• Title/Summary/Keyword: market character

Search Result 245, Processing Time 0.025 seconds

Comparison of Three Selection Indexes for Selecting Varieties from Performance Trials of Corn, Zea mays L. (옥수수의 생산력 검정시험에 대한 3가지 선발지수의 효과비교)

  • Choe, Bong-Ho;Cochran, Dale E.
    • Korean Journal of Agricultural Science
    • /
    • v.4 no.1
    • /
    • pp.34-42
    • /
    • 1977
  • Three kinds of selection indexes were calculated and compared for effectiveness in selecting best performing hybrids from yield trial of corn. The following four characters were used in calculating indexes; yield, moisture content, and root and stalk lodging. 1. Among three indexes calculated, William's base index was more simple in calculation and more efficient in selection of a hybrid than other indexes. 2. Pesek and Baker's estimated index was considered less effective in this test, because of low estimation of genetic variance and covariances of characters from the limited materials and years of experiment. 3. Index calculated according to the Purdue University method (1976) was least effective, even though calculation was simple and easy. The less effectiveness of the index was due to the fact that equal importance of characters were given to each character without considering the differences in economic weight of each character. 4. Equations for expressing moisture content and root and stalk lodging in terms of market price were formulated and they were as follow : 1) Moisture content : $(Y-15.5){\times}$0.0065{\times}bushels/acre$, where Y was the average moisture content of a hybrid at the time harvest. The $0.0065 was the expenses required for removing one per cent of moisture from a bushel of shelled corn in 1976. 2) Root and stalk lodging:$Percent\;lodging{\times}price/Bu.{\div}50{\div}average$ yield of all entries in the test.

  • PDF

An Automatic Generation Method of the Initial Query Set for Image Search on the Mobile Internet (모바일 인터넷 기반 이미지 검색을 위한 초기질의 자동생성 기법)

  • Kim, Deok-Hwan;Cho, Yoon-Ho
    • Journal of Intelligence and Information Systems
    • /
    • v.13 no.1
    • /
    • pp.1-14
    • /
    • 2007
  • Character images for the background screen of cell phones are one of the fast growing sectors of the mobile content market. However, character image buyers currently experience tremendous difficulties in searching for desired images due to the awkward image search process. Content-based image retrieval (CBIR) widely used for image retrieval could be a good candidate as a solution to this problem, but it needs to overcome the limitation of the mobile Internet environment where an initial query set (IQS) cannot be easily provided as in the PC-based environment. We propose a new approach, IQS-AutoGen, which automatically generates an initial query set for CBIR on the mobile Internet. The approach applies the collaborative filtering (CF), a well-known recommendation technique, to the CBIR process by using users' preference information collected during the relevance feedback process of CBIR. The results of the experiment using a PC-based prototype system show that the proposed approach successfully satisfies the initial query requirement of CBIR in the mobile Internet environment, thereby outperforming the current image search process on the mobile Internet.

  • PDF

Development Status and Prospect of Geopark Characters (지질공원 캐릭터의 개발 현황과 전망)

  • Ha, Sujin;Shin, Seungwon;Chae, Yong-Un;Lim, Hyoun Soo
    • Journal of the Korean earth science society
    • /
    • v.42 no.1
    • /
    • pp.65-75
    • /
    • 2021
  • Over the past decade, the number of national geoparks has rapidly increased, and 13 areas are currently designated as geoparks. After Jeju Island (2010), Cheongsong (2017), Mudeungsan (2018), and Hantangang River (2020) National Geoparks were listed as UNESCO Global Geoparks. Despite the continuous increase in the number of national geoparks and UNESCO global geoparks, the public interest in geoparks and the effect of regional economic development by geoparks are not yet very significant. Some geopark management organizations have developed geopark characters to appeal to the public through intimacy and friendliness, utilizing parks for education and tourism. However, the characters are not being utilized properly due to a lack of plannings, expertise, storytelling, and management. For geopark characters, which have been neglected since development, to perform their original roles, content production based on appropriate budget compilation and analysis of consumption trends in the character market is necessary. Instead of merely using geopark characters, geopark characters should be loved by the public, as well as local residents.

A Bayesian Estimation of Price for Commercial Property: Using subjective priors and a kriging technique (상업용 토지 가격의 베이지안 추정: 주관적 사전지식과 크리깅 기법의 활용을 중심으로)

  • Lee, Chang Ro;Eum, Young Seob;Park, Key Ho
    • Journal of the Korean Geographical Society
    • /
    • v.49 no.5
    • /
    • pp.761-778
    • /
    • 2014
  • There has been relatively little study to model price for commercial property because of its low transaction volume in the market. Despite of this thin market character, this paper tried to estimate prices for commercial lots as accurate as possible. We constructed a model whose components consist of mean structure(global trend), exponential covariance function and a pure error term, and applied it to actual sales price data of Seoul. We explicitly took account of spatial autocorrelation of land price by utilizing a kriging technique, a representative method of spatial interpolation, because the land price of commercial lots has feature of differential price forming pattern depending on submarkets they belong to. In addition, we chose to apply a bayesian kriging to overcome data scarcity by incorporating experts' knowledge into prior probability distribution. The chosen model's excellent performance was verified by the result from validation data. We confirmed that the excellence of the model is attributed to incorporating both autocorexperts' knowledge and spatial autocorrelation in the model construction. This paper is differentiated from previous studies in the sense that it applied the bayesian kriging technique to estimate price for commercial lots and explicitly combined experts' knowledge with data. It is expected that the result of this paper would provide a useful guide for the circumstances under which property price has to be estimated reliably based on sparse transaction data.

  • PDF

A study of the influence of investment tendency on the color marketing of securities company's brand (증권회사 브랜드에 있어 투자자의 투자성향과 기업의 컬러마케팅의 인과관계 분석 연구)

  • Lee, Sang-Hoon;Kim, Jun-Kyo
    • Science of Emotion and Sensibility
    • /
    • v.11 no.4
    • /
    • pp.599-612
    • /
    • 2008
  • Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

  • PDF

A Study on the Establishment of Corporate and Product Image Alignment (기업 이미지에 정합적(整合的)인 제품 이미지 구축 방법)

  • Kim, Hyun
    • Archives of design research
    • /
    • v.14 no.4
    • /
    • pp.77-85
    • /
    • 2001
  • In order to sustain competitive advantage through strategic product differentiation in global market, this research aims to establishment of strategic design conditions for domestic manufacturing firms through the means of product image alignment and positioning, using visual character of product as the foundation for establishing corporate image. Case studies on how globally successful multinational companies manage design strategy and corporate culture uniformly for coherent product image management are reviewed. To establish product image alignment methodology for manufacturing firms, the criteria for product image positioning and aligned product image development process are developed in three stages. First, in image positioning stage, it is important to set the direction for corporate image and design strategy by identifying consumer needs through market trends analysis and forecasting as well as comparative positioning of the analysis results of the firms's own corporate image and that of the competitor's. Second, in awareness building stage, before building the product image alignment, firm-wide shared awareness of differentiated corporate and product image, establishment of designer's role as the consolidated manager of product image, sharing form language, and building the infrastructure for defining form information should be preceded. Third, in managing the aligned product image stage, the condition for setting up image information management guideline, management of decision making process for arriving at logical decisions on product form, development of guideline for increasing efficiency and its evaluation system, and co-development of related design should be induced. Further research on the product image alignment with corporate image should be conducted through various empirical studies on image and form, building an information system of related design language, and continuous assessment and management of applied solutions.

  • PDF

The Introduction of the Japanese Public Long-Term Care Insurance as a Neo-Liberal Social Reform (신자유주의 사회개혁으로서의 일본 공적개호보험: 시행 5년간의 사회적 결과를 중심으로)

  • Cho, Young-Hoon
    • Korean Journal of Social Welfare
    • /
    • v.57 no.2
    • /
    • pp.165-184
    • /
    • 2005
  • Japan has remained a welfare laggard among advanced industrial democracies. Therefore, the introduction of the public long-term care insurance(koteki kaigo hoken in Japanese) in April of 2000 looks very unique in terms of the Japanese social security tradition, because it can be interpreted as the expansion of social security system and the weakening of the market power over the livelihood of the ordinary people. In the era of globalization, in which even the highly developed welfare states are forced to shrink their social security systems, Japan, a welfare laggard, looks like being headed to the opposite direction. This article aims to define the character of the public long-term care insurance, and thereby, to evaluate the recent social policy of the Japanese government. This study follows the social democratic model in the study of the welfare state development, which assumes that, under the condition of a weak social democratic party and a fragmented labor movement, the introduction of the long-term care insurance is not equal to the improvement of the Japanese social security system. The main argument of this article is that the long-term care insurance, notwithstanding its appearance as an expansion of public sphere, is part of market-oriented neo-liberal social reforms, which have remained the main feature of the Japanese social policies since the mid-1970's. For this, this study will do a longitudinal analysis on the social consequences of the long-term care insurance incurred to the Japanese social security system for the long-term care, focusing on the income redistribution, the marketization of long-term care sector and the changes in the financial burden of the government, social insurers and general citizens.

  • PDF

An Analysis of 2006-2007 F/W Women's Street Fashion in Dalian, China (2006-2007 F/W 중국 대련시 여성 스트리트 패션 분석)

  • Baek, Jeong-Hyun;Bae, Soo-Jeong
    • Journal of Fashion Business
    • /
    • v.12 no.2
    • /
    • pp.59-71
    • /
    • 2008
  • The purpose of this thesis is to analyse the style, color, and items of '06-07 F/W women's street fashion in Dalian. The cultural, racial and geographical uniqueness, asks for the analysis, based on the individual local area on the part of Korean fashion company desiring to launch into China fashion market. I would contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for designing strategies for Korean fashion brands in China. The period of investigation is about 15 weeks from 23 Sep. 2006 until 6 Jan. 2007, with combined use of camcorder and digital camera. The site was Victory Shopping Plaza, in center of City, also with Mycal, Ansung, Dasang department store situated in the Economic Development Zone. Finally, 900 photos were selected for analysing. The result of this study are as follows: 1. Preferred clothing styles are jean casual 45.4%(409), sports casual 16.3%(147), character casual 8%(72), feminine 20.6%(185), Classic 9.7%(87). Compare to the former study about Spring, Sports casual showed dominant rate about 36.0% in casual style. In Winter, however, the preference were changed from sport casual to jean casual. 2. Preferred clothing items are parka/padding coat 32.3%(291), jumper 31%(279), T-shirts 16%(144) and jacket 7.5%(67) for tops, pants 91.8%(826) and skirts 8.2%(74) for bottoms. In the pants, straight pants 78.4%(648), bell bottom pants 10.9%(90), capri pants 7.4%(61), cargo pants 2.9%(24), bermuda pants 0.4%(3) were listed respectively. In the skirts, A-line skirt 51.3%(38), pleats skirt 25.7%(19), flare skirt 12.2%(9), semi-tight skirt 8.1%(6), tight skirt 2.7%(2) were listed. Finally the skirt length midi 75.7%(56), mini 18.9%(14) and maxi 5.4%(4) were listed. 3. Preferred colors are red 21.8%(196), white 21.6%(194), black 16.4%(148), yellow 10.0%(90), beige 9.3%(84), green 7.9(71) and blue 6.3%(57) for tops, and black 40.8%(367), blue 37.7%(339), gray 4.6%(41), white 4.3%(39) etc. for bottoms.

An Analysis of Street Fashion in Northeast 3-Sung, China(Part I) -Focusing on 2006 Spring in Dalian- (중국 동북 3성 스트리트 패션 분석(제1보) -2006년 봄 대련시를 중심으로-)

  • Bae, Soo-Jeong
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.11
    • /
    • pp.1554-1564
    • /
    • 2007
  • In apparel industry, the production of clothing for the global market, has it#s origin in its characteristics depending on hands on working style, according to the globalization of a fashion industry. These days, however, the globalized production is unable to keep pace with the short cycle of production due to the unpredictable change of the taste or demands in the local area, as a result, the industry has come to take a focus on the production and consumption in the circumscribed region. In this stream, the northeastern area, specially, Dalian which is renowned for a center of fashion was designated as a city of this study as a representative. The cultural, racial and geographical uniqueness, asks for the analysis, based on the individual local area on the part of Korean fashion company desiring to launch into China fashion market. The purpose of this thesis is to analyse the style, color, and items of street fashion in Dalian. I would contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for designing strategies for Korean fashion brands in China. The period of investigation is about 5 weeks from 14 May 2006 until 18 June 2006, with combined use of camcorder and digital camera. The site was Victory Shopping Plaza, in center of city, also with Mycal, Ansung, Dasang department store situated in the Economic Development area. The result of this study are as follows: 1. Preferred clothing styles are casual styles(68%) rather than formal styles(32%). In the casual styles, sports casual(36.0%), character casual(29.5%), jean casual(2.6%) were listed. All kinds of clothes are tightly fitted due to the stretched fabric and knit fabric. 2. Preferred colors are white(31.1%), red(16.6%), black(15.8%) khaki(7.8%) and blue(7.6%) for tops, and black(34.6%), blue(27.2%), white(15.4%), brown(14.6%) for bottoms. 3. Preferred clothing items are T-shirt(36.5%), jumper(33.6%), jacket(20.0%), blouse(8.7%), etc.(1.2%) for tops, pants(91.4%), skirts(8.6%) for bottoms. In the pants, cigarette pants(34.6%), bell bottom pants(21.0%), cargo pants(19.9%), straight pants(15.9%) were listed respectively. In the skirts, flare skirt(3.9%), tight skirt(2.2%), semi tight skirt(1.7%), pleats skirt(0.8%) were listed.

A Study on Visual and Auditory Inducement of VR Image Contents and the Inducement Components of for Immersion Improvement (몰입감 향상을 위한 VR 영상 콘텐츠의 시청각 유도와 구성요소에 관한 연구)

  • Lee, Lang-Goo;Chung, Jean-Hun
    • Journal of Digital Convergence
    • /
    • v.14 no.11
    • /
    • pp.495-500
    • /
    • 2016
  • Since 2016, the VR market has been on the rapid growth. The most critical and arising issue in the VR market is VR contents. That is because it is necessary to develop making techniques and various VR contents to satisfy users' immersion and interaction as much as possible. Therefore, this study focused on VR image contents, conducted domestic and foreign cases of the components of visual and auditory inducement to keep and improve immersion, and thereby tried to find a right direction of visual and auditory inducement. As a result, the visual and auditory components of visual and auditory inducement were found to be photographing, edition, lighting, stitching, graphics, effect, voice actor's narration, dubbing, character voice, background sound, and sound effect; its technical and content components were found to be photographing technique, edition technique, lighting, stitching, graphics and effect, sound and sound effect, and theatric direction based on Mise-en-Scene, lines and narration of characters, and movements of characters and objets. For VR image contents, not only visual and auditory components, but technical and content components are necessary to improve immersion. In the future, it will be necessary to continue to research them.