• JSTS:Journal of Semiconductor Technology and Science
• /
• v.9 no.4
• /
• pp.205-208
• /
• 2009

In this paper, a MAS information management method is proposed for the WiMedia MAC protocol. WiMedia MAC configures a fully distributed network based on Ad-hoc method. WiMedia devices communicate during Superframe which is a communication unit in WiMedia MAC. Each superframe which consist of 256 MASs is divided into two periods, beacon period and data period. In data period, devices communicate with each other using the received channel access information during the beacon period. Due to only $12{\mu}s$ timing allowance between beacon period and data period, the process of the MAS information management cannot be completed in time if entire process handle by software. Therefore, we propose a novel MAS information management method using hardware module. With our proposed method, a WiMedia device is satisfied with the processing time that is required in WiMedia MAC protocol.

• Journal of Information Technology Applications and Management
• /
• v.21 no.4
• /
• pp.157-171
• /
• 2014

As electronic word of mouth plays an important role in purchase behavior among consumers, the number of studies on the impact of electronic word of mouth is rapidly increasing. Nevertheless, it is difficult to discover comparative studies on the mass media which had a great impact on consumer's purchase behavior before the impact of electronic word of mouth becomes greater versus the social media where electronic words of mouth are created and distributed. It is considered that it seems to be necessary to find an appropriate mutual supplement point between the media designed for a successful marketing by comparing and analyzing the existing mass media versus the social media, major media for electronic word of mouth. Therefore, this study aims to compare and analyze the impact of comments on movie revenue in the representative forms of mass media such as online news and social media blogs. In particular, this study also considers an appropriate media for promoting movies by period by comparing and analyzing the two media before and after film release. For analysis, this study collects the information on the number of comments on online news and blogs in 70 Korean movies released in 2011 and 2012 from five weeks before film release to eight weeks after film release on a daily basis via Naver. This study also collects the information on the movie revenue using the statistical data of movie industry from Korean Film Commission. As a result of empirical data analysis, it is found that the two media showed no difference in movie revenue before film release, but after film release, the impact of blogs was more significant than that of online news.

• Korean journal of communication and information
• /
• v.18
• /
• pp.99-130
• /
• 2002

This study examines whether cyberspace produced by computer mediated communication(CMC) would perform the public sphere through the agenda-setting process. By doing this, this study focused on how the cyberspace agenda is set and on how the characteristics of cyberspace and the mass media influence the cyberspace agenda-setting process. Through this study, the possibility of cyberspace as the public sphere is found although the characteristics of cyberspace decide this possibility. In particular, in order for cyberspace to contribute to enhancing democracy as a form of alternative media, the interaction among cyberspace, mass media and the off-line arena is a necessary condition. The interaction between cyberspace and mass media regarding the Sungsoo Women's Middle School violence case provides two very important points. First, cyberspace helps the individual agenda to be adopted by mass media as the media agenda. Second, mass media confirmed the credibility of cyberspace agenda through reporting. In addition, this study reveals that cyberspace would perform as the public sphere only when the interaction between on-line and off-line is provided.

• Cross-Cultural Studies
• /
• v.27
• /
• pp.145-166
• /
• 2012

In this Study, the search and analysis for the contents of the mass media, especially, such as newspaper articles, broadcast campaigns, broadcating advertisings, the Internet, etc, are accomplished under the assumption that the cause of the negative and fragmentary images about Africa holds a place in Korea's heart resulting from Korean mass media. Africa was seen as not only the continent of famine and diseases, but also a safari and the Nature's repository. However, these images are only the fragments of information about the African continent. So, we have to understand and recognize the origin of Africa in aspect of its learning and the mythology as well as the truth of the African as modern human origins. Moreover, we have to do our endeavor to have a good perspective about Africa as our future partner somewhat less than the wretched continent that we applaud their effort to the pursuit of stability and the development in terms of their modern cities, economy and politics and we have to aid and send relief cargoes simply.

• Bulletin of the Korean Space Science Society
• /
• 2008.10a
• /
• pp.22.1-22.1
• /
• 2008

Media company is not a business which sells news and information but a company sells audience's attention. Advertisers estimate audience's quantity and quality which pay attention to media and pay the cost. Thus drawing audience's attention is a natural and instinctive behavior for survival of media company. News doesn't deliver the fact just as it. That's impossible. News is a commodity made by processing and selection of the media company and journalist. On the process, judge of values is involved and limitation of time and place of media is considered. If scientists understand media's character truly, their misunderstanding about media company and journalist may be cleared up. In this society, media is not a being to ignore, particularly for big science like space science which spends huge public capital. Nowadays, space science meets the time to take the leap in Korea. However that can be crisis cause of uncertainty of science activity. When the crisis which no one desires happens, preparation needs for new opportunity. We can take the crisis as a chance. Understanding about media and public will be the first step for this preparation.

• Korean Journal of Community Nutrition
• /
• v.19 no.6
• /
• pp.550-557
• /
• 2014

Objectives: This study was conducted to examine the preferences and needs of typical Korean females adults for food and nutrition information provided by the mass media. Methods: A total of 343 females (77 in their 20s, 85 in their 30s, 88 in their 40s and 93 in their 50s) residing in the Seoul/Gyeonggido area was surveyed on general characteristics, main sources of food and nutrition information and needs for sources and contents of nutrition information. Results: The survey showed that typical Korean females obtained knowledge of food and nutrition mainly through the Internet (30.4%) and broadcasting (29.0%). Typical Korean females were interested in 'dietary management for weight control' (21.9%), 'the prevention and treatment of disease' (20.0%), 'food safety' (16.8%), 'proper dietary habits' (14.6%), 'cookery' (11.8%), 'functional foods' (9.6%), 'restaurant details' (3.5%) and 'life-cycle-specific dietary guideline' (1.6%). Needs for food and nutrition program forms on TV were 'educational programs' (34.3%), 'documentaries' (20.8), 'expert lecture-style' (13.0%), 'entertainment programs' (11.9%), 'expert conversation' (11.4%), 'news-style' (4.6%) and 'public campaign advertisements' (4.0%). On the Internet, 38.6% of the respondents preferred to get information provided by food and nutrition-related institutions (38.6%) while 26.1% preferred webtoons for nutritional information. The favored forms in mobile applications were 'monitoring their diets' (29.5%), 'data-based texts information' (21.4%), 'experts feedback' (20.6%), 'communities' (15.1%) and 'games' (13.1%). The rates of the preference to obtain information from experts such as nutritionists and dietitians and doctorsor dietitian turned reporters increased markedly with older ages. Conclusions: Since the mass media is a main source of food and nutrition information for the general public, the effectiveness and accuracy of the information provided should be enhanced by taking the needs of the public into account. The quality of information should be improved by involving more nutrition experts.

• Journal of the Korean Society of Costume
• /
• v.54 no.4
• /
• pp.1-14
• /
• 2004

This study suggests the popular culture theory as a basic framework to find out the characteristics of contemporary fashion show meeting the popular culture, and describes that the show is the popular culture of this generation. The culture is the way of our life unifying the world at common area of human being. The popular culture is to subdivide it into the public culture that shares aesthetic taste, and to borrow each other and develop it mutually because of the collapse of dichotomous boundary with high quality culture, and to represent the people’s thought and behaviour expanding their areas. The author has examined the characteristics of popular culture of modern fashion show by four collections, that is, commercialism, mass media, political relationship and interaction, etc： Firstly, at the commercialism, the fashion show combines it with other genre organically to do mass production and sales and produces cultural consumption goods supplying a lot of sight-seeing. Secondly, at the mass media, the image of contemporary fashion show has been spread out with mass media such as fashion magazines, cable TV and Internet beyond time and space to produce advertisement effects and makes new fashion and bring democratic culture. Thirdly, at political relationship, the fashion in its peak can make a big stream of wealth, so that it plays important roles under governmental regulations in this era and governments make efforts to support and develop it. Lastly, at interaction, the fashion show shares media functions to let users participate in the program and to exchange information as a feedback to influence each other.

• The Korean Journal of Food And Nutrition
• /
• v.22 no.2
• /
• pp.215-222
• /
• 2009

The principal objective of this study was to assess the demands and satisfactions of silver welfare professionals for elderly individuals residing in the Northern Gyeonggi-do area. To this end, a survey was conducted to investigate elderly individuals and employees related with them in terms of their recognition, interest, and involvement in a labor training program. The sources of health information the subjects received included mass media(50%) and health professionals(41%), and they tended to trust the information they received from health professionals(64%) and the mass media(26%). In the case of health professionals working at silver care facilities, the sources of health information to which they had access were: mass media (51%), health professionals(20%), internet(14%), reliable health professionals(56%), mass media(22%), and books related to health(18%). Elderly subjects' reasons for satisfaction with the facilities were as follows: access to meals(32%), elderly communities(24%), and good facilities(22%), whereas the reason subjects reported dissatisfaction with social difficulties(68%), bad facilities(20%), and programs(12%). The degrees of satisfaction of the respondents with the facility's employees were reported as follows: life manager(28%), nurse(16%), and social worker(15%), whereas the subjects reported some degree of dissatisfaction with: nurses(29%), care helpers(17%), and facilities officers(13%). The priorities of the elderly welfare-related information were: disease and health(49%), daily life support(17%), nursing(11%), welfare facilities(8%), and the principal issues they reported as being relevant to elderly individuals were: palsy(16%), arthritis(14%), diabetes (12%), hypertension(10%), dementia(6%). They reported that the most important personnel for elderly in the future would be care managers(44%) and care helpers(21%). Via this developmental program of silver health care professionals, a variety of new job opportunities may be provided in the future, and a program related to the silver service industry must be established as soon as possible.

• International Journal of Contents
• /
• v.5 no.3
• /
• pp.33-39
• /
• 2009

This study tested a path model of agenda building examining the relationship among the media, the public and the presidential statements on the issue of drug abuse during the Bush administration's War on Drugs. The results showed that a dynamic and interactive relationship among aforementioned actors. First, the real-world conditions strongly increased both media coverage and presidential statements. Second, the news media and president influenced each other. Third, public concern, however, did not function as a significant factor in agenda-building process in this study. The result of this study indicates that Bush was not utterly a reactive or proactive president in terms of his relationship with the media. That is, news media and the president interacted regarding the drug issues; the relationship between President Bush and the media for drug issues was reciprocal.

• Korean journal of communication and information
• /
• v.28
• /
• pp.77-110
• /
• 2005

This study's purpose is a search for the conceptual variety of media education. For this purpose, media education's surrounding is used to search by two of view. First view is about the condition of media education that includes an advent of new media, consumer's attitude change to user and variety of educational change. And then the variable paradigm of media education are viewed how it is connected with the theories of media with time. Change of surrounding and theoretical variety tell us why concept of media education should be revised. So, in this study, many scholar's definitions of the media education are regarded. From the rally stage of education for the television, the media education's definition has formed as new field. After that, media education expanded to the media literacy as communication competence with an advent of new media. This means that media education would be variably extend to verbal media education, critical interpretation of the contents and communication with community.