• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1403-1409
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• 2017

As the Internet evolves, security becomes more important. Especially, e-mail has become one of the most important services that companies and ordinary users use on the Internet. However, security vulnerabilities such as sniffing attacks, IDs, and password spoofs are causing many problems. This paper introduces an example of implementation of encrypted mailing program with which the secured mail is encrypted by symmetric key methode and the encrypted message can not be read without proper decryption. In order to use the current mailing systems, we keep the rules related to SMTP and POP3, and only the encrypted message is stored in the mail server system and the message can be decrypted only at the terminals of the senders and the receivers with the key which is shared in advanced by independent route between them. This implementation scheme can provide an efficiency that it does not request any change of current mailing system, which can be an additional security protection.

• Information Systems Review
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• v.7 no.1
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• pp.115-136
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• 2005

Recently Internet portals contend with each other to expand their customer base by providing customers with a much amount of e-mail storage. But This strategy may not be successful because of customers' switching cost following site moving. Therefore, in order to reveal whether their strategy makes sense, this study investigates the direct and contingency factors affecting customer switching intension of e-mail services in portal sites. The research results show that attractiveness of alternatives, switching cost, and customer satisfaction have a significantly direct impact on customer switching intension of e-mail services. Also, attractiveness of alternatives alone has an moderated effect on customer switching intension but switching cost does not. Thus, Internet portals may reap the harvest from their recent aggressive action.

• Journal of KIISE:Software and Applications
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• v.31 no.8
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• pp.1092-1100
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• 2004

An E-mails have regarded as one of the most popular methods for exchanging information because of easy usage and low cost. Meanwhile, exponentially growing unwanted mails in user's mailbox have been raised as main problem. Recognizing this issue, Korean government established a law in order to prevent e-mail abuse. In this paper we suggest hybrid spam mail filtering system using weighted Bayesian classifier which is extended from naive Bayesian classifier by adding the concept of preprocessing and intelligent agents. This system can classify spam mails automatically by using training data without manual definition of message rules. Particularly, we improved filtering efficiency by imposing weight on some character by feature extraction from spam mails. Finally, we show efficiency comparison among four cases - naive Bayesian, weighting on e-mail header, weighting on HTML tags, weighting on hyperlinks and combining all of four cases. As compared with naive Bayesian classifier, the proposed system obtained 5.7% decreased precision, while the recall and F-measure of this system increased by 33.3% and 31.2%, respectively.

• Archives of design research
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• v.19 no.2 s.64
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• pp.53-62
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• 2006

E-mail has indeed developed from 'a means of instant communication' to an indispensable part of online marketing. Therefore, companies need to implement consistent customer management. Communication with customers and marketing through e-mail is a powerful way of communication and adapting one-to-one marketing strategies to customer trends, habits and taste preferences. Since setting accurate targets is especially important in the fashion industry, e-mail marketing is the most effective way to communicate with customers and one-to-one marketing constitutes a very important strategy. In this study, I will analyze this powerful one-on-one marketing tool, particularly actual e-mail messages sent by an Internet Shopping Mall from June 12 to July 30, 2005, examine the effect of these messages on sales growth and analyze actual feedback received. Regarding e-mail read rates broken down by age and gender, 1 found that females in their late twenties recorded the highest rate at 21.66% and their contribution to sales growth was recorded at 3.5% From actual sales records, found that 28.10% of total sales were attributable to people in their late twenties, showing that the age group that reads e-mails the most also buys the most. Regarding feedback by e-mail title, e-mails from the 'Casual' category seemed to be the most effective, in that most of these e-mails were read. Also, messages sent on Tuesdays were read the most, according to the feedback analysis by weekday. Section e-mails were read more often than regular e-mails. Regarding the view rate according to the time e-mails were sent, messages sent to females in their late twenties at two o'clock in the afternoon were read by 20.93% of recipients, recording the highest read rate. By offering informative content and practical tips, visitors will be attracted to the site and generate site traffic. Therefore, we can conclude that sending e-mail messages can greatly contribute to sales growth and e-mail marketing is very effective. Also, in order to make e-mail campaigns more effective and improve marketing results, we need to analyze actual results and apply our findings in future e-mail campaigns. With this, we get successful marketing results.

• The Journal of the Korea Contents Association
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• v.6 no.7
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• pp.50-57
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• 2006

The implementation of cellular phone based applications has been growing very fast because of WIPI which is one of hardware independent platforms. In this paper, we design and implement a system to combine the animation avatar and e-mail service by using WIPI platform, so that the user can symbolize himself/herself by his/her avatar in using the email. Also, as the general email applications have functions to integrate the email and the scheduling, this system has the integrated email & scheduling functionality. At the same time, This system uses SMS service in order to notify scheduled time and it synchronizes the schedule data with Microsoft Outlook on the computer. So, this system extends the existing email applications by supporting the mobility.

• Journal of the Korean Institute of Landscape Architecture
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• v.21 no.4
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• pp.29-41
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• 1994

The purposes of this study are (a)to investigate the effect of follow-up on the increase of response rate;(b)to analyze the effect of follow-up on the statistics by predetermined response rates ; therefore, (c)to describe the importance of high response rate and to suggest methods in order to increase response rate in mail survey. Telephone directory of Seoul was utilized as a sampling frame, and modified Total Design Method(TDM) was applied to collect the data. The results are summarized as follows. 1. Final response rate was 76.5% by 2 follow-ups. 2. The first follow-up with telephone call had a significant effect on increase of response rate. As a result, follow-up by postcard in TDM could be omitted in this method. 3. The second follow-up by registered mail did not have a significant effect. Therefore, use of this procedure is depending upon such research situtations as importance of high response rate and cost available. 4. Follow-ups helped to make collected sample highly representative. 5. Most questionnaires were arrived on the first half of data collection period in each follow-up. 6. Most of questionnaires were collected for 10 weeks. Accumulated responses could be fitted by exponential and logistic curve, simultaneously. The fitted curve suggested that eventually limited number of questionnaires by arrived. So, if researchers want higher response rate, they have to conduct more follow-ups. 7. Statistics in the predetermined response rate were not changed significantly. But replications are needed to generalize this result.

• The Journal of Industrial Distribution & Business
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• v.11 no.2
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• pp.49-59
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• 2020

Purpose: Online and social media and mobile shopping are increasing and companies are required to provide personal information in order to supplement the non-invasive characteristics of the channels. With the increased provision of personal information, consumers' personal and social concerns about the prevention of personal information infringement are also increasing, and in response, personal or opt-in marketing has emerged to compensate for reckless information abuse. Despite the background of this emergence, the existing prior studies are limited to ignoring the negative feelings of consumers in the real world, including only the net function and positive effect of the opt-in mail. Research design, data and methodology: The research framework was intended to utilize the impact of human marketing activities on consumer attitudes combined with positive and negative factors. Factors that positively affect attitudes toward permation marketing were presented, such as informality, and perceived risks were presented as negative impact factors. Also, based on previous prior research, the prior factors of opt-in marketing were to present the effect on purchase intent through the medium of attitude toward opt-in marketing. Results: In this study, we used the framework of a two factor theory to address positive and negative factors as a leading factor in the customer attitude toward opt-in mail advertising, and as a result, functionality and personalization have a positive effect on customer attitude and perceived risk have a negative impact on customer attitude. In addition, it was confirmed that the customer attitude formed this way affects the intention to purchase again. Conclusions: This study suggests that we have demonstrated that marketing, an opt-in marketing that has been recognized as part of marketing that is deployed after obtaining customer consent, has been applied without any other marketing methodology. E-mail advertising at this point also provides practical implications that the system safeguards are in place under an opt-in protocol or system, and that even if an e-mail advertisement is carried out, customers will need to look at the level of awareness about the risks, and suggests that they need to consider the customer's journey that could lead to purchase at the content level.

• Journal of Korea Society of Industrial Information Systems
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• v.7 no.5
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• pp.175-182
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• 2002

The email system is one of the most popular internet applications used to transmit and exchange personal information. However, the pattern of existing email system is fixed, and the system cannot be expanded or re-used. This thesis has proposed the system which can provide the users with better e-mail data which is flexible, re-usable, and expandable XML data on the web-mail. The process of change is as follows: First, make the XML data to have a tree structure using DOM API and then bring the received messages of the users with the CDONTS. Last, transform the received messages into the element and element value. When the e-mail data is transformed t the XML data, 'the data' and 'the presentation' can be distinguished, which enables the users to see messages according to each individual's unique need. With this system, the user can not only convert data to XML, but also can combine the data segments to a form of letter box in order to manage data conveniently and search the data.

• Journal of Korea Society of Industrial Information Systems
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• v.12 no.4
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• pp.74-88
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• 2007

In order to automate the process of mail sorting by delivery sequence, it is necessary to prepare a postal address database and to interpret written addresses on the mail-pieces with the database and OCR technology. The address database is a critical factor of automation and informatization of postal service since it could be used not only in address recognition but also in various mail processing. In this study, we design the schema of postal address database, design the postal address file based on it and explain the method of address interpretation and retrieval using it. We analyze infonnation requirements for transformation of postal address into the standardized format and consider them in the process of design. The postal address file can be used by address matching or retrieval system as well as by Hangul address recognition system for automation of delivery sequence mail-sorting.

• The Journal of Korean Association of Computer Education
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• v.6 no.4
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• pp.85-93
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• 2003

This paper proposes an item based learning system using e-mail in order to motivate learners effectively and avoid the bottleneck problem under highly competitive access situations such as the traditional web based learning. The proposed system has th ree features as follows: first, through e-mail, a learner receives test items depending on his/her level, submit an answer sheet, and then identify an assessment with help messages. Secondly, on the web, an instructor easily constructs item database without any other tools and monitors the status of each learner by identifying the learners' record. Finally, an easy-to-use interaction mechanism enhances the inter-activity between learners and instructors, and the usability of Q&A(Question and Answer) service by incorporating e-mail into the web bulletin board.