• Title/Summary/Keyword: media effects

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A Comparative Study of the Effects of Consumer Innovativeness, Self-esteem, and Need for Cognition on Online Activity before and after COVID-19

  • Myung Gwan Lee;Sang Hyeok Park;Seung Hee Oh
    • Journal of Information Technology Applications and Management
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    • v.30 no.5
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    • pp.121-139
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    • 2023
  • This study tried to identify factors affecting online activity before and after the COVID-19 pandemic. To this end, the effects of consumer innovativeness, self-esteem, and need for cognition on the activity of online media such as Internet and social media were investigated, and whether privacy concerns had a moderating effect. For this study, survey data from 2019(before the outbreak of COVID-19) to 2021(after the outbreak of COVID-19) of the 'Korea Media Panel Survey' surveyed by the Korea Information Society Development Institute was used for analysis. The research results that affect Internet activity are as follows. Before the outback of COVID-19, it was found that hedonic innovativeness and social innovativeness had a positive effect and cognitive innovativeness had a negative effect on increasing Internet activity. There was no moderating effect on privacy concerns. The period after the outbreak of COVID-19, need for cognition was found to have a positive effect on increasing social media activity. In addition, the moderating effect of privacy concerns was found in the relationship between need for cognition and Internet activity. There was no privacy concern effect before the outbreak of COVID-19, and the privacy concern effect appeared on functional innovation and need for cognition after the outbreak of COVID-19. This study aims to present various implications for companies to understand the characteristics of online consumers using the Internet and social media after the pandemic.

Gender and Age Differences in Triple Media Usage Related to Outdoor Apparel Purchases

  • Yoon, Jae-ik;Kim, Hanna
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.683-694
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    • 2015
  • This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

Influence of the Culture Media and the Organic Matter in the Growth of Paxillus ammoniavirescens (Contu & Dessi)

  • Cagigal, Elena Fernandez-Miranda;Sanchez, Abelardo Casares
    • Mycobiology
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    • v.45 no.3
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    • pp.172-177
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    • 2017
  • The genus Paxillus is characterized by the difficulty of species identification, which results in reproducibility problems, as well as the need for large quantities of fungal inoculum. In particular, studies of Paxillus ammoniavirescens have reported divergent results in the in vitro growth while little is known of its capacity to degrade organic matter. For all the above, and assuming that this variability could be due to an inappropriate culture media, the aim of this study was to analyse growth in different culture media (MMN, MS, and 1/2 MS) and in the case of MMN in presence/absence of two types of organic matter (fresh litter and senescence litter) to probe the saprophytic ability of P. ammoniavirescens. We also evaluated the effects of pH changes in the culture media. Growth kinetics was assessed by weekly quantification of the area of growth in solid culture media over 5 wk, calculating the growth curves and inflection points of each culture media. In addition, final biomass after 5 wk in the different culture media was calculated. Results showed that best culture media are MS and 1/2 MS. Moreover, an improvement in growth in culture media containing decomposing fall litter was observed, leading to confirm differences in the culture media of this species with others of the same genus. Further, we established that all growth media suffered a significant acidification after fungal growth.

A Study on Multiple Sensorial Media Application Format (다중 감각 미디어 응용 포맷의 구성 방법 연구)

  • Jung, Yup Oh;Kim, Sang-Kyun
    • Journal of Broadcast Engineering
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    • v.21 no.3
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    • pp.330-340
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    • 2016
  • This paper explains about the structure of multiple sensorial media application format (ISO/IEC 23000-17), which is newly standardized as a project of MPEG-A. This format facilitates effective storage, playing, and management of media with multiple sensorial effects. The ISO base media file format from MPEG-4 Part 12 and sensory effect metadata (SEM) from MPEG-V Part 3 are used to composed the multiple sensorial media application format. In this paper, a fragmentation method to break a SEM XML document into valid SEM samples is presented. Several binarization methods to compress the SEM samples are compared and evaluated as well. The compression ratio and processing time using the MPEG-V binary representation and the Binary MPEG format for XML (BiM) are superior to the gzip compression.

Effects on Printing Quality according to Yarn Twist and Knitting Structure of Media in Digital Textile Printing(II) (DTP(Digital Textile Printing)에서 미디어의 원사꼬임 및 편성구조가 프린팅 Quality에 미치는 영향(2))

  • Park, Soon-Young;Jeon, Dong-Won;Park, Yoon-Cheol;Lee, Beom-Soo
    • Textile Coloration and Finishing
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    • v.23 no.1
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    • pp.35-42
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    • 2011
  • For high quality DTP products, it is important to optimize the parameters of media, pre- and after-treatment, ink, printer, etc. This study investigated the effect of types of fabrics(media) as a DTP parameters. Especially, the effects of media properties such as yarn twist and knitted fabric structure, on printability and color difference were examined. Two types of cotton yarn twist(830 and 1630 twist/meter) and five knitted structures of media were prepared with a single circular knitting machine. The K/S values of hard-twist samples were higher than those of normal-twist samples in every media structures. It is more effective to use the knitted fabrics of a hard-twist yarn to obtain dark color in the printing above input level value 60 where the printability improvement was most pronounced in case of plain structure. Among the five media structures a plain structure was the highest and that of corduroy was the lowest in terms of K/S values. Also ${\Delta}E$ values and lightness of the hard-twist yarn samples were smaller than that of normal-twist yarn samples when ${\Delta}E$ values were tested by using a standard of a normal twist yarn sample with a plain structure, which was increased in the case of corduroy structure.

Longitudinal Effects of Media Usage by Early School-age Children and Maternal Parenting Stress on School Adjustment: Mediating Effect of Executive Function Difficulty (학령 초기 아동의 미디어 이용시간과 어머니의 양육스트레스가 학교적응에 미치는 종단적 영향: 집행기능 곤란의 매개효과)

  • Park, Eunyoung;Sim, Bo Min;Kim, Yoon Seo;Kang, Min Ju
    • Human Ecology Research
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    • v.59 no.2
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    • pp.233-243
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    • 2021
  • This study examined the longitudinal effects of media usage by early school-age children and of maternal parenting stress on children's school adjustment. The study focused on the mediating effect of executive function difficulty. Longitudinal data to examine the hypothetical model were drawn from the eighth (2015) through tenth (2017) waves of the Panel Study of Korean Children (PSKC) collected by the Korea Institute of Child Care and Education (KICCE). A total of 581 children (293 boys and 288 girls) and their mothers were included. Confirmatory factor analysis, structural equation model, and bootstrapping analysis were applied using SPSS 25.0 and Amos 26.0. The results are as follows. First, no significant correlation was found between early school-age children's media usage and maternal parenting stress. Second, neither media usage by early school-age children nor maternal parenting stress were found to directly affect children's school adjustment. Third, media usage by early school-age children and maternal parenting stress were shown to indirectly affect children's school adjustment via executive function difficulties. In other words, higher levels of media usage by early school-age children and maternal parenting stress during the first grade lead to greater executive function difficulties after a year, which, in turn, lead to a lower level of school adjustment in the third grade. This study indicates the need to develop practical support for the psychological wellbeing of mothers while they are performing their role as a parent and for children in maintaining suitable levels of media usage during early childhood.

Effects of Insulin on Acetyl-CoA Carboxylase in Bovine Mammary Secretory Cells

  • Kim, W.Y.;Ha, J.K.;Baldwin, R.L.
    • Asian-Australasian Journal of Animal Sciences
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    • v.10 no.1
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    • pp.134-140
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    • 1997
  • Objectives of this study were to determine effects of insulin on acetyl-CoA carboxylase (ACC) activity and correlate this activity with relative amounts of ACC in MAC-T cells. MAC-T cells were grown in Medium 199 supplemented with fetal bovine serum (5%), cortisol ($1{\mu}g/ml$), and insulin ($1{\mu}g/ml$). At confuluence, the cells were transferred to $100mm^2$ culture dishes coated with the extracelluar matrix. After 10 h of incubation, the media were replaced with media without fetal bovine serum and the concentration of insulin was lowered to 5 ng/ml. After 24 h, the media were changed to contain the varying concentrations of insulin and incubations continued for 48 h. The addition of insulin resulted in increases in the specific activity of ACC. The maximal effects of insulin on the ACC activity occurred at concentrations of insulin, 1,000 ng/ml. In contrast, the relative change in lactate dehydrogenase (LDH) activity in response to increasing insulin concentration was minimal as compared to the effects of insulin on ACC. Transblot and enhanced chemiluminescence (ECL) analysis indicated that the increase in ACC activity in MAC-T cells caused by insulin were due to actual increases in amounts of enzyme.

Effects of Facebook on Language Learning

  • SUNG, Minkyung;KWON, Sungho
    • Educational Technology International
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    • v.12 no.2
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    • pp.95-116
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    • 2011
  • This study examines effects of Facebook on language learning in terms of facilitating interaction and collaboration by applying Facebook in a Korean language class. Forty one exchange students from seventeen countries who participated in the study used Facebook to exchange information and complete group projects. Results show that Facebook was effective in sharing class materials, engaging in class community and collaborating to complete assignments. Students also comment that socializing with peers was helpful, yet more activities and discussion to draw active participation is needed. This study also points out the important role of instructors who implement social media and manage the class.

A Study on Parents' Mental Model of Media Environment and Children's Media Use (미디어 환경과 사용에 대한 부모의 심성모형 연구)

  • Lee, Ran;Hong, Jimin
    • The Journal of the Korea Contents Association
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    • v.14 no.12
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    • pp.818-834
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    • 2014
  • The purpose of this study is to examine parents' mental model of media environment and children's media use and to provide some educational suggestions. For this purpose, twelve parents of second-graders to fourth-graders sampled in elementary schools were interviewed with three activities such as a word-association experiment, a sentence completion task and a in-depth interview. The result was categorized into 8 elements such as interaction, source of supply and adverse effects. Furthermore, the analysis on the mental model of media use shows that firstly, the parents understand modern media reflects competence while they have a feeling of fear and newness on media themselves. Secondly, the parents show an ambivalent understanding on media use in terms of both negative and positive effects and have a tendency to control them. Another finding is the fact that the parents understand digital media as a representation of both connection and disconnection. Also, the parents realize media as a cause of conflict and as a place for reconciliation as well. Finally, it is showed that media is not only a personal territory but also a part of social system in the parents' understanding. Based on these findings, some interpretations and parents' educational applications are provided in terms of the Meyrowitz(1998; 1999)'s three perspectives on media.

A Study on the Media Characteristics of the Surface of Pavilion - Focus on the Pavilion of The World Exposition Shanghai China 2010 - (전시관 외피의 미디어 특성에 관한 연구 - 2010 중국 상하이 엑스포 전시관을 중심으로 -)

  • Kim, Joo-Sung
    • Korean Institute of Interior Design Journal
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    • v.20 no.1
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    • pp.173-181
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    • 2011
  • Contemporary architecture has shown interest in surface after breaking off the relation with structure. Also, the development of contemporary media has brought the great change to the surface of architecture. Interaction among the people, architecture, and environment is also the main point of interest in adapting the role of media to the architecture. But contemporary media itself have been applied on surface in architecture lately. So, it is purpose of the study to analyze the contemporary media characteristics application on the surfaces of EXPO pavilions based on the related characteristics of interaction effects. The categories and the contents for the frame of case studies were arranged through document research and field study. Case studies were focused on the pavilions of the World Exposition Shanghai China 2010. Surface can make the interaction between human and architecture more dramatically by the application the role of media. It was analyzed through the study that the interaction level of people is the important issue shared in digital or analog media application on surface of pavilion. The complementary relationship between surface of contemporary architecture and contemporary media can be manipulated and enriched by the application of various style of media on surface.