• 한국전자거래학회지
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• 제6권3호
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• pp.101-113
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• 2001

Security is very important in EC(Electronic Commerce) environment because exchanged information(that is transaction details, private data, charges data(card-no, accounts), etc) is various and is very sensitive. So, In this paper, we propose Secure-ReXpis(Reliable St excellent Xh3 Processing Infrastructure) System that transfer message and support Message Level Security(Encryption/Decryption and Digital Signature). And we implement Message Confidentiality Service, User Authentication ＆ Message Integrity Service and Non-Repudiation Service among the various Security Services. This system support XML message format and EDI message, WEB Data and Private Format Data, etc.

• Journal of Positioning, Navigation, and Timing
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• 제5권4호
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• pp.193-202
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• 2016

The Korea Augmentation Satellite System (KASS), which is under development in Korea as a Satellite Based Augmentation System (SBAS) is expected to broadcast SBAS messages to air space in Korea according to the international standards defined by the International Civil Aviation Organization (ICAO) and the Radio Technical Commission for Aeronautics (RTCA). Around 13 SBAS messages are broadcast in every second to transmit augmentation information which can be applicable to a wide area in common. Each of the messages requires a different update interval and time-out according to the characteristics, purpose, and importance of transmitted information, and users should receive and combine multiple SBAS messages to calculate SBAS augmented information. Thus, a time to take acquiring first SBAS position by users differs depending on broadcasting various SBAS messages with which order and intervals. The present paper analyzes the considerations on message scheduling for broadcasting of KASS augmentation information and proposes a design of KASS message scheduler using the considerations. Compared to existing SBAS systems, which have a wide range of service area, a service area of the KASS is limited to Korea only. Thus, the numbers of ionosphere grid points and satellites to be augmented are expected to be smaller than those of existing SBAS. By reflecting this characteristic to the proposed design, shortening of broadcast interval of KASS message is verified compared to existing SBAS and a measure to increase a speed of acquisition of user navigation solution is proposed utilizing remaining message slots. The simulation result according to the proposed measure showed that the maximum broadcast interval can be reduced by up to 20% compared to that of existing SBAS, and users can acquire KASS position solution faster than existing SBAS.

• 유통과학연구
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• 제19권8호
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• pp.81-89
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• 2021

Purpose: Traditional charity retail needs to change its communication in the online environment. This article examines the effectiveness of communication by online charity organizations in terms of the type of messages being delivered. Research design, data and methodology: Study 1 based on a sample of 120 Korean adults, we investigated whether charity asking messages for domestic people, compared to those for foreign people, prompt more favorable evaluations when framed with low (vs. high) construal levels. In Study 2, with 120 Korean adults sample, we tested whether emotional message appeals prompt a more favorable response than rational messages when framed in a socially close. Results: According to the result of Study 1, for the domestic recipients, donation messages situated in the near, compared to the distant, future induced more favorable reactions from potential donors. Moreover, in Study 2, emotional (vs. rational) message appeals generated more positive donation intentions when they were framed in the socially close situation. Conclusions: This research contributes that differing consumer construal have important implications for how marketing communication might best gain charitable support. This suggests that marketers who design a donation message should consider message's appeal and type to activate the potential donors' willingness to participate in the campaign.

• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.71-94
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• 2020

Purpose With the development of Social Network Service(SNS) and mobile devices, many companies have been using the Facebook as a Word-of-Mouth(WOM) channel. This study examines the effects of psychological distance and message type on WOM using the Facebook's real messages. And the moderating effect of the message type on the relationship between psychological distance and WOM was also analyzed. Design/methodology/approach A content analysis was used as a research method. A total 7,483 messages were collected from 50 companies' Facebook Fanpage (based on the ranking of socialbakers.com) and content analysis was conducted using human coding. As the influencing variables, the message type and psychological distance and the number of 'Likes', 'Share', and 'Comment' were used as the dependent variable. The R3.4.4 was used to perform descriptive statistics, cross-tab analysis, and analysis of variance(ANOVA). Findings First, a larger proportion of Facebook messages have close psychological distance for all message types(information, advertisement, event, and customer relationship). Second, 'Like' and 'Comment' number were significantly higher in messages of close psychological distance. Third, the effects of psychological distance on 'Like', 'Share', and 'Comment' number were different according to message type. However, 'advertisement' message type had significantly more numbers for all WOMs('Like', 'Share', and 'Comment') in messages with close psychological distance.

• 복식문화연구
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• 제32권1호
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• pp.1-16
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• 2024

In response to the global trend of making sustainable development an urgent task, luxury fashion brands actively embrace it in their corporate philosophies and management policies. However, despite the widespread consensus in the related industry and the strong will of companies for the sustainable development of luxury brands, there are still few cases of luxury fashion brands successfully implementing sustainable development. This study examined the impact of the types of message framing on the sustainability marketing of luxury fashion brands, focusing on their effects on perceived message effectiveness, sustainable brand image, and brand attitudes. An online survey was administered to 464 Korean consumers in their 20s to 40s to test the hypotheses. The results showed that perceived effectiveness was higher for negatively framed messages (loss) than for their positive counterparts (gain). The types of message framing did not significantly affect sustainable brand messages, and no significant difference in perceived brand image was found, regardless of message type. Perceived message effectiveness exerted a significant positive effect on sustainable brand image, and such an image had a significant positive effect on brand attitudes. The results provide implications for related research and practical implications for the development of competitive sustainability marketing strategies for luxury fashion-an industry still in its infancy.

• Journal of Positioning, Navigation, and Timing
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• 제12권2호
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• pp.167-176
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• 2023

This study presents the performance analysis of real-time orbit determination and prediction for navigation message generation of Regional Navigation Satellite System (RNSS). Since the accuracy of ephemeris and clock correction in navigation message affects the positioning accuracy of the user, it is essential to construct a ground segment that can generate this information precisely when designing a new navigation satellite system. Based on a real-time architecture by an extended Kalman filter, we simulated orbit determination and prediction of RNSS satellites in order to assess the accuracy of orbit and clock prediction and signal-in-space ranging errors (SISRE). As a result of the simulation, the orbit and clock accuracy was at 0.5 m and 2 m levels for 24 hour determination and six hour prediction after the determination, respectively. From the prediction result, we verified that the SISRE of RNSS for six hour prediction was at a 1 m level.

• 한국의류학회지
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• 제33권10호
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• pp.1519-1529
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• 2009

This study investigates the influences of the impulse buying tendency of consumers, apparel price and scarcity messages on purchasing behavior at the time of purchase on the internet. This study was comprised of 2 (impulse buying: high versus low) $\times$ 2 (price of Internet purchase products: high apparel price versus low apparel price) $\times$ 2 (scarcity message: quantity scarcity message versus time scarcity message) with three mixed elements. The subjects of this study were 400 college students in the Seoul and Gyeonggi area. A total of 95 students who had a high tendency for impulsive purchase and 104 who had a low tendency participated in the survey. Data are analyzed by factor analysis, T-test, and ANOVA. The results of this study are as follows. 1. At the time of group buying on the Internet, impulse buying tendency, apparel price, and scarcity message had a statistically significant interaction effect on consumer preferences. 2. At the time of purchase on the Internet, impulse buying tendency, apparel price, and scarcity message did not have a statistically significant interaction effect on the intention of consumers to make a purchase. However, there was a significant difference in the intention to make a purchase based on impulse buying tendency and apparel price.

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.119-147
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• 2017

Purpose In an online e-commerce environment without face-to-face contact between the seller and the buyer, the attitudes of consumers differ greatly depending on which framing strategy is applied, even in cases when the benefits of the deals represent the same value. The purpose of this study is to explore the effects of price-framing and message-framing strategies on consumer attitudes through an experimental analysis in the context of online travel product purchasing. This study suggests a research model based on prospect theory and prior literature on price-framing and message-framing strategies. Design/methodology/approach The experiment was structured as a 2 (discount price presentation: 'Won' vs. '%') ${\times}$ 2 (discount level: low vs. high) ${\times}$ 2 (time-limit message: none vs. one) mixed design. The research hypotheses were tested in a study of 200 undergraduate and graduate students assigned randomly and distributed evenly to each of the eight cells. Findings The findings indicate that consumer attitudes become more favorable when the '%' discount, higher discount rate, and time-limit message are presented. However, no significant interaction effect is found between the discount price presentation and the discount level/time-limit message. This study has a theoretical implication in that it extends the scope of research by examining the influence of framing strategies on experience goods such as online travel products. Moreover, this study can provide managers with more specific guidelines when establishing framing strategies in the context of purchasing online travel products.

• 한국멀티미디어학회논문지
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• 제13권12호
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• pp.1767-1777
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• 2010

In digital TV broadcasting, such as terrestrial, cable, satellite, and IPTV, the head-end of digital TV broadcasting has a more complicated transmission structure than that of analog TV broadcasting. Furthermore, digital TV broadcasting has a feature that supports multiplex models, such as Multiple Program Transport Stream (MPTS). Therefore, the purpose of our work was to design and examine a more efficient new system of emergency alert message transmission to support the digital TV broadcasting environments. Digital TV broadcasting is the IP generation or RF transmission of 8-VSB, QAM, and QPSK modulated through a multiplexer or re-multiplexer multiplexed stream as a MPEG-2 Transport Stream after content encoding. The new system proposed in this paper transmits an emergency alert message without scrambling after replacing the PID and payload of the -packet with the message prototype in the TS stream from the multiplexer. If we need to transmit an emergency alert message under digital TV broadcasting services, then the receiver first checks the PID of each packet in the TS stream for the emergency alert message. Next, if a packet is determined to be an emergency alert message, then the set-top box displays the message on the TV screen using its function of On Screen Display, or the PC based software displays the message on the monitor screen using its function of overlay with user interface if the packet is found to be an emergency alert message. We have designed an emergency alert message protocol and a system model. By experiments and analysis of the system, we concluded that the system achieved efficiency and the ability to send and receive emergency alert messages using the system under different digital TV broadcasting service environments.

• 한국통신학회논문지
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• 제37권2C호
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• pp.173-180
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• 2012

무기체계간의 상호 운용성 증대를 위하여 한국형 가변 메시지 포맷 (Korean Variable Message Format; KVMF)을 적용 시 메시지 구조의 저장 위치와, 파서의 구조, 파서코드 생성기 설계 방법을 고려하여야 한다. 특히 기존 무기체계에 KVMF를 적용하는 경우를 위하여 성능 및 유지보수성 등을 분석하여 메시지 파서를 설계하는 것이 중요하다. 본 논문에서는 KVMF 통합 데이터베이스 (KVMF Integrated Database; KVID)를 기반으로 기존 도입된 장비와 차기 도입될 장비 모두에 적용할 수 있는 실시간 동적 KVMF메시지 파서 설계 방법을 제안하고 제안한 방법을 포병대대사격지휘체계에 적용하여 메시지 변환의 정확성을 확인하도록 한다.