• 무역학회지
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• 제47권6호
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• pp.21-37
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• 2022

This study sought to look at why Facebook and Twitter, which have dominated the social media market, are moving away from other services. To this end, we sought to identify the causes of churn in terms of firm-level strategic direction and resource allocation, which have not been actively presented to the studies. For this purpose, this study divides the social media firm's strategies into horizontal expansion strategy and vertical integration strategy based on the existing reports and researches, and how each of the representative firms' strategies affects users' switching behavior. As a result, there was a significant difference in the strategic direction of the social media firm, when a horizontal expansion strategy is taken, user's switching intention is higher than when a vertical integration strategy is taken. In addition, the switching intention according to the level of dependence showed that the lower the dependence on social media, the higher the intention to switch to other media. The findings are expected to provide highly realistic and concrete strategic alternatives for a variety of economic actors, such as individuals and companies who want to do business using social media.

• International Journal of Internet, Broadcasting and Communication
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• 제12권1호
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• pp.45-54
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• 2020

One of the typical characteristics of smart media is that it is interactive, which shows a different form and property from the existing mass media, and also changes the way users use it. This change requires a different system from the existing method in the advertising process strategic model for effective interactive advertising in smart media. We attempted to derive an effective smart media interactive advertising process strategic model by understanding the interactive advertising processin smart media that is expected to continue to grow asthe main market of the advertising market and identifying the constituent factors. To this end, We analyzed the preminiary research results of interactive advertising and organized expert panels for the Delphi method and reflected their opinions and evaluations. The components and factors of interactive advertising were found and the effective interactive advertising process strategy model in smart media was derived from this study.

• Asia pacific journal of information systems
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• 제30권3호
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• pp.568-589
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• 2020

Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.173-183
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• 2019

This study aims to utilize big data contents of news and social media for developing a corporate strategy of multinational enterprises and their global decision-making through the data mining technique, especially text mining. In this paper, the data of 2 news media (BBC and CNN) and 2 social media (Facebook and Twitter) were collected for the three global leading Korean companies (Samsung, Hyundai Motor Company, and LG) from April, 2018 to April, 2019. The findings of this paper have shown that traditional news media and also modern social media have become devastating tools to extract global trends or phenomena for businesses. Moreover, this presents that a company can adopt a two-track strategy through two different types of media by deriving the key issues or trends from news media channels and also grasping consumers' sentiments, preference or issues of interest such as battery or design from social media. In addition, analyzing the texts of those media and understanding the association rules greatly contribute to the comparison between two different types of media channels to see the difference. Lastly, this provides meaningful and valuable data empowered insights to find a future direction comprehensively and develop a global strategy for sustainability of business.

• 정보교육학회논문지
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• 제2권1호
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• pp.10-18
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• 1998

In a VOD server, media data are usually encoded by VBR compression technique such as MPEG, therefore, media stream rates vary. We propose a striping strategy called VCS considering VBR compression in Clustered VOD servers. Simulation are conducted to evaluate and compare the new strategy with a known striping strategy. The results show that the VCS strategy improves the performance.

• Journal of Contemporary Eastern Asia
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• 제12권2호
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• pp.49-59
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• 2013

Social media such as Twitter and Facebook have become popular. In the age of social media, many people have become more active online. For example, about half of all global active Internet users are on Facebook (Perry 2012). Personal branding is a very important strategy to build on an individual's strengths, and this kind of branding is expected to contribute to self-actualization. Therefore, the presence of mentors who advise users to discover their own strong points for self-actualization is necessary. In this paper, we propose a personal branding support service, Mentors, which connects mentors and mentees. The core concept is: "Everyone has the face of both a mentor and mentee." The key function is sharing stages of self-analysis in human life design: Determining value, creating a mission, and forming a strategy. From this function, a good match between a mentor and mentee can be found. The program aims to improve human life by understanding the client's strengths and using social media effectively. Future work includes launching Mentors and evaluating its service.

• 인터넷정보학회논문지
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• 제25권3호
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• pp.55-70
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• 2024

This study aims to compare the differences in the carbon neutral agendas of the two countries based on the differing interest positions of the media in the two countries, as well as to analyze the carbon neutral media coverage in South Korea and China. It also seeks to identify the major topics emphasized in the carbon neutral news agenda setting process in the two countries. A total of 49,227 news articles from South Korea and 105,680 news articles from China, covering the period from the declaration of carbon neutrality in both countries in 2020 to May 9, 2022, were collected. CONCOR and topic modeling analyses were performed on these texts. The results found that South Korean media showed a preference for covering carbon neutrality from the perspective of its inhabitants, whereas Chinese media demonstrated a preference for covering carbon neutrality from the viewpoint of the nation. The discourses on coverages largely focus on areas such as energy strategy, business strategy, industrial growth, and international cooperation, with an obvious lack of discourse on the environment. The findings of this study expect to serve as a primary reference in establishing a news coverage strategy which is environmentally sustainable for the media.

• 한국가정과교육학회지
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• 제2권1호
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• pp.123-142
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• 1990

The aim of this study is to apply lesson design of high school home economics to model which consists of six steps of instructional procedure among various models for instructional design, Through thesis, central content of each step was written as follows; 1) At the step of establishment of terminal instructional objectives, educational objectives, terminal instructional objectives was analyzed and specific instructional objectives was extracted. 3) At the step of diagnosis of entering behavior, ability of prior learning and ability of preliminary learning were evaluated, which was used as establishing instructional strategy and doing individual guidance. 4)At the step of determining instructional strategy, instructional strategy should be extracted by considering instructional event which is adequate to content of instruction. Instructional strategy consists of five main factor, factors, those are, activity of introduction of instruction, presentation of content of instruction and information, participation of learner and learning activity, identification of learning result, and subsequent treatment after evaluation. 5)Specific activity at the step of selection and development of instructional media consists of reidentification of instructional objectives determination of learning type, drawing up instructional media analysis sheet, synthesis of selected media, and explanatory note of selected media. In order to increase efficiency of instruction at the step of determining instructional strategy, this step should be considered simultaneously. 6)The step of try-out and evaluation of instructional design should be efficient when designed instruction was inputted at class after evaluation of each step of instructional design.

• Journal of Contemporary Eastern Asia
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• 제14권2호
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• pp.87-96
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• 2015

Social media comprises a vast and consequential landscape that has been poorly mapped and understood. Hundreds of millions of people have eagerly moved many of the conversations and discussions that compose civil society into these services and platforms. There is a need to document and analyze these social spaces for many academic and commercial purposes. The Social Media Research Foundation has engaged a strategy to cultivate better research into the structure and dynamics of social media. The foundation is dedicated to the creation of open tools, open data, and open scholarship related to social media. It has implemented a free and open network collection, analysis, and visualization tool called NodeXL to facilitate social media network research. Using NodeXL a group of researchers has collectively authored a publicly available archive, called the NodeXL Graph Gallery, composed of network data sets and visualizations from users around the world. This site has enabled the aggregation of tens of thousands of network datasets and images. Use of the archive has led to scholarly research results that are based on the wide range and scope of social media data sets available.

• 트랜스-
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• 제5권
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• pp.29-48
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• 2018

본 연구는 미디어 플랫폼을 기반으로 대중화를 시도하고 있는 국내 무용계의 현상을 살펴보고 이를 문화 참여자들의 상호작용을 기반으로 고찰한다. 이는 무용의 대중화는 궁극적으로 무엇을 의미하는가? 미디어를 매개로 한 대중화전략은 어떤 특징을 띄는가? 이러한 시도들은 모두 같은 속성을 지닌 대중화 전략으로 이해될 수 있는가? 라는 의문에서 비롯된 것이다. 이를 위해 무용의 대중화 전략의 주요 매개로 사용되고 있는 방송매체와 최근 주목받는 온라인 커뮤니티 플랫폼의 특성을 살펴보고, 각 매체를 중심으로 관계 맺는 문화 참여자들의 의사소통 과정에 주목한다. 이를 통해 방송매체를 매개로 한 활동은 사업가(자본)에 의해 통제되고 조종됨으로써 창작자와 수용자(시청자)의 직접적인 커뮤니케이션이 불가능해지고, 사업가가 계획한 문화상품을 생산하는 데 그침으로써 매스컬처(Mass Culture)의 성격으로 분류됨을 밝힌다. 반면 사업가의 직접적인 개입 없이 창작자와 수용자의 직접적인 의사소통 및 상호작용이 가능하며, 창작의 권리가 보장되는 성격을 지닌 온라인 커뮤니티 플랫폼은 포퓰러컬처(Popular Culture)로 분류됨으로써, 무용의 대중화에 관한 담론 확장 및 방법에 적절한 미디어 플랫폼으로 기능함을 제안한다.