Acknowledgement
본 결과물은 교육부 및 한국연구재단의 재원으로 디지털 신기술 인재양성 혁신공유대학 사업비를 지원받아 수행된 연구결과입니다.
References
- 노충현, "브랜드스토어의 VR마케팅이 브랜드태도 및 구매의도에 미치는 영향: Burnd H. Schmitt의 체험이론을 중심으로", 홍익대학교 석사 학위논문, 2017.
- 니에신위, 장석주, "중국 스마트 TV OTT 서비스 사용자의 개인 특성이 추천의도에 미치는 영향: 지각된 유희성 매개효과를 중심으로", 국제경영리뷰, 제25권, 제4호, 2021, 23-30.
- 박민희, 권만우, "개인혁신성과 자기효능감이 모바일 배달 어플리케이션 서비스 이용의도에 미치는 영향", 한국콘텐츠학회논문지, 제17권, 2017, 440-448. https://doi.org/10.5392/JKCA.2017.17.05.440
- 박설민, "다가오는 VR AR시대, 해결해야 할 문제들", 시사위크, 2019.
- 신지민, 최규환, "여행 유튜브 속성이 몰입, 지속사용의도에 미치는 영향 -유튜브 사용자의 개인 성향의 조절 효과를 중심으로", 동북아관광연구, 제17권, 제1호, 2021, 45-64.
- 심우중, "가상현실(VR) 산업의 한․중 비교와 정책시사점", KIET 산업경제, 2017, 22-34.
- 오종철, 윤성준, 우원, "모바일 인터넷 서비스 이용의도에 관한 연구", 서비스경영학회지, 제11권, 2010, 127-148. https://doi.org/10.15706/JKSMS.2010.11.5.006006
- 왕유웨이, "모바일 게임의 몰입감과 지속적 이용의도에 영향을 미치는 요인에 대한 연구", 전남대학교 석사학위 논문, 2021.
- 윤개리, "VR 환경에서 가상 에이전트의 구현방법에 따른 시각적 몰입감이 충성도에 미치는 영향", 홍익대학교 석사 학위 논문, 2021.
- 이재신, 이민영, "확장된 기술수용모델을 이용한 IP-TV의 수용의도에 영향을 미치는 요인들에 대한 연구", 방송과 커뮤니케이션, 제7권, 제1호, 2006, 100-131
- 정연승, 송인국, "유통산업 VR/AR의 흐름과 확산에 관한 연구", 유통경영학회지, 제20권, 제5호, 2017.
- 조윤희, "실시간 인터넷 1인 방송의 상호작용성이 의사사회적 상호작용, 사회적 실재감, 몰입감에 미치는 영향: 이용동기의 조절효과와 참여의도의 매개효과를 중심으로", 이화여자대학교 석사 논문, 2017.
- Adams, D.A., R.R. Nelson, and P.A. Todd, "Perceived usefulness, ease of use, and usage of information technology: A replication", MIS Quarterly, Vol.16, No.2, 1992, 227-247. https://doi.org/10.2307/249577
- Agarwal, R. and E. Karahanna, "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage", MIS Quarterly, Vol.24, 2000, 665-694. https://doi.org/10.2307/3250951
- Ajzen, I., "From intentions to actions: A theory of planned behavior", In J. Kuhl and J. Beckman(Eds.), Action-control: From cognition to behavior(pp. 11-39). Heidelberg: Springer, 1985.
- Angst, C.M. and R. Agarwal, "Adoption of electronic health records in the presence of privacy concerns: The elaboration likelihood model and individual persuasion", MIS Quarterly, Vol.33, No.2, 2009, 339-370.
- Baptista, G. and T. Oliveira, "Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators", Computers in Human Behavior, Vol.50, 2015, 418-430.
- Cha, H.S., J.H. Wi, C. Park, and T. Kim, "Sustainability Calculus in Adopting Smart Speakers-Personalized Services and Privacy Risks", Sustainability, Vol.13, No.2, 2021, 602.
- Chang, M.K. and W. Cheung, "Determinants of the intention to use Internet/WWW at work: a confirmatory study", Information & Management, Vol.39, No.1, 2001, 1-14. https://doi.org/10.1016/S0378-7206(01)00075-1
- Chin, W.W. and P.A. Todd, "On the use, usefulness, and ease of use of structural equation modeling in MIS research: A note of caution", MIS Quarterly, 1995, 237-246.
- Crespo, A.H. and I.R. Bosque, "The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour", Computers in Human Behavior, Vol.24, 2008, 2830-2847.
- Csikszentmihalyi, M., Beyond boredom and anxiety(1st ed.). San Francisco: Jossey-Bass Publishers, 1975.
- Csikszentmihalyi, M., Flow [the psychology of optimal experience] [sound recording]. New York, NY: Simon & Schuster Audio, 1994.
- Csikszentmihalyi, M., Flow and the Foundations of Positive Psychology: The Collected Works of Mihaly Csikszentmihalyi(1st ed., pp. 1 online resource(XXIV, 298 pages 234 illustrations)), 2014.
- Davis, F.D., "A Technology Acceptance Model for Empirically Testing New End-User Information System: Theory and Results. (Doctoral Dissertation). MIT, 1986.
- Davis, F. D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, Vol.13, No.3, 1989, 319-340. https://doi.org/10.2307/249008
- Davis, F.D., R.P. Bagozzi, and P.R. Warshaw, "User acceptance of computer technology: A comparison of two theoretical models", Management Science, Vol.35, 1989 982-1003. https://doi.org/10.1287/mnsc.35.8.982
- Davis, F.D., R.P. Bagozzi, and P.R. Warshaw, "Extrinsic and intrinsic motivation to use computers in the workplace", Journal of Applied Social Psychology, Vol.22, No.14, 1992, 1111-1132.
- Fishbein, M. and I. Ajzen, "Belief, attitude, intention and behavior: an introduction to theory and research", Reading, Massachusetts: Addison-Wesley, 1975.
- Fornell, C.R. and D.F. Larcker, "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, Vol.18, No.1, 1981, 39-50. https://doi.org/10.1177/002224378101800104
- Gefen, D., E. Karahanna, and D.W. Straub, "Trust and TAM in online shopping: An integrated model", MIS Quarterly, Vol.27, No.1, 2003, 51-90. https://doi.org/10.2307/30036519
- George, J.F., "The theory of planned behavior and Internet purchasing", Internet Research, Vol.14, No.3, 2004, 198-212. https://doi.org/10.1108/10662240410542634
- Hong, S.J. and S.-L. Han, "A Study of the Effect of Shopping Experience in Virtual Reality and Augmented Reality on Consumer Decision Making: Analysis of Mediating Effect of Perceived Value", Korea Business Review, Vol.24, 2020, 173-187. https://doi.org/10.17287/kbr.2020.24.0.173
- Hsu, C.-L. and J.C.-C. Lin, "Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation", Information & Management, Vol.45, No.1, 2008, 65-74. https://doi.org/10.1016/j.im.2007.11.001
- Hsu, M.-H., C.-H. Yen, C.-M. Chiu, and C.-M. Chang, "A longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior", International Journal of Human-Computer Studies, Vol.64, No.9, 2006, 889-904. https://doi.org/10.1016/j.ijhcs.2006.04.004
- Igbaria, M., S. Parasuraman, and J. J. Baroudi, "A Motivational Model of Microcomputer Usage", Journal of Management Information Systems, Vol.13, No.1, 1996, 127-143.
- Igbaria, M., S.J. Schiffman, and T.J. Wieckowski, "The respective roles of perceived usefulness and perceived fun in the acceptance of microcomputer technology", Behaviour & Information Technology, Vol.13, No.6, 1994, 349-361. https://doi.org/10.1080/01449299408914616
- Igbaria, M., N. Zinatelli, P. Cragg, and A.L. Cavaye, "Personal computing acceptance factors in small firms: A structural equation model", MIS Quarterly, Vol.21, No.3, 1997, 279-305. https://doi.org/10.2307/249498
- Karahanna, E. and D.W. Straub, "The psychological origins of perceived usefulness and ease-of-use", Information & Management, Vol.35, No.4, 1999, 237-250. https://doi.org/10.1016/S0378-7206(98)00096-2
- Karahanna, E., D.W. Straub, and N.L. Chervany, "Information technology adoption across time: A cross-sectional comparison of preadoption and post-adoption beliefs", MIS Quarterly, 1999, 183-213.
- Koufaris, M., "Applying the technology acceptance model and flow theory to online consumer behavior", Information Systems Research, Vol.13, No.2, 2002, 205-223. https://doi.org/10.1287/isre.13.2.205.83
- Kuo, Y.F. and S.N. Yen, "Towards an understanding of the behavioral intention to use 3G mobile value-added services", Computers in Human Behavior, Vol.25, 2009, 103-110. https://doi.org/10.1016/j.chb.2008.07.007
- Lederer, A.L., D.J. Maupin, M.P. Sena, and Y. Zhuang, "The technology acceptance model and the World Wide Web", Decision Support Systems, Vol.29, No.3, 2000, 269-282.
- Lee, M. C., "Understanding the behavioural intention to play online games", Online Information Review, Vol.33, No.5, 2009, 849-872. https://doi.org/10.1108/14684520911001873
- Lee, M.K.O., C.M.K. Cheung, and Z. Chen, "Acceptance of Internet-based learning medium: The role of extrinsic and intrinsic motivation", Information & Management, Vol.42, No.8, 2005, 1095-1104. https://doi.org/10.1016/j.im.2003.10.007
- Lu, Y., T. Zhou, and B. Wang, "Exploring Chinese users' acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory", Computers in Human Behavior, Vol.25, No.1, 2009, 29-39. https://doi.org/10.1016/j.chb.2008.06.002
- Manis, K.T. and D. Choi, "The virtual reality hardware acceptance model(VR-HAM): Extending and individuating the technology acceptance model(TAM) for virtual reality hardware", Journal of Business Research, Vol.100, 2019, 503-513. https://doi.org/10.1016/j.jbusres.2018.10.021
- Martins, C., T. Oliveira, and A. Popovic, "Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application", International Journal of Information Management, Vol.34, 2014, 1-13.
- Moon, J. and Y. Kim, "Extending the TAM for a World-Wide-Web context", Inf. Manag., Vol.38, 2001, 217-230. https://doi.org/10.1016/S0378-7206(00)00061-6
- Pavlou, P.A. and M. Fygenson, "Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior", MIS Quarterly, Vol.30, No.1, 2006, 115-143. https://doi.org/10.2307/25148720
- Rosseel, Y., "lavaan: An R Package for Structural Equation Modeling", Journal of Statistical Software, Vol.48, No.2, 2012, 1-36.
- Sobel, M.E., "Asymptotic confidence intervals for indirect effects in structural equation models", Sociological Methodology, Vol.13, 1982, 290-312. https://doi.org/10.2307/270723
- Van der Heijden, H., "User acceptance of hedonic information systems", MIS Quarterly, 2004, 695-704.
- Venkatesh, V., "Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation", MIS Quarterly, Vol.23, No.2, 1999, 239-260. https://doi.org/10.2307/249753
- Venkatesh, V. and H. Bala, "Technology acceptance model 3 and a research agenda on interventions", Decision Sciences, Vol.39, No.2, 2008, 273-315. https://doi.org/10.1111/j.1540-5915.2008.00192.x
- Venkatesh, V. and F.D. Davis, "A model of the antecedents of perceived ease of use: Development and test", Decision Sciences, Vol.27, No.3, 1996, 451-481. https://doi.org/10.1111/j.1540-5915.1996.tb00860.x
- Venkatesh, V. and F.D. Davis, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies", Management Science, Vol.46, No.2, 2000, 186-204. https://doi.org/10.1287/mnsc.46.2.186.11926
- Venkatesh, V., J.Y.L. Thong, and X. Xu, "Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology", MIS Quarterly, Vol.36, No.1, 2012, 157-178.
- Vijayasarathy, L.R., "Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model", Information & Management, Vol.41, No.6, 2004, 747-762. https://doi.org/10.1016/j.im.2003.08.011
- Wiecha, J., R. Heyden, E. Sternthal, and M. Merialdi, "Learning in a virtual world: experience with using second life for medical education", J Med Internet Res, Vol.12, No.1, 2010, e1.
- Wixom, B.H. and P.A. Todd, "A Theoretical Integration of User Satisfaction and Technology Acceptance", Information Systems Research, Vol.16, No.1, 2005, 85-102.