• 제목/요약/키워드: men's apparel

검색결과 141건 처리시간 0.027초

구약성서(舊約聖書)에 나타난 히브리인의 복식(服飾) - 두식(頭飾), 신발 및 장신구(裝身具) 중심(中心)으로 - ("A Study on Hebrews Clothing in the Old Testament" - Especially on Hair Styles, Headgears, Footwear and Personal Ornaments -)

  • 박찬부
    • 복식
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    • 제10권
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    • pp.63-80
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    • 1986
  • The Old Testament cotains mention of the history of creation and clothing in ancient Hebrew. This study dealt with Hebrew dress customs especially aimed at the manners of their hair styles, headgears, footwear and personal ornaments. References are Korean Revised Version, English King James Version and Revised Standard Version. There is little mention of hair styles and headgears in the Old Testament. Some sort of turban was worn by priests, and soldiers protected themselves with helmets, but most Israelitish men went bareheaded except on special occasions and often wear simple headbands. It was more common for women to use headwear of some type-turbans, scarves, and veils concealing the face. The veil was the distinctive female wearing apparel. All females, with the exception of maidservants and women in a low condition of life, wore a veil. It was the custom for women to wear a veil entirely covering their head in the public. Through most of the Old Testament periods long and thick hair was admired on men and women alike. The Hebrews were proud to have thick and abundant long hair, and they gave much attention to the care of their hair. The caring of hair was deeply related to their rituals. Nazirites never took a razor to their hair during his vow-days, but instead let it grow long, as an offering to God. Men would not cut their beards, but allow them to grow long. The Israelites' standard footwear was a pair of simple leather sandals. This was one of the items of clothing not highly prized. In a colloquial saying of the time, a pair of shoes signified something of small value, and to be barefoot except in times of mourning or on holy place, was a sign either of extreme poverty or humiliation, as in the case of war prisoners. Because precious stones were not mined in the Palestine-Syria region, Hebrews imported them from foreign country. They were consumer-to a large degree limited by their very modest standard of living-but not producers. Hebrews liked the precious stones and were motivated to acquire and wear jewels. Besides their use for adornment and as gifts, the precious or semiprecious stones were regarded by Jews of property. The Hebrews were not innovators in the field of decorative arts. The prohibition of the Law against making any "graven image" precluded the development of painting, sculpture, and other forms of representational art. Jewish men did not indulge in extravagances of dress, and there was little ornamentation among them. Men wore a signet ring on their right hand or sometimes suspended by a cord or chain around the neck. The necklaces, when worn by a male, also bore any symbol of his authority. Bracelets were extremely popular with both men and women, men usually preferring to wear them on their upper arms. The girdle was a very useful part of a man's clothing. It was used as a waist belt, or used to fasten a man's sword to his body, or served as a pouch in which to keep money and other things. Men often carried a cane or staff, which would be ornamented at the top. Among the women there was more apt to be ornamentation than among the men. Hebrew women liked to deck themselves with jewels, and ornamentation of the bride were specially luxurious and numerous. They wore rings on their fingers or On toes, ankle rings, earrings, nosering, necklace, bracelets. Their shapes were of cresent, waterdrops, scarab, insect, animal or plant. Sometimes those were used as amulets. They were made of ceramics, gold, silver, bronze, iron, and various precious stones which were mostly imported from Egypt and Sinai peninsular. Hebrews were given many religious regulations by Moses Law on their hair, headgears, sandals and ornamentation. Their clothing were deeply related with their customs especially with their religions and rituals. Hebrew religion was of monotheism and of revealed religion. Their religious leaders, the prophets who was inspired by God might need such many religious regulations to lead the idol oriented people to God through them.

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소매유통시장에서의 이상현상에 관한 연구: 의류소매점 매출의 요일효과를 중심으로 (A Study on the Anomaly in Retailing Market: Focused on the day of the week effect of Sales Volume in Fashion Apparel Products Retail Store)

  • 남상민
    • 마케팅과학연구
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    • 제16권1호
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    • pp.117-141
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    • 2006
  • 최근 우리나라는 주5일 근무제가 확대 실시되면서 여가가 많아지는 한편 각 업종별 소매점포에서의 요일별 매출도 예전과는 다른 양상을 보이고 있다. 특히 이론적으로 설명할 수 없는 요일별 수요 패턴이 체계적이고 지속적으로 나타나는 것을 요일효과라고 하는데, 요일 마케팅 관점에서 볼 때 어느 소매업종에서의 요일효과 존재여부와 그 크기를 체계적으로 파악하는 것은 소매업의 마케팅에 있어 매우 중요하다. 따라서 본 연구는 남성복 소매시장에서도 요일효과가 존재 하는지의 여부와 만일 존재 한다면 각 요일별 그 차이는 어떠한가를 알아보고자 하는 목표로 수행되었다. 그러나 요일효과 등의 이상현상에 관한 마케팅차원의 연구가 전무하여 주로 재무관리 등의 분야에서 이루어진 연구결과를 토대로 본 연구에서는 우선 개별 수요를 변화시키는 일반적 수요이론과 주식시장에서의 요일효과에 관한 선행연구 등을 토대로 이상현상에 대한 이론적 배경을 고찰 하여 소매유통시장에서의 적용가능성을 탐색하였다. 실증분석에 있어서는 국내 남성복 소매업체인 P사의 과거 5년간 매출 자료를 토대로 데이터 정제와 통계처리를 통하여 요일효과를 분석하였다. 연구결과 남성복 소매시장에 있어서도 요일효과는 존재하며, 월요일에서 일요일로 갈수록 양(+)의 요일효가를 보이고 있으며, 또한 요일효과는 계절별로 각각 다르게 나타나는 것으로 파악되었다. 본 연구는 소매업을 경영하는 기업들이 보다 효율적인 소매점포 운영방안을 강구할 수 있는데 유익한 시사점이 제공되리라 기대한다.

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Gender and Age Differences in Triple Media Usage Related to Outdoor Apparel Purchases

  • Yoon, Jae-ik;Kim, Hanna
    • 한국의류학회지
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    • 제39권5호
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    • pp.683-694
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    • 2015
  • This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

Wearing Test for New-Bunka Pattern Making of Men's Body Type through Virtual Garment

  • Jeong, Mi-E.;Choi, Mee-Sung
    • 패션비즈니스
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    • 제9권3호
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    • pp.88-98
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    • 2005
  • This study focuses on the needs at both consumers and manufacturers. It aims to find ways for consumers to purchase outfits that would fit their particular body type and preferences at reasonable prices, choose raw materials and style at garments, and virtually try them on. In addition, the study is designed to help apparel manufacturers identity customers' changing needs, reduce inventories, manage information on customers' body type in a digitalized form, and eventually contribute to promoting electronic commerce. Based on nine basic patterns that tit each subject, 108 virtual garments are created by adjusting the size of the patterns (9 subjects $\times$ 4 body parts $\times$ 3 patterns = 108 outfits). In order to determine fitting preferences for each body part and find optimized conditions, cross-tabulation analysis including $X^2$ and frequency analysis were performed to measure the appearance rate. A style of virtual garment, which is minus 2cm from chest size was chosen as the most appropriate pattern to the baseline location of front the chest. For the waist parts, the C style as an appropriate virtual garment to front and back view. In the front, lateral and back view, a style was chosen in the response to the sleeve-bodice combinations, the ease amount of armhole area, the armhole depth and the loosening of tightening or armhole line.

한국 근대소설에 표현된 여자복식 -1910년∼1945년을 중심으로 (A study on Woman Costume presented in the Korean Modern Novel -focused on the period from 1910 to 1945-)

  • 김새봄;이은숙
    • 한국의상디자인학회지
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    • 제5권2호
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    • pp.47-55
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    • 2003
  • This study was aimed at analyzing the woman costume presented in the korean modern novel by continuity, mixture, and discontinuity. For the costume analysis, the korean modern novel written from 1910 to 1945 were used. The results of this study were as follows: 1. Continuity: It doesn't mean discontinuity from the past but succession and development of the past, which explains about the costume culture for the period from 1910 to 1919. During this period, people tended to wear korean traditional costume in an effort to maintain their national identity. 2. Mixture: It means the effort to synthesize and develop past, present and future, which explains about the apparel for the period from 1920 to 1937. During this period, western culture was introduced much into korea to be established as part of our people's life. The new generation of women who studied abroad introduced the western costume throughout the cities, while the convenient western costume served to improve korean traditional costume. 3. Discontinuity: It means a conscious departure from the past as well as a critical reaction to the past, which explains about the costume culture for the period from 1938 to 1945. For this period, western costume was popular among new generation of women, while it was more diversified with increasing population wearing them. Many country men and women proceeded to wear the western costume.

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대학생들의 청바지 구매 행동과 소비자 특성에 따른 평가 기준의 차이 (Purchasing Behavior and Evaluative Criteria of Jeans Consumers)

  • 박나리;박재옥
    • 복식문화연구
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    • 제17권4호
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    • pp.548-560
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    • 2009
  • This study was conducted to investigate purchasing behavior of jeans consumers and to find differences in jeans evaluative criteria according to consumers' characteristics. Male and female university students participated in the study. Quota sampling method was used to collect the data. Data from 492 questionnaires were used for the statistical analysis. Descriptive analysis, factor analysis, Cronbach's alpha coefficient, ANOVA, Duncan test, and t-test were conducted. Three factors of jeans evaluative criteria classified (i.e., external criteria, internal/aesthetic criteria, internal/quality criteria). Results indicated that most of respondents put on jeans wear more than three times per a week and 38.1% of respondents reported that they owned three to four jeans products on average. Department store was the most used place to buy jeans product with 44.2%. 27.5% of respondents spent from 50,000 won to 100,000 won on purchasing jeans. Style was the highest important jeans evaluative criterion with 36.2%, followed by fitness, price, color, condition of washing treatment. Women respondents considered aesthetic criteria and quality criteria more importantly than men did. Respondents who were on a high income and spent more than 200,000 won per a month on apparel more concerned aesthetic criteria and external criteria than the other respondents did. Results of this study provide a basis for understanding jeans consumers' purchase behavior and evaluative criteria.

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체형별 남성상의원형 개발에 관한 연구 (A Study on the Development of Men′s Basic Bodice Patterns According to Somatotypes)

  • Kim, Jinsun;Lee, Wonja
    • 한국의류학회지
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    • 제25권10호
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    • pp.1754-1762
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    • 2001
  • 본 연구의 목적은 적합성과 기능성이 고려된 체형별 남성 상의 원형 패턴을 개발하는데 있다. 피험자는 인체계측자료와 측면체형 사진에 의해 선정하고, 체형은 굴신체형, 표준체형, 반신체형으로 분류하였다. 체형별 실험 원형 패턴의 평가를 위하여 기존원형을 선정하였으며, 연구 결과는 다음과 같다; 1. 착의평가 결과 표준체형은 대부분의 항목에서 적합하였으나, 굴신체형과 반신체형에서는 많은 차이가 있었다. 이러한 차이는 앞길이와 등길이 뿐만 아니라 여유량과 윗 가슴둘레에 서 나타난다. 앞품과 뒤품은 외관에 의해 많은 영향을 받으며, 증가된 옆품은 앞품과 뒤품의 부족분을 보충하는 역할을 하였다. 따라서 실험패턴은 기존패턴보다 각 체형에 더욱 적합하며, 체형 적합성과 동작기능성이 고려된 의복 제작을 위한 패턴설계는 인체의 구조와 동작연구에 의해 가능하였다. 2. 기본원형 패턴 설계를 위한 필요치수는 목뒤높이, 등길이, 앞길이, 윗 가슴둘레, 앞품과 뒤품이며, 체형분류의 기준은 윗 가슴둘레, 앞품, 뒤품, 앞길이, 등길이이다. 이와 같은 결과를 근거로 가슴둘레 선은 [(B/2+B/10), 뒤진동깊이는 [(B/10+목뒤높이/10)]로 설정하고, 앞내림은 1.5cm로 하였다.

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장 폴 고티에(Jean Paul Gaultier) 의상디자인에 나타난 관능미 연구 - 영화 "제5원소"를 중심으로 - (A Study on the Voluptuous Beauty Represented on Jean Paul Gaultier's Fashion Design - Mainly the Movie ${\ulcorner}$The 5th Element${\lrcorner}$ -)

  • 변미연;이인성
    • 한국의상디자인학회지
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    • 제8권2호
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    • pp.37-45
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    • 2006
  • Jean Paul Gaultier, debuted in 1970's and referred to as a bad boy in Paris fashion industry with his abnormal and ingenious ideas such as skirts for men, underwear outfit, etc, is a leading fashion designer. This study nay find its meaning from the fact that this study defines how the voluptuous beauty, one of the figurative beauties inherent in Jean Paul Gaultier's design, expresses in the movie costume and understands the world of the designer's fashion to provide a foundation to fashion designers who are looking for a new area where they can actively involve in. For the study, the 'The Fifth Element (1997)', in which the voluptuous beauty, Jean Paul Gaultier's representative figurative beauty, is fully revealed, and also it is his latest movie he participated in as costume designer, was selected and costume design is analyzed using DVD screen capture program. Also, this study reviewed his design with his collections from 1997 when he was invited to Haute Couture and began to actively perform his works down to date and also referred to numerous materials, fashion magazines, movie magazines, Internet data and etc. From the results of analyzing Jean Paul Gaultier collections, firs, the beauty he is pursuing is projected broadly in three types- the voluptuous beauty from clothing innovation, the voluptuous beauty from unpolished nature, the voluptuous beauty from exposure. Second, the movie ${\ulcorner}$The Fifth Element${\lrcorner}$ is well revealed the world of Jean Paul Gaultier's art presenting visual amusement and variety of attractions. Finally, the results of analyzing costume by characters say that the clothing innovation and the voluptuous beauty from exposure on Leeloo's costume, the voluptuous beauty from exposure on Korben Dallas's costume, the voluptuous beauty from unpolished nature on Zorg and Ruby Rhod's costumes are well shown respectively.

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국내 패션브랜드의 명품화를 위한 '3.1 필립 림'의 브랜드 특성 분석 (Characteristics Analysis of '3.1 Phillip Lim' Brand in order to Create Korean Luxury Fashion Brands)

  • 정경희;배수정
    • 복식
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    • 제61권6호
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    • pp.131-145
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    • 2011
  • The purpose of this study is to provide preliminary data on strategies to create a domestic prestige brand based on Korean traditional designs. This study also deals with how to promote this brand around the world. The two points mentioned above will be accomplished by examining the characteristics of the brand '3.1 Phillip Lim' which succeeded in both design and marketing during a short period of time. The method of the study will be followed. Firstly, the basic design and philosophical background of Phillip Lim was investigated, after reviewing the global luxury market and current status of overseas expansion of Korean designers through paper study and antecedent workups. Secondly, for the practical stage, design characteristics and marketing strategies were reviewed with the collections of '3.1 Phillip Lim'. Three factors found in '3.1 Phillip Lim's design success are as follows: First, practical and simple designs using fabrics of high quality. Second, handcraft elements and interesting details that differentiates his design identity. Third, femininity expressed in the feminine silhouette and color. The marketing elements that made '3.1 Phillip Lim' as a successful brand are: First, differentiated positioning as a luxurious contemporary brand. Second, brand promotion through various collaborations. Third, the gradual expansion of women's, men's, kids' apparel to accessory, lingerie and the stable flagship stores. Thus, '3.1 Phillip Lim' has combined modern and classic styles using high quality fabrics and practical designs with unique details. Through it's differentiated marketing strategy targeting New York's market, which prefers popular 'luxury contemporary brand's rather than high-end luxury brands, this brand's creativity and commercial aspects contributed to make '3.1 Phillip Lim' into a luxury brand that represents New York fashion. Korean designers who seek to enter the global fashion industry should consider applying Korean traditional designs on global designs to make favorable products and localize these products according to regional characteristics.

패션소매유통 멀티채널 채택에 영향을 미치는 요인에 관한 연구 -마케팅 특성과 소비자 특성을 중심으로- (A Study on Factors that Affect the Selection of Multichannel in the Apparel Retail -Based on the Characteristics of Marketing and Customer-)

  • 김주희;이진화
    • 한국의류학회지
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    • 제35권7호
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    • pp.801-815
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    • 2011
  • This study examines the characteristics of marketing and customer that influence the selection of multichannel (preference/frequency of use) in the fashion retail. The subjects of this study are men and women live in Seoul/Gyeonggi province and Busan/Gyeongsangnam-do in their 20s-40s who have shopping experiences in fashion items of more than 2 shopping channels among offline stores, catalogs, and the internet. The survey period was from March to May 2010 and 411 forms were used in this survey. The data were analyzed by a reliability analysis (Cronbach's ${\alpha}$), a factor analysis, t-test and one-way ANOVA. The main results of this study are summarized as follows. First, marketing characteristics, which effect the selection of multichannel (preference/frequency of use), consist of sales promotion, service, price, merchandise, and distribution. Those have a significant influence (***p${\leq}$.001) on choosing multichannel of fashion retail. Price has a significant impact on the preference of multichannel and merchandise affect for frequency of use in multichannel shopping. Second, customer characteristics have a significant influence (***p${\leq}$.001) on the monthly average purchasing amount, shopping hours, shopping frequency, brand knowledge, and price sensitivity. Particularly, monthly average purchasing amount & shopping frequency have meaningful differences in the frequency of using multichannel; in addition, shopping hours were affected by preference & frequency of use. Price sensitivity has a greater influence on the frequency of using multichannel and brand knowledge has a greater effect on multichannel preference. Customer's information searching characteristics have main 3 factors through the use of marketing information, personal information and experience information. Application of experience information is the main factor in preference and frequency of using multichannel shopping. The customer demographic characteristics of age (*p${\leq}$.05, **p${\leq}$.01) and gender (*p${\leq}$.05) show a difference for selecting multichannel. There is no difference for marital status, average household income per month, and job.