• Fashion & Textile Research Journal
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• v.23 no.4
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• pp.448-457
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• 2021

This study aimed to identify messages that induce positive product attitudes and purchase intentions among luxury consumers in online luxury sales. Message types elicited from luxury products were classified as quantity-limited, time-limited, sustainability, and personalization. A total of 150 participants were recruited through a Google survey, and all respondents were randomly assigned to respond to one of five stimuli (quantity-limited, time-limited, sustainability, personalization, and control). Participants were informed that they would be engaging in luxury online shopping and read a description about it. Results showed that message attitude, product attitude, and purchase intention were positively formed with the quantity-limited and personalization message types. Furthermore, we discovered the underlying mechanism for quantity-limited and personalization messages increasing favorable message attitudes and it affected the product attitude. Finally, it increased the purchase intention of the product. By confirming purchase intentions according to message types for luxury brands, we have expanded the scope of advertising research to include online luxury sales platforms. Since luxury online shopping is inevitable, this study suggests that the effective use of message types such as quantitylimited and personalization would improve online sales.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

• The Journal of Society for e-Business Studies
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• v.13 no.3
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• pp.1-20
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• 2008

Today's computing environment which is getting distributed to communicate with various systems needs dynamic inter-connectivity of the systems. MOM(Message Oriented Middleware) is popularly used for transmitting XML messages among the distributed systems for the inter-connectivity. But, they do not support event-based message routing functionalities with XML transformation for processing effective message routing, which is essential to inter-connectivity, and there is no integrated platform to cope with these requirements. Although event-based message routing and XML transformation have been studied in a wide range of computer science areas, development of message routing systems is considered as a tough job due to the technological difficulties. In order to address these requirements, we proposed a novel system, named RMRS(Rule-based Message Routing System), which supports event-based message routing as well as XML message transformation. To make the proposed system easy to use, we also redesigned ECA(Event- Condition-Action) rule to fit in our system and developed a tool to map source XML structure into target XML structure.

• Journal of Korea Multimedia Society
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• v.13 no.12
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• pp.1767-1777
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• 2010

In digital TV broadcasting, such as terrestrial, cable, satellite, and IPTV, the head-end of digital TV broadcasting has a more complicated transmission structure than that of analog TV broadcasting. Furthermore, digital TV broadcasting has a feature that supports multiplex models, such as Multiple Program Transport Stream (MPTS). Therefore, the purpose of our work was to design and examine a more efficient new system of emergency alert message transmission to support the digital TV broadcasting environments. Digital TV broadcasting is the IP generation or RF transmission of 8-VSB, QAM, and QPSK modulated through a multiplexer or re-multiplexer multiplexed stream as a MPEG-2 Transport Stream after content encoding. The new system proposed in this paper transmits an emergency alert message without scrambling after replacing the PID and payload of the -packet with the message prototype in the TS stream from the multiplexer. If we need to transmit an emergency alert message under digital TV broadcasting services, then the receiver first checks the PID of each packet in the TS stream for the emergency alert message. Next, if a packet is determined to be an emergency alert message, then the set-top box displays the message on the TV screen using its function of On Screen Display, or the PC based software displays the message on the monitor screen using its function of overlay with user interface if the packet is found to be an emergency alert message. We have designed an emergency alert message protocol and a system model. By experiments and analysis of the system, we concluded that the system achieved efficiency and the ability to send and receive emergency alert messages using the system under different digital TV broadcasting service environments.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.152-159
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• 2008

In this paper, we have studied a new method in which multimedia message can be processed effectively in SIP(Session Initiation Protocol)-based Instant Messaging service. Total system is composed of multimedia message server, presence server and user system. To provide effectively message informations such as number of messages stored in the multimedia message server, waiting status and message types to users, we have proposed a new method which can be a substitute for message waiting indication event package. In our proposed method, when changes of messages status informations occur, these informations are sent to the presence server, and can be transferred as a separate tag within notification message. The presence server processes subscription requests and notifications, and efficiency can be improved as it provides both message status informations and several communication status informations such as on-line status to service users. Partial publication is used in our system to improve data transfer efficiency more between user system and the presence server. The performance of our proposed model is evaluated by experiments measuring multimedia message transfer speed and server processing time.

• Journal of Korea Society of Industrial Information Systems
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• v.8 no.1
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• pp.43-54
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• 2003

E-Commerce, characterized by the exchange of message, occurs between individuals, organizations, or both. A critical promotion factor of e-Commerce is message authentication, the procedure that allows communicating parties to verify the received messages are authentic. It consists of message unforgery, message non-repudiation, message unalteration, and origin authentication. It is possible to perform message authentication by the use of public key encryption. PGP(Pretty Good Privacy) based on X.400 MHS(Message Handling System) and PKC(Public Key Cryptosystem) makes extensive use of message exchange. In this paper we propose, design and implement NMAP(New Message Authentication Protocol), an applied public information based encryption system to solve the message authentication problem inherent in public key encryption such as X.400 protocol and PGP protocol and were to cope with the verification of NMAP using fuzzy integral. This system is expected to be use in the promotion of the e-Commerce and can perform a non-interactive authentication service.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.604-621
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• 2021

Examination of the concurrent evolution of communication tools and eating behaviors over recent decades reveals that social media and other forms of digital content have become powerful new driving forces for nutritional choices and food consumption. The purpose of this research was to examine the effect between goal orientation of message (promotion versus prevention) and the type of message (text versus image) on effectiveness of the message. The findings showed that individuals exposed to a promotion-focused message similarly responded to the message regardless of the type of the message. By contrast, those who exposed to a prevention-focused message showed significantly more positive responses to the message posted on the text-based social media than the message on the image-based social media. The findings indicated that, if presented effectively, social media could be harnessed to promote healthier eating habits and behaviors, prevent those which can be harmful, and ultimately improve an individual's daily food consumption and overall quality of life.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.2
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• pp.724-737
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• 2020

Corrected Block TEA(or XXTEA) is a block cipher designed to correct security weakness in the original block TEA in 1998. In this paper, XXTEA cipher hardware which can encrypt or decrypt between 64-bit and 256-bit messages using 128-bit master key is implemented. Minimum message block size is 64-bit wide and maximal message block size is 256-bit wide. The designed XXTEA can encrypt and decrypt variable-length message blocks which are some arbitrary multiple of 32 bits in message block sizes. XXTEA core of this paper is described using Verilog-HDL and downloaded on Vertex4. The operation frequency is 177MHz. The maximum throughput for 64-bit message blocks is 174Mbps and that of 256-bit message blocks is 467Mbps. The cryptographic IP of this paper is applicable as security module of the mobile areas such as smart card, internet banking, e-commerce and IoT.

• Knowledge Management Research
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• v.19 no.2
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• pp.69-90
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• 2018

The purpose of this study is to investigate the effect of message framing of social media contents on social media credibility and behavioral intention and the role of customers' gourmet restaurant involvement. In this study message framing is divided into regulatory focus and message sidedness and used experimental stimulus composed of $2{\times}2$ factorial design. Also investigated the effect into the social media credibility and behavioral intention. A total of 560 valid samples were analyzed. According to the results, it was confirmed that stimuli 'two-sided / prevention' and 'one-side / promotion' framing were the most influential framing on social media credibility and behavioral intention and the social media credibility has significant effect on the behavioral intention. In this study the effect of message framing which was not widely used in the hospitality industry research was confirmed. Also the usefulness of regulatory focus and message sidedness were identified in the various research in hospitality management.

• Journal of Digital Contents Society
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• v.10 no.1
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• pp.115-120
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• 2009

In traditional message ferrying schemes, only message ferries carry messages between partitioned networks. In this paper, we propose a new approach to make both finite-buffered c ferries and mobile nodes carry messages so that we reduce message delivery delay and increase throughput in delay tolerant networks. We evaluate our scheme against conventional message ferrying in terms of message delivery delay and throughput.