• 제목/요약/키워드: market environment characteristics

검색결과 451건 처리시간 0.026초

국가 경쟁력 강화를 위한 공장자동화의 기술개발 전략에 관한 연구 - 운반 하역 기계 산업 중심으로 (A Study on the Strategy of Technological Innovation to Enforce International Competitive Power for the Factory Automation - in the Industry of Automated Transportation and Stevedoring Machinery)

  • 신용하;이근희
    • 산업경영시스템학회지
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    • 제18권36호
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    • pp.205-218
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    • 1995
  • The trends of economic business environment have been changed to the ultimate competion, diverse market and need of new technology. To enforce the international competitive power, continuous technology innovation should be propelled. But the characteristics of small and medium company make it hard to get lead of market share. The industry of transportation and stevedoring machinery also have the same situation as small and medium company. This paper try to present the way of competitive power. The Strategic technology innovation for the industry of transportation and stevedoring machinery consists of product strategy, process design strategy, infra-structure strategy and R&D. There are benefits and shortcommings to get the competitive power for the industry of transportation and stevedoring machinery. Therefore the onclusion presented that capital for reverse engineering, export policy, human resource, thechnical cooperation with the institutions are required.

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A Study on the Organizational Culture of OPPO

  • Ai-Lin Qiu;Yue-Ying Wang;Myeong-Cheol Choi;Bang-Bo Chen;Hann-Earl Kim
    • International Journal of Advanced Culture Technology
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    • 제12권1호
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    • pp.169-174
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    • 2024
  • The Internet industry is developing at a high speed and entering the stage of convergence of everything, in which mobile devices are a key part, and smartphone manufacturing enterprises are developing rapidly in this environment. As one of the smartphone manufacturing enterprises that have dominated the Chinese smartphone market for many years, OPPO enterprise has developed rapidly and occupied a large share of the smartphone market. As a globally renowned technology company, its unique organizational culture is behind its success. In this study, through the analysis of OPPO's information and related literature, we found that OPPO's organizational culture has the characteristics of emphasizing teamwork, focusing on innovation, and advocating customer first. This organizational culture not only enhances employees' sense of belonging, but also promotes the company's long-term development. This study is not only important for understanding OPPO's success, but also for other companies to construct and optimize their organizational culture.

친환경성 갯벌차량 설계를 위한 기술 분석 (Technology Assessment for Design of an Environment-Friendly Vehicle for Tidal Flat Zone)

  • 여태경;홍섭;김형우;최종수;임동일
    • 한국해양공학회:학술대회논문집
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    • 한국해양공학회 2006년 창립20주년기념 정기학술대회 및 국제워크샵
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    • pp.257-260
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    • 2006
  • West coast of Korea belongs to the five largest tidal-flat zones in the world. Aiming at the efficient management and preservation of the eco-system and the enhancement of the bio-productivity of the tidal-flat zones, development of a environment-friendly vehicle for tidal-flat area is being attempted. This paper deals with the description of the characteristics of the tidal-flat zones of west coast of Korea, the technology assessment of the related products in the ATV(All-Terrain Vehicle) market, the demand assessment for the resident people.

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신축이음장치의 소음특성 고찰 및 환경소음영향평가 (Investigation of the acoustical characteristics of the expansion joint)

  • 박진규;김관주;김상헌;곽종원
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2006년도 춘계학술대회논문집
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    • pp.434-437
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    • 2006
  • The expansion joints are installed for connecting the bridge segments. The ambient noise expansion joints are required in domestic market because of regulation on the noise neighboring traffic roads established by ministry of environment. Therefore, field tests for measuring environment noise depending on the types of the expansion joints are carried out in order to examine the effect of expansion joints into the environments. Related geometrical analysis has been performed.

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온라인 음악서비스 산업에서 전환비용의 선행요인 및 전환비용이 고객충성도에 미치는 영향 (The Antecedents of Switching Cost and its Effect on Customer Loyalty in Digital Music Service Industry)

  • 강성민;엄기헌
    • Asia pacific journal of information systems
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    • 제20권2호
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    • pp.157-180
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    • 2010
  • Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

충북지역 읍면소재 소도읍 전통시장의 물리적 환경 특성과 개선에 관한 연구 - 무극, 삼성, 보은 3개 전통시장을 사례로- (A Study on the Physical Environment of Local Traditional Markets located in Chungbuk Province - Centering on Mugeuk, Samseong, and Boeun Traditional Markets -)

  • 김영환
    • 한국농촌건축학회논문집
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    • 제15권2호
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    • pp.1-8
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    • 2013
  • Traditional markets located in local small towns have effected local economies and culture for a long time, but their current situation is not so good. In this context, this paper tries to find out the physical characteristics and problems of local traditional markets and to extract some suggestions to improve them. For this, I selected three traditional markets as case study areas such as Mugeuk, Samseong, and Boeun located in local small town in Chungbuk Province. Using the diverse survey methods including theoretical review, basic data analysis, field survey, and questionnaire study, I examined physical features such as location, spatial structure, type of business, streetscape, and convenient facilities in the designated markets. Finally, based on this, I proposed some suggestions on the improvement of traditional markets located in local small towns as followings; expand and improve the convenient facilities, enforce the image of entrance, boost and form groups of specified business, reflect the local characteristics, and amend the related institution etc.

국내 패션업계에서 활용되는 대표색의 Color Data Base 구현 (Data Base Construction of Representative Practical Colors of Domestic Fashion Industry in Korea)

  • 추선형;조주연;김영인
    • 복식
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    • 제55권8호
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    • pp.144-153
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    • 2005
  • The purpose of this study is to make a Web Color Data Base for practical design system for domestic fashion industry. The market segmentation was based on the results of the previous studies and the characteristics of fashion consumers. Finally, the 14,121 color samples are collected from the survey of 55 manufacturers of domestic fashion industry and 116 fashion brands of major department stores. These color samples are analyzed by the Munsell's H V/C and CIE L*a*b* value. The representative colors are selected concerning the density in CIE L*a*b* color space and the distance between the color samples. As a result, We suggested 2213 representative colors. Also, this color data was constructed on Web site. The data were sorted by the market, season and color code. In addition, the representative color sample book was made for the prototype of .

한국 패션기업의 국제마케팅 현황 분석 및 강화 방안 (Study on International Marketing of Korean Fashion Enterprises)

  • 손미영
    • 대한가정학회지
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    • 제44권10호
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    • pp.9-20
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    • 2006
  • Due the globalization trends of industry environment, not only fashion companies of the developed countries but also those of NICs and the developing countries are pursuing to globalize their businesses. This study was conducted (i) to identify the characteristics of international marketing mix of Korean fashion companies operating in oversea fashion markets and (ii) to analyze the performance of Korean fashion companies related to international marketing mix. The data were collected from inter-Korean fashion enterprises. A questionnaire was distributed to a person in charge of international division/international trade division who doing business in domestic market and a person in charge of a local subsidiary in oversea market. The methods of analysis used in this study were factor analysis, cluster analysis, and one-way ANOVA. The results of this study are as follows: First, according to factor analysis and cluser analysis, Korean fashion companies were classified in four (4) clusters. The fashion companies in Cluster I put their priority on price. The companies in Cluster II are traditional fashion companies which have relatively low power of product and price. The companies in Cluster III put their priority on product, and the companies in Cluster IV put their priority on local market. Second, according to ANOVA, a growth rate of sales make significant difference among 4 clusters and Clusters II and III were comparatively high in performance.

The Emergence of Competitiveness in Korea-China Ship Distribution Industry

  • Lee, Jae-Sung;Kim, Yung-Keun;Noh, Hyun-Soo
    • 유통과학연구
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    • 제13권7호
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    • pp.11-18
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    • 2015
  • Purpose - This paper reviews the changes in the ship export and import structure between Korea and China. It utilizes the comparative advantage trade theory to analyze time-series statistical data from the market share index, revealed comparative advantage index (RCA), and trade specialization index(TSI). Research design, data, and methodology - Based on their economic phases, both Korea and China have similar country characteristics. The purpose of this research is to understand the two country's trade structures to fortify the Korea-Sino economic relationship including verifying what is working and what is not. Results - Based on the analysis, bilateral economic activity to achieve a plus trade stimulus environment should be realized in the long run. Both countries should establish guarantee-free trade negotiations and boundaries instead of various non-tariff barriers. Conclusion - Reviewing the research, a sound competitive relationship can be grown for mutual benefit including export market diversification in the near future. The review of the Korea-Sino ship industry is keenly important and investigative research about it is timely because it is a major industry in each country.

Regional Financial Development, Firm Heterogeneity and Investment Efficiency

  • Zhang, Ruonan;Yin, Hong
    • The Journal of Asian Finance, Economics and Business
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    • 제5권4호
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    • pp.73-83
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    • 2018
  • The purpose of this paper is to examine the relationship between regional financial development and corporate investment efficiency as well as the relationship between firm-level characteristics and corporate investment efficiency. Using a large sample of A-listed companies in China from CSMAR database between 2003 and 2016, this paper explores corporate investment efficiency and its influencing factors in emerging market on the basis of heterogeneous stochastic frontier model. The results show that: (1) the average investment efficiency of Chinese listed companies is 74.5%, and the investment efficiency of large enterprises, state-owned enterprises and enterprises with relatively high financial development level is significantly higher; (2) compared with average corporate investment efficiency in the year 2003, the investment efficiency of different types of enterprises in 2016 is significantly higher, and the gap is gradually widening; (3) enterprise heterogeneity namely firm size, nature of property right, and institutional environment reflected by the level of regional financial development indirectly affects corporate investment efficiency by influencing the financing constraints and uncertainty. The findings suggest that to improve corporate investment efficiency in emerging market, financial market should be accelerated, regional balance should be restored and the differences among regions, industries and differences between public and private sectors should be eliminated.