• Asia pacific journal of information systems
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• 제26권1호
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

• 무역학회지
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• 제48권1호
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• pp.287-306
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• 2023

본 연구는 그동안 소셜미디어 성과연구에서 다소 소홀했던 소셜미디어 기업들의 강압적이고 비자발적인 마케팅 자극과 부정적 결과물에 대한 관련성을 규명하고자 하였다. 아울러 사회문화적인 환경의 차이가 있는 대표적인 소셜미디어 시장인 한국과 중국의 소셜미디어 서비스들을 비교하고자 하였다. 분석 결과, 강압적인 마케팅 자극들이 소셜미디어 기업들의 부정적인 성과를 유발하였으며, 특히 강압적인 마케팅 자극에 따른 이용자들의 태도 및 부정적인 성과가 한국과 중국의 시장에서 극명하게 차이를 보이고 있었다. 본 연구의 결과는 소셜미디어를 활용하여 자신들의 비즈니스를 수행하고자 하는 개인이나 기업들에게 보다 실질적인 시사점들을 제공할 것으로 기대된다.

• 스마트미디어저널
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• 제6권1호
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• pp.54-60
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• 2017

최근 방송사는 인터넷, 케이블 TV, DMB(Digital Multimedia Broadcasting) 등으로 대표되는 뉴미디어의 등장이라는 사회적 환경 변화와 방송통신 융합이라는 정책적 환경 변화를 겪고 있다. 이러한 변화를 극복하기 위해, 방송사는 새로운 방송정보시스템 구축에 많은 관심을 보이고 있다. 본 연구는 중소 규모의 방송사에 적합한 웹 기반 방송정보시스템의 개발 과정을 제시한다. 이를 위해 시스템 구성도, 업무기능 관계도, 업무흐름도, 개체관계성도, 주요 프로그램, 사용자인터페이스 등을 기술한다. 본 연구에서 제시된 웹 기반 방송정보시스템은 사내외에서 신속한 의사결정과 업무처리를 가능하게 하여 업무 생산성을 제고할 것으로 기대된다.

• 전자통신동향분석
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• 제35권1호
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• pp.1-11
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• 2020

The Korean domestic media environment is seeing a rapid and dynamic change. Consumer media behavior is shifting from TV to smartphones, and from traditional media, such as terrestrial TV and cable, to intelligent Internet-based media, such as OTT channels and social media. This affects the profit structure of each media company and the competition among them, furthermore, the competitiveness of media services. In this regard, we propose a domestic UHD activation plan after evaluating the competitiveness of each media based on the analysis of the changes in the domestic media environment and the status of UHD services.

• 한국가정과교육학회지
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• 제11권2호
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• pp.77-87
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• 1999

The purpose of this study were to identify the use and related variables of instructional media by middle and high school Home Economics teachers, and to provide the foundations for the use and developments of instructional media by some teachers in Home Economics educational fields. Self administered questionnaires were distributed to middle and high school Home Economics teachers and collected by stamps from Sep. 10 to Sep. 30, 1999, and 138 questionnaires were analysed frequencies, percentages, means, and $\chi$(sup)2-test. The results were as follows：1. Schools in city areas, public schools, and boy’s schools allocated more budget to instructional media for creative Home Economics education. Teachers got instructional media information from colleagues, catalogues from media company, and advertisement or columns of journals or newspapers. 2. More younger teachers with shorter educational experiences and active members in related academic associations owned more instructional media and had the ability to develop various instructional media. 3. Most teachers showed dissatisfaction to the prices, purchasing processes, information, quality, and assortments of instructional media.

• 대한전기학회:학술대회논문집
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• 대한전기학회 1992년도 하계학술대회 논문집 B
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• pp.626-628
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• 1992

GCB(Gas Circuit Breaker) and GIS(Gas Insulated Switchgear) using $SF_6$ are worldwidely applied over 72.5KV classes. It Is known that $SF_6$ gas has the most superior characteristics among the extingushing and insulating media. Our Company has produced GCB and GIS from early 1980's and at present, we are producing 362KV 40KA class which is the highest voltage in our country. According to change KEPCO's standards (ESB standards), our company has redeveloped and tested for all productions type from 1989. During redeveloping, we largely contribute raise reliability of power system, through all the more improvement for performance and quality of manufactures. One of them, we developed 170KV 50KA GCB with common three-pole operating mechanism and sucessfully completed test of KERI under KEPCO presence, at first in our country. Thus, we announce the outline of it.

• 스마트미디어저널
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• 제11권10호
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• pp.9-21
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• 2022

최근 소셜미디어의 사용 확대는 사회, 경제, 정치, 문화 등 여러 방면에서 이용자들의 의견을 실시간으로 표현할 수 있는 계기가 되었고, 기업에 관한 다양한 정보를 제공하는 플랫폼들이 많이 늘어났다. 그중에서 2008년 미국에서 시작된 글래스도어(Glassdoor.com)는 기업의 전현직 직원이 자신이 근무한 기업의 처우를 평가하고 기업의 성장성에 관한 전망을 제공하고 있다. 이러한 플랫폼은 취업 또는 이직하려는 구직자에 필요한 정보를 제공하는 효용성이 있다. 이 외에도 여러 연구에서 이러한 플랫폼을 통해 제공되는 기업의 정보가 투자자에게도 유용하다는 점이 밝혀지고 있다. 본 연구에서는 국내에서 글래스도어와 대표적으로 유사한 기능을 하는 플랫폼인 잡플래닛(Jobplanet)에서 제공되는 직원들의 기업성장 전망이 실재 기업성장을 예측하는 예측력이 있는지 파악하였다. 잡플래닛에서 제공되는 전망과 에프앤가이드에서 받은 기업의 재무지표 데이터를 취합하여 패널데이터로 구성한 뒤 고정효과 모형 회귀분석을 이용하여 분석하였다. 그 결과 긍정적인 전망을 받은 회사가 부정적인 전망을 받은 회사보다 고용증가율이 더 높은 것으로 나타났다. 전망이 중립인 경우에도 전망이 부정적인 회사보다 고용증가율이 더 높은 것으로 나타났다.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2015년도 추계학술발표대회
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• pp.454-456
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• 2015

스마트 폰이 보급화 되면서 구인관련 앱이 많이 생겨나고 있다. 하지만 전공을 특화시킨 어플리케이션은 보급화 되어 있지 않은 상태이다. 본 논문은 대학생 및 이직을 원하는 사람들에게 전공 관련 기업의 정보를 제공하고, 자신의 능력에 맞는 기업을 소개해주는 방식으로 설계 및 구현을 하였다. 이 앱을 통하여 대학생 및 이직을 생각하는 사람들에게 많은 정보와 기회를 제공할 것으로 예상된다.

• 한국IT서비스학회지
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• 제13권4호
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• pp.1-17
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• 2014

Domestic and international energy and eco-friendly companies take advantage of social media for image enhancement and product promotion. However, there were no in-depth empirical analysis to verify specific effectiveness of social media use in these sectors. The purpose of this study is to reveal the key factors that are considered to use social media effectively for energy and eco-friendly companies. For this purpose, we regarded the effectiveness of social media as Post Awareness and Word of Mouth. Characteristics of social media as a medium were measured separately, media richness and media genre, as independent variables of social media effectiveness. We investigated 413 posts in Facebook brand page of energy and eco-friendly companies and conducted a content analysis. As a result, post awareness of users was greater when post has richer media such as video. For media genre, word of mouth appeared to be greater when the posts provide information.

• 한국IT서비스학회지
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• 제12권4호
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• pp.41-57
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• 2013

As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.