• Title/Summary/Keyword: low involvement

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What are the factors affecting avoidance the effects of the application display advertising? (애플리케이션 디스플레이 광고의 회피효과에 영향을 미치는 요인은 무엇인가?)

  • Joung, Jin-Teck
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.253-260
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    • 2012
  • This study were investigated to the factors affecting smart phone applications to avoid display ads. The results of this study are as follows. First, factor analysis, propensity for advertising intrusion was the result of a single factor. Also showed significant effect advertising intrusion ad avoidance tendency. Second, the smartphone motivation for the use of the results of factor analysis, seven factors were, Entertainment, information acquisition, learning/work use, multimedia use, ease of life, time leverage, respectively. Showed low levels of advertising avoidance learning/working synchronous usability and ease high motivation life. Finally a smart phone for involvement that there is no significant difference in advertising intrusion tendency appeared. High involvement group was obtaining information, entertainment, social relationships, and multimedia use, ease of living, time management motivation significantly higher than the low involvement group. The results of this study it is expected that the smartphone application smartphone users to reduce evasion of advertising practitioners to give answers to create display ads advertising.

Preferences and Purchase Intention of Tenebrio molitor(Mealworm) according to Cooking Method (갈색거저리(밀웜)의 조리방법에 따른 기호도 및 구매의도에 관한 연구)

  • Hwang, Su-Young;Bae, Gumkwang;Choi, Soo-Keun
    • Culinary science and hospitality research
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    • v.21 no.1
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    • pp.100-115
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    • 2015
  • The main purpose of this study is to establish fundamental data for the development of processed food using mealworm after examination of preferences and purchased intention according to two types of cooking methods (saute and oven) and three shapes (original, chapping, and powder) of cooked mealworm. In particular, this study aims to facilitate the establishment of target market strategies about edible insects bringing food neophobia. The results show that males' and older persons' preferences and purchases intention were higher than those of female and younger people. The group having high health involvement and low food neophobia had higher preferences and purchase intentions than the group having low health involvement and high food neophobia. In addition, customers had highest preferences and purchase intention with powdered mealworm regardless of cooking methods and customers' characteristics. These research findings provide food developer with meaningful data for market targeting.

Diagnosis and Management of Low Back Pain (요통의 진단과 치료)

  • Jang, Jae Hong;Kim, Byung-Jo
    • Annals of Clinical Neurophysiology
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    • v.14 no.1
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    • pp.1-6
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    • 2012
  • Low back pain is a common clinical condition with heterogeneous causes and challenges to manage. High prevalence and numerous assessments result in an enormous socioeconomic burden. Clinician must conduct efficient and stepwise evaluation process to rule out serious spinal pathology, neurologic involvement, and identify risk factors for chronicity. The process can be achieved through the focused history taking and physical examination. Certain factors related to serious spinal pathology include age (>50 years), trauma, unexplained fever, recent urinary or skin infection, unrelenting night or rest pain, unexplained weight loss, osteoporosis, immunosuppression, steroid use, and widespread neurological symptoms. In non-specific low back pain, diagnostic imaging and laboratory studies are often unnecessary and can disturb an appropriate management. For the management of acute low back pain, patient education and medication such as acetaminophen, non-steroidal anti-inflammatory drugs, and muscle relaxants are recommended. For chronic low back pain, behavior therapy, back exercise, and spinal manipulation are beneficial. The evidence based approach could improve success rate of management, result in prevention of acute low back pain from being chronic intractable pain.

Investigation of High-Sensitivity C-reactive Protein and Erythrocyte Sedimentation Rate in Low Back Pain Patients

  • Park, Chan-Hong;Lee, Sang-Ho
    • The Korean Journal of Pain
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    • v.23 no.2
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    • pp.147-150
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    • 2010
  • Background: Chronic low back pain can be a manifestation of lumbar degenerative disease, herniation of intervertebral discs, arthritis, or lumbar stenosis. When nerve roots are compromised, low back pain, with or without lower extremity involvement, may occur. Local inflammatory processes play an important role in patients with acute lumbosciatic pain. The purpose of this study was to assess the value of erythrocyte sedimentation rate (ESR) and high sensitivity C-reactive protein (hsCRP) measurements in patients with chronic low back pain or radiculopathy. Methods: ESR and hsCRP were measured in 273 blood samples from male and female subjects with low back pain and/or radiculopathy due to herniated lumbar disc, spinal stenosis, facet syndrome, and other diseases. The hsCRP and ESR were measured prior to lumbar epidural steroid injection. Results: The mean ESR was 18.8 mm/h and mean hsCRP was 1.1 mg/L. ESR had a correlation with age. Conclusions: A significant systemic inflammatory reaction did not appear to arise in patients with chronic low back pain.

Non-Timber Forest Products Consumption Behaviors According to Dietary Lifestyle (식생활 스타일에 따른 단기소득임산물의 소비행태)

  • Yoo, Hyun Jung;Song, Eugene
    • Human Ecology Research
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    • v.54 no.1
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    • pp.107-118
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    • 2016
  • This study examined differences in consumers' images of short-term income forest products, preference, willingness to pay prices and purchase behavior according to dietary lifestyle as well as investigated what factors influence the degree of satisfaction when purchasing short-term income forest products and willingness to repurchase. According to dietary lifestyle, the results classified consumers as 'frugal housewife type,' 'convenience-seeking type,' and 'food high-involvement type.' A 'food high-involvement group' is defined as a group that wants high quality products regardless of price. In the 'frugal housewife type,' country of origin and hygiene/safety (considered when purchasing food) had positive influences on the degree of satisfaction. In the 'convenience-seeking type,' country of origin (considered when purchasing food) had a positive influence on the degree of satisfaction while country of origin (checked when purchasing food) had a negative influence on degree of satisfaction. Consumers had a lack of perception for short-term income forest products; subsequently, short-term income forest products had a weakness of low access to consumers. Therefore, farms for short-term income forest products need to divide products into 'high-priced' luxury products and 'low-priced' frugal products according to dietary lifestyle characteristics, improve packaging status to enable consumers to check quality certificates, and clearly indicate country of origin as well as improve distribution processes and increase consumer access to products.

Coconut husk as a biosorbent for methylene blue removal and its kinetics study

  • Dave, Shailesh R.;Dave, Vaishali A.;Tipre, Devayani R.
    • Advances in environmental research
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    • v.1 no.3
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    • pp.223-236
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    • 2012
  • Biosorption of methylene blue (MB) from aqueous solution was studied with respect to the point of zero charge of coconut husk, dye concentration, particle size, pH, temperature, as well as adsorbent and NaCl concentration using coconut husk biomass. Amongst Langmuir and Freundlich adsorption isotherms studied, Langmuir adsorption isotherm showed better agreement. Pseudo second order kinetics model was found to be more suitable for data presentation as compared to pseudo first order kinetics model. Also, involvement of diffusion process was studied using intraparticle diffusion, external mass transfer and Boyd kinetic model. Involvement of intraparticle diffusion model was found to be more relevant (prominent) as compared to external mass transfer (in) for methylene blue biosorption by the coconut husk. Moreover, thermodynamic properties of MB biosorption by coconut husk were studied. Desorption of methylene blue from biomass was studied with different desorbing agents, and the highest desorption achieved was as low as 7.18% with acetone, which indicate stable immobilization. Under the experimental conditions MB sorption was not significantly affected by pH, temperature and adsorbent concentration but low sorption was observed at higher NaCl concentrations.

Comparison between Color of Cycling Clothing Brands and Color Preference of Korean Consumers (국내외 자전거용 의류 전문 브랜드의 상품색과 한국 소비자의 의류 선호색 비교)

  • Jeong, Hoon Sil;Seo, Yea Ji;Choo, Sun Hyung;Kim, Young In
    • Journal of the Korean Society of Costume
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    • v.67 no.3
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    • pp.1-14
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    • 2017
  • Cycling has become a popular leisure activity, and many cycling enthusiasts have used cycling clothes as a form of expression, which often comes in wide range of colors. The study shows the importance of color in cycling clothing to meet the emotional needs of consumers. Furthermore, this study aims to provide comparative analysis between color of domestic and overseas cycling clothing brands, and color preference of Korean consumers in order to provide data, which can be used in satisfying consumers' needs for personal expression and emotional demands. Thus, the study expects to identify consumers' satisfaction for cycling clothing. The consumers were categorized by the frequency of cycling and their interest in fashion, and the following categories were made:potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement and frequent cyclists with high fashion involvement. Consumers preferred dark colors for their cycling clothing including jacket, top and pants, while 'frequent cyclists with high fashion involvement' preferred more diverse colors and tones. In the cycling clothing market, white and black were major colors, while red, orange and blue were major colors of chromatic color. In terms of shade, dark shade dominated the market. Comparing between preferred color and preferred product color, black was preferred for both, but no other colors showed such tendency. This study is based on empirical analysis and verification of color, which is the emotional element appealing to specific and segmented sports-apparel market. The study revealed that the data could be applicable to the design of future products.

Influence on the Tweet Credibility and Attitude Toward Tweet of Tweet Content, Function and Involvement (트윗의 내용과 기능 그리고 관여도가 트윗 신뢰도와 태도에 미치는 영향)

  • Lee, Hyun-Ji;Chung, Donghun
    • The Journal of the Korea Contents Association
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    • v.13 no.6
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    • pp.137-147
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    • 2013
  • The purpose of this study is to examine what variables influence on tweet credibility and attitude toward tweet. For this, the present research used the tweet content(information/opinion), tweet function(without URL and RT/URL/RT) and involvement(low/hight) as independent variables and applied a triangular research design which are in-depth interview, survey and computer usability testing software. Main findings are as follows. First, the participants read tweets listed in order regardless of tweet content, function and involvement. Second, there was a significant main effect of the tweet content on the tweet credibility and an interaction effect of those three independent variables on the attitude toward tweet. Finally, the in-depth interview showed that information is perceived to be more credible than opinion and URL>RT>just information or opinion are listed in order on the tweet credibility.

The Effects of Prosocial PR Appeals on Policy Acceptance: a case of Environmental Policy (친사회성 정책홍보 메시지의 소구유형이 정책수용에 미치는 영향)

  • Ahn, Sa Yi;Kim, Heejin
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.705-717
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    • 2016
  • The objective of this study is to find out whether policy acceptance(attitude formation and intention of action) is affected by the message appeals(rational vs. emotional) when policy PR messages emphasize prosociality, and by various factors such as trust in government, involvement, and demographic factors as moderating variables. Although message appeals does not show any difference by itself, interaction effect is observed between trust in government and message appeals; the rational appeal is more effective to those with low trust in government while the emotional appeal is more effective to those with high trust. No other interaction effect is founded but involvement, gender, and age group show important main effect in policy acceptance; high-involvement group and female group are more favorable in attitude toward prosocial policy and behavior intention compare to the each of counterparts, whereas older group is more favorable in behavior intention.