• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.931-944
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• 2013

With the expansion of EC and the development of culture industry, Web-site shopping of cultural products have become recognized as one of the major purchasing channels for customers, as well as one of the competitive distribution channels for film distributors or theater group. The research is to investigate the impact of information quality and user interface quality on information service satisfaction and online purchasing intention of cultural products. The results of this study are as follows: 1) Both information quality and interface quality have meaningful influence on information service satisfaction and purchase intention. 2) Information service satisfaction gives significant impact on online purchasing intention irrespective of the level of customer involvement. 3) Information quality has a meaningful influence on online purchasing intention in case of high level of customer involvement, while interface quality gives strong impact on online purchasing intention in case of low level of consumer involvement. In conclusion, there is a need to consider the level of customer involvement for building a successful marketing strategy of online purchase sites of cultural products.

• Journal of the Korean Society of Costume
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• v.39
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• pp.283-299
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• 1998

The present study is to analyze the dimensions of affective responses according to the types of appeal in underwear advertisements and to find out the influences of affective res-ponses on the attitudes toward advertisement and brands. The research has been made by normative-descriptive survey method with the sample of 654 consumers residing in Seoul and Incheon. The data gaathered was analyzed by the methods of means, standard deviation, ANOVA, factor analysis and regression. The result are as follows : 1. There are 4 dimensions of affective responses ; Emotional dimension, Negative dimen-sion, Upbeat-activation dimension and Sexual activation dimension. 2. Affective responses to the advertising were different according to the characteristics of the consumers. According to the consumer's sex, there are significant differences in each dimension of their affective responses. To the sex appeal advertisement, man show higher degree of affective responses in Emotional, Upbeat-activation and Sexual-activation dim-ensions, while women show higher degree of affective responses in Negative dimension. 3. In case of female consumers, there are significant differences in affective responses to the both appeal type of advertisements according to consumer's age. As the age is increasing. Emotional dimension and Sexual-activation dimension are increasing, but Negative dimension is decreasing in the Ads with sex appeal. In particular, the 19∼24s age group shows strong responses in the Emotional dimension, Upbeat-activation dimension and Sexual-activation dimension to Ads with sex appeal, while it shows the lowest affective responses in Negative dimension. It represents the 19-24s age group is the most positive one to the under-wear advertisements with sex appeal. Consequently, it is proved that the Ads with sex appeal focusing on this age group can be one of the most effective advertising plans. 4. The involvement gets higher, Upbeat-ac-tivation dimension and Sexual-activation dimension are increasing both in males and female groups. But Negative dimension is in-creasing in the female consumer group of low involvement. 5. The attitudes toward advertisements and brands are comparatively stronger in the advertisements using sex appeal type. Regardless of types of appeal in the advertisements, there is a significant difference in their attitudes tow-ard Ads between male and female consumer groups. When Ads are sexual, attitudes toward Ads and Brands are stronger in the female consumer group. But males consumers show com-paratively strong attitudes toward the advertis-ements and brands in both types of appeal. 6. The age of consumers doesn't make any significant difference in their attitudes toward advertisements and brands in both types of appeal. 7. According to the involvement level of the consumers, there are significant differences in their attitudes toward advertisements. In the groups of low involvement, the female consumers show more favorite attitudes toward the advertisements with sex appeal, while the male group show more favorite attitudes toward the non-sex appeal advertisement. But there is no significant difference in consumer's attitude toward brands according to the types of appeal of the advertisement. 8. The affective responses of the consumers caused by the underwear advertisements have a respectable influence on their attitudes toward the advertisements and brands. This research represents that the advertisers should try to arise consumer's positive affective responses such as pleasant, happy, cheerful and warm-hearted emotions by the advertisements. Based on the above results of the research, it can be said that the consumer's affective responses have a strong effect not only on their attitudes toward adver-tisements but on those toward attitude toward the brands.

• Journal of Distribution Science
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• v.9 no.1
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• pp.39-48
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• 2011

One of the major reasons for fierce competition among firms is that they strive to increase their own market shares in the same market with similar and apparently undifferentiated products in terms of quality and perceived benefit. Due to such changes in the marketing environment, differentiated after-sales service and diversified promotion strategies have become more important in the race to gain a competitive advantage. Price discount is one of the popular promotion strategies that most retailers use, especially to increase sales, but offering a price discount does not always lead to the expected result. If marketers apply an identical price-promotion strategy without considering the characteristic differences in products and consumer preferences, the discounted price itself may make people skeptical about the quality of the product. Moreover, the changes in perceived value may appear differently depending on factors such as consumer involvement. This implies that variables such as the level of consumer involvement, brand loyalty, and external reference prices, in reality, would have different effects on how consumers perceive the value of price discounts. The variables that affect consumers' perceived values and buying decisions are diverse and complicated. Several studies have examined the effects of such variables as external reference price, selling price, and brand on consumers' perceived value of products. Results have not shown consistent patterns. Therefore, we must note that the factors affecting consumers' value perceptions and buying behaviors are diverse and that the results of studies on the same dependent variable come out differently depending on what that variable is. This study focused on the level of consumer involvement as a salient variable that supposedly affects the perceived value of a product, willingness to buy, and search intentions. We tried to examine whether a price discount affects the perceived value-such as perceived acquisition value and perceived transaction value-in different ways depending on the level of consumer involvement. In addition, we proposed managerial implications that marketers need to consider as a whole, for instance, product attributes, brand loyalty, and involvement and then established a differentiated pricing strategy, case by case, in order to effectively enhance consumers' perceived values. As a result, we found that perceived transaction value positively affects perceived acquisition value and when discounting the price of a high-involvement product enhances the consumer's willingness to buy, but perceived acquisition value does not affect the search intentions significantly. In the case of discounting prices of low-involvement products, on the other hand, the perceived transaction value has a positive effect on the willingness to buy, but the negative effect of perceived acquisition value on the search intentions was not significant. We suppose that people doubt a product's quality because of a declined perceived quality derived from a price discount. Even though the price discount enhanced the transaction value, people eventually increased their level of searching for additional product information. From the results of this study, we suggest that marketers ought to establish an appropriate value-enhancing strategy based on the understanding of which perceived value consumers rely on more when they conduct purchasing behavior because consumers perceive the degree of importance of acquisition value or transaction value differently, depending on their level of involvement.

• Phonetics and Speech Sciences
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• v.7 no.2
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• pp.29-38
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• 2015

This study explores reading fluency among elementary school students considering language level and family income(low SES). Forty eight students from 1st to 3rd grades participated in two paragraph reading tasks. Half of the children were from low income family and half of the children had low lexical knowledge. Reading fluency as in the number of correctly read syllables per minute, the total error frequency and error types were used to compare group differences. There were significant differences in the number of correctly read syllables per minute between two income groups and two language groups. There was a significant difference between low income group and non-low income group in total number of errors only when children's lexical knowledge were low. There were no group differences in error types of repetition and omission. Substitution and insertion error seemed to reflect the total error pattern. These results imply the importance of early screening and early involvement for children with low lexical knowledge from low income family. Monitoring and early intervention will support these children's reading development.

• Korean Journal of School Psychology
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• v.15 no.3
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• pp.459-488
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• 2018

The self-report assessment has been most commonly used to estimate bullying/victimization (B/V) rates in most domestic and international prevalence studies. However, the presence of many potential biasing factors in such an assessment method, including specific operationalization/measurement strategies and testing conditions, has become an issue due to a considerable variability in reported involvement rates across studies. This study analyzed self-reported B/V involvement rates on Olweus Bullying Questionnaire (OBQ) among 690 Korean middle school students by gender and two different cut-offs (generous vs. strict cut-offs) and examined if the involvement rates were significantly varied by testing conditions such as presentation vs. omission of a precise definition of B/V, anonymous vs. non-anonymous/confidential administration, and the use of global vs. specific questions. Chi-square analyses revealed that boys displayed higher involvement rates on global measures of B/V and on items related to direct forms of B/V, with no significant gender differences on specific measures of relational B/V rates. It was also found that a global rate of bullying and specific rates of verbal B/V were 111% to 157% higher when no definition was provided. However, anonymous vs. non-anonymous administration had no significant impacts on rates of involvement, except for one item; there were also no significant differences in reported degrees of frankness and perceived confidentiality of their responses across two adminstration conditions. Finally, when involvement rates were assessed by using specific vs. global items, they were 68% to 148% higher with binominal correlations in low to moderate ranges. Findings also indicated that global items had a high specificity but a relatively low sensitivity. Implications of these findings were fully discussed for researchers and practitioners in the field of B/V assessment.

• Korean Journal of Child Education & Care
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• v.17 no.1
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• pp.75-98
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• 2017

This study examined the possibility of clustering using 5-year-old children's basic learning ability and mothers' achievement expectation anxiety, and compared the impact of the children's self-regulation ability and mothers' learning involvement for each cluster. The subjects were 239 children (120 boys & 119 girls) aged 5 and attending 9 kindergartens in Seoul, Gyeonggi and Incheon, and also their mothers. The collected data were analyzed using non-hierarchical (K-means) cluster analysis and multivariate logistic regression analysis. The findings of this study were as follows. First, the mother-child pairs were classified into four clusters of 'high learning ability-high expectation anxiety', 'high learning ability-low expectation anxiety', 'low learning ability-low expectation anxiety', or 'low learning ability-high expectation anxiety'group. Second, the level of child's self-monitoring, self-control, and mother's respect and love were significantly higher in the 'high learning ability-low expectations anxiety' group than the 'low learning ability-high expectation anxiety' group. Also, pressure for academic achievement was higher in the 'high learning ability-high expectation anxiety' group than the 'low learning ability-low expectations anxiety' group. Third, child's self-monitoring, mother's pressure for academic achievement, home learning activities, and respect/love for child predicted the clustering using children's basic learning ability and mothers' achievement expectation anxiety.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.431-440
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• 2021

The purpose of this study was to classify the latent profiles of elementary school teachers' job stress and to explore the effects of the relative variables to determine these classifications. In addition, the differences in the teacher-student relationship and parental involvement in school based on the classification were discussed. Data from 709 elementary school teachers who participated in the 11th wave of the Panel Study on Korean Children in 2018 were analyzed by Latent Profile Analysis (LPA). The findings can be summarized as follows. First, four subgroups could be defined according to the elementary school teachers' job stress: low-level job stress group, mid-level job stress group, mid-level administrative work stress group, and mid-level relationship and guidance stress group. Second, the final education and average time to work were significant determinants of the latent groups. Third, teacher-student conflict and parental involvement in school showed differences between the subgroups. Specifically, the mid-level relationship and guidance stress group reported the highest conflict level with children and the lowest parental involvement in school. These findings suggest promoting relief and preventative training programs for elementary school teachers to overcome various job stress.

• 제어로봇시스템학회:학술대회논문집
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• 2004.08a
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• pp.1147-1152
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• 2004

Switched Reluctance Motors have an inexpensive, intrinsic simplicity and low cost that makes them well suited to home appliance and office applications. However the motor suffering with necessity of shaft position sensor, lead to non-linearity of operations. Further, the involvement of static converters deteriorates the operational power factor. Implementation of a sensorless algorithm, can remove the need of position sensors. Also, the drive includes a compact power factor control in the input stage by implementing Zero Current Switching Quasi-Resonant Boost Technology. This paper presented, aims at optimized low line current distortion, high power factor, low cost and a shaft position sensorless Switched Reluctance Motor drive.

• Korean Journal of Pharmacognosy
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• v.9 no.4
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• pp.157-167
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• 1978

Atherosclerosis is associated with the presence of extracellular lipid droplets and large fatty deposits, both of which are to be covered at the surface mainly by zwitterionic phospholipids. The development of atherosclerosis is often associated with the accumulation of calcium. Furthermore, the presence of glycosaminoglycans directly underlying fatty deposits in human aorta has been demonstrated. Also, the possible involvement of the interaction between sulfated polysaccharide and lipoprotein in the development of atherosclerosis has been suggested in view of the presence of both low density lipoproteins and glycosaminoglycans, as well as their complexes, in atherosclerotic aortas. Therefore interactions of sulfated polysaccharides with low density lipoproteins which serve as a vehicle for cholesterol and cholesterol ester and with zwitterionic phospholipids have been studied extensively by a number of workers to provide mechanisms. In this paper, the mechanism of the interaction of sulfated polysaccharides with low density lipoproteins and the mechanism of the interaction between sulfated polysaccharides and zwitterionic phospholipids are reviewed. The possibility of the occurence of these interactions in the body are also considered.

• Korean Journal of Child Studies
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• v.18 no.1
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• pp.5-21
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• 1997

This study compared children's daily activities In the preschools of middle-and lower-income communities. 22 children, evenly divided by community and children's gender, were observed for 3 hours on 5 consecutive days. The observers followed the target child, gathering data during 30-second "windows" every 4 1/2 minutes. A total of 750 observations were used in the analyses. The findings show the variation in children's activities as a function of community differences. In the case of academic activities, children of middle-income community were more exposed to and engaged in play with academic objects more than children of the of low-income community. A reverse tendency, however, was found in academic lessons. Children of low-income community were more exposed to work than their counterparts. Children of middle-income community were engaged in child-adult conversation more than those of low-income community. In addition, children of the middle-income community initiated their involvement in play and conversation more than their counterparts, though no difference was found in children's initiation of activities.