• Asian Journal for Public Opinion Research
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• v.1 no.2
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• pp.73-89
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• 2014

Everyone has a voice and can broadcast it to the world. We hear about the old maxim of media do not tell people what to think but what to think about. Under this theory or approach, a key function of political communication is to make the public think about an issue in a way that is favorable to the sender of the message. In a democracy, political communication is seen as crucial for the building of a society where the state and its people feel they are connected. Thus, this is a study on how social media (e.g., Facebook, blogs, and YouTube) were used in the domain of Malaysian politics during the 13th general election campaigning period in order to set the agenda to form public opinion. The study found that Facebook was the most popular social media tool that political parties actively engaged with during the 13th general election campaign period. Apart from that, issues pertaining to the election were significantly highlighted by the political parties in social media, especially Facebook. However, other issues that were also important to the people such as the economy, crime, and education were not sufficiently highlighted during the election campaign period. This indicates that the political parties influence the public on what to think about using social media.

• International Journal of Contents
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• v.15 no.1
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• pp.10-24
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• 2019

This study applied network agenda-setting theory to analyze the impact of the agenda-setting function of the media on certain issues by focusing on the agenda at the center of controversy, 'Creative Economy'. To this end, the study extracted the data referred to creative economy in the media and SNS from 1 January 2008 to 31 December 2014, and analyzed the data using the network analysis program UCINET and the Korean language analysis program Textom. The results of the present study show that, during the period under former President Lee (2008-2011), the media's creative economy agenda-setting function did not exert a significant impact on the agenda-setting within SNS. However, from 2012 when the government of former President Park Geun-hye had started, the agenda-setting function of the media starts to show increasingly strong influence on the agenda cognition in SNS. The central words and sub-words configuration forming the center of the semantic network moved in the direction of a high correlation, in addition to the gradually increasing correlation based on QAP correlation analysis. In 2014, the semantic networks of the media and SNS bore a close resemblance to each other, while the shape of networks and sub-words structure also had a high level of similarity.

• The Journal of Korean Society for School & Community Health Education
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• v.1 no.1
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• pp.119-130
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• 2000

The purpose of this study was to serve as a basis for more effective sex education, by examining the influence of obscene media on elementary school student's sex consciousness. For attaining the purpose, the research questions were posed as follows: 1) What's general characteristics of elementary school students? 2) How much are elementary school students exposed to obscene media? 3) Is their sex consciousness different according to the degree of being exposed to obscene media and the appearance of secondary sex characteristic? The subject of study were the 400 male and female students who were in the sixth grade at elementary school in the city of Paju. The questionnaire survey was conducted to find out their general characteristics, sex consciousness and degree of being exposed to obscene media. The conclusions were as follows; 1) Basic Information 94% of the students investigated were living with their parents. The greatest number of their parents were in their fourties. Concerning the religion of their families, 47.5% belonged to Christianity or Catholicism. 47.3% got in touch with obscene media, which indicated that the harmful influence of that media was great. Their basic knowledge of pregnancy was very poor, as 27.2% weren't sure whether being pregnant could be caused only by shaking hands, hugging or kissing. 34.7% considered it a natural behavior to contact the other sex. Regarding their practice of sexual behavior, they'd have an experience of hugging or kissing. 2) Group Comparison The female students underwent the appearance of secondary sex characteristic faster than the male students. As a result of examining if their degree of being exposed to obscene media was affected by the presence or absence of secondary sex characteristic, no statistically significant difference existed in all the groups: the entire group, male student group and female student group. There appeared, however, statistically significant differences between male and female students, as the number of male student who hadn't yet been exposed to obscene media was less than that of female student who hadn't. And the number of male student who had been much exposed to obscene media was more than that of female student who had. 3) Sex Knowledge, Sex Attitude and Sex Practice The extent of making contact with obscene media didn't make statistically significant difference to the sex knowledge of all the groups. But more extent of getting in touch with obscene media led to more sex attitude and sex practice in the entire group. However, as a result of analyzing these things by the presence or absence of secondary sex characteristic, it's found in general that the group that had secondary sex characteristic possessed statistically better sex knowledge than the other group that hadn't. For the male students, there appeared little disparities in three subareas of sex knowledge, sex attitude and sex practice. For the female students, however, the group that had secondary sex characteristic owned better sex knowledge than the other group that hadn't, and the former group looked upon sex attitude as more natural.

• Human Ecology Research
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• v.58 no.1
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• pp.13-29
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• 2020

This study investigated the relationship between preschoolers' smart media usage in regards to cognitive and language development, especially the mediating effect of preschoolers' smart media addiction tendency and the moderated mediating effect of maternal guidance on smart media usage. The study surveyed 273 preschoolers' mothers who lived in Daegu City and Kyungpook Province. The findings of this study were as follows. First, preschoolers' smart media addiction tendency mediated the relationship between smart media usage time in regards to cognitive and language development. Second, maternal active mediation and monitoring moderated the relationship between preschoolers' smart media usage time and smart media addiction tendency. Third, there was a maternal co-use moderated the mediating effect of preschoolers' smart media addiction tendency on language development. In conclusion, preschoolers' smart media addition tendency mediated the effect of smart media usage time on cognitive and language development. Among the mediation pathways, the influence of preschoolers' smart media addiction tendency on language development was moderated by maternal co-use. The findings of this study suggest that maternal guidance should be applied differently depending on preschoolers' smart media addiction tendency. This study examined preschoolers' and maternal smart media-related variables on preschoolers' cognitive and language development in order to provide preliminary data that can be used to explore the maternal guidance on how to use smart media for their preschool children.

• The Journal of Information Systems
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• v.15 no.3
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• pp.35-53
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• 2006

Distance teaming systems have become popular tools for teaching and learning. The purpose of this study is to analyze influence of instructor factors and media richness on student's intention th use and performance in distance teaming. We used TAM as a theoretical foundation to explain student's behavior. The model was tested using LISREL analysis on the sample of 246 users rho have experience with the distance teaming systems. The results show that instructor factors such as luぉ style and attitude have partial effects on perceived usefulness, ease of use and media richness. In addition, results also show that both TAM variables and media richness strongly predict intention In use of the distance loaming system Finally, the usage intention has a positive effect on teaming performance. Implications of these findings are discussed for researchers and practitioners.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.44-48
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• 2007

The advent of new media resulted in the revolutionary change of human way of life, which have big influence on the society and new culture other than that of the past appeared. This study aims preparing indicators of digital display space which meets with paradigm of the new age by studying characteristics of expression of new media in digital display space. his study searched for their meaning and possibilities by analyzing their characteristics of expression through cases of digital display space at homeand overseas since 1990s with key words of characteristics of expression of new media. Characteristics of expression in modern digital display space are characterized by immateriality, interrelated actions, nature of non-rectilineal figure, space is immaterial and abstract by new media, and new aesthetics completed by expression of images. Accordingly, we expect that this study will be the medium of development of digital display space which is developed more and communicated mutually by rapidly understanding changes of digital display space in the future.

• Macromolecular Research
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• v.9 no.6
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• pp.313-318
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• 2001

The present study relates to a method of manufacturing 100$\mu\textrm{m}$ thick cover layer for the high density digital versatile disc system (HD-DVD), which uses a high numerical aperture of 0.85 at 405 nm wavelength. Spin coating technique was investigated as means for manufacturing the cover layer within sufficient margins of thickness variation and with good mechanical properties including small radial and tangential tilts. The influence of processing variables such as spinning speed, spinning time, and dispensing position was investigated. The effect of viscosity of UV-curable resin was also investigated.

• International Journal of Contents
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• v.18 no.1
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• pp.65-75
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• 2022

This study aims to reveal the various differences within the factors that influence use satisfaction, continuous use intention, and media substitution intention, specifically in regard to the use motives and use behaviors of Netflix viewers. This study's results demonstrate that the following various factors affected use satisfaction, continuous use intention, and media substitution intention in differential ways. Firstly, the diversity of content influenced use satisfaction to a greater degree than social relations; and the diversity of content, social relations, and active participation all positively influenced continuous use intention. In other words, the more positively users appreciated the diversity of content, and the more strongly they had social relations, and the more actively they participated within communities, the greater degree to which they increased their continuous use intention for Netflix. However, the diversity of content and the convenience of use also had a negative effect on the media substitution intention for Netflix, which means that the more diverse the content and the more convenient the use of Netflix, the fewer the number of users who intended to cancel Netflix and subscribe to another OTT service or resubscribe to traditional media sources.

• Asia Marketing Journal
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• v.25 no.3
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• pp.160-172
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• 2023

This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions affect gift-sharing behavior. Findings show self-expression motives in content posting drive sharing, while social interaction motives do not. Gifts perceived as experiential and expensive are more likely to be shared. Recipient-centric gifts positively influence gift sharing, while giver-centric gifts hinder sharing. Attitude towards the gift predicts sharing, while appreciation does not. The study enhances understanding of gift sharing on social media and offers marketing insights for leveraging this behavior.

• Asia pacific journal of information systems
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• v.28 no.3
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• pp.183-203
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• 2018

In the era of Web 2.0, social media advertising can simultaneously stimulate consumers' brand purchase intention and brand information sharing intention. Product sales and brand information diffusion are equally important for a company that conducts advertising. This study investigates how features of brand content influence social media advertising effectiveness by integrating the stimulus-organism-response model and classic advertising effectiveness models. An analysis of 267 survey questionnaires shows that brand content-related cues, including perceived uniqueness, perceived vividness, and perceived interactivity have significant effects on consumers' affective and cognitive involvement, which then affect their attitude toward brand content. As a result, the consumers' attitude toward the brand and their brand purchase intention, as well as their brand content sharing intention, are positively affected by attitude toward brand content. This study contributes to a better understanding of how social advertising works, which suggests that managers should effectively use social media to conduct advertising.