• International Journal of Computer Science & Network Security
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• 제22권12호
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• pp.217-228
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• 2022

The study aimed to build an electronic strategy in innovative learning situations for the role of education in combating intellectual currents. A total of 525 Saudi university faculty members and general education teachers were surveyed using two electronic questionnaires. Arithmetic averages and standard deviations, One-way ANOVA, Scheffé's test, Pearson's correlation coefficient, and Cronbach's alpha stability coefficient were used as statistical methods. The study statistically identifies the differences between the study sample at the level of significance (0.05). and the design of a digital application for individual learning to combat deviant intellectual currents to activate them in light of Saudi Vision 2030 by combining the theoretical academic material and turning it into a learning e-game called (crosswords). The game is equipped with hyper media that supports education with entertainment to direct ideas towards the promotion of identity, the development of values towards moderation and the consolidation of intellectual security. Additionally, the learning e-game represents awareness messages in three short films to activate the role of curricula and intellectual awareness centers to apply realistically, innovatively, and effectively.

• 한국융합학회논문지
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• 제13권5호
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• pp.137-143
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• 2022

본 연구의 목적은 국가의 주요 정책인 저출산 대응전략 모색을 통해 국민들이 출산율의 중요성을 인지하기 위한 정부정책의 효과적인 홍보방안 제안이다. 본 연구는 광고홍보 학계와 실무자들 중에서 정부의 정책광고와 홍보에 전문성이 높은 6명의 전문가를 대상으로 초점집단면접을 실시하였다. 연구결과, 정부의 저출산 홍보전략은 통합홍보와 예산 편성의 문제점이 제기되었고, 홍보메시지 전략은 일관성 높고 타깃에 적합한 창의적인 접근이 부족하였으며, 매체전략은 젊은 세대의 특성을 반영하지 못한 것으로 나타났다. 이러한 연구결과를 바탕으로 저출산 대책 정부홍보의 개선방안을 제안하였고, 향후 정책입안에 활용될 것이 기대된다.

• Journal of Contemporary Eastern Asia
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• 제16권1호
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• pp.1-21
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• 2017

The Jakarta Provincial Government utilizes the YouTube channel to interact with citizens and enhance transparency. The purpose of this study is to explore online perceptions of local government image perceived by online audiences through the YouTube platform. The concepts of organizational image and credibility in the political image are adapted to analyze online public perceptions on the Jakarta Provincial Government image. Using the video summarization approach on Three hundred and forty-six official YouTube videos, which were uploaded from 1 March 2016 to 31 May 2016, and content analysis of Eight thousand two hundred and thirty-seven comments, this study shows both political and bureaucratic image emerge concurrently in the Jakarta Provincial Government case. The typology model is proposed to describe and explain the four image variations that occurred in the case study. Practical recommendations are suggested to manage YouTube channel as one of the social media used in the local government context.

• 한국통신학회논문지
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• 제22권2호
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• pp.381-391
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• 1997

This study aims at designing and calculating of the information index for efficient implementation of the regional information policy. The content and scope of this study are designing the struture of information index, measuring the informatization level in major cities of Korea and inducing rough idea for better performing of Korea information policy. Thereby we calculated tables ofinformation indexon seventy-eight cities in Korea from 1985 to 1994 and also basic strategy for better policy implementation. And we found that every citities share the benefit almost equal in the use of old media but not in that of new media. It can be expected that the bovernment will make a good use to get procedural validity in the course of designing some information policy based upon quantitative data.

• Journal of Contemporary Eastern Asia
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• 제12권1호
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• pp.65-79
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• 2013

This paper examines communication patterns of key Twitter users by considering the socially and politically controversial Sejong City issue in South Korea. The network and message data were drawn from twtkr.com. Social network-based indicators and visualization methods were used to analyze political discourse among key Twitter users over time and illustrate various types of Tweets by these users and the interconnection between these key users. In addition, the study examines general Twitter users' participation in the discussion on the issue. The results indicate that some Twitter profiles of media outlets tend to be very dominant in terms of their message output, whereas their Tweets are not likely to be circulated by other users. Noteworthy is that Twitter profiles of individuals who are geographically affiliated with the issue are likely to play an important role in the flow of communication.

• Journal of Contemporary Eastern Asia
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• 제12권1호
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• pp.5-20
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• 2013

Social media holds the potential to facilitate vertical political communication by giving citizens the opportunity to interact directly with their representatives. However, skeptics claim that even when politicians use "interactive media," they avoid direct engagement with constituents, using technology to present a façade of interactivity instead of a genuine dialogue. This study explores how elected officials in three regions of the world are using Twitter to interact with the public. Using the Twitter activity of 15 officials over a period of six months, we show that in addition to the structural features of Twitter that are designed to promote interaction, officials rely on language to foster or to avoid engagement. We also provide evidence that the existence of interactive features does not guarantee interactivity.

• Journal of Contemporary Eastern Asia
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• 제18권2호
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• pp.68-89
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• 2019

When comparing media freedom in Malaysia, Myanmar, and Thailand, so-called "fake news" appears as threats to a deliberative (online) public sphere in these three diverse contexts. However, "racist propaganda", "information operations" and "negative campaigning" might be more accurate terms that explain these forms of systematic manipulative political communication. The three cases show forms of disinformation in under-researched contexts and thereby expand the often Western focused discourses on hate speech and fake news. Additionally, the analysis shows that harmful disinformation disseminated online originates from differing contextual trajectories and is not an "online phenomenon". Drawing on an analysis of connotative context factors, this explorative comparative study enables an understanding of different forms of harmful disinformation in Malaysia, Myanmar, and Thailand. The connotative context factors were inductively inferred from 32 expert interviews providing explanations for the formation of political communication (control) mechanisms.

• 한국컴퓨터정보학회논문지
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• 제21권3호
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• pp.97-104
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• 2016

In this paper, we propose spatial information based simulator for user experience optimization and minimize real space complexity. We focus on developing simulator how to design virtual space model and to implement virtual character using real space data. Especially, we use expanded events-driven inference model for SVM based on machine learning. Our simulator is capable of feature selection by k-fold cross validation method for optimization of data learning. This strategy efficiently throughput of executing inference of user behavior feature by virtual space model. Thus, we aim to develop the user experience optimization system for people to facilitate mapping as the first step toward to daily life data inference. Methodologically, we focus on user behavior and space modeling for implement virtual space.

• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.123-148
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• 2015

Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

• 인터넷정보학회논문지
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• 제18권6호
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• pp.127-136
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• 2017

The strategy that using data collection from Netflix uses for its services is different from traditional human interaction and the communication, and it is represented by the systematic algorithm that rooted from intelligent information system based on the human interaction and communication. These characteristics allowed the study to reflect the influence of 'Asset specificity' which affects the continuous consumption of the media services of Netflix users through economic psychological analysis based on transactional cost economics. The result from the survey on actual Netflix users, three types of specificity (Space specificity, time specificity, relational specificity) reduced perceived searching cost whereas perceived instrumentality has increased, eventually reinforces the commitment to the service. This implies that the service characteristics of Netflix, trying to communicate with the individuals based on intelligent information system are distinct from the existing platform services and it gives the significance of work very effective for user's continuous consumption of the media services.