Changes in male roles and lifestyle in recent years have brought about an increased interest in appearance and apparel for men. The purpose of this study was to classify consumers into categories based on style of men's business suits and describe the resulting categories in terms of lifestyle, clothing behavior, appearance and demographic variables. Data were obtained from questionnaires completed by 513 consumers 20-69 years of age living in Seoul, and analyzed by factor analysis, multiple discriminant analysis, one-way ANOVA, CROSSTAB, and S-N-K test. Resulting categories of consumers were labeled as formal, semi-formal and casual. Descrip-tive profiles of the three categories were developed differently by 2 lifestyle factors (positive opinion leadership, social participation), 1 clothing factor (conformity), 2 appearance factors (conservative, energetic), and 2 demographic variables (age, marital status). The semi-formal type of man is significantly different from the two other types in his group activities that require social participation and opinion leadership. The formal type is significantly different from the two other types in his conformity in clothing and conservative appearance. The majority of formal and semi-formal types of men were 25-39 years of age and married, while the casual type was younger and unmarried.
The purpose of this study was to investigate the relationships between demographic variables and seven aspects of clothing behavior of adult males, and to attempt to develop the measurement of men's clothing behavior. Age was ranked by five gradation (20∼60 ages) and socio-economic status was divided into three categories (high, middle, low) based on the subjects' education, occupation and economic status. Six aspects of clothing comfort, satisfaction, status symbol, conformity, fashion interest and clothing acceptance I were assessed with Koh's, Chung's and Lee's questionnaires. Clothing acceptance by line-drawing of clothing syles representing different levels of formality for occasions designed to measure the awareness of appropriate clothing category of business suits. The questionnaires in this study were administered to a sample of men living in Seoul. The sample was drawn by the random-cluster sampling method. The data from 362 respondants were analysed. To determine the internal validity of clothing behavior mesurement, factor analysis was computed, whereas to determine the reliability, Cronbach's alpha was calculated. The statistical methods adopted were correlation, one-way ANOVA, and multiple regression. The results obtained in this study were as follows: 1) As for clothing behavior instruments, items dealing with status symbol and fashion nterest were proved to be satisfactory as a measurement of adult males. Eight factors emerged on clothing acceptance Ⅱ, most of which were representing unappropriate clothing choice for occasion. 2) Demographic variables were significantly related to the adult males' clothing behavior. (1) Age was positively related to clothing conformity but negatively to fashion interest. (2) Socio-economic status was positively related to clothing satisfaction, status symbol, and fashion interest but negatively to clothing confort. (3) When age was controlled, socio-economic status was negatively related to comfort in 40∼50s age group only, and negatively related to clothing conformity in 20∼30s age group only. (4) Four subscales of clothing acceptance Ⅱ representing unappro-priate clothing practice for selected occasions were negatively related to age and/or socio-economic status.
The purpose of this study is to analyze how the men's fashion with the representation of Feminization which has appeared on our specialized fashion magazine from 1990 though 2003. Firstly, the factor which exposed the representation of Feminization in men's fashion were the change of conventional sex role, the change of ideal beauty, the variety of information, the pursuit of personality and the polycentrism of thought. Secondly, the formative characteristics of Feminization in men's fashion represented fitted silhouettes which distinctively show the body line, elastic fabric and see-through fabric of androgynous image, accessory and wave hair which expressed in gentle image. In colors, it represented vivid tone, pastel tone, red colors and yellow colors. Fitted silhouttes and elastic fabric has a effect of minimalism of the last 1990's fashion, and wave hair of gentle image has a effect of change of ideal beauty since 2000. Therefore, elements of representation of Feminization in men's fashion were silhoutte, fabric, color, accessory, hairstyle and the representation of feminity in men's fashion has referance to fashion.
The purposes of this study are:(1) to analyze the learning content & subjects on the area of clothing and textiles in Home Economics for Young Men: A Teaching Guide, (2) to compare it with the learning content & subjects on the area of clothing and textiles in Home Economics teaching guides in the middle school in Korea, (3) to provide preliminary data for developing the learning content & learning method on clothing and textiles education for middle school students. To implement these proposals, Home Economics for young Men: A Teaching Guide in U.S.A and 6 Home Economics teaching guides for the middle school in Korea are reviewed and analyzed. The research findings were as follows: 1. Home Economics for Young Men is characterized as including: (1) interesting learning contents for girls and boys in the middle school, (2) learning contents for helping students to work on their own initiative (3) learning contents related to actual life, (4) practical consumer education content related to clothing and textiles area, (5) learning contents for developing originality, (6) learning contents related to vocational education. 2. The subjects in Home Economics for Young Men give careful considerations especially on how to learn. They are based on the idea that middle school students have to learn and to solve the subject by themselves. 3. Learning contents on Home Economics teaching guides for middle school in Korea are different from learning contents in Home Economics for Young Men in the subject & the form of description, the subject matter of practice in clothing area, the standpoint of description on clothing matters. The subjects in Home Economics teaching guides for middle school in Korea don’s give careful consideration on how to learn. There are little idea that middle school students have to learn and to solve the subject by themselves.
In order to help the marketers of the men\`s casual wear brands establish the marketing strategies to their target consumers, it is the purpose of this study to investigate on the variables affecting the casual wear purchase behavior of men in twenties, thirties and forties, and to clarify the differences of casual wear purchase behavior according to their age, The subjects were 429 men in their twenties, thirties and forties living in Seoul and data were analyzed by frequency, percentage, mean and standard deviation, x², ANOVA and Duncan\`s test. The results were as follows : (1) Significant differences were found among men in twenties, thirties and forties according to the self-image. Men in forties favored the conservative and not-noticeable image of casual wear, however, men in twenties and thirties favored those of the active, sexy, and distinctive image. (2) Significant differences were found among men in twenties, thirties and forties according to the importance of the store attributes such as convenience of transportation and parking place, clothing in vogue, and various merchandise. Men in thirties and forties put more importance on convenience of transportation and parking place. Men in forties put more importance on various merchandise than men in twenties and thirties. (3) Significant differences were found among men in twenties, thirties and forties according to general purchase behavior of casual wear. * Differences of the use of information according to age Majority of the men consulted the T.V., radio and people in their boundaries * Differences of the clothing purchase frequency according to age Men in twenties buy more clothing than other age groups. Men in twenties buy the clothing every one month and every three months and men in thirties and forties buy the clothing every three months and every six months. * Differences of the shopping day according to age Majority of the men buy the clothing on Saturday and Sunday. However men in twenties buy the clothing more on weekdays than other age groups. * Differences of the shopping place according There were not significant differences among three different age groups and majority of the men found out to utilize the department store. * Differences of the influence of the partners according to age Men in twenties found out to rely on their own decisions but men in thirties and forties found out to depend on their wives(loves). * Differences of the selection standards of casual wear according to age There were not significant differences according to age and adult males found out to select the casual wear by design, quality price in sequence.
The purpose of this study is to analysis men's measurement and index to provide the fundamental information for he clothing design which can reflect the characteristic of their bodies The items of study were composed 34 items in measurement and 3 1items in index. An anthropometric database used for this study was the 1992 national anthropometric survey of Koreans. The range of sample was 1,059 men from 25 to 55 years old. The results obtained are as follows. 1) Men showed statue to waist height was 5 to 3, statue to trochanter height was 2 to 9 and waist height to torso was 5 to 2.1. 2) We have obtained 8 factors from the result of factor analysis in index. 3) As the result of cluster analysis about somatotype, men were types tow which were contrary to each other. And as the result of t-test between type 1 and type 2, upper body (factor 5), at factors(factor2, 6), and body proportion (factor 4) were intent to each other. Therefore type 1 was peculiar about the factors of 2, 5, 6, and type 2 was about factor.
This study compared and analyzed current sleeve head products for men and women to develop sleeve head products for aesthetically-designed sleeves. Men and women's sleeve head products, suitable for sleeve caps, were designed and developed based on the results. The study results are as follows. First, men and women's sleeve heads for aesthetic jacket sleeves were designed with sleeve patterns in the background. Sleeve heads and upper sleeves were additionally designed to make 7-layers for men and 4-layers for women. Second, sleeve head patterns were designed so that men's would have a whole length of 48cm, an angle of $30^{\circ}$ and a width of 4.5-7.5cm; in addition, women's would be 40cm, $30^{\circ}$ and 4-5cm. Third, the same materials were used for men's and women's sleeve head products, and the background was made from 1-layer of soft non-woven fabric. As for the sleeve heads, 2-layers and 1-layer of non-fusible interlinings were used for men's and women's, respectively. In order to provide flexibility, the materials were designed in a bias direction. For upper sleeves, 1-layer of non-woven fabric and felt were used for men's, and 1-layer of felt for women's so that an empty space caused by easing contraction can be supplemented.
The purpose of this study is to analyze and document special design elements of the knit material, such as yarn, stitch, and gauge used in various types of knit in a collection of men's fashion, and to provide basic data for database design. The analysis covers 37 brand collections of men's clothing, used to collect a total of 1,954 men's knitwear photographs, and others were collected from 12 collections from F/W to 2017 S/S collection through www.vogue.com. The results of the analysis of the knit design elements of the contemporary men's collection since 2011 are as follows. First, there were 1,513 straight yarn (77%) and 440 decorative yarn (23%) types of yarn. There were many different kinds of decorative yarn, such as two tone and melange effect in three colors, and the emergence of hairy yarn, like mohair and angora shannell, which was much common in low gauge's knitwear designs. Second, the frequency was high with low and middle gauges. thin and light high-gauges were often found in S/S collections, but there were also thick types of yarn in low-gauge knitwear. Third, 794 (40.6%) items used basic stitches such as plain stitch, which was the most utilized. The plain stitch, which is the most basic of the knit stitches, appears to be in high demand for its use, along with the use of various decorators. The development of printing and dyeing technologies has led to many designs that utilize the printer for the plain stitch. 326 (16.7 %), of colored jacard stitch, and of 175 (0.9 %) of intasia stitch.
Giorgio Armani has made a huge success with his own persistent unique fashion styles for the last 30 years. But he too went through a transitional period during which he was criticized for lacking the so-called Armani design. Overcoming the confusion, however, he succeeded in recreating his styles of elegant image and fascinating people with his practical and yet sophisticated modern classical styles that he pioneered. The design characteristics of his men's clothing are as follows; functional and comfortable slim silhouettes that bring life to the curves of the human body, grey-based mixed colors in a natural atmosphere, natural materials such as wool, silk, and cashmere that are light and soft and have great drape properties with femininity, solid patterns with stripes, checks, and geometrical figures added, and the elegance expressed in moderate decorations such as a handkerchief and scarf. Armani men's clothing has enjoyed ongoing popularity and success across the world because it transcends time and allows men to maintain their class not being bound by the formality. It's also important to notice that Armani takes into account the perspectives of both men who wear his clothes and women who look at the men in his clothes.
The purpose of this study was to investigate the relationship between four aspects of clothing behavior and perceptual orientation, and between those and job satisfaction of white-collar men. Those aspects of clothing behavior included: clothing conformity, clothing satisfaction, status symbol and occupation symbol. Perceptual orientation was measured with Choi's Perceptual Orientation Scale and job satisfaction, with some items of Miller's The Attitude Toward Any Occupation Scale. Clothing comformity and clothing satisfaction were measured with Kahng's, lung's, Koh's and Lee's questionaire. Status symbol was measured with Koh's and Lee's questionaire, and occupation symbol items were prepared for this study. The questionaire in this study were administered to 323 white-collar workers in Seoul. The statistical methods utilized Pearson'a product moment correlation, one-way ANOVA test, Duncan's multiple range test and multiple regression analysis. The results obtained from this study were : 1. Perceptual orientation was positively correlated to clothing satisfaction, and negatively correlated to status symbol. 2. Job satisfaction was positively correlated to clothing satisfaction and clothing comformity. 3. Clothing conformity, clothing satisfaction and job satisfaction showed significant differences according to occupation.
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