• Title/Summary/Keyword: marketing exchange

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Designing and Implementing IOT-based Casino Information System (Windows OS, Windows Server) (IOT 기반의 카지노정보시스템 설계 및 구현(Windows OS, Windows Server))

  • LEE, Dae Kun;NA, Seung You
    • Journal of Digital Convergence
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    • v.13 no.12
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    • pp.151-160
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    • 2015
  • As a lexical meaning, casino is defined as "a certified gambling house, equipped with recreational facilities such as dance and music, etc., where people play roulette or cards." Casinos started from 17th to 18th century for European nobility and their social meetings and established a casino industry framework in the United States in the 1930s. The success of the casino business leads to the increase of sales; it became very helpful for the local and national government revenues and also for the related incidental tasks. Casino operations include a variety of fields, such as general customer management, dealer game management, security, account management, currency exchange, re-exchange management, marketing management, comp management and placement management, etc. These operations should be organically connected to each other by information systems such as a groupware, ERP and Customer Relationship Management (CRM), etc. In addition, in order to effectively manage comprehensive entertainment service, including accommodation and tourism, it is necessary to develop an information system which supports casino business and collateral entertainment service, collects the data generated throughout the business and provides information about the situations of management. Thus, this study will propose a casino information system designed and implemented, considering these details.

Discriminatory Financial Measures on Non-Cooperative Jurisdictions and their Compatibility with the WTO GATS: Focus on the Appellate Body Report on Argentina-Financial Services (조세투명성에 협력하지 않는 국가에 대한 차별적 금융조치의 WTO GATS 합치성 - Argentina-Financial Services 상소기구보고서에 대한 분석을 중심으로 -)

  • Yoo, Hee Jin
    • International Commerce and Information Review
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    • v.19 no.4
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    • pp.95-124
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    • 2017
  • The dispute analysed in this article concern eight measures taken by Argentina regarding finance, taxation, foreign exchange, and registration. The dispute centered on whether these measures were in violation of the Member's obligations under the General Agreement on Trade in Services (GATS), namely most-favored national treatment, national treatment and market access, and whether they are justified by Article XIV and Article 2(a) of the Annex on Financial Services. Important arguments raised in the dispute include whether the services and the service providers of cooperative and non-cooperative countries and/or Argentina subjected to the measures are like for the purposes of Article II and Article XVII of the GATS, whether the regulatory aspects of the measures are to be considered in determining the inconsistency with Article II and Article XVII of the GATS, and whether the measures are justified in that they were taken in accordance with the national laws and regulations aimed at implementing the Global Forum on Transparency and Exchange of Information for Tax Purposes and the Financial Action Task Force. The essence of this dispute lies in the balance of each Member's right to regulate commercial and/or financial activities and its obligations under the GATS. The Appellate Body tried to strike such a balance in its assessment of: (i) likeness of services and service suppliers, (ii) no less favorable treatment under Articles II and XVII, and (iii) the scope of measures under Article 2(a) of the Annex on Financial Services. This article aims to provide an analysis of the Appellate Body's findings, giving light to the relevant jurisprudence and scholars' writings.

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A Study on the Factors Influencing Crowdfunding by Shared Value and Communication (가치공유와 커뮤니케이션이 크라우드펀딩 참여의도에 미치는 영향에 관한 연구)

  • Yu, Yun-hyeong;Choi, Myung-gil
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.5
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    • pp.113-127
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    • 2020
  • Based on the social exchange theory and innovation diffusion theory, this study is to identify the correlation between factors influencing investor's funding intention in crowdfunding and to analyze moderating effect of trust in the relationship of shared value, communication and individual innovation. The purpose of this study is to consider the funding trends of crowdfunding investors from a personal point of view through the results of the study and to help fundraiser of crowdfunding establish specifically strategies for financing. In order to conduct empirical analysis, an online survey was conducted on people who had participated in crowdfunding, and a total of 228 questionnaires were collected and a total of 186 responses were finally analyzed, excluding outliers. For data analysis, structural equation model analysis was conducted using SPSS 26.0 and Smart PLS 3.0. The results of this study showed that shared value in the relationship between fundraiser and investors has a significant effect on the perceived risk. High level of communication between fundraiser and investors showed positive effects on the level of commitment of the crowdfunding project and the innovation of the individual investor. And commitment had a positive effect on the funding intention. According to the results of this research, trust has moderating effect only in relationship between shared value and perceived risk. It is significant that investors share the value of fundraiser together is a motivation factor to fund in crowdfunding and an opportunity to recognize the risk. Through this study, it is expected to utilize them in establishing strategies for start-ups and marketing plans to raise funds through crowdfunding and to empirically identify factors influencing the funding intention through individual levels of crowdfunding investors.

Fulfilling the Export Potential of Agricultural Production in the Context of Aggravating Global Food Crisis

  • Hassan Ali Al-Ababneh;Ainur Osmonova;Ilona Dumanska;Petro Matkovskyi;Andriy Kalynovskyy
    • International Journal of Computer Science & Network Security
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    • v.24 no.7
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    • pp.128-142
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    • 2024
  • Creation and implementation of export-oriented strategy is an urgent issue of economic development of any country. In an export-oriented model of economic development, exports should be a means of promoting economic growth and a tool to strengthen existing and potential competitive advantages. Agricultural production is the key factor in exports and the source of foreign exchange earnings in many countries. However, the export potential of agricultural producers may be inefficiently fulfilled due to the heterogeneity of countries in terms of economic development, trade relations and border policy. The aim of the research is to study the nature, main trends and problematic aspects of fulfilling the export potential of agricultural production in the context of aggravating food crisis. The study involved general scientific methods (induction and deduction, description, analysis, synthesis, generalization) and special (statistical method, economic analysis, descriptive statistics and interstate comparisons, graphical method). The need to ensure food security by countries around the world urges the importance of the agricultural sector as a catalyst for economic development, sources of foreign exchange earnings, investment direction, etc. The study of agricultural specialization led to the conclusion that wheat and sugar are goods with the highest export potential. It is substantiated that the countries of South America, OECD, North America and Europe have the highest level of realization of export potential of agricultural production, and African countries are import-dependent. In addition, the low export orientation of Africa and Asia due to the peculiarities of their natural and climatic conditions is established based on the assessment of export-import operations in the regional context. The internal and external export potential of each of the regions is analysed. Economic and mathematical simulation of assessing the impact of the most important factors on the wheat exports volumes was applied, which allowed predicting wheat exports volume and making sound management decisions regarding the realization of the export potential of agricultural companies. The inverse correlation between the exports volume and wheat consumption per capita, and the direct correlation between the effective size and area of land used for wheat cultivation was established through the correlation and regression analysis.

Clustering Korean Stock Return Data Based on GARCH Model (이분산 시계열모형을 이용한 국내주식자료의 군집분석)

  • Park, Man-Sik;Kim, Na-Young;Kim, Hee-Young
    • Communications for Statistical Applications and Methods
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    • v.15 no.6
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    • pp.925-937
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    • 2008
  • In this study, we considered the clustering analysis for stock return traded in the stock market. Most of financial time-series data, for instance, stock price and exchange rate have conditional heterogeneous variability depending on time, and, hence, are not properly applied to the autoregressive moving-average(ARMA) model with assumption of constant variance. Moreover, the variability is font and center for stock investors as well as academic researchers. So, this paper focuses on the generalized autoregressive conditional heteroscedastic(GARCH) model which is known as a solution for capturing the conditional variance(or volatility). We define the metrics for similarity of unconditional volatility and for homogeneity of model structure, and, then, evaluate the performances of the metrics. In real application, we do clustering analysis in terms of volatility and structure with stock return of the 11 Korean companies measured for the latest three years.

Information Diffusion on A Social Media-From Tourism Information at Twitter (소셜 미디어 내의 관광정보 확산에 관한 연구 -트위터를 중심으로-)

  • Kim, Ee Hwan;Park, Deuk Hee;Park, Joo Seok
    • Journal of Information Technology and Architecture
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    • v.11 no.4
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    • pp.471-483
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    • 2014
  • The purpose of this study was to look over the sharing and flow of information on tourism tourist destination made through social media by utilizing social network analysis. In this research for compared the exchange and diffusion relationships and made information sharing among users of the network group for the Seoul / Busan Tourism Twitter. The first part of analysis dealt with the network centralization and information dissemination patterns from a global perspective. The second part was an analysis of nodes with the highest degree centrality in order to identify the most influential user within the Twitter network and determine the information flow and user characteristics with respect to the information dissemination pattern in Seoul/Busan tourism Twitter. The results scientific evidence was presented that social media users' information search behavior information to understand the sharing and spreading patterns, social media as a marketing tool, simple products and services that will ultimately provide the desired information detainee information is not a means of promoting utilization was presented.

A Study on the Consumer Factors Influencing the Choice of Channel in the Brokerage Transaction (증권거래 채널 선택에 영향을 미치는 소비자 요인에 대한 연구)

  • Park, Chan-Wook
    • Journal of Distribution Research
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    • v.10 no.2
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    • pp.1-26
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    • 2005
  • The purpose of this study is to identify the consumer factors influencing the channel choice in the brokerage transaction. The 14 consumer factors were extracted from the two perspectives: first, the off-line channel is based on the relational benefits offered by the salespeople, second, the on-line stock exchange is a transaction mediated by the internet technology. The results shows that the channel choice is significantly influenced by the 8 out of 14 consumer factors hypothesized: interpersonal orientation, risk-taking tendency, amount of money invested, price consciousness, time length of internet usage, innovativeness, information privacy sensitivity, intrinsic desire for information. And the results of discriminant analysis shows that three consumer factors-risk-taking tendency, time length of internet usage, and information privacy sensitivity-are most valuable in discriminating off-line vs. on-line customers.

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A Study on the Features of Selecting Mobile Shopping Malls Using IPA Metrics (IPA 매트릭스를 활용한 모바일 쇼핑몰 선택속성에 관한 연구)

  • Kim, Jong-ha;Kim, Kyung-hee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.12
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    • pp.2379-2386
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    • 2016
  • This study conducted an analysis using IPA metrics targeting college students to get strategic implications for marketing in the recently fast-growing mobile shopping market. The IPA analysis result about the selection of mobile shopping malls is as follows. First, out of the 21 features, 'reliability of the offered products(6.09)' had the highest level of importance and 'convenience of payment(5.29)' had the highest level of performance. Second, in the area of 'Doing great, Keep it up' 11 features were included such as 'convenience of payment' and 'reliability of the offered products'. Third, the feature that needed to be corrected in the area of 'Focus here' was 'shortening the waiting time for exchange, refund or warranty service'. Fourth, low priority areas in terms of importance and performance, there were 3 features including 'push/notification helps purchases'. Fifth, to the area of 'overdone' 4 features belonged such as 'variety in the type of products'.

Analysis on Factors of Importance and Performance in terms of Securing Customers of Farm Restaurants - Based on the Case of Bibijeong in Wanju-Gun - (농가레스토랑 이용고객의 중요도-만족도 분석 - 완주군 비비정을 사례로 -)

  • Han, A-Reum;Han, Jin;Lee, In-Jae;Jang, Dong-Heon
    • Journal of Korean Society of Rural Planning
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    • v.21 no.2
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    • pp.163-175
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    • 2015
  • This study aimed to analyze factors of importance and performance picked by customers of Bibijeong, a farm restaurant operated by the local community of Wanju-gun. Major points include: Recognition paths mostly were word of mouth and mass media, types of visit were in the company of friends, family members or work colleagues, and purposes of visit included consumption of meal and identifying features of the restaurant. Secondly, factor analysis showed that level of facility, atmosphere/cleanness, diversity of menu, employees, ingredients and network. The Cronbach Alpha coefficient was +0.6. Thirdly, average of importance of factors was 3.861 while average performance was 3.429. IPA analysis showed that employee(communication, customer contact) in the first quadrant proved the need for fast improvement through training. Atmosphere/cleanness (interior atmosphere, table clean, kitchen cleanliness, clean dishes, interion design) and employee(proficiency, menu recognition), foodstuff(freshness, origin, safety) in the second quadrant showed that the marketing strategy of improvement as well as maintaining current status is needed, including regular training and hygiene inspection. The third quadrant contains facilities(disability, baby, fire protection) and food menu(food packing, various menu, creative menu, menu description), network(village economic links), which showed the need for gradual improvement. The forth quadrant contains network(sights's near contains. The results so far can be summed into the statement that overcoming the basic functionality of providing meals and linking the restaurant with local attractions and local economy would be need, as well as building up the image of unique farm restaurant with local features, so that Bibijeong can serve as the centerpiece of community and foundation of exchange with other areas.

Optimized Web Design Method by Analyzing the Websites (웹사이트 분석을 통한 최적화 설계 방안)

  • Jang, Hee-Seon
    • Convergence Security Journal
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    • v.15 no.2
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    • pp.19-24
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    • 2015
  • As the Internet usage such as Web3.0, future internet, and internet of things increases, the big data through information exchange between the users and web servers increases. Analyzing those web data, the commercial web sites use the analytic results for marketing and campaign, and non-commercial web sites also use the results to improve the user's services satisfaction. In this paper, the quantitative index is presented to analyze the web sites, and optimized web site design method is also presented through the correlation analysis of index and significance test. From the results for 138 web sites, it is observed that strong plus(+) correlation for visits-unique visitors and page views-average visit duration exists. We also observe the minus(-) correlation between bounce rate and page views per user(or ratio of new visits). In specific, to reduce the bounce rate for users, the strategy to increase the page views and ratio of new visits rather than visits and unique visitors is needed.