• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.271-276
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• 2021

In this paper we analyze the effect of the credit period on inventory policy under trade credit with ordering cost including a fixed cost and freight cost, where the freight cost has a quantity discount. For marketing purposes, some supplier offers credit period to his buyer to stimulate the demand for the product he produces. The delay in payments during the credit period has the effect of reducing the buyer's capital opportunity cost. It is also assumed that the buyer pays the freight cost for the order and hence, the ordering cost consists of a fixed ordering cost and a variable freight cost which depends on the order quantity. As a result, the possibilities of trade credit and discounts on freight costs are expected to play an important role in the buyer's inventory policy. Based on the economic order quantity inventory model, we analyze how the buyer can determine the optimal inventory policy and we examine the effect of the length of credit period on the buyer's inventory policy.

• Asia Marketing Journal
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• 제15권1호
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• 디자인학연구
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• 18호
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• pp.37-48
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• 1996

For succesful political advertisements the role of mutual communications between advertisers and their targets (i.e. voters) should be magnified, which must be based on the understanding of voter's life-style including the trends of daily life, their philosophy and attitude toward the contemporary matters. During the campaign period for the last parliamentry election the most important issue was nothing but who could be the best representer of their region without any political considerations compared to previous election and the decision made by voters has been evaluated as one of most brilliant ones so far. One thing to note from the last election is that many new faces have been high lighted and that could not have been possible if they could not differentiate their campaign from one of unchanged senior politicians by calling more attentions of voters to them by scrutinizing competitors' election pledges. The differentiation strategy in election campaigns is basically detecting small signs of changes in voters life\ulcornerstyle, bringing them into relief and provoking voters attentions to the election and advertiser. In this sense niche marketing strategy is the differentiating strategy itself and it can be a useful guide in political advertisement for the triumph of advertiser in elections as well as for heathy and fresh political environments on the basis increased attentions of voters. In this paper, aiming at further development of the niche marketing in political advertisements we propose questions whether the niche marketing in the last parliamentary election was introduced on the basis of concept of differentation by analysing last election's strategies targeted at voters specific dispositions.

• 웰빙융합연구
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• 제7권2호
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• pp.31-37
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• 2024

Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.

• 한국식품저장유통학회지
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• 제10권1호
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• pp.1-5
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• 2003

제주산 하우스 감귤의 유통전 처리에 따른 선도변화를 분석한 결과, 유통 중 가용성고형물은 온도조건이나 처리방법에 따라 큰 차이가 없이 거의 일정하게 유지되었다. 산 함량 및 경도는 유통초기에 비해 전체적으로 감소되었으나 저온유통처리구가 상온유통처리구에 비해 높게 유지되었고 상온과 저온유통 조건에서 모두 전해산화수 및 왁스코팅 처리가 대조구보다 높게 유지되었다. 과실 내부의 초기 $CO_2$발생량은 1% 내외였지만 상온유통조건에서는 기간이 경과됨에 따라 증가되는 양상을 보였다. 특히 왁스코팅처리구가 다른 처리구에 비해 $CO_2$발생이 급속히 증가하였으나, 저온유통에는 $CO_2$발생이 감소되는 경향이었다. 상온유통조건에서는 대조구가 유통 10일 이후 급속히 부패발생이 증가한 반면 전해산화수 처리구가 4.0%로 대조구 10.4%에 비해 부패율이 적었다. 저온유통에서도 유통 30일까지 전해산화수 처리구가 3.7%로 왁스코팅처리 4.4%와 대조구 7.4%에 비해 부패발생이 적었다. 유통전 처리방법에 따른 중량감소는 뚜렷한 차이를 볼 수 없었으나 상온유통의 알맞은 유통기간을 10일로 기준하였을 때 전해산화수 처리구가 중량감소가 1.8%인데 비하여 대조구에는 2.0%로 적었다. 저온유통이 상온유통에 비해 중량 감소율의 폭이 적었으며 하우스감귤의 출하에서는 저온유통이 효과가 더 컸다.

• 산업경영시스템학회지
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• 제35권2호
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• pp.71-79
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• 2012

In this paper, an evaluation of a product replacement ratio of irreparable items to the normally working ones is performed with a view to a warranty analysis. It is demonstrated that the replacement ratio during the warranty period can be estimated from the field data collected during the period of operation, and one can provide the management with a useful information regarding the appropriateness for the warranty period, which is vital to the product marketing strategy. Although warranty data usually take the form of multiply right censored interval data, the conventional reliability analysis method seems to be good enough as in this case. More sophisticated method such as warranty cost analysis and 2-dimensional warranty analysis is yet desired.

• 패션비즈니스
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• 제7권1호
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• pp.38-54
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• 2003

This study looked into the present status of e-mail marketing, which is conducted in local Internet fashion shopping malls and is being used as a one-to-one marketing method in the e-CRM concept so as to establish an effective e-mail marketing policy by grasping problems based on the current status and by presenting solutions to the problems. This study analyzed the e-mail letters received during a certain period of time by 30 professional Internet fashion shopping malls of with famous goods, brands and non-brands. Four individuals subscribed to shopping mall through the procedure for membership applying for e-mail services. The analysis showed that there were no shopping malls that were doing a differentiated e-mail marketing among Internet shopping malls. As for time factor, they were sending e-mail letters irregularly regardless of a certain cycle. And as for visual factor, they didnt have any standard for the content of the mail. As for content factor, the contents of their mail were not differentiated and all the same. The comparison of fashion malls showed that the brand shopping malls were the most active in e-mail marketing. On the basis of the problems, the direction for the effective e-mail marketing of Internet shopping malls are presented as follows: First, individualized contents fitting for customers should be developed, and differentiated mailing services should be provided thereby. Second, each shopping mall should make periodic tests of mailing to find out the optimal time and day to provide e-mail services to the customers at the designated time. Third, e-mail should be differentiated fitting for the website according to a certain on a certain standard for visual effects and the identity of shopping mall should be established. Firth, in the contents of e-mail, the image and message elements should be properly harmonized and creative policies should be made with interactive or recreational elements. Fifth, a homepage policy which can satisfy customers demand for information when the e-mail is clicked on..

• 통합자연과학논문집
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• 제17권2호
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• pp.43-51
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• 2024

Jung et al.(2015) suggest the two-phase warranty model, which is a general type of warranty model. Under the two-phase warranty, the warranty period is divided into two intervals, one of which is for renewing replacement warranty, and the other is for minimal repair warranty. And warranty policies play a very important role in product marketing. In this paper, we suggest the optimal warranty policy for free extended two-phase warranty. To determine the optimal warranty period, we adopt the expected profit per unit product. So, the expressions for the total expected cost, the sale price and the expected profit per unit product from the manufacturer's point of view are derived. Also, we discuss the optimal warranty period and the numerical examples are provided to illustrate the proposed the warranty policy.

• Asian-Australasian Journal of Animal Sciences
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• 제7권2호
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• pp.249-254
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• 1994

An experiment was conducted to investigate the performance and production cost of Pekin ducklings fed varying levels of dietary protein. One hundred and twenty ducklings in four separate groups received either 16, 18, 20 or 22% CP in the starter period (day-old to 3rd week of age). These four groups ate either 12, 14, 16 or 18% CP respectively during the grower-finisher period (4th week to 12th week of age). The results of the study indicated that in a tropical country like Bangladesh, the protein needs of Pekin ducklings should be satisfied depending on the age at which the birds are to be marketed. If the ducklings are to be marketed at 6 weeks, 22/18% CP would be sufficient. When the marketing is aimed at 9 weeks of age, 20/16% would be adequate. For ducklings which are to be marketed at 12 weeks of age, a protein level of 18/14% would be required. All these results should help the producers to keep production cost to a minimum. The exceptional capacity of ducklings for compensatory growth would help keep birds on low protein levels if they are reared upto 9 or 12 weeks before marketing.

• Journal of Sport and Applied Science
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• 제4권4호
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• pp.7-17
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• 2020

Purpose: This study started with interest in sport culture and is meaningful as an exploratory study to help with the basic understanding of sport culture research. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about diversity of sports culture and the development process of sports culture by human history periods. Results: First, in thinking about cultural diversity, cultural absolutism and cultural relativism were identified. The characteristics of sports culture can identify universality, individuality and diffusion, and the attributes of sports culture included sharing, learning, accumulation, whole systematic relationship and change. Second, the characteristics of sports culture were identified by the approach of each historical era. The historical stages were divided into ancient civilizations, ancient Greece and Rome, middle ages and early modern period, and late modern period. Sports have historically been found to have a British-centered European origin or popularized in the United States. Conclusions: with the characteristics of modern sports culture, the globalization of sports culture, the prominence of sports industry and sports space marketing, and the symbiotic influence relationship of sports and mass media were examined and future directions were discussed.