• Proceedings of the Korean Vacuum Society Conference
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• 2010.08a
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• pp.262-262
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• 2010

We introduce a novel and efficient strategy for producing free-standing functional films via photo-crosslinking and electrostatic layer-by-layer (LbL) assembly, which can allow the buildup of hydrophilic multilayers onto hydrophobic surfaces. Hydrophobic multilayers were deposited on ionic substrates by a photo-crosslinking LbL process using photo-crosslinkable polymers. The photo-crosslinked surface was converted to an anionic surface by excess UV light irradiation. This treatment allowed also the stable adhesion between metal electrode or cationic polyelectrolyte and hydrophobic multilayers. After dissolving the ionic substrates in water, the formed free-standing films exhibited unique functionalities of inserted components within hydrophobic and/or hydrophilic multilayers.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2003.10a
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• pp.67-82
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• 2003

. High potentiality of Digital broadcasting Industry . Low performance of digitalization policy ㆍSollen-Sein Gap makes a bad mood to the digital broadcasting industry . Fill up the gap with aggressive digital policy No stimuli, no move .But need understanding of throughput input isn't all. Digital is common language therefore all information market will be converged as soon as you can imagine

• Journal of the Korean Graphic Arts Communication Society
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• v.20 no.2
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• pp.45-56
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• 2002

In these day, our life has been developed with the computer. Printing Industry was introduced the information industry as computer, internet, etc. These are now in daily use and covers the entire work flow - from the planing of the product and the production at domestic printing industry. Then, I suggest the correspondence of changing printing work flow, understanding of digital printing technique, rearing of a special line of business, adjustment in the environment changing of printing technique etc. for the purpose of development of domestic printing industry.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 1997.11a
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• pp.187-190
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• 1997

Test Model15, which is used widely for the MPEG-2 bit rate control, has several problems such as non-unform picture quality, scene change and buffer underflow. Therefore, various algorithms have been developed to solve these problems. In this paper, we study various algorithms for the MPEG-2 bit rate control and compare their performances using software simulations. We also propose a new bit rate control strategy based on coded types of macroblocks within a picture.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.153-154
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• 2016

소셜미디어는 다대대의 양방향적 소통으로 정보전달의 신속성과 함께 인간관계의 네트워크 확장이 가능한 광고의 매체로서 주목을 받고 있어 그 활용사례로 영국의 존루이스 백화점 크리스마스 캠페인 광고 "Bear and Hare"의 감성 스토리를 활용한 소셜 커뮤니케이션 전략을 분석하였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2020.07a
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• pp.510-512
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• 2020

In this paper, we reviewed the method on the codec-agnostic design of MPEG V-PCC. The codec-agnostic approach designed V-PCC can use any video codec for compression. Thus, adoption with other codecs beside HEVC has not been systematically discussed. Through the analysis of the design issues that related to MPEG EVC and JPEG. We provided a strategy on choosing and targeting different video codecs for V-PCC.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.06a
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• pp.1272-1274
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• 2022

COVID-19 펜데믹으로 인한 비대면 문화 확산과함께 사회 관계망 서비스 등 비대면 수단들을 사용하게 되면서 비대면 기술적 환경의 대안으로 '메타버스(Metaverse)'가 부각되었다. 이에 본 논문은 메타버스의 다양한 개념과, XR, 홀로그램, UI, VR 컨트롤러, NFT 등 메타버스 기반 기술 및 메타버스 기술의 ICT 표준화 현황 및 전략에 대해 살펴보았다.

• Korean journal of communication and information
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• v.45
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• pp.341-383
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• 2009

Customer Relationship Management (CRM) in the media field is a specialcustomer-centered management method based on the information technology in order to build a long-term relationship with customers, users or subscripted people of media services. The purpose of this study is to examine and compare the various strategies and the characteristics of customer relationship managements of domestic media corporations in the era of the digital convergence. The data is analyzed by in-depth interviews with the CRM managements of newspapers, cable & satellite broadcasters and telecommunication corporations. The result of the study shows that the practicing CRM in the media field has an influence on the management performance and the management's support influences the practice of CRM. CRM is practiced differently according to the scale of the media corporations and revenue. Also the study presents that media corporations which wanted to improve CRM are going through trials and errors caused by the lack of experience of the CRM market in Korea. Therefore this study would provide CRM strategy for CRM marketers in Korea. Furthermore, this study presents concepts to media corporations which do not apply to CRM yet, and theoretical backgrounds which do. Finally, the implication of the study, limitations and problems are explained and discussed.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.13-24
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• 2014

This study is the first model to apply the concept of media engagement to a political campaign by which the voters' mind toward the supporting political candidates, are read. Thus it provides the theoretical and practical implications to the political campaign, and eventually contributes to the development of democracy. For these objectives, the total of 729 people who have the right to vote were telephone surveyed using the peoplemeter, CATI program in the 18th Presidential Election (12 areas including Seoul) of Dec. 19th 2012, and Re and By-election of April 24th 2013. Research question is to examine how the 5 attributes of the media engagement (interest, immersion, relevance, satisfaction and participation), play a role as the moderating variables in cross-correlation, socio-economic status and media properties. The result shows that of the five properties of media engagement, the relevant factor is the important parameter of mediating variable to the causal relationship. The media usage (TV, SNS, print media), socio-economic status (gender, age, income, marriage and area), involvement and the Presidential Election, and Re and By-election are also effective in the five attributes of media engagement. These results suggest that the a study model can measure the campaign effectiveness. This study will contribute significantly to the development of politics, election, media, advertising, and public relations area as well as to promote interdisciplinary research.

• Korean journal of communication and information
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• v.42
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• pp.205-248
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• 2008

There emerges a growing concern about South Korea's intellectual dependence on U.S. financial news media. However, those media's inherent relationship with national economic and financial interests has been poorly addressed. This paper thus attempts to identify such a strategic partnership between media and the government by analysing news coverages over four critical arena interwoven with U.S. dollar based financial system. For this purpose, total 152 news articles about Asia crisis, Asian Monetary Fund, Malaysia currency crisis and the new international financial architecture have been examined in terms of frame, attitude, cue-givers and discursive strategies. Research results indicate that not only have the media actively deferred to government leadership bur they have also acted as public diplomats in way of not hampering journalistic credibility. Hence, it is claimed that Korean society needs to formulate a model of media's strategic partnership with government at least in foreign policy arena, as well as to launch discursive strategies against nation-bound global news media.