Journal of the Korean earth science society (한국지구과학회지)

The Korean Earth Science Society (한국지구과학회)
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Development Status and Prospect of Geopark Characters

지질공원 캐릭터의 개발 현황과 전망

  • Ha, Sujin (Department of Geological Sciences, Pusan National University) ;
  • Shin, Seungwon (Geology Division, Korea Institute of Geoscience and Mineral Resources) ;
  • Chae, Yong-Un (Department of Geological Sciences, Pusan National University) ;
  • Lim, Hyoun Soo (Department of Geological Sciences, Pusan National University)
  • 하수진 (부산대학교 지질환경과학과) ;
  • 신승원 (한국지질자원연구원 국토지질연구본부) ;
  • 채용운 (부산대학교 지질환경과학과) ;
  • 임현수 (부산대학교 지질환경과학과)
  • Received : 2021.02.08
  • Accepted : 2021.02.17
  • Published : 2021.02.28
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Abstract

Over the past decade, the number of national geoparks has rapidly increased, and 13 areas are currently designated as geoparks. After Jeju Island (2010), Cheongsong (2017), Mudeungsan (2018), and Hantangang River (2020) National Geoparks were listed as UNESCO Global Geoparks. Despite the continuous increase in the number of national geoparks and UNESCO global geoparks, the public interest in geoparks and the effect of regional economic development by geoparks are not yet very significant. Some geopark management organizations have developed geopark characters to appeal to the public through intimacy and friendliness, utilizing parks for education and tourism. However, the characters are not being utilized properly due to a lack of plannings, expertise, storytelling, and management. For geopark characters, which have been neglected since development, to perform their original roles, content production based on appropriate budget compilation and analysis of consumption trends in the character market is necessary. Instead of merely using geopark characters, geopark characters should be loved by the public, as well as local residents.

최근 10년 사이 우리나라의 국가지질공원은 급속히 증가하여 현재 13곳이 국가지질공원으로 지정되었으며, 2010년 제주도에 이어 2017년 청송, 2018년 무등산권, 2020년 한탄강 국가지질공원이 유네스코 세계지질공원으로 인증되었다. 하지만 국가지질공원 및 유네스코 세계지질공원의 지속적인 확대에도 불구하고 아직 지질공원에 대한 국민적 관심이나 지질공원을 통한 지역 경제발전에 대한 기여도는 높지 않은 것으로 나타났다. 일부 지질공원에서는 지질공원을 교육 및 관광 사업에 적극적으로 활용하고, 대중의 친밀도와 우호성을 높이고자 지질공원 캐릭터를 개발하였지만, 다른 공공 캐릭터에서 나타나는 캐릭터 기획과 전문성 부족, 이미지 형성 이후의 스토리텔링 부족, 캐릭터 관리 부족 등의 이유로 제대로 활용되고 있지 못한 상황이다. 개발 이후 방치되고 있는 지질공원 캐릭터가 본연의 역할을 수행하기 위해서는 1) 캐릭터 관리를 위한 예산 편성과 2) 캐릭터 시장의 소비 경향 분석에 근거한 콘텐츠 제작이 필요하다. 단순히 소비되기 위한 이미지로서 캐릭터 대신, 지역주민뿐만 아니라 대중에게 사랑받는 지질공원 캐릭터가 되기 위한 노력이 필요한 시점이다.

Keywords

Acknowledgement

이 논문은 부산대학교 기본연구지원사업(2년)에 의해 지원되었습니다.

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