• Title/Summary/Keyword: low involvement

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The study on the utilization of the customer review when buying fashion products at the internet shopping malls - Focusing on the high school students in Seoul - (인터넷 쇼핑몰에서 패션제품 구매시 구매후기 이용에 대한 연구 - 서울지역 고등학생을 중심으로 -)

  • Jung, Myung-Hwa;Shin, Hye-Won
    • Journal of Korean Home Economics Education Association
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    • v.22 no.3
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    • pp.129-145
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    • 2010
  • In this study, when buying fashion products through internet shopping malls, it is researched about the buying behavior, the awareness of customer review, the use and posting of customer review and the accompanying awareness. The difference of awareness on the customer review according to their involvement of clothes, are examined from high school students in Seoul. And it is examined if they experienced any dissatisfaction after their purchase and what their behavior were. The questionnaire survey was taken by 508 students from 6 high schools in Seoul. The average, the standard deviation, the frequency, the t-test, the One way ANOVA and Duncan's Multiple Test were conducted for data analysis using SPSS 17.0. In the fashion products purchase behavior of the students, The reasons of buying were mainly because of the diversity and the convenience. Some students don't shop online because screen product and actual product are not the same. The awareness of the customer review represented high in the reliability and usefulness. The awareness on the influence of the customer review represented high in the contents direction and the numbers of the customer reviews but represented low in the timeliness. As to the awareness of the customer review, the student using it represented higher in all elements such as the usefulness, the reliability, and the influence than students who not use customer review. The students posting customer review recognized higher on the usefulness and the reliability of the customer review than those who did not post it, and were highly influenced by the numbers of customer reviews. The awareness of the customer review according to the involvement of clothes was the difference only in the usefulness. As to coping actions of students experiencing dissatisfaction, the proportion of the students coping with the public action and those who do not perform any action represented high.

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A Research on Value Chain Structure on TV Programs Focused on Means-End Chain theory on News, Drama, and Comedy (텔레비전 프로그램 시청 행위의 가치 사슬 구조 연구 국내 수도권 지역 대학생의 뉴스, 드라마, 코미디 프로그램 시청을 중심으로)

  • Kweon, Sang-Hee;Cha, Min-Kyung
    • Korean journal of communication and information
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    • v.71
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    • pp.194-223
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    • 2015
  • This study explores a value chain structure of TV program including news, drama, and comedy. The purpose of this research focused on factor analysis and the relationship among viewer's program selection motivations. This research explores correlation between personal value and viewing motivation. This study was to identify the value structure of respondent on TV program(news, drama, comedy) based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. The result shows that on news program the basic function is viewers are want to visual factor and quickly acquire social news and they pursue a value of personal social relationship. Whereas, on drama program, the viewers are reflected by around person, and they selected a program based on closed related person. In addition, the viewers are influenced by program's social nomination, production's brand in drama, and performer's nomination, producer and program prominence on comedy. The program selection is highly correlated on program selection's credibility, vital energetic life, and social relationship. The results shows that there was no significant difference between low involvement group and high involvement group for main category involvement group respondents.

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Evaluation of Computed Tomography and Magnetic Resonance Imaging of Sinonasal Inverted Papilloma (비부비동 반전성 유두종의 전산화 단층촬영상과 자기공명영상의 분석)

  • Bai, Chang-Hoon;Seo, Young-Jung;Lee, Seok-Choon;Chen, Seung-Min;Baek, Un-Hoi;Jung, Eun-Chae;Song, Si-Youn;Kim, Yong-Dae
    • Journal of Yeungnam Medical Science
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    • v.22 no.2
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    • pp.191-198
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    • 2005
  • Background: Computed tomography (CT) is commonly used to evaluate the degree of sinus involvement in cases of inverted papilloma (IP). However, CT cannot differentiate tumor from adjacent inflammatory mucosa or retained secretions. By contrast, magnetic resonance imaging (MRI) has been reported to be useful in distinguishing IP from paranasal sinusitis. This study investigated whether preoperative assessment with MRI and CT accurately predict the extent of IP.1) Materials and methods: CT and MRI were retrospectively reviewed in 9 cases of IP. Patients were categorized into stages based on CT and MRI findings, according to the staging system proposed by Krouse. The involvement of IP in each sinus was also assessed. Results: Differentiation of IP from inflammatory disease may be more successful in routine cases where the inflammatory mucosa has low signal intensity on T1-weighted images and very high signal intensity on T2-weighted images. CT imaging could not differentiate tumor from adjacent inflammatory mucosa or retained secretions. Conclusion: Preoperative MRI of IP can predict the location and extent of the tumor involvement in the paranasal sinuses and sometimes predicts malignant changes.

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The Effect of Layout Framing on SNS Shopping Information: A-D Perspective (SNS 쇼핑정보의 레이아웃 프레이밍 연구: A-D 관점에서)

  • Yanjinlkham Khurelchuluun;Zainab Shabir;Dong-Seok Lee;Gwi-Gon Kim
    • Journal of Industrial Convergence
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    • v.21 no.11
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    • pp.1-12
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    • 2023
  • With the recent explosive popularity of SNS, it is increasingly important to utilize SNS marketing, and in this process, the importance of image and caption order in SNS layout is also growing. This research aims to analyze the impact of SNS layouts (Image First vs. Caption First) on the user's attitude toward SNS shopping. A survey was conducted targeting 350 general public and college(graduate) students living in Daegu City and Gyeongbuk Province. The data was analyzed using PROCESS, regression analysis, and t-test by SPSS 21.0 program. The result of this study, it was confirmed that the Image First was more accessible than the Caption First. The Caption First was confirmed to be more diagnostic than the Image First. Moreover, from three specific mediation paths, only two were confirmed, named is through diagnosticity and usefulness, and through accessibility, diagnosticity, and usefullness. The path through diagnosticity and usefulness were stronger than another. Additionally, the impact of accessibility on diagnosticity was found to be higher when involvement was high rather than when involvement was low.

Preoperative Assessment of Renal Sinus Invasion by Renal Cell Carcinoma according to Tumor Complexity and Imaging Features in Patients Undergoing Radical Nephrectomy

  • Ji Hoon Kim;Kye Jin Park;Mi-Hyun Kim;Jeong Kon Kim
    • Korean Journal of Radiology
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    • v.22 no.8
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    • pp.1323-1331
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    • 2021
  • Objective: To identify the association between renal tumor complexity and pathologic renal sinus invasion (RSI) and evaluate the usefulness of computed tomography tumor features for predicting RSI in patients with renal cell carcinoma (RCC). Materials and Methods: This retrospective study included 276 consecutive patients who underwent radical nephrectomy for RCC with a size of ≤ 7 cm between January 2014 and October 2017. Tumor complexity and anatomical renal sinus involvement were evaluated using two standardized scoring systems: the radius (R), exophytic or endophytic (E), nearness to collecting system or sinus (N), anterior or posterior (A), and location relative to polar lines (RENAL) nephrometry and preoperative aspects and dimensions used for anatomical classification (PADUA) system. CT-based tumor features, including shape, enhancement pattern, margin at the interface of the renal sinus (smooth vs. non-smooth), and finger-like projection of the mass, were also assessed by two independent radiologists. Univariable and multivariable logistic regression analyses were performed to identify significant predictors of RSI. The positive predictive value, negative predictive value (NPV), accuracy of anatomical renal sinus involvement, and tumor features were evaluated. Results: Eighty-one of 276 patients (29.3%) demonstrated RSI. Among highly complex tumors (RENAL or PADUA score ≥ 10), the frequencies of RSI were 42.4% (39/92) and 38.0% (71/187) using RENAL and PADUA scores, respectively. Multivariable analysis showed that a non-smooth margin and the presence of a finger-like projection were significant predictors of RSI. Anatomical renal sinus involvement showed high NPVs (91.7% and 95.2%) but low accuracy (40.2% and 43.1%) for RSI, whereas the presence of a non-smooth margin or finger-like projection demonstrated comparably high NPVs (90.0% and 91.3% for both readers) and improved accuracy (67.0% and 73.9%, respectively). Conclusion: A non-smooth margin or the presence of a finger-like projection can be used as a preoperative CT-based tumor feature for predicting RSI in patients with RCC.

Family Roles and marital Satisfaction of the Wives after Husbands' Retirement (남편이 은퇴한 부인의 역할수행과 결혼만족도)

  • 조병은
    • Journal of the Korean Home Economics Association
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    • v.35 no.4
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    • pp.283-292
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    • 1997
  • The present study examined the connections between the various roles performed by the wives and marital satisfaction after the husbands' retirement. Using data from 178 women in their late fifties living in Seoul the study has analyzed how the roles as wife mother of adult chidren and adult child's role towards aged parents affect women's marital satisfaction. While the level of involvement in household works and emotional support to their husbands were relatively high supporting role to aged parents were low. The level of marital satisfaction as moderately high. The degree of housework division and reduced income level after retiremnt were found to be associated with the marital satisfaction. On the other hand the roles of mother and adult child towards aged parents were not important. Overall the findings suggested the salience of marital roles in wive's marital satisfaction after husbands's retirement.

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The Risk Factors Associated with Adolescent Females′ Sexual Behavior (중.고등학교 여학생들의 성행동과 관련된 요인들)

  • 윤경자
    • Journal of the Korean Home Economics Association
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    • v.40 no.8
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    • pp.107-121
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    • 2002
  • This study investigates the factors associated with adolescent females' sexual behavior. Results from 390 adolescent females reveal that dating atmosphere was the strongest and the most influential risk factor predicting adolescent females sexual behavior, which has been a neglected variable in the research of adolescent sexual behavior. Age and similarity of sexual attitude with her dating partner, in addition to the dating experience had very significant impacts on highly sexually experienced adolescent females' sexual behavior. Adolescent females with low sexual experiences were significantly affected by similarity of sexual attitude with dating partner, siblings, and peers, her own attitude, age, and dating atmosphere. The findings from this study also indicate that parental supervision, dating atmosphere, respondent's sexual attitude, love for partner, and communication with parents on sexual issues were significant factors for determining adolescent females' sexual involvement.

Community Involvement and Health Policy - New Approach to Health Education and Behavioral Science - (주민참여와 보건정책 - 보건교육 및 행태론의 새로운 접근 -)

  • 김대희
    • Korean Journal of Health Education and Promotion
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    • v.8 no.1
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    • pp.34-44
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    • 1991
  • Since it was found out that the degree of medical contribution to health was timid. the direction of health policy studies has been focused on the personal health behavior. Participation in health has been closely related to the behavior. Those who have insisted on the new direction believe that the health policy laying stress on low cost and personal responsibility can avoid the pathology of medical policy and medical crisis. Participation in health has been very important method of changing health behaviors. It is certainly important to change bad health behaviors. But there is no deliberation of social structure here. Most health behaviors are the adaptation to social structure. The attempt to change the established adaptation behaviors without considering social structure is difficult to succeed. It is little meaningful to say the importance of the health behavior to those who have no choice but to be ill due to the poor environment and health risks. What can guarantee the real direction of community participation at least is the consciousness and behaviors of people's right.

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Promoting Uncertain Exploration : A Case Study (불확실한 탐험을 촉진하는 방법 : 사례연구)

  • Ha, Seongwook
    • Knowledge Management Research
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    • v.10 no.1
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    • pp.53-70
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    • 2009
  • This study empirically explored what promotes exploration, through a case analysis of a Korean SME (small and medium sized enterprise), based on the research framework which focuses on the identification and the selection of exploratory NPD (new product development) alternatives, and the accumulation of novel capabilities in new technology domains. The learning process of the exploratory NPD project described is as follows. The identification barrier of exploratory NPD project is relatively low. Constructive crisis is germane to selecting exploratory NPD alternatives and to enduring the long payback period. New separated R&D unit is likely to implement the exploratory NPD project. The length of the gestation period of the exploratory NPD project is related with the level of the conflict between old members and new members. This study identified several antecedents of the exploratory NPD project. Prior success promotes the identification process of the exploratory NPD projects. Constructive crisis is related with CEO's personal characteristics such as future oriented and proactive personality. The proactive involvement and persuasion of CEO are germane to reducing the conflict between old and new members and to the success of the exploratory NPD project. Based on the results, this study discusses several implications and future research directions.

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The Maintenance of An Evaluation Accreditation Indicator According to Teachers' Participation in Decision Making (인증시설 보육교사의 의사결정참여도에 따른 평가인증지표의 유지도)

  • Bu, Su-An;Lee, So-Eun
    • Korean Journal of Child Studies
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    • v.31 no.1
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    • pp.163-177
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    • 2010
  • The purpose of this study was to examine the maintenance of an evaluation accreditation indicator according to child care center teachers' participation in decision making. The subjects of this study were 139 teachers from 12 accredited national, public, private, and corporate child care centers in Seoul and North Gyeongsang Province. The TIP-2 (Teacher Involvement and Participation Scale V.2) and Accreditation Indicator for Child Care Centers were used to measure teachers' participation in decision making and accreditation indicator maintenance. Frequency, mean, standard deviation, one-way ANOVA and scheffe test were used for data analyses. The results revealed that the teachers who rated middle and high level in terms of their participation in decision-making showed higher levels of maintenance of the evaluation accreditation indicator than those with low levels of participation. This finding suggests that teachers' participation in decision making is an important factor for maintaining the quality of child care centers.