• Title/Summary/Keyword: media effects

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How Important are Media Characters to You?: The Effects of Media Images on Body Concern

  • Kim, Jung-Hwan
    • Fashion, Industry and Education
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    • v.15 no.1
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    • pp.29-43
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    • 2017
  • This study investigated how exposure to thin-ideal images affects social physical anxiety and body-esteem in relation to individual levels of self-consciousness. A survey questionnaire was administered to a convenience sample of 119 female college students. Sixty-seven of the 119 participated in a posttest session. The mean comparisons of social physique anxiety and body-esteem scores between pretest and posttest were conducted; no significant results were found. However, when participants were divided into two separate self-consciousness groups (high vs. low), the effect of media exposure on social physique anxiety were significant.

Impact of Indirect Trauma via Media on Post-Traumatic Stress Symptoms : Online Survey Study (미디어 노출에 의한 간접외상이 외상 후 스트레스 증상에 미치는 영향 : 온라인 설문 조사 연구)

  • Park, Sang Eui;Jung, Youji;Lee, Jung Hyun
    • Anxiety and mood
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    • v.14 no.2
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    • pp.71-79
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    • 2018
  • Objective : Several earlier studies have reported similar symptoms in patients with posttraumatic stress disorder (PTSD) who have been repeatedly exposed to relevant media after disasters and trauma. This study aimed to examine the effects of indirect trauma experience through media rather than direct traumatic events on an individual's social life. Methods : Five hundred and fifty-four individuals participated in our online, self-reported questionnaire survey. All subjects were asked to complete a demographic questionnaire, Posttraumatic Diagnostic Scale, Beck Depression Inventory, the Impact of Event Scale-Revised, State-Trait Anxiety Inventory, Korean version of Alcohol Use Disorder Identification Test, Patient Health Questionnaire-15, Suicidal Behaviors Questionnaire-Revised. Participants were assessed in regards to their experience of violent media exposure within the past three months. Results : Data from our study indicates that the group exposed to violent media had significantly higher perceived stress, physical symptoms, insomnia, and suicide ideation in comparison to the control group. Among the major symptoms of PTSD, the proportion of intrusion symptoms was relatively high in the media exposed group. Conclusion : This suggests that indirect trauma caused by media exposure could cause post-traumatic stress symptoms. The PTSD caused by indirect trauma may have slight differences from the PTSD caused by direct trauma. Therefore, it is necessary to understand, prevent, and control the adverse effects of media.

Effects of Environmental Education through Various Instructional Media on the Pro-Environmental Attitudes of Elementary School Students (다매체 활용 환경교육이 초등학생의 환경친화적 태도에 미치는 영향)

  • Kim, Se-Hwa;Lee, Sang-Won
    • Hwankyungkyoyuk
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    • v.21 no.3
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    • pp.48-58
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    • 2008
  • The purpose of this study was to investigate the influences of environmental education program through various instructional media on pro-environmental attitudes of forth graders in an elementary school in Seoul. The students were divided into an experimental group and a control group. A questionnaire was used to survey the effects of applying environmental education program through various instructional media. The SPSS 12.0 program was used to analyze the results. The student in the experimental group acquired a higher level of pro-environmental attitudes than the control group did. The environmental education program through various instructional media used in this study were effective especially in dealing with the environmental educational subdomains such as verbal commitment, actual commitment, affect. The major results of this study were as follows. First, environmental education program through various instructional media had a positive effect on the environmental concerns and needs for learning of environmental problems. Second, the group by environmental education program through various instructional media showed the significant difference(p<.001) on the pro-environmental attitudes as it proved those are effect on 3 subdomains of verbal commitment, actual commitment and affect. Third, environmental education program through various instructional media had a positive correlation(from 585 to .680) among the 3 subdomains of verbal commitment, actual commitment and affect. So, students who hold verbal commitment showed good effect on the actual commitment and affect. In conclusion, the environmental education program through various instructional media had a positive effect on pro-environmental attitudes of elementary school students. It is demanded that more intensive research on this study should be done, linking with teaching and teaming method, as a follow-up activity.

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The Effect of Consumption Expression Behavior through Social Media on Sustainable Consumption: Mediating Effects of Social Connectedness (소셜미디어를 통한 소비 표현 행동이 지속가능소비에 미치는 영향: 사회적 연결감의 매개효과)

  • Yu Hyeon Park;Hyesun Hwang
    • Human Ecology Research
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    • v.61 no.2
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    • pp.247-261
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    • 2023
  • The purpose of this study was to examine the effect of consumer consumption behavior on sustainable consumption through social media and to verify the mediating effects of social connectedness on sustainable consumption. A survey comprising 222 men and women in their 20s and 30s was conducted in which their consumption expression behavior, sustainable consumption and social connectedness were measured. The results were analyzed using SPSS Process Macro Model 4 and it was found that consumers who shared a considerable amount of personal information on their lifestyle on social media as a means of self-expression exhibited a higher level of sustainable consumption. It also became apparent that the degree of consumption expression behavior had a positive effect on social connectedness and that social connectedness had a positive impact on sustainable consumption by mediating the degree of consumption-focused self-expression on social media. Based on these results, it was confirmed that social media can serve as a mechanism to lead consumers' consumption behavior beyond providing a basis for forming a human network. Implications for the impact of social media on consumption behavior were presented, and proposals for exploring the environment in which sustainable consumption can be activated were suggested, together with ways in which new media can be utilized. The findings from this study indicate that sharing consumption behavior and having a broad range of connections on social media can create an environment in which sustainable consumption is promoted.

ULTRASTRUCTURAL STUDY ON THE EFFECTS OF RETROGRADE INFUSION OF WATER-SOLUBLE CONTRAST MEDIA ON THE RABBIT SUBMANDIBULAR GLAND (수용성조영제의 주입이 가토악하선조직에 미치는 영향에 관한 전자현미경적 연구)

  • Kim Eun-Kyung;Park Tae-Won
    • Journal of Korean Academy of Oral and Maxillofacial Radiology
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    • v.17 no.1
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    • pp.123-135
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    • 1987
  • The author observed the effects of retrograde infusion of water soluble contrast media (Tele- brix 30) on the rabbit submandibular glands and compared the effects of different degrees of filling. 26 rabbits were divided into 2 groups of 12 each as experimentals and I group of 2 as normal controls. One experimental group was filled with 0.2㎖ and the other with 0.4㎖. Right submandibular gland of each rabbit was infused with contrast media and left one with physiologic saline as a experimental control, at a constant rate of 0.12㎖/min. using an infusion pump via the main excretory duct. Immediately after the infusion of contrast media, oblique lateral radiographs of the glands were made with occlusal film in order to confirm the glandular filling. The rabbits were sacrificed after varying periods (1, 8, 24 hours and 3, 6, 10 days) and the tissues were prepared for light and electron microscopic examination. The results were as follows: 1. In glands filled with 0.2㎖ contrast media, the initial changes were a few vacuole formation in the acini and slight dilation of the intralobular duct. The moderately severe changes such as vacuole formation in the acini, the abnormal substructure within the secretory granule, dilation of acinar and intercalated duct lumen, scalloping of striated duct lumen and inflammatory cell infiltrate were observed at 3 days. The general appearance was successively recovered, so the tissue had a normal appearance at 10 days. 2. In glands filled with 0.4㎖ contrast media, the most prominent alterations such as severe acinar atrophy, decreased number of secretory granules, proliferation of connective tissue stroma and pronounced inflammatory cell infiltrates appeared at 6 days. Although the general appearance returned to be almost normal at 10 days, acinar cells showed some atrophy and decreased secretory granules. 3. In glands subjected to 0.4㎖ infusion, the alterations were more severe and the recovery was slower than those seen in the glands to 0.2㎖ infusion.

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The Effects of Advertising with Social Media Participation Attitude as Fashion Brand Communities and UCC (패션브랜드 커뮤니티와 동영상 UCC 소셜 미디어 참여행동이 광고효과에 미치는 영향)

  • Lee, Ji-Hyun;Lee, Seung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.8
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    • pp.877-889
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    • 2011
  • This study investigates the effects of social media's fashion advertisements. A survey was taken among men and women in their twenties who had experiences with fashion brand social media. A total of 270 questionnaires were used in this analysis. The results are as follows: First, the factors of content and pursuit of information had positive (+) impacts on advertisement attitude for both men and women in the fashion brand communities. Only the pursuit of information had positive (+) effects on men's brand attitude; however, economy, self-satisfaction, and the pursuit of information influenced women's brand attitude and purchase intention. Secondly, in fashion brand video UCCs, pursuit of information and the formation of relationships had positive (+) impacts on men and women, respectively. The formation of relationships had positive (+) impacts on men's brand attitude; however, the formation of relationships and the pursuit of information influenced women's brand attitude. The pursuit of information and formation of relationships had a positive (+) influences on men's and women's purchase intention, respectively. Men had differences in the pursuit of information and advertisement attitude in the two types of fashion brand communities and video UCCs; however, women had differences in economy and self-satisfaction, advertisement attitude, and brand attitude in the two types. The study results provide basic data by examining men and women in their twenties who have easy access to the Internet for advertisement attitude, brand attitude, and purchase intention in social media as an online fashion advertising media as well as useful information for establishing marketing strategies.

The Effects of Immersion and Self-efficacy on Continuous Usage Intention of Realistic Media (몰입감과 자기 효능감이 실감 미디어의 지속적 활용의도에 미치는 영향)

  • Taeha, Kim;Chanhi, Park;Jong Hyun, Wi;Hoon S., Cha
    • Journal of Information Technology Services
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    • v.21 no.6
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    • pp.1-19
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    • 2022
  • This study empirically analyzed the effects of immersion and self-efficacy on the intention to continuously use realistic media. To this end, we used an extended technology acceptance model that includes not only the perceived ease of use and usefulness, but also the perceived joy as important factors. We collected data from 595 participants through an online questionnaire survey and tested the research model using a covariance-based SEM. As a result, we found that a user's immersion significantly increased perceived usefulness, ease of use, and joy of realistic media; and self-efficacy increased perceived usefulness and ease of use. Although the effect of perceived usefulness was relatively stronger than that of perceived joy, we found that the effect of perceived joy on the intention to use was also quite large. The effect of perceived ease of use on intention to use was found to be completely mediated by perceived usefulness and joy. In addition, the differences according to the types of media were tested by comparing two groups: augmented reality and virtual reality. The effects of perceived ease, usefulness, and joy on the intention to use were very similar regardless of the type of immersive media. However, it was found that self-efficacy increases usefulness only in augmented reality. Based on our findings, we have discussed the implications of our study, as well as the scope for future research.

The Impacts of Media Richness, Media Usefulness, and Media Experience on the Leaner's Satisfaction with e-Learning Systems (이러닝시스템의 매체풍부성, 매체유용성, 매체경험이 학습자 만족에 미치는 영향)

  • Choi, Su-Jeong;Kang, Kyung-Jun;Ko, Il-Sang
    • Journal of Information Technology Applications and Management
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    • v.14 no.2
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    • pp.27-47
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    • 2007
  • In an effort to apply IT to practices of learning, universities are trying to implement e-Learning systems and expanding the extent of their usage. Nowadays, e-Learning systems are not only used for conducting web-based distance learning, but also used for supporting traditional classes education by encouraging communication and information sharing between instructors and learners or among the learners. There is relatively lack of studies on the exploitation of e-Learning systems in the traditional classes, in comparison with a distance education. Specifically, howe-Learning systems could support the traditional class and/or which benefits e-Learning systems could offer in the classes are among the important issues. In this study, we suggest that e-Learning systems would be the rich media to communicate and exchange information among people who participate in a class. We derive key variables like media richness and media experience from Media Richness Theory and from Channel Expansion Theory. Moreover, Media usefulness and Satisfaction of a learner with e-Learning system is drawn from the literature on IS success. We examine the effects of perceived media richness, media usefulness, and media experience on leaner's satisfaction with e-Learning systems. In addition, we also investigate learner's media usefulness perception which is positively related to media richness and media experience. Finally, learner's experience with e-Learning systems affects perceived media richness. Based on the results of an empirical test. we first suggest that perceived media richness with e-Learning systems contributes to increase media usefulness and satisfaction of a learner. Second, media experience is an important predictor of media richness and media usefulness perception. Consequently, the result can support Channel Expansion Theory. Finally, media usefulness perception affects learner's satisfaction with e-Learning systems.

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The Effects of Message Framing on Social Media Credibility and Behavioral Intentions (메시지 프레이밍이 소셜미디어 신뢰도 및 행동의도에 미치는 영향)

  • Yu, Byungho;Hwang, Johye
    • Knowledge Management Research
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    • v.19 no.2
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    • pp.69-90
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    • 2018
  • The purpose of this study is to investigate the effect of message framing of social media contents on social media credibility and behavioral intention and the role of customers' gourmet restaurant involvement. In this study message framing is divided into regulatory focus and message sidedness and used experimental stimulus composed of $2{\times}2$ factorial design. Also investigated the effect into the social media credibility and behavioral intention. A total of 560 valid samples were analyzed. According to the results, it was confirmed that stimuli 'two-sided / prevention' and 'one-side / promotion' framing were the most influential framing on social media credibility and behavioral intention and the social media credibility has significant effect on the behavioral intention. In this study the effect of message framing which was not widely used in the hospitality industry research was confirmed. Also the usefulness of regulatory focus and message sidedness were identified in the various research in hospitality management.

Arbitrary Lagrangian Eulerian (ALE) Formulations of Saturated Porous Media (포화 다공질 매체의 Arbitrary Lagrangian Eulerian (ALE) 정식화)

  • 박대효;정소찬
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 2003.04a
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    • pp.235-242
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    • 2003
  • The solids and the fluids in porous media have a relative velocity to each other. Due to physically and chemically different material properties and their relative velocity, the behavior of saturated porous media is extremely complicated. Thus, in order to describe and clarify the deformation behavior of saturated porous media, constitutive models for deformation of porous media coupling several effects such as flow of the fluids or thermodynanical change need to be developed in frame of Arbitrary Lagrangian Eulerian (ALE) description. The aim of ALE formulations is to maximize the advantages of Lagrangian and Eulerian elements, and to minimize the disadvantages. Therefore, this method is appropriate for the analysis of porous media that are considered for the behavior of the solids and the fluids. In this work, governing equations of porous media based on ALE description are obtained from governing equations in frame of updated Lagrangian description. Then, weak forms of these equations are derived using arbitrary weighting functions.

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