• Title/Summary/Keyword: marketability

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A Study on the Market Segmentation and the Positioning of Resorts (리조트의 시장세분화와 포지셔닝에 관한 연구)

  • 이진희;김유일
    • Journal of the Korean Institute of Landscape Architecture
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    • v.25 no.4
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    • pp.1-17
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    • 1998
  • Most of the tourist resort facilities in our country cannot be used in the winter season, and only a few spa resorts and sky resorts are available in the winter. To ameliorate this problem, various types of winter resort facilities have been constructed since 1970s and the massive development of winter resort facilities changed the resort market from a seller's market to a buyer's market. There has been however,few researches on marketing strategies for winter resorts, and there is a growing need for a rational method to maximize tourists' satisfaction and developers'profit at the same time. This research aims to develop a positining strategy to engance the marketability of winter resorts by classifying the resort market with the self-image types of users, and by analyzing the structure of the market, users' preferences, and locational factors. A survey was conducted with cases of Yong-Pyung resort, Mu-Ju resort, Alps resort, Bears resort, Back-Am spa resort, Su-An-Bo spa resort, and I-Chon spa resort. A list of questions in five categories -- similarity, characteristics, preferences, self-image, and personal characteristics of the respondents -- was constructed and tested. Among the 750 copies of questionnaire distributed, 700 were returned by only 378 were analyzed after screening missing or reckless answers. The statistical analysis of the data were conducted using techniques of correlation analysis, frequency analysis, factor analysis. Factor analysis and cluster analysis were used to group the cluster of self-image and a discriminant analysis were used to confirm this classification. The demographical characteristics were identified by frequency analysis, and resorts attributes were analyzed by oneway ANOVA analysis. Multidimensional scaling methods such as KYST, PROFIT, and PREFMAP were used for the positioning strategy.

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The Proposal of Direction for Introduction of Pin-Tech Services Based on Research of Cases (사례 연구를 통한 핀테크 도입 방향성 제안)

  • Choi, Heesik;Cho, Yanghyun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.12 no.1
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    • pp.51-61
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    • 2016
  • Because the Apple Pay which created by U.S's Apple Inc. and launch of Samsung pay in last August in domestic, people have high interest in Pin-Tech industries and new method of easy payment. In this paper, it will study newly introduced Pin-Tech industries and marketability of Pin-Tech industries. Also it will propose safe use of Pin-Tech services based on cases in domestic and overseas. This paper is organized as follows. In Chapter 2, it will study concept of Pin-Tech services and status of Pin-Tech services in domestic and overseas. In Chapter 3, it will look technical trends of Pin-Tech services. In Chapter 4, it will propose direction based on analysis of cases of Pin-Tech services. This paper will finish with conclusion in Chapter 5. Given the global trends, Korea is now just took the first steps in new Pin-Tech era. The Pin-Tech services are in situations that it is not yet activated in domestic due to the various financial regulations and procedures. In this paper, it will shows cases of concerns of Pin-Tech services and domestic authentication which relates to easy payment certification. If Pin-Tech services are develop with easy payment certification and adapt to domestic environment and develop based on stability and security as mentioned in this paper, domestic Pin-Tech services and security technology will grow to the world level. Also it requires unceasing research and efforts from relevant government officials, security companies and Pin-Tech ICT companies.

Effects of altering medium strength and sucrose concentration on in vitro germination and seedling growth of Cypripedium macranthos Sw.

  • Huh, Yoon Sun;Lee, Joung Kwan;Nam, Sang Young;Hong, Eui Yon;Paek, Kee Yoeup;Son, Sung Won
    • Journal of Plant Biotechnology
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    • v.43 no.1
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    • pp.132-137
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    • 2016
  • The genus Cypripedium, known as lady's slipper orchid, has been considered to have a considerable marketability as a potted and garden plant with beautiful flowers; however, this species is becoming endangered and, in some places extinct, due to habitat destruction and illegal collections. As such, an optimized artificial propagation system is necessary for its conservation and horticultural cultivation. For the establishment of the in vitro proliferation of the endangered Cypripedium macranthos Sw., native to Korea, the effects of medium strength and sucrose concentrations on germination, protocorm formation and seedling growth were investigated through asymbiotic seed culture. The highest germination rate and protocorm formation rate were obtained with a 1/4 MS medium; higher MS medium strengths did not generate the favorable conditions required for germination and protocorm growth. The overall growth characteristics of roots and buds developed from protocorms were best in cultures of 1/4 MS medium. On this medium containing $10g{\cdot}L^{-1}$ sucrose, both the germination rate and protocorm formation rate increased significantly. The general growth properties of seedlings developed on the medium with $10g{\cdot}L^{-1}$ sucrose were best, showing the highest bud formation rate and root number. Our results demonstrate that the 1/4 MS medium, supplemented with $10g{\cdot}L^{-1}$ sucrose, could improve in vitro germination, and facilitate the growth of seedlings developed from the protocorms of C. macranthos Sw.

Processing of Low Sugar Fig Jam for Marketable Production (저당성 무화과 잼의 상품성 제고)

  • Hou, Won-Nyoung;Kim, Myoung-Hwa;Go, Eun-Kyoung
    • Korean Journal of Food Science and Technology
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    • v.31 no.3
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    • pp.651-657
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    • 1999
  • These experiments focused on processing low sugar fig jam having marketability by selected substitute for extracted and purified pectinesterase (PE), colorant for colour improvement, food additive to make texture better, and stabilizer for stable storage. Cherry tomato pulp as PE substitute to hydrolyze pectin substance in fig pulp into low-methoxyl pectin was most effective among used vegetables and fruits pulp. Carmacid-R among natural colorants for imprving colour, addition of 20% starch syrup as sugar substitute for texture and addition of $MULTIPHOSE^{TM}$ for red colour change control at cold storage were effective. The low sugar fig jam processed by using the above selected materials showed higher score than others (typical jam and orange PE low sugar fig jam) for colour in sensory evaluation and did no significant difference in taste, odor, texture and overall acceptability.

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Effect of postharvest conditions on the characteristics of mulberries harvested from various mulberry cultivar Morus alba

  • Kim, Hyun-Bok;Kwon, O-Chul;Kweon, HaeYong;Jo, You-Young;Ju, Wan-Teak;Lee, Ji Hae;Kim, Yong-Soon
    • International Journal of Industrial Entomology and Biomaterials
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    • v.40 no.2
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    • pp.33-40
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    • 2020
  • Recently mulberry has been commercialized but it loses its marketability rapidly after harvest. In this study, characteristics of mulberry were examined at different storage temperature after harvest using the typical Korean mulberry cultivars. Postharvest spoilage fungi on the various mulberry cultivars, Cheongilppong, Daeshim, and Gwasang No. 2 was observed 2, 2, and 1 d, respectively, after harvest at 28℃. However, at 4℃, the day was 8, 7, and 4 d, respectively. At 28℃ storage condition, the weight loss behavior of mulberry did not showed significantly different among them. However, at 4℃ storage condition, mulberry Cheongilppong loses its weight rapidly compared to Daeshim and Gwasang No. 2. Sugar content of mulberry stored at 4℃ was nearly constant, but stored at 28℃ decreased with storage time. The acidity of mulberry slightly decreased with storage time and then increased. Juice leakage of frozen mulberry leaked abruptly within 6 h from the fruit body and then flattened at 25℃. The results of our study, the postharvest characteristics of mulberry were affected by mulberry cultivar and need to further study to increase the shelf life.

Effect of Aminoethoxyvinylglycine Dipping Treatment on Ethylene Production and Cell Wall Composition of 'Tsugaru' Apple Fruits during Cold Storage (Aminoethoxyvinylglycine 침지처리가 '쓰가루' 사과의 저온저장중 에틸렌발생과 세포벽성분들의 변화에 미치는 영향)

  • Kang In-Kyu;Choi Cheol;Choi Dong-Geun
    • Journal of Bio-Environment Control
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    • v.15 no.1
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    • pp.91-99
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    • 2006
  • This study was conducted to determine the influence of postharvest dipping treatment with aminoethoxyvinylglycine (AVG) on ethylene production and composition of non-cellulosic neutral sugars in cell walls of 'Tsugaru' apple fruits during storage. Fruits were harvested on August 20, soaked in AVG 50 and 75 $mg L^{-1}$ solution for 5 minutes, and stored in cold storage chamber at $0{\pm}1^{\circ}C$ for 60 days. Fruit quality factor, ethylene productions, and cell wall component changes were investigated at 20 days interval. As a result, the fruit firmness and acid content were much higher in AVG treated fruits than those of untreated one during 60 days of cold storage. Ethylene production of AVG treated fruits was reduced to the level of 1/10 compared with untreated one. As to the change of non-cellulosic neutral sugars in the cell walls of 'Tsu- garu' fruits, the major sugar was arabinose and galactose in water, CDTA and $Na_2CO_3$ soluble fractions. The content of arabinose and galactose in untreated fruits increased as the softening of fruits was in progress, but the fruits treated with AVG showed a little change during storage, so it is predicted that these two cell wall compositional sugars were not solubilized by the treatment of AVG. Accordingly, the marketability of 'Tsu- garu' fruits could remarkably increase when soaking the fruits in AVG solution after harvest.

Transport Distance Affects the Quality of Both Mature and Ripe Tomato Fruits (수송거리에 따른 녹숙 및 적숙 토마토의 품질변화)

  • Park, Kuen-Woo;Kang, Ho-Min
    • Horticultural Science & Technology
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    • v.16 no.4
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    • pp.511-513
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    • 1998
  • Tomato fruits(Lycopersicon esculentum $M_{ILL}$.) picked at mature (from mature green to breaker) and ripe (from pink to red) stage were packed into two layers in corrugated fiberbox and transported 200km and 400km from the harvested site. Loss (abrasion + cracking) in marketability was lowest (11.0%) from mature + 200km transport, followed by mature + 400km transport(13.5%), ripe + 200km transport(28.5%), and ripe + 400km transport (45.5%). When data were pooled by fruit maturity, firmness of mature fruit was 1.55 times higher than ripe fruit. However, vitamin C content was 1.25 times higher in ripe fruit than in mature fruit. Fruit transported longer distance and packed in bottom layer within a box exhibited lower firmness and vitamin C content in both maturity. It was concluded that it is desirable to transport relatively shorter distance for ripe tomato and longer distance for less ripe fruit.

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Development of Evaluation Indicators for Industrialization of Local Cuisine (향토음식의 산업화가치 평가를 위한 지표 개발 연구)

  • Choe, Jeong-Sook;Park, Han-Sik;Park, Seung-Hyun;Lee, Jin-Young;Kang, Min-Sook
    • Journal of the Korean Society of Food Culture
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    • v.27 no.3
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    • pp.233-239
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    • 2012
  • The purpose of this study was to develop an evaluation indicator for the industrialization of local cuisine. We conducted a literature study, interviews with experts, and a Delphi survey. The resulting evaluation indicator was divided into four groups and nine sub-groups. The four groups were locality, taste and functionality, industrial base, and business value. The nine sub-groups were traditionality, regionality, eating quality, nutrition and functionality, condition of development, technological level, rights and policy, marketability, and ripple effects. Also 22 items were created as indicators for evaluating classes ; historicity, sustainability, rarity, awareness of local resident, the number of similar restaurant, appearance, taste, nutritional balance, health functionality, availability of raw materials, suitability of environmental exchange of market, standardization of recipe, simplification of recipe, storability, intellectual property rights, government's policy, appropriacy of price, popularization, possibility of franchise, globalization, improvement of local image, vitalization of local economy. The four most important classes corresponded to one of the four groups. These classes were sustainability, taste, state (local autonomy) policy, vitalization of local economy. The implications of this study are that the possibility of industrializing the local cuisine of each region can be evaluated and applied. Moreover, these indicators could promote the discovery of local cuisines, support planning for the commercialization of local cuisine.

Cultural Tourism Product Development Research of Muju Taekwondo Institute (무주 태권도원 문화관광상품 개발 연구)

  • Jang, Hye-Yeong;Park, Hyun-Jin;Choe, Seung-Heuy
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.351-357
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    • 2016
  • Cultural tourism product that has its theme of Taekwondo which is the representative traditional martial arts of Korea possessing over 50 million people doing Taekwondo worldwide has high marketability and usefulness. By this, the researcher is trying to implement design development expecting transition to new perception on the cultural product by qualitative growth of productivity quality, popularization of crafted products, comsumer oriented product development by deciding cultural product production fit for Taekwondo concept based on the participation of tourism activity of Taekwondo institute by visitors and tourists of Taekwondo institute. Firstly, storybook containing spirit and story of Taekwondo, secondly general rack for pencils or candles, thirdly mini memo in universal price which is practical and sophisticated. With the perception of necessity and possibility to use Taekwondo-related cultural tourist product, by aggressively using the product as the souvenir of Muju Taekwondo institute to promote Taekwondo, we hope that the product will help to create value, which differs from existing cultural tourist products.

The Casestudy of Computerization for the Feasibility Analysis Model on the Development Project of Apartment (공동주택 개발사업 타당성 분석모형의 전산화)

  • Park, Keun-Joon;Shin, Woo-Shik
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.2
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    • pp.164-172
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    • 2007
  • The development project usually aims to get a certain amount of return for its investment in land and capital. The success of such project is dependent on the accurate analysis of the feasibility and for casting. It is, however, very difficult to predict due to various environmental factors. For this, it is necessary to constitute a systematic and objective method of analysis. However, there is no method of analysis for numerous qualitative factors, such as legal, environmental, marketability. Moreover, conventional methods have some limitations because they are processed without all the scope of analysis items and any evaluation criteria. Therefore, this study will provide computerization model for feasibility study focusing on the apartment development project by a pre-sall method. This research does casestudies to assess the feasibility analysis by the computerization model and compares to the results of the conventional methods. It showed that the evaluation results for the qualitative analysis were proportional to actual sale result. This implies that qualitative subjective factors have high correlation with sale rate and sale prices.