• 제목/요약/키워드: middle-aged consumers

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Association of milk and dairy product consumption with the incidence of cardio-cerebrovascular disease incidence in middle-aged and older Korean adults: a 16-year follow-up of the Korean Genome and Epidemiology Study

  • Yeseung Jeong;Kyung Won Lee;Hyekyeong Kim;Yuri Kim
    • Nutrition Research and Practice
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    • 제17권6호
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    • pp.1225-1237
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    • 2023
  • BACKGROUND/OBJECTIVES: Unhealthy dietary behaviors constitute one of risk the factors for chronic and cardiovascular diseases, which are prevalent in middle-aged and older populations. Milk and dairy products are high-quality foods and important sources of calcium. Calcium protects against osteoporosis and cardiovascular disease. Therefore, this study investigated the association of milk and dairy product consumption with cardio-cerebrovascular disease incidence in middle-aged and older Korean adults. SUBJECTS/METHODS: Data were derived from the Ansan-Anseong cohort study, and a total of 8,009 individuals aged 40-69 years were selected and followed up biennially. Cox proportional hazard models were used to examine the association of milk and dairy product consumption with cardio-cerebrovascular disease incidence. RESULTS: During a mean follow-up period of 96.5 person-months, 552 new cases of cardio-cerebrovascular disease were documented. Milk consumers (< 1 serving/day) exhibited a 23% lower risk of cardio-cerebrovascular disease incidence than non-milk consumers (hazard ratio [HR], 0.77; 95% confidence interval [CI], 0.61-0.97; P for trend = 0.842). High yogurt consumption was associated with a 29% lower incidence risk (≥ 0.5 servings/day vs. none: HR, 0.71; 95% CI, 0.53-0.96; P for trend = 0.049), whereas high ice cream consumption was associated with a 70% higher risk of cardio-cerebrovascular disease incidence (≥ 0.5 servings/day vs. none: HR, 1.70; 95% CI, 1.01-2.88; P for trend = 0.070). CONCLUSIONS: This study indicates that less than one serving of milk and high yogurt consumption are associated with a lower cardio-cerebrovascular disease risk in the middle-aged and older populations.

Influence of Older Consumers' Future Time Perspective on the Intention to Purchase Masstige Brand Fashion Products

  • Hyeyoon BAE
    • 융합경영연구
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    • 제11권4호
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    • pp.89-99
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    • 2023
  • Purpose: This study explores the relationship between future time perspective and older consumers' masstige product consumption, specifically, their intention to purchase masstige brand products, with a focus on their motivational drives from an functional value and symbolic value perspective. Research design, data and methodology: Data were collected through an online questionnaire from 419 people aged 54 to 64 years in South Korea and the hypotheses were examined using structural equation modeling. Results: Our results indicated that middle-aged and older consumers who have expanded future time perspective have higher intention to purchase masstige brands and their functional value and symbolic value of masstige brands were found to mediate future time perspective and intention to purchase masstige brands. Conclusions: The findings offer insights into masstige brand consumption by older South Korean consumers that may be useful for both academics and marketers.

의복설계를 위한 중년여성의 체형별 특징 및 신체만족도 (Body Features and Body Satisfaction of Middle-aged Women for Clothing Design)

  • 김경희
    • 한국의상디자인학회지
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    • 제10권2호
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    • pp.57-68
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    • 2008
  • In this study, we prepared reference data needed for clothing design for middle-aged women by analyzing body satisfaction of their body shape, which had been classified by collecting body features of middle-aged women. As for the study method, we have set five scales from 'never satisfied' to 'very much satisfied,' after analyzing body features of middle-aged women by measuring their body shape through the body meter and auxiliary tools. We used the SPSS 12.0 statistics program, and the results are the following: Body shapes of middle-aged women can be classified into the following four types. A middle-age women with an 'A silhouette' has a normal height, but fat nether limbs. A 'Y silhouette' is short with a fat upper body. The 'O silhouette' is short with fat nether limbs and upper body, and 'H silhouette' is tall and thin. Body shape I has displayed satisfaction with her own body shape, and body shape II showed the most dissatisfaction compared to other body shapes. Body shape III showed satisfaction on all items except face size and breast size, whereas body shape IV was dissatisfied with her face size, neck length, shape of her breast, waist, and buttocks. The result of this study is expected to contribute in accomplishing clothing production that will satisfy the desire of the consumers in the clothing business, while being utilized as the basic data for clothing design that fits their body shape by grasping the changing patterns of their body shape.

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중.노년층 남성복.여성복 브랜드이미지의 특성 비교 (Comparison of Brand Images Between Men′s and Women′s Wear Brands Targeting Middle Aged People or Older People)

  • 양승진;정성지
    • 한국의류학회지
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    • 제25권6호
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    • pp.1112-1121
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    • 2001
  • The purpose of the study was to investigate and make comparison of brand images of men's wear brands and women's wear brands targeting middle-aged people or older people. Thus, the study could be an exploratory study to search apparel niche-market for middle-aged or older consumers. The questionnaire consisted of questions on 28 brand image. The subjects were to evaluate their brand images and rate on 5 point Likert-type scales of 28 adjectives. Most of the subjects were designers or merchandisers who worked for men'wear brands or women's wear brands. The SPSS/WIN Program was used to calculate frequency, t-test, and cluster analysis. The results from the study were as follow : 1) The common images which men's wear brands and women's wear brands strongly pursued were prestigious, luxurious. 2) Each 37 men's wear brands and 36 women's wear brands were clustered into one groups by brand images. The common images included in first clusters of men's wear and woman's wear brands consisted of prestigious. luxurious, formal, comfort, and conservative. This market needs to be more segmented by differentiated brand images.

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베이비부머 집단을 위한 보행 운동용 스마트 워킹웨어의 디자인 방향 연구 (A Research on Design Direction for the Smart Walking Wear to Support Walking Exercise for the Baby Boomer Group)

  • 반현성;황수정;김신혜;이주현
    • 감성과학
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    • 제21권3호
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    • pp.129-140
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    • 2018
  • 본 연구는 고령에 접어들고 있는 베이비부머 집단의 보행 운동용 스마트 스포츠웨어 및 스포츠 애플리케이션에 대한 수용태도를 분석하고 베이비부머 집단의 특성에 맞는 스마트 워킹웨어 및 연동 애플리케이션 개발방향을 제시하는 것이다. 연구 방법은 조사연구로 설문지법을 사용하였으며 측정 도구는 기존 스마트 스포츠웨어와 스포츠 애플리케이션의 디자인, 기능성 사용성에 대한 수용태도를 묻는 문항 등으로 구성되었으며, 조사대상은 50세 이상 65세 미만의 베이비부머 집단을 대상으로 진행됐다. 연구결과를 요약하면 다음과 같다. 베이비부머 소비자들은 스마트 스포츠웨어의 기능 및 성능안전성에 대해 긍정적으로 인식하나 관리 및 내구성에 대한 우려가 있어 스마트 스포츠웨어의 내구성 및 편의성 개선방향 및 사후 처리에 대한 고려가 필요하다. 스포츠 애플리케이션의 경우 새로운 정보를 얻을 수 있는 교육적인 기능으로 인식하며, 인지용이성 및 접근성에 대해 젊은 세대에 비하여 어려움을 느끼는 것으로 나타났다. 본 연구 결과를 바탕으로 베이비부머 소비자의 보행운동용 워킹웨어의 디자인 및 기획방향으로는 '일반 스포츠웨어 디자인의 일상적 디자인', '소비자의 선호가 반영된 기능', '관리의 편의성 및 내구성을 높인 디자인' 등을, 보행운동용 애플리케이션의 기획 방향으로는 '쉬운 스포츠 애플리케이션 구성', '교육적 운동 콘텐츠 구성' 등을 제시하였다.

중년 여성 소비자의 아웃도어 스포츠웨어 구매행동 (Middle-aged Female Consumers' Buying Behavior of Outdoor Sportswear)

  • 정성지
    • 한국의상디자인학회지
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    • 제17권3호
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    • pp.99-113
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    • 2015
  • The purpose of the study was to explore differences in perceived importance among factors of motives for participating in outdoor sports, product selection criteria of outdoor sportswear and store selection criteria, and in buying frequencies among store types and store locations. Another purpose was to find differences in importance of product selection criteria of outdoor sportswear and store selection criteria and in buying frequencies according to store types and store locations among groups according to motives for participation in outdoor sports. The questionnaire was developed by the researcher and was collected by 221 women aged between 40 and 59. The questionnaire was composed of four parts including participation motives, store selection criteria, and product selection criteria measured by Likert type scale, and demographic characteristics measured by nominal scale. Data were analyzed by frequency test, factor analysis, repeated measure ANOVA, Bonferroni adjusted t-test, cluster analysis by Ward method, ANOVA and Tukey's test as a post-hoc test. The results of the study showed that middle-aged women rated health improvement motive as the most important factor for participating in outdoor sports. Among product selection criteria, comfort was the most important, and among store selection, personal selling was the most important. Among store types, buying frequency in off-price store was the highest and among store locations, buying frequency in stores in a residential area was the highest. Moreover, three groups were classified according to motives for participation in outdoor sports: the health improvement motive group, the conspicuous/sociable motive group, the lower motive group The health improvement motive group rated comfort as the most important factor for product selection criteria, and showed the highest buying frequency in downtown stores. Conspicuous/sociable motive groups valued design and utilization for an everyday wear and shopped more frequently in specialty store and/or in downtown stores.

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중년 남성 소비자의 객체화 신체의식에 따른 의복 및 화장품 구매행동 연구 (A Study on Middle Aged Male Consumer' Clothing and Cosmetics Purchasing Behaviors according to Objectified Body Consciousness)

  • 이미숙
    • 한국의상디자인학회지
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    • 제19권3호
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    • pp.127-142
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    • 2017
  • The purpose of this study was to investigate the clothing and cosmetics purchasing behaviors of middle aged male consumers according to objectified body consciousness. The subjects were 329 male adults aged from 40 to 59, and measuring instruments consisted of objectified body consciousness, clothing and cosmetics purchasing behaviors, and subjects' demographics attributions. The data were analyzed by factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, and $x^2$ test using the SPSS program. The results were as follows. First, three factors (body shame, body surveillance, and control belief) emerged on objectified body consciousness. Second, subjects were divided into 2 groups (objectified group and non-objectified group) by objectified body consciousness. Third, these two consumer groups showed many differences regarding clothing and cosmetics purchasing behaviors. The objectified group showed many more positive clothing and cosmetics purchasing behaviors than the non-objectified group in terms of purchase motives, selection criteria, information source, purchase place, and purchase cost per month. These results show that objectified body consciousness is a useful variable for understanding adult male clothing and cosmetics purchasing behavior and to segment the male consumer market effectively.

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지역친화형 소규모 노인공동주거에 관한 소비자의 입주의사와 태도 (Consumers' Intention and Attitude to Move to a Small Scale Cohousing for Elderly based on Community Friendly Concept)

  • 최현정;최병숙
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2011년도 춘계학술발표대회 논문집
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    • pp.241-246
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    • 2011
  • This study explores consumers' intention and attitude to a small scale cohousing for the aged, which provide local communities with the small residential spaces where seniors can feel at home. Questionnaire method is performed, and 193 data were gathered in Jeonju city. The results are as follows. When respondents have a professional job, a owned house size($66-99m^2$, $132m^2$ or more), and disease or dementia, their intentions to move into a community friendly co-housing for the aged is high. The shortcomings of this housing are perceived low by college or graduate school graduates, but middle or high school graduates do not perceive low them. The respondents with the annuity of less than 4,000,000(KRW)/month perceive them in normal or higher, while those with the annuity of 4,000,000(KRW)/month or more perceive them in low. This annuity will be as a cost criterion to accept to move in this housing.

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4050세대 여성의 다운-에이징(Down-aging) 의류 구매실태 및 치수만족도 조사 (A Study on the Purchasing Practice and Satisfaction of Down-aging Clothes for the Female in their 40s-50s)

  • 임지영
    • 한국의류산업학회지
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    • 제14권3호
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    • pp.423-429
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    • 2012
  • This study investigated purchasing practice and size satisfaction to offer basic data to establish a marketing strategy and produce down-aging clothes for females in their 40s-50s. For the data analysis, crosstabs, factor analysis, and one-way ANOVA were used. The results were as follows; first, middle-aged women were observed to purchase down-aging clothes "to look younger" and not purchase clothes "due to the lack of right sizes." For women who answered to 'not purchase clothes', they also acknowledged that they intended to purchase down-aging clothes in the future if the right size is available. Second, people in their early 40s significantly considered perceptual qualities such as fashion and brand names while people in their late 50s placed the most importance in practicality and wearability. For body shapes, people with overweight body types were found to significantly consider physical performance, practicality, and wearability. Third, the examination of purchase satisfaction levels by age groups showed that younger age groups had high satisfaction level for wear functionality related items that included size and activity however, the late 50s group had the lowest satisfaction level. Middle-aged women purchased clothes to look younger however, they simultaneously wear clothes that are plain and conservative or respectable and graceful. Therefore, the development of products reflect the analysis of designs that can help create a more youthful appearance and women's preferred styles are needed in addition to the establishment of a differentiated sizing system for middle-aged female consumers in the incorporation of the characteristics of middle-aged women's body parts.