• Industry Promotion Research
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• v.7 no.3
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• pp.1-8
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• 2022

Many companies are operating and introducing the research results that corporate counseling contributes to corporate profits and improves the effective welfare of workers. This study was conducted targeting business management experts. As a research question, first, is there a difference in perception among business management experts about business counseling? Second, what is an important marketing 7P mix for revitalizing corporate counseling? Third, there will be differences in the importance of the 7P mix for marketing among business management experts. The results of the quantitative study are as follows. First, business management experts had a positive perception about the intention and necessity of corporate counseling, and marketing was higher than production management by field. The consultation model prefers an external model, and medium-sized enterprises and small and medium-sized enterprises are selected as target companies, and service and manufacturing industries are selected as target industries. The topics are recognized as interpersonal relationships and job stress. Second, price mix, product mix, people mix, and process mix are recognized as important marketing mixes, but companies consider the price mix the most important. Third, there was a difference between corporate management experts in the promotion mix and process, and marketing recognized the promotion mix as important and the process mix was important for financial management. However, there is no difference in the mixes by field except for this, so it can be said that the perception of the marketing mix is similar. Through this study, it is meaningful to present the implications of the marketing mix for awareness and activation of corporate counseling from the corporate point of view.

• Journal of the Chungcheong Mathematical Society
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• v.36 no.2
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• pp.93-97
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• 2023

Let f : M → M be a diffeomorphism of two dimensional manifold M. If f has a homoclinic tangency associated to a hyperbolic periodic point p then there is a diffeomorphism g : M → M with C¹ close to f such that g is not continuum-wise expansive.

• The Journal of Information Systems
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• v.16 no.1
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• pp.111-133
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• 2007

The purpose of this study is to present a new function point estimation approach for the Object-Oriented information systems. In order to fulfill this purpose, we first review the literature on Function Point Analysis of IFPUG, Unified Modeling Language, and Unified Process. Then, we derive a method and rules for estimating Function Points based on Use Cases and Class Diagrams. To analyze the appropriateness of the proposed approach, we conduct the empirical testing. 143 use cases are collected from production, marketing, distribution, sales, and other areas from the Object-Oriented systems development projects. We compare our new approach with the existing methods that are usually used for traditional systems development projects. The results show that our proposed approach is more appropriate for the Object-Oriented environment.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.327-338
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• 2004

This study was attempted to check period of a fashion cycle and to suggest its main-stream and sub-stream by analyzing the fashion trends presented in Vogue Korea between 1997 and 2002. A content analysis method was used to analyze 24 volumes. The result showed that the fashion trend of 1997's was a turning point from the simplicity, which was a trend up to 1996's, to the romanticism. The fashion trends of 2002 seemed to be also a turning point from the new-romanticism which was added the hippism to the romanticism continued from 1997, to the sporticism. The result confirmed that the main-stream of fashion theme have been continued for 5 years as a regular cycle system and could be repeated. It also verified that some sub-stream which was affected by social, cultural and political situation led the fashion changes. The results of this study could be expected to reflect not only fashion design, merchandising and marketing strategy but also consumer purchase behavior of the future.

• Communications for Statistical Applications and Methods
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• v.31 no.4
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• pp.377-391
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• 2024

Accurate household projections are essential for sectors such as housing supply and tax policy planning, given the rapid social changes like declining birthrates, an aging population, and a rise in single-person households that impact household size and type. Korea introduced its first register-based census in 2015, transitioning from five-year general survey-based approach to an annual administrative data-based census. This change in census allows for more frequent and effective capturing the rapid demographic shifts and trends. However, this change in census has caused challenges in future projection by the existing household projection model due to the rapid dynamics. This paper proposes a new household projection method, the N-point Modified Exponential Model (MEM), that accurately reflects register-based census data and mitigates the impact of rapid demographic changes, in three types: the Weighted N-point MEM, the Regression-based N-point MEM, and the Rolling Weighted N+point MEM. Using register-based census data from 2016 to 2020 to forecast household headship rates by age, household size, and household type to 2051, the N-point modified exponential model outperformed the existing model in both long- and short-term forecast accuracy, suggesting its suitability as a future household projection model for Korea.

• Journal of Distribution Science
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• v.19 no.2
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• pp.15-24
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• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

• Journal of Arbitration Studies
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• v.30 no.2
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• pp.165-184
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• 2020

In this study, the factors affecting opportunism in the relationship between suppliers and key accounts were analyzed from the viewpoint of transaction cost theory, market power theory, and relationship marketing theory. As a result of the hypothesis test, Hypothesis 1 stating that demand volatility will have a positive effect on opportunism and Hypothesis 2 that transaction-specific investment will have a positive effect on opportunism were also supported. In addition, Hypothesis 3 stating that channel power will have a positive effect on opportunism was also supported. Lastly, Hypothesis 4 stating that relational commitment will have a negative effect on opportunism was not supported, along with Hypothesis 5 stating that transaction satisfaction will have a negative effect on opportunism. The theoretical and practical implications of this study are as follows. This study has identified the antecedents of opportunism by comprehensively applying the transaction cost theory, market power theory, and relationship marketing theory. In addition, this study can identify what a company should manage specifically to lower opportunism by identifying the antecedents of opportunism. The limitations of this study and the directions for future studies are as follows. First, not all of the antecedents of opportunism of key accounts have been extensively investigated from the viewpoint of the transaction cost theory, market power theory, and relationship marketing theory. In the future, it is necessary to identify additional factors. Second, the study was conducted only in the supplier's viewpoint. In future studies, it is expected that more accurate research results can be obtained by simultaneously examining not only the supplier's point of view but also the buyer's point of view.

• Journal of the Korean Society of Costume
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• v.54 no.8
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• pp.35-48
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• 2004

This thesis researches consumers' behaviors in Purchasing avatar fashion products depending on their motives and point of reference as the avatar fashion marketing is conducted. Also, it explores the correlation between avatar's fashion products and the point of reference by which consumers actually purchase casual wear. The results were as follows: First, Avatar's fashion product purchasing motivation is done through four classified dimensions, conformity, differentiation, fashionability, and substitution. The standard of Avatar's fashion product choice was classified by the symbol (Product name recognition) and two dimensions of aesthetics. Second. the more valued the aesthetic component of Avatar's fashion product the greater effect on the order the dimensions used in correlation in this case being substitution, differentiation, conformity, and fashionability. Should the consumer place greater value on the Product symbol the dimension order is affected in order by fashionability, conformity, and differentiation. Third, fashionability was a stronger consideration for women as opposed to men in terms of demographical feature. whereas symbol (Product recognition) was of greater importance to higher income people. Last, when aesthetics is considered to buy Avatar's fashion products it is favorably comparable to other casual wear lines. In other words, symbol is considered to buy casual's, it brings to the same result when buying Avatar's. Avatar's fashion product was great tool to research new casual wear line because of approving by the correlation to each other.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.177-188
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• 2010

This paper is aimed to examine an empirical analysis of the differences among success factors that contribute to high performance of the organizations that adopted Six Sigma according to company size. Furthermore, the research focused on empirically analyzing whether these factors affect marketing performance or not, from the provider's point of view. For this purpose, a survey was conducted among conglomerates, and small and mid-sized companies which are located in the Gumi Industrial Complex that implemented Six Sigma. The following are facts that were found by empirically analyzing the results. Therefore, it is empirically proven that there are quality performance differences according to company size. marketing performance differences from the provider's point of view. the theoretical proposed model, identified the operational definitions and 9 hypotheses were established, there were executed the survey of 250 employees in companies implementing six sigma.

• Journal of Korean Society for Geospatial Information Science
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• v.12 no.1 s.28
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• pp.3-10
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• 2004

These days GIS have rapidly deployed as input and solutions to marketing decision making problems and corresponding decision support systems in many countries including Korea. Its powerful spatial analysis tools along with data integration and graphic display capabilities let many retailers and manufacturers in fashion industry to accept GIS as a useful mean for their decision making systems. At this moment, this paper presents many facets of discussions on how GIS be applied to fashion marketing decision making problems. From provoking several questions on current fashion marketing decision making system to explaining multiattribute decision making and multiobjective decision making as tools for decision making analysis and discussing some implementation issues, this paper revealed many aspects of GIS and fashion marketing decision support system from integration point of view.