• Title/Summary/Keyword: low involvement

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Study on the Influence of Evaluation of Brain Psychological Distance by Brand Memory Types

  • LEE, Jaemin
    • Korean Journal of Artificial Intelligence
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    • v.8 no.1
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    • pp.11-18
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    • 2020
  • In this paper, it is to identify the effects of differences in interpretation levels depending on the type of brand association and the brain psychological distance on the evaluation of the product of that brand through two experiments. To test our hypotheses empirically, we conducted online survey. We addressed the hypotheses involving the general and relative impact of actual and ideal self-congruence on emotional brand attachment (H1) and explored the effect of product involvement as the moderating variable (H1-1 and H1-2). The goal of this research was to validate the results from involving our basic model and to explore the impact of two additional moderating variables (self-esteem and public self-consciousness: H2). We followed the same procedure. This finding is theoretical to the extent of the interpretation level theory in brand association research by applying the interpretation level theory to the brand association, and provides the meaning that, in practice, it is necessary to utilize the message of different types of brain psychological distance depending on the brand association characteristics that the brand has in defining the brand. In particular, it was confirmed that functional brand associations and symbolic brand annals have representational harmonization, respectively, depending on the low and high levels of interpretation levels.

Colorectal Cancer Awareness and Screening Preference: A Survey during the Malaysian World Digestive Day Campaign

  • Suan, Mohd Azri Mohd;Mohammed, Noor Syahireen;Hassan, Muhammad Radzi Abu
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.18
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    • pp.8345-8349
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    • 2016
  • Background: Although the incidence of colorectal cancer in Malaysia is increasing, awareness of this cancer, including its symptoms, risk factors and screening methods, remains low among Malaysian populations. This survey was conducted with the aim of (i) ascertaining the awareness level regarding colorectal cancer symptoms, risk factors and its screening among the general populations and (ii) assessing the public preference and willingness to pay for colorectal cancer screening. Materials and Methods: The questionnaire was distributed in eight major cities in West Malaysia during the World Health Digestive Day (WDHD) campaign. Two thousand four hundred and eight respondents participated in this survey. Results: Generally, awareness of colorectal cancer was found to be relatively good. Symptoms such as change in bowel habit, blood in the stool, weight loss and abdominal pain were well recognized by 86.6%, 86.9%, 83.4% and 85.6% of the respondents, respectively. However, common risk factors such as positive family history, obesity and old age were acknowledged only by less than 70% of the respondents. Almost 80% of the respondents are willing to take the screening test even without any apparent symptoms. Colonoscopy is the preferred screening method, but only 37.5% were willing to pay from their own pocket to get early colonoscopy. Conclusions: Continous cancer education should be promoted with more involvement from healthcare providers in order to make future colorectal cancer screening programs successful.

Clinical and Histopathological Analysis of 66 Cases with Cardiac Myxoma

  • Zheng, Jian-Jie;Geng, Xi-Gang;Wang, Hai-Chen;Yan, Yang;Wang, Hong-Yan
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.3
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    • pp.1743-1746
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    • 2013
  • Background and Purpose: Cardiac myxoma is a major primary heart tumor which often causes unexpected symptoms or sudden death. This present study was designed to investigate its clinical pathological features and biological behavior. Methods: A retrospective analysis of the clinical pathologic and immunohistochemical features of 66 cases with cardiac myxoma was conducted. Results: In 66 patients with cardiac myxoma, 61 cases had involvement of the left atrium, one case in both the right ventricular and left atria. The female: male ratio was 2.7:1. Patients had symptoms of blood flow obstruction and systemic alterations with performance of arterial embolization. Tumors were spherical, lobulated or irregular in shape, and soft and brittle. Immunohistochemical markers of vimentin and CD34 in tumor cells were positive. Conclusion: Cardiac myxoma always exists in the left atrium and is more common in women, with diverse clinical manifestations and pathomorphism. Although proliferative activity and the recurrence rate are low, in addition to thorough surgical resection, strengthened review is important for young patients.

Rheumatoid Arthritis and Exercise (류마티스 관절염과 운동)

  • Kim, Eun-Hee;Lim, Nan-Young;Lee, Eun-Ok
    • Journal of muscle and joint health
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    • v.5 no.1
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    • pp.110-119
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    • 1998
  • In an effort to obtain preventive, diagnostic and therpeutic medical and exercise training information of rheumatoid arthritis as well as to provide pertinent data to be used in development of exercise program for the management of rheumatoid arthritis, this study was conducted by using literature review. Because RA is a disease that involves both joints and muscles, its activity in the different functional classes influences the patient's ability to exercise. A patient in Functional Class 1 may perform any type of exercise because the disease involvement has not yet reached major importance. Exceptions may include hard physical exercise, running, and individual racket sports. In almost all cases, bicycle exercise is possible. Patients in Functional Class 2 and a few in Class 3 can perform most types of exercise (especially cycling, walking, heated pool exercise and even jogging) in low activity phases of RA. Although a few patients in Functional Class 3 can walk, jog, and perform similar types of exercise, most persons in this class can swim or exercise on a bicycle if the type of exercise, its intensity, and its range of motion are modified according to the patient's anatomic and pathologic conditions. Most patients in Functional Class 4 are not able to carry out complicated movements. We conclude that physical training for persons with RA has physical, psychological, and social consequences that are clearly beneficial. We recommend training be one part of the many involved in the complicated treatment of RA.

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Study on Devaluation of Public Housing in United States: Public Housing in the Past, Present and Future

  • Shin, Wonhye
    • Architectural research
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    • v.16 no.4
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    • pp.185-192
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    • 2014
  • As the cities developed and grew into larger metropolises, land value grew and land invariably became an asset. One of very critical causalities of such widespread need for development was the urban residence that got converted into cesspools of urban slum, major crime area and rapidly degraded. Incessant population growth of these cities called for more land to build residences especially the economically affordable and safe housings were needed for the citizens of none or low-income community. However, not enough attentions have yet been given to the essential basics of human habitation that exist within metropolitan limits by social, economical and political aspects. The following paper studies and elaborates the development motivation adopted by the government to develop public housing in the United States under the technical guidance of supporters and developers from national and international communities. The paper discusses current situation of public housing in the United States with a focus on understanding the present status of public housing and physical condition of their surroundings, strategies for fund mobilization, types of local involvement and community participation, ways of continuous monitoring and maintenance, etc. thereby creating a self-sustaining and integrated management plan for public housings in the future.

Statistical Approach to Discovery of Factors Impacting on Emergence of Blood Cancers in Iran

  • Zand, Ali Mohammad;Imani, Saber;Saadati, Mojtaba;Ziaei, Robabeh;Borna, Hojat;Zaefizadeh, Mohammad;Shazad, Babak
    • Asian Pacific Journal of Cancer Prevention
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    • v.13 no.12
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    • pp.5965-5967
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    • 2012
  • Cancer is now the main cause of increasing mortality throughout the world. Minor alterations in the cell cycle which are inherited and not removed by apoptosis are important rsik factors. Blood cancers are asmong the types which most readily cause death. Here in this study, usual but important factors such as age, gender, Rh and ABO blood typing, weight, and platelet counts are analyzed for impact on blood cancers. Frequencies and distributions, correlations and chi-square test were utilized in order to clarify the perspective of important factors. Our statistical results show males and females to have same risk in blood cancer but A blood type (40%) along with positive Rh (73%) had the highest risk. Low platelet counts are related to more than 80% of cases. Obesity has a statistically ignorable role in blood cancer prevalence. The fact that blood cancer cases increase during the second decade of life (45.7%) which might be because of involvement of maturation processes.

Pharmacokinetics and Renal Excretion of Sulfamethoxazole in Sheep

  • Shah, Bukhtiar;Mawaz, M.;Ijaz-Javed;Anwar-ul-Hassan-Gilani
    • Archives of Pharmacal Research
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    • v.12 no.3
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    • pp.154-159
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    • 1989
  • Pharmacokinetics and urinary excretion of sulfamethoxazole were investigated in healthy sheep. From the plasma disappearance curves after intravenous bolus injection (50 mg/kg), the half-life and volume of distribution were found to be 76 $\PM$14 min and 0.41 $\PM$ 0.18 lit/kg respectively. Body clearance was 4.06 $\PM$ 1.03 ml/kg/min. Very low Concentration of ddrug was present in plasma after 3 hours of administration and plasma level at 6 hour was only 4.4 $\PM$ 2.0 $\mu$g/ml. The renal clearance of sulfamethoxazole (22 $\PM$ 2.17 ml/min/10 kg) exeeded the creatinine clearance (9.78 $\PM$ 1, 57 ml/min/ 10 kg) which may be due to involvement of active tubular secretion and pH dependent back diffusion. Half of the dose of sulfamethoxazole was excreted as unchanged free drug while acetylated amine comprised of 20 percent within the first 6 hours of drug administration.

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A Case of Mycobacterium kansasii Pulmonary Disease Presenting as Endobronchial Lesions in HIV-Infected Patient

  • Kim, Moon Sung;Han, Ji Won;Jin, Su Sin;Lee, Jong Min;Hah, Jick Hwan;Kim, Youn Jeong;Kim, Seung Joon;Kang, Moon Won;Kang, Ji Young
    • Tuberculosis and Respiratory Diseases
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    • v.75 no.4
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    • pp.157-160
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    • 2013
  • Incidence of nontuberculous mycobacterium (NTM) pulmonary disease is increasing with the wider recognition and development of diagnostic technology. Mycobacterium kansasii is the second most common pathogen of NTM pulmonary disease in human immunodeficiency virus (HIV)-infected patients. However in Korea, the incidence of M. kansasii pulmonary disease is relatively low, and there has been no report of M. kansasii pulmonary disease with bronchial involvement in HIV patients, to the best of our knowledge. We report a case of M. kansasii pulmonary disease presenting with endobronchial lesions in an HIV-infected patient complaining of chronic cough with bilateral enlargements of hilar lymph nodes on chest X-ray.

A Plan for a New Public Natural Disaster Insurance -With priority given to Microinsurance and Index Insurance (공공자연재해보험의 도입방안 - Microinsurance와 Index Insurance를 중심으로)

  • Kim, Jeong-In;Oh, Kyung-Hee
    • Journal of Environmental Policy
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    • v.10 no.1
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    • pp.151-173
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    • 2011
  • Whenever several natural disasters hit Korea with huge damage of property loss and death toll, government spends huge sums of money for rehabilitation of devastated areas every year. It's time to discuss about a natural disaster insurance, which is a long-term as well as precautionary measure. It is advisable to discuss government involvement through the natural disaster insurance, implementation of countermeasures against natural disasters. The natural disasters insurance have to executed as follows, 1) introducing natural disaster insurance with characteristics of social welfare, which makes fast recovery and anxiety reduction in the low-income bracket. 2) advisable to mix the methods of microinsurance including the natural disaster and index insurance.

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The Influence of Social Support on Job Satisfaction of Migrant Workers (외국인 근로자의 사회적 지지가 직무만족에 미치는 영향)

  • Yi, Ggod-Me;Jung, Hye-Sun;Yi, Yun-Jeong;Hyun, Hye-Jin;Kim, Hee-Gerl
    • Korean Journal of Occupational Health Nursing
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    • v.18 no.2
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    • pp.165-173
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    • 2009
  • Purpose: In Korea, the number of migrant workers is increasing. However, migrant workers have low job satisfaction due to poor working environment, and insufficient social support. This study aimed to investigate the role of social support for job satisfaction of migrant workers. Method: We have analyzed the survey data of 397 migrant workers collected from free clinic for migrant workers located in Seoul, Gyeonggi-do and Chungcheong-do. Result: When the migrant workers received monetary and emotional supports from supervisors and colleagues, their job satisfaction turned out to be significantly high. The factors that influence job satisfaction of migrant workers are as follows: involvement in manufacturing industry, over 9 hours of daily sleep, monetary and emotional support from supervisors. Their job satisfaction strongly influenced by these factors. Conclusion: Social support will increase job satisfaction of migrant workers and it will subsequently decrease job turnover rate and increase productivity as well as quality of life.

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