevalence of hypertension was 28$\%$(males) and 31$\%$(females). They had a lot of self-recognized health problems, the male elderly complained about more than the female elderly. In the case of psychological health status, however, the female elderly showed a higher proportions of depression than the male elderly(p$\ll$0.05). In social health status, the elderly had good relationships with friends and collegues, whereas they had poor relationships with their families. They had many nutritional risk factors, and smoking was the most prevalent risk factor for the male elderly and anemia was for the female elderly. The results of this study suggest that Elderly Nutrition Improvement Programs should be planned that can be easily followed. It would be helpful to design a program focusing on individual phychological and social health status, this would increase the efficiency of the program.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.373-381
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• 2016

본 연구의 목적은 노스탤지어가 자아일치 소비에 미치는 영향에 대해 검토하는 것이다. 본 연구에서는 40-50대 성인 남녀 283명을 대상으로 2(노스탤지어 자극 vs. 비 노스탤지어 자극물) X 2(이상적 자아 일치정도 높음 vs. 이상적 자아 일치 정도 낮음) 피험자간 설계의 실험 연구를 실시하였다. 실험 결과, 노스탤지어 자극 조건에서 이상적 자아와 관련이 깊은 리츠칼튼 브랜드에 대해 자아일치 정도가 높을 경우 더 호의적인 브랜드 태도와 더 높은 구매의도를 보였으나 노스탤지어를 자극하지 않은 경우에는 브랜드 태도나 구매의도가 향상되지 않았다. 한편 실제적 자아와 연관된 이디야 커피 브랜드에서는 노스탤지어와 브랜드의 이상적 자아일치 사이에 이와 같은 상호작용 효과가 나타나지 않았다. 이 결과를 바탕으로 이론적, 실무적 함의점을 토론하였다.

• 대한가정학회지
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• 제26권1호
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• pp.21-31
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• 1988

The main problem of consumer behavior is choice since the outcome of me of a choice can only be known in the future, consumers are forced to deal with the risks of und\certainty. So, perception of risk is pivotal aspect of consumer behavior. This study was designed to investigate the relationships between purchasing behavior of textile and perceived risk. Data were obtained from 276 housewives. ANOVA, x2-test were employed to analyse the data. The result were : 1. general features of textile purchase behavior are as follows. Blend wools and pure wool products are prefered. Fall is the major season in purchasing textile. Wholesalers, department stores and agent stores are prefered. Purchasing decision making process independent upon not only textile itself but the practice value of the textile. Purchasing textile, married young women depend on outward shape of the textile, middle and old aged groups depend on the economic value of the textile and the credibility of the stores. 2. Perception of risk is relatively high in the preference of store, color/design, and psycological uncertainty. But the perceived risks is relatively low in brand, price and social credibility. 3. There is significant relationship between the recognition rate of risk and the sensitiveness of the consumer. In addition, there are strong relationship between the risk rate and the preference of shop, brand, and price. On the other hand, there are no significant relationship between the color, design, and sociopsyco-logical risk and demographic variables. 4. The perceived risk of consumer would be a key stone to grasp the consumer behavior. The product company needs to provide full information which could reduce the perceived risk of consumer. there attitude would help for the mutual interests. In the future research, we need to develop the precise methods for finding variables on the perceived risk during the process of making purchase intention.

• 복식
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• 제50권4호
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• pp.103-115
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• 2000

The purpose of this study is to provide consumers with practical information for reasonable purchasing by analyzing apparel purchasing behavior. information source use, demographic differences in terms of life style patterns, moreover, to support apparel manufacturers in producing goods and making a plan by developing more effective advertisements and efficient marketing strategy, such as media strategy. This study targeted 832 men and women wearing sports casual wear. Information source is used to analyze the data and MANOVA, ANOVA. Scheffe is employed for post-inspection and demographic bases are based on the frequency of each type. The followings are the conclusions of this study : 1. In case of print media, TV, PC factor, fashion advocates and individuality advocates most frequently used information source. In case of purchasing experience factor, individuality advocates skewed higher frequency than conformity type. and then, in case of observation information use factor, individuality advocates were ranked as the highest and conformity type as the lowest. In case of human information use factor, fashion advocates and individuality advocates showed higher frequency than practical type and conformity type. 2 In case of female, Individuality advocates was ranked as the highest. In case of male, practical type and conformity type were rank as the highest. Fashion advocates ranked as the lowest in any case. 3. Individuality advocates were ranked as the highest among people aged 14 to 16, practical type among 17 to 19, conformity type among 20 to 23, conformity type among over 20. 4. Middle school students tended to be the individuality advocates, high school students the practical type, university students the practical type and the conformity type, and company workers conformity type.