• 제목/요약/키워드: media literacy

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Exploring the Challenges and Strategies for Combating Advertising Fraud and Preserving Brand Reputation in the Korean Advertising Landscape

  • Seung-Chul Yoo;Yoontaek Sung
    • International Journal of Advanced Culture Technology
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    • 제11권1호
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    • pp.306-311
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    • 2023
  • As digital advertising continues to dominate the advertising industry and experience substantial growth, associated criminal activities such as advertising fraud and brand safety risks have become increasingly prevalent. Despite the severity and extent of these crimes, the response in Korea has been lackluster, often perceiving them merely as losses in advertising expenses incurred by corporations. However, it is important to note that these issues have direct repercussions on the end-consumer in the form of increased prices for goods and services. Furthermore, illegal and intrusive advertisements not only cause inconvenience to the viewer, but may also indiscriminately target cognitively vulnerable groups, such as children and the elderly, with the intention of manipulating advertising metrics and artificially inflating performance indicators. In this study, we aim to explore the concept and significance of advertising fraud and brand safety, and to evaluate the current measures taken in the Korean market. Additionally, we will delve into the implications of related policies and emphasize the necessity of digital advertising literacy in addressing these issues.

이공계 대학생의 커뮤니케이션 역량 분석 및 교육콘텐츠 개발 방안 연구 (A Study on Communication Competency Analysis and Development Plan of Educational Content for Engineering Undergraduates)

  • 김경화
    • 한국콘텐츠학회논문지
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    • 제17권5호
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    • pp.529-539
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    • 2017
  • 본 연구는 이공계 대학생들의 커뮤니케이션 역량을 범주화하여 분석하고 그 결과를 토대로 향후 이공계 대학생의 커뮤니케이션 역량 향상을 위한 교육 콘텐츠 개발 방안을 제시하는데 목적이 있다. 이 연구에서 이공계 대학생의 커뮤니케이션 역량은 비판적 사고력, 과학적 소통력, 미디어리터러시 세 영역으로 범주화 하였다. 또한 커뮤니케이션 역량을 향상시키기 위한 수단으로써 이공계 글쓰기에 대한 경험과 인식을 조사하였다. 연구결과, 이공계 대학생의 커뮤니케이션 역량은 전반적으로 향상될 필요가 있는 것으로 나타났다. 또한 실습중심의 비판적 사고력을 향상시킬 수 있는 글쓰기 프로그램에 대한 요구도가 높게 나타났다. 교육 콘텐츠로는 플립러닝 등 스마트교육기반 프로그램, E-커뮤니티, 액션러닝 기반 문제해결력 향상 프로그램, 협동학습 프로그램, 성찰 저널 및 포트폴리오, 협업형 글쓰기 프로그램 등을 제안하였다. 이 연구의 결과는 이공계 학생을 대상으로 한 커뮤니케이션 역량중심 교육과정 설계와 현장에서의 구체적인 적용과 실천 지침을 제공하는데 기초자료로 활용될 수 있을 것이다.

학교도서관 서비스에 대한 교원들의 인식 분석 - 인천광역시교육청 교원들을 대상으로 - (An Analysis on the Teachers' Perception on School Library Services: Targeting the Teachers in Incheon City Office of Education)

  • 박주현;허우정
    • 한국도서관정보학회지
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    • 제50권4호
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    • pp.581-610
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    • 2019
  • 본 연구의 목적은 초·중·고등학교 교원들의 학교도서관 서비스에 대한 인식과 경험을 분석하여 학교도서관 서비스의 내용과 방향을 설정하는데 필요한 기초정보를 얻고 시사점을 도출하는 데 있다. 이를 위해 인천광역시교육청 소재 초·중·고등학교에서 근무하는 교원 498명을 대상으로 독서실태, 학교도서관 인식과 정서, 학교도서관 이용 경험, 학교도서관 활용 수업 경험, 사서교사의 역할 인식에 관한 설문조사를 수행하였다. 분석결과, 학교급과 학교도서관 근무인력에 따라 학교도서관 서비스에 대한 교원들의 인식과 정서와 경험에 차이가 있었다. 특히 학교도서관 근무인력은 교원들의 학교도서관 서비스 인식과 정서와 경험에 상당한 영향력을 미치고 있는 것으로 나타났다.

정보능력 개발을 위한 컴퓨터${\cdot}$정보 이용 교육과정 -교과 교육의 관점을 중심으로- ([ $Computer{\cdot}Information$ ] Use Curriculum toy Information Literacy Development)

  • 함명식
    • 한국문헌정보학회지
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    • 제33권3호
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    • pp.127-144
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    • 1999
  • 본 연구의 목적은 정보 이용 교육의 이론적 배경과 미국의 정보 이용 교육과정을 살펴보고, 우리 나라 초${\cdot}$중등 학교 교육에서 적용할 수 있는 정보 이용 교육과정을 개발, 실천한 사례를 교과 교육의 관점에서 고찰하는데 있다. 정보 사회의 학교 교육은 정보능력의 개발과 이를 위한 정보 이용 교육과정의 필요성이 요구되고 있다. 급속히 변화하는 정보 사회에서 학교에서 배우는 지식은 그 유용성이 짧기 때문에 새로운 정보와 지식을 다루는 정보능력 교육의 중요성이 증가하고 있는 것이다. 정보능력은 문헌 정보, 영상 정보, 전자 통신 정보 체험 정보 등 각종 정보 매체를 통한 정보의 접근, 분석, 적용, 평가 능력을 의미한다. 정보이용 교육과정은 자신이 가지고 있는 지식과 새로운 정보를 탐구하여 모든 정보 과제를 해결하고 새로운 정보를 창조할 수 있는 정보능력을 함양하기 위한 교육과정이다.

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학교도서관과 교육과정의 통합 전략에 관한 연구 (Study on the Integration Strategies of School Library into School's Curriculum)

  • 이병기
    • 한국문헌정보학회지
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    • 제39권2호
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    • pp.85-105
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    • 2005
  • 본 연구는 학교도서관과 학교의 교육과정을 통합할 수 있는 전략을 제도적 관점에서 고찰하였다. 한국과 일본 그리고 미국의 초$\cdot$ 중등학교 교육과정에서 학교도서관에 관한 사항을 어떻게 규정하고 있는가를 비교$\cdot$ 분석함으로써 우리나라의 국가 수준 교육과정에 반영해야 할 학교도서관 요소를 제안하였다. 국가 수준의 교육과정에 학교도서관 관련 사항을 반영하기 위한 전략으로서 도서관활용수업의 제도화, 독서교육과 정보활용교육 시간의 확보, 독서교육과 정보활용교육의 범위와 계열 설정, 탄력적 시간표 운영 등을 제안하였다.

Science-Related Attitudes of Korean Housewives

  • Kim, Heui-Baik;Min, Jin-Seon;Park, Jee-Young;Heo, Nam-Young;Song, Jin-Woong
    • 한국과학교육학회지
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    • 제24권1호
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    • pp.183-192
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    • 2004
  • The purpose of this research is to suggest the way to promote housewives' understanding of science and technology, based on the survey results of the attitude toward science and technology, the scientific attitude, and the interest in science and technology of housewives in Korea. The questionnaire was developed by researchers and administered to housewives who live in Seoul to get basic information. Housewives showed slightly positive attitudes toward science and technology, and similarly positive scientific attitudes. These scores were increased as monthly income and education level were raised. Housewives' interest of the science-technology related topics (foods, health, education, leisure, social issues, cooking, housing, everyday activity) was relatively high, and the interest of foods, health, education, and leisure was significantly correlated with the scores of housewives' attitude towards science and technology and their scientific attitudes. Housewives are shown to be curious to know these topics when they were asked by their children or do not know the terms appeared in media, or purchase home appliances and food. And they get the answers in a passive way by asking their family members or by watching TV or newspapers. They preferred TV program for enhancing their understanding of science. But such program could be proper to present science knowledge but not fulfill the role to promote scientific literacy. Specially designed programs through science centers or science museums would be suggested for their lifelong education.

자기주도 학습을 위한 학교도서관 이용교육의 개선 방안 (Improvement Plans in School Library Use Education for Self-Directed Learning)

  • 송기호
    • 한국비블리아학회지
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    • 제14권2호
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    • pp.27-40
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    • 2003
  • 평생학습 사회에서의 학교도서관은 교육이 추구하고 있는 자기주도 학습능력을 증진시키는데 있어서 교육적 역할을 수행하여야 한다. 본 연구는 우선 자기주도 학습능력의 계발이 학교도서관 이용교육의 주된 목적임을 밝히고자 한다. 다음으로 학교도서관의 중요한 교육적 역할인 이용교육의 실태를 분석하고자 한다. 끝으로, 이용교육의 개선 방안을 다음과 같이 제안하고자 한다. 1. 학교도서관의 연합운영체계 구축 2. 정보교육의 문화교육차원에서 재정립 3. 교육과정 기반 협동수업을 통한 이용교육 전개

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Implications of Digital Education Policy -Focused on Basic Act for Digital-based Education-

  • Shinhye, Heo
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권1호
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    • pp.321-329
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    • 2024
  • This study attempted to obtain implications for digital education policy by reviewing the Framework Acts and Enforcement Decrees related to digital education. To this end, the following were explored. First, the concept and components of digital competency were reviewed. Second, the Framework Acts and Enforcement Decrees related to digital education policy were reviewed using the above concepts. Third, the characteristics and implications of the Framework Acts and Enforcement Decrees for digital education were explored. The results are as follows: Korea's digital education policy tried to reflect the categories that digital competency must cover, even its function and dysfunction role. However, to achieve their purpose, it is necessary to maintain consistency with related laws or policies. We identified that amendments to the Basic Act and related articles are essential to effectively enforce the Digital-Based Distance Education Activation Basic Act. A reevaluation of the correlation between Article 10, emphasizing digital media literacy education, and Article 5 of the enforcement decree is necessary. Revision of the enforcement decree to align with Article 10's objectives is vital to ensure proactive measures for promoting digital literacy and competence as mandated by the Basic Act.

간호교육에서 교수매체 활용에 관한 연구 (A Study on the Use of Instructional Media in Nursing Education)

  • 양광자;공은숙;김근곤
    • 한국간호교육학회지
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    • 제4권2호
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    • pp.204-219
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    • 1998
  • The use of instructional media in nursing education was investigated using a descriptive research methodology. Data were collected from 199 professors teaching in the areas of Fundamental Nursing (48 subjects), Adult Nursing(56 subjects), Pediatric Nursing(49 subjects), and Community Health Nursing(46 subjects). 120 professors were from 3-year college of nursing and 79 professors were from 4-year college of nursing, Data were analyzed using descriptive statistics (mean, standard deviation), and ANOVA with SPSS $PC^+$ program. The results are as follows. 1) The general attitude of the subjects toward the use of instructional media was positive(mean : 3.75). However, from the ANOVA result the subjects from 4-year college of nursing had more positive attitudes in the areas of media utilization and supply system. Most subjects had high interest in the areas of effectiveness of the media, and media literacy in using instructional media. 2) OHP(mean was 3.76) and VTR(mean was 3.36) were the most used instructional media in nursing education. These media were efficiently supplied by the school. However, other media like CD-ROM, Opaque Projector, and LCD or beam Projector were not sufficiently provided by the school. 3) The main reasons to use instructional media were that the use of media is effective to raise students' attention and learning motivation. 4) Insufficiency of the media and environment to use media were the causes of the lack of using instructional media. 5) The use of PC communication of internet, LCD or beam Projector, and Computer Graphics was low. The reasons were that the subjects did not have enough knowledge and skills to use these media, and there was lack of media or environment. 6) In general, environment to use media of the 3-year college of nursing was worse than that of 4-year college of nursing. However, there was no significant differences between the two groups in the use of media related to their position, and subject. On the basis of the study results professors teaching nursing have positive attitudes to use instructional media but the lack of media supply or facility to use media limited the use of instructional media.

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가상현실 콘텐츠의 교육 과정 운영을 위한 중학교 교육 환경에 대한 연구 - 교육 품질의 질적 제고를 중심으로 (An Exploratory Study on the Educational Enviroment for the Application of Virtual Reality Contents to the Curriculum -Focusing on Improving the Quality of Education)

  • 김기윤
    • 품질경영학회지
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    • 제49권3호
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    • pp.405-420
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    • 2021
  • Purpose: This study started with the question of how to use Virtual Reality (VR) contents as a part of the non-face-to-face education tool that has recently attracted attention. Methods: In this paper, the use of VR contents as an educational tool is explained as a process of 'new media access dimension'. The question was explored on why Virtual Reality (or Augmented Reality) contents are not used as educational tools in the educational field. Results: As a result, the lack of 'material access' such as devices and infrastructure affects 'motivational access' approach stage, which is the previous stage. Again, it has a negative effect on literacy, which is 'skill access' approach stage. As it was found that it was not circulating to the level of "motive-material-skill-usage", it was discussed that it was taking a different step from the past adoption process of ICT and smart media. Conclusion: Based on this, it is believed that immersive content will contribute to arousing interest that can be applied and spread in the educational field, and it is also thought that it will be possible to derive academic interest in the educational effect according to the characteristics of immersive content such as VR.