• International Journal of Knowledge Content Development & Technology
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• 제12권4호
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• pp.7-23
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• 2022

Media utilization in colleges of education in Nigeria is compulsory to train pre-service teachers. Psychological variables (emotional intelligence, and self-efficacy) and media improvisation were investigated on media resources utilization among lecturers in colleges of education in the South-West, Nigeria. The descriptive design was adopted and multi-staged procedure was used to select 812 (493 males; 319 females). Emotional intelligence (r = 0.79), media improvisation (r = 0.71), self-efficacy (r = 0.85 and media resources utilization r = 0.96) scales were used for data collection. The data were analyzed using descriptive statistics and Pearson product moment at 0.05 level of significance. The level of emotional intelligence, self-efficacy and media improvisation were high. Significant relationship existed among: emotional intelligence (r = 0.42), Media improvisation (r = 0.46) and Teaching self-efficacy (r = 0.31) to media resources utilization. It recommended that lecturers' emotional intelligence, self-efficacy and media improvisation are to be promoted in colleges of education.

• 패션비즈니스
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• 제25권4호
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• pp.79-91
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• 2021

Currently, chatbot, a conversational platform based on artificial intelligence, is drawing attention as a new marketing channel. This study attempted to verify the effect of the anthropomorphism, message type, and media self-efficacy level on purchase intention. The experimental design of this study was a 2 (anthropomorphism level of shopping chatbot: low vs. high) × 2 (message type: factual vs. evaluative) × 2 (media self-efficacy: low vs. high) three-way mixed analysis of variance (ANOVA). This study conducted a survey by the convenience sampling method of 402 women in their 20s and 30s living in Seoul and the Gyeonggi area who were aware of chatbot services. For the final analysis, 388 questionnaires were used. Data were analyzed with the SPSS 23 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study were as follows. First, there were statistically significant differences in purchase intention according to anthropomorphism level, message type, and media self-efficacy. Second, message type and media self-efficacy showed statistically significant interaction effects on purchase intention. Lastly, anthropomorphism and the media self-efficacy level and the message type of the shopping chatbots showed significant three-way interaction effects on purchase intention.

• 한국콘텐츠학회논문지
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• 제19권2호
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• pp.450-459
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• 2019

본 연구는 뉴미디어 환경에서 소비자들의 설득적 메시지 소비 행태를 연구하기 위해 '자기 효능감(self-efficacy)'이라는 개념을 광고적 관점에서 어떻게 적용할 것인가에 대한 이론적 검토를 논의하고자 한다. 소비자가 컨트롤하는 미디어 환경, 소비자들의 다양한 광고 태도 및 대응전략 등을 검토하고, '자기 효능감' 개념이 정치, 교육 및 인터넷 분야에서 어떻게 정의되고 적용되는지 살펴보고자 한다. 또한, 광고적 관점에서 '자기 효능감'이 소비자 광고 태도에 어떻게 적용될 것인가를 논의하고자 한다. 마지막으로, '광고 자기 효능감'이라는 개념이 광고 연구 및 광고 산업에 끼치게 될 영향도 살펴보고자 한다. '광고 자기 효능감'이라는 새로운 개념에 대한 활발한 토의를 위해 이론적 정의에 대한 다양한 의견이 수렴되어야 할 것이며, 또한 조작적 정의를 위해 타당성 검증을 위한 척도 개발에 대한 연구도 향후 이루어지길 바란다.

• 한국의류학회지
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• 제32권7호
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• pp.1149-1159
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• 2008

This study aims at examining how male college students' extent of mass media exposure affects their sociocultural attitude toward appearance and appearance orientation. It also investigates how these variables show difference depending on the individual's self-efficacy. For the study, data were collected from 397 male students by means of stratified random sampling. The results are as follows: 1. Male college students 'sociocultural attitude toward appearance was shown in two factors of appearance internalization and appearance awareness. Appearance orientation was shown in two factors of interest in appearance and interest in body weight. 2. Male college students were exposed to mass media in order of videos, movies, TV entertainment shows, music and movie magazines. The influence of video media was strong. 3. Male college students' extent of mass media exposure exerted indirect influence through sociocultural attitude toward appearance rather than exerting direct influence on appearance orientation. 4. Male college students' appearance orientation varied depending on the extent of self-efficacy, and higher self-efficacy showed higher appearance orientation and appearance attitude. Especially the group with higher self-efficacy showed higher appearance attitude when the extent of exposure to mass media increased.

• 한국언론정보학보
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• 제37권
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• pp.43-72
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• 2007

본 연구는 미디어 교육을 받고 있는 중 고등학생들의 미디어 교육 이용유형과 효과에 관한 연구이다. 이를 위해서 미디어 교육 이용 동기, 학업적 자기 효능감, 미디어 능력 그리고 학업성적을 조사하였다. 분석결과, 우선 미디어 교육 이용 동기는 '수업 편리성/도움 추구', '정보/교육방법 습득 추구', '새로운 수업/의사소통 추구', '능력향상 추구', '자율적 교육 추구', '시대 편승 추구', '새로운 지식/교육추구' 순으로 나타났다. 다음으로 미디어 교육 이용 동기 중에서 학업적 자기 효능감에서는 '새로운 지식/교육추구' 동기만이 긍정적인 영향을 미쳤으며, 미디어 능력에는 '수업 편리성/도움 추구', '정보/교육방법 습득 추구', '새로운 수업/의사소통 추구', '자율적 교육 추구', '시대 편승 추구' 등 5개 동기가 긍정적인 영향을 미치는 것으로 나타났다. 또한 학생들의 학업성적에는 '자율적 교육 추구'와 '새로운 지식/교육추구'만이 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 '학업적 자기 효능감'이 '미디어 능력'보다 학업성적에 더 큰 영향을 미치는 것으로 나타났다. 결국, 미디어 교육은 어느 정도 새로운 수업방식과 능력향상 차원에서 의미가 있지만, 학생들의 학업적 자기 효능감과 학업성적에서는 큰 영향을 미치지 못하는 것으로 나타났다. 그렇지만 학생들의 미디어 능력 함양에는 미디어 교육이 어느 정도 영향을 미치는 것으로 나타났다.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.315-338
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• 2013

As a result of New media that affects the marketing system, it is appeared a new marketing system called Market Platform in terms of market governance of trading. Market Platform is a new marketing system for ideal market system through the community structure from a hierarchy structure. It is determined that Market Platform as the role of adjustment of each side of market, buyer and seller, developed an existing marketing system. In this study, to target the Market Platform has recently emerged as the center of the market management in the new media environment. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on the self efficacy of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized around the market of communication base. Network centrality, visible openness, ubiquitous multiplexity, 3 properties of new media increase the market self-efficacy of their customers. Therefore, the structure of market platform that enhance self-efficacy has higher attractiveness.

• 융합정보논문지
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• 제10권6호
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• pp.49-58
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• 2020

본 연구는 기본간호학실습 교과목에 미디어 융합을 활용한 플립러닝을 적용한 후 학업적 자기효능감과 자기주도 학습 능력의 변화를 파악하고자 수행하였다. 비동등대조군 전후설계 연구로 실험군 22명, 대조군 26명의 학생을 대상으로 총 10주 동안 플립러닝 교수법을 적용하였다. 2019년 8월 27일부터 12월 3일까지 자료를 수집하였다. 플립러닝 수업 전과 후의 실험군과 대조군의 학업적 자기효능감 차이는 실험군 1.00점, 대조군 0.81점으로 두 군간 유의한 차이가 없었다(t=0.11, p=.917). 그러나 자기주도학습 능력 차이는 실험군 11.32점, 대조군 0.23점이었다(t=2.32, p=.027). 본 연구결과 미디어 융합 활용 플립러닝은 학생들의 자기주도학습 능력을 향상시키는 효과적인 교수법으로 나타났다. 그러므로 미디어 융합 활용 플립러닝을 다양한 간호학 교과목에 확대 적용 연구가 필요가 있다.

• 한국학교보건학회지
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• 제28권3호
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• pp.229-238
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• 2015

Purpose: This study was aimed to examine the effects of sexual education programs focusing on media literacy on teachers as a pilot study. Methods: This study is a quasi-experimental study and a total of 81 teachers (intervention n=42, control n=39) participated. Results: A sexual education program focusing on media literacy was conducted in the form of an 18-hour structured education module. The results were mainly assessed by measuring the teachers' pre- and post-study awareness and self-efficacy related to sexual media literacy. Awareness related to sexual media literacy of the intervention group (86.3) showed greater improvement than that of the control group (76.8). Also, self-efficacy related to sexual media literacy among the intervention group (20.1) showed greater improvement than that of the control group (17.4). Conclusion: The results highlight the effects of sexual education programs focusing on media literacy, which can improve teachers' competence in sexual education.

• 한국컴퓨터정보학회논문지
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• 제21권2호
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• pp.113-122
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• 2016

This study investigates how anticipated value(attainment value, intrinsic value, utility value, and reward value) and self-efficacy in providing information have an influence on continuance intention to provide information in the context of online community or social media. We propose a conceptual model for examining the framework for the effect of anticipated value on attitude toward providing information, and the effect of attitude toward providing information and self-efficacy in providing information on continuance intention to provide information. Proposed research model is empirically assessed using the survey data obtained from 221 respondents in Korea. Results show that attainment value and intrinsic value have a significant impact on attitude toward providing information, whereas utility value and reward value are found to be insignificant. In addition, attitude toward providing information and self-efficacy in providing information are positively and significantly related to continuance intention to provide information.

• International journal of advanced smart convergence
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• 제10권1호
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• pp.38-55
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• 2021

Recently, the use of media has become a daily life due to Covid-19, and education using media has expanded for teenagers. The purpose of this study is to empirically verify how media usage characteristics affect social relationships and school adaptation through the self-efficiency and immersion of teenagers at the youth education site. This study was collected and distributed questionnaires to 250 high school students in Seoul from November 14 to November 21, 2020. The results of the study were derived with a total of 249 questionnaires, excluding one missing questionnaire, and the hypothesis was verified using a Covariance Structure Analysis. Research has shown that, first, the existing, individual, and utility among the characteristics of using youth media have a significant effect on self-efficiency, respectively. Second, only entertainment among the characteristics of youth media use was found to have a significant effect on immersion. Third, immersion has a significant definition effect on school adaptation, and self-efficiency has been shown to have a definition impact on social relationships. Based on this study, we believe that it will be used as a fundamental resource for the development of youth media usage and policy direction in the age of the ever-changing Covid-19.