• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1088-1104
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• 2022

The motivation behind consumers' voluntary participation plays a key role in determining the successful out-come of co-creation activities. This study, in the context of online-community-based co-creation, investigates the effect of consumers' motivation on continuance participation and advocacy intention by mediating perceived empowerment. We focused on analyzing the co-creation process of new product developments for beauty-related firms and platforms. A web survey was conducted on active users of the online beauty community who have participated in co-creation projects. A total of 226 responses were analyzed using SPSS 26.0 and AMOS 22.0 statistical programs. The findings illustrate that all motivations for participation (intrinsic, social, and financial) influenced perceived empowerment. This increased empowerment also positively affected continuance participation and advocacy intention for future co-creation projects. Furthermore, we explored the moderating role of the engagement period in the community regarding the relationship between participation motivation and empowerment. The results show, consumers with high intrinsic motivation greatly perceive empowerment when they have short-term engagement in the community; those with high social motivation strongly recognize empowerment when they have long-term engagement in the community. We provide valuable recommendations regarding how to make innovative co-creation experiences between beauty firms and consumers via an online-based community.

• The Journal of Information Systems
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• v.23 no.2
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• pp.1-23
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• 2014

Companies are required to have adequate understanding and awareness of a partner company within the supply chain, together with the understanding of the imbalance consequent on power types. Therefore, this study intends to look into the power types and make clear their influence on confidence & commitment and causal relationship that is linked to SCM user satisfaction. The concrete research results are as follows. First, the result showed that none of the behavioral coercive, high-handed reward, and relative legitimacy in terms of Mediated power had a significant influence on confidence and commitment. Like this, the result explains that there is a limit to forcibleness power in forming a continuous, long-term relationship. Second, business expertise, professional information and value reference in terms of Non-Mediated power were all found to have a significant influence on confidence and commitment. This could be judged as having an intention of aggressively accepting a partner company's expertise, information strength and imitable culture, etc. Third, both confidence and commitment was found to have a significant influence on SCM user satisfaction.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.172-187
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• 2022

In the era of 'Experience Economy' user experience has emerged as a core value of a product, affecting the sustainability of the product and the long-term market viability. However, studies on product user experience factors (PUX factors) that affect the sustainability of the product still limited. Therefore, the purpose of this study is to investigate the relationship between the PUX factors and the continuance usage intention with wireless earphones, which is a wearable product that is widely used to enjoy music in everyday life. The study uses three types of wireless earphones as the target product to insight into the differentiation of this relationship represents in different types of product. The research process consisted of four steps: 1) "Investigation on the current status of wireless earphones market", 2) "User survey and derivation of PUX factors", 3 "Analyzing the relationship between PUX factors and continuance usage intention", 4) "Output of analysis results and direction of product experience design". Through this research process, it was found that the core PUX factors that influence product sustainability were different depending on the type of wireless earphone. According to the differentiation of the core PUX factors, a variety of design methods for improving product experience and product sustainability was presented.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.654-665
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• 2017

It is major strategy for SMEs to cooperate with other companies or Public Research Institutes(PRIs) as the essential technology is getting more complicated and technological life cycle is getting short. However, It is not easy to perform a proper cooperation with SMEs for PRIs, because they are accustomed to support SMEs in the short run. In addition, previous studies also have mainly focussed on finding determinants of performance as a consequence of temporary cooperation instead of long-term relationships among companies. Therefore this study analyzed which satisfaction is more effective to maintain the long-term cooperative relationship between PRIs and SMEs. As a result, it has found that when SMEs satisfy from quality of input like manpower supports R&D and context of the support program over the output like technological or economical performance, they intend to continue cooperation with PRIs. And this paper shows that the performance has mediated effect rather direct effect on long-term cooperation intention. In light of all the above, to cooperate with SMEs effectively, it will be suggested that PRIs enhance quality of support process and contents instead of quantity of support based on one-time cooperation.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.111-128
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• 2020

Recently, in the process of globalization of companies, the use of third party logistics providers (3PL) has been strengthened. Therefore, the purpose of this study is to test the effectiveness of the logistics information system provided by 3PL companies. This study is to test the relationship between the effect of the characteristics of the 3PL logistics information system on the shipper's supply chain performance, that is, logistics performance, customer performance, and organizational performance, and the shipper's loyalty to the 3PL company, that is, 3PL corporate performance. In addition, long-term relationship orientation is to test whether there is a moderating effect between the shipper company and the 3PL company. Through this, this study aims to provide strategic implications for improving the competitiveness of 3PL companies. In this study, a total 205 data were collected and used for analysis of shippers companies for hypothesis testing, and analyzed using SPSS 21.0 and AMOS 21.0 statistical programs. The results of the study are summarized as follows. First, it was found that the accuracy, timeliness, and usefulness of the 3PL logistics information system all had a significant positive (+) effect on the performance of the shipper's supply chain. Second, it was found that the accuracy, timeliness, and usefulness of the 3PL logistics information system all had a significant positive (+) effect on 3PL corporate performance. Third, it was found that the performance of the supply chain of the shipper company had a significant positive (+) effect on the performance of the 3PL company. Finally, it was found that long-term relationship orientation had a moderating effect on the relationship between the performance of the shipper company's supply chain and the performance of the 3PL company. The purpose of this study is to provide academic and practical implications for securing competitive advantage through the logistics information system of 3PL logistics companies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.159-175
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• 2018

The purpose of this study was to identify the factors that could overcome the crisis and adversity of the nursing care provider through understanding the effect of job adaptation on the turnover intention of the nursing care provider and to contribute to the various problems of the nursing care provider in the long term. In order to confirm this as an empirical research task, risk factors and protection factors, general characteristics of the survey subjects, job adaptation and turnover intention were selected, and the risk factors and protective factors of caregivers' As a mediator. So Seoul. The results of the questionnaire survey were as follows: 291 caregivers in the elderly medical welfare facilities in Gyeonggi area. First, as the relationship between the risk factors and protective factors of occupational caregivers and occupational adaptation were more severe, the higher the maladjustment of the workplace culture, the more the job satisfaction and organizational commitment were adversely affected. The emotional support, The higher the information support, the more satisfied and satisfied the job. Second, the relationship between the risk factors of the caregiver and the protective factors and the turnover intention, the higher the conflict of caregivers, the more unstable the workplace, the more difficult it is to adapt to work culture, Respectively. Finally, as a result of verifying the mediating effect of occupational adaptation on the relationship between risk factors and protective factors and turnover intention of caregivers, job satisfaction, which is a sub-factor of job adaptation, It is shown that they play mediating roles only in the relationship between stress and turnover intention, and do not play a mediating role in the relationship between protective factor self - efficacy and social support and turnover intention. In other words, if caregivers feel satisfaction about their job, they can be less stressed on their jobs, improve their self-efficacy, and have a positive attitude toward social support. Also, it was found that the more the caregiver 's immersion into the organization, the less job stress and turnover intention decreased, but the self - efficacy and social support perception were not influenced. Based on this, the director of the facility should strive to stabilize the operation of the facility and provide high-quality services by seeking ways to improve conflict resolution and adaptation to the workplace culture so that nursing care workers can adapt to their work. And it is required to develop active management strategies and institutional support for improving job satisfaction and organizational commitment of caregivers.

• International Commerce and Information Review
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• v.13 no.4
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• pp.23-49
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• 2011

The of this study was to establish a theoretical basis for relationship marketing exercised in the mB e-Marketplace and to empirically analyze causal relationship among e-CRM factor, together with quality and the performance of the customer relationship. The population sample of this study was the companies who had experience for using the B2B e-Marketplace, and a data analysis was made through y analysis, factor analysis, multiple regression analysis and hierarchical regression analysis, utilizing statistical package of SPSS 18.0. The result of proving the are as follows; First, the e-CRM factors(e-Marketing, e-Service, e-Sales) of B2B e-Marketplace showed the positive influence on the customer relationship quality factor. the e-CRM factors of B2B e-Marketplace showed the positive influence on the customer relationship performance factor. Third, according to the test result on the relationship between quality factor and performance factor, customer relationship quality factor(satisfaction, trust) had positive effect on performance factor. Last, for the moderating effect of switching barrier in the customer relationship quality factor(satisfaction, trust) on the B2B e-Marketplace and its performance factor(reusing intention, long-term orientation) of maintaining the relation, the subordinate variables of switching barrier(alternative attraction, switching cost) showed the positive moderating effects.

• The Journal of Society for e-Business Studies
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• v.23 no.1
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• pp.23-36
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• 2018

This study analyzed the causal relationship between cooperation elements and the performance of joint R&D and verified the mediating effect of collaborative efforts. Cooperation elements consist of strategic agreement, complementation of resources, trust and absorption capacity, and influence the intention to participate in the joint R&D. The purpose of this study is to identify the effects of the cooperation elements and collaborative efforts on the short-term and long-term performance of the joint R&D. The results are summarized as follows: First, it is verified that strategic agreement, complementation of resources, trust and absorption capacity constitute the second order factor of cooperation elements, which positively affects the joint R&D performance. Second, it is verified that collaborative effort play a role as a mediating factor in the relationship between joint R&D performance and cooperation elements. Specifically, it was confirmed that positive effects on short-term performance of the joint R&D can be increased through cooperative efforts. However, in the case of long-term performance, the effects of collaborative efforts could not be confirmed.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.467-477
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• 2019

The purpose of this study was to investigate the relationship among job stress, nursing organizational culture, emotional exhaustion for the clinical nurses and the influencing factors on retention intention of nurses in a general hospital. This study used 209 questionnaires from nurses in B city to collect data from November 1, 2017 to December 15. Data were analyzed by SPSS 20.0 program using descriptive statistics, t-test, ANOVA, Scheffe's test, Pearson's correlation coefficient and Stepwise Multiple Regression. The results are as follows; The participants' job stress level was 3.48(${\pm}0.46$), nursing organizational culture level was 3.13(${\pm}0.31$), emotional exhaustion level was 3.95(${\pm}1.18$) and retention intention level was 4.54(${\pm}1.29$). Retention intention was a significant correlated between job stress(r=-21, p=.003), nursing organizational culture(r=.25, p<.001), emotional exhaustion(r=-40, p<.001). According to the result of multiple regression analysis, The significant factors influencing retention intention of clinical nurses were emotional exhaustion, nursing organizational culture, total career and age. it was explained by 23.7%. Based on these findings, in order to increase the level of retention intention, it is necessary to develop a variety of programs to reduce emotional exhaustion, as well as a plan to help them recognize a positive nursing organization culture, and to fine ways to manage long-term careers.

• Culinary science and hospitality research
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• v.19 no.1
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• pp.57-69
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• 2013

This study analyzed the effects of the relational norm factor of food service franchising on the intention to remain, in view of the importance of relational norms, as antecedent variables, to franchisees' perceived fairness to enhance the competitiveness by formation of long-term relationship between interested parties to food service franchising, the franchiser and the franchisee. According to a questionnaire survey, more than 100 franchisees that recorded three business years in Seoul, Incheon and Gyeonggi area were selected for convenience sampling. Then, among them, 515 effective samples were analyzed. For statistical data, detailed types of analysis were performed by using AMOS 17.0, such as factor analysis, exploratory factor analysis, confirmatory analysis and frequency analysis. The purpose of this study was to examine the relationship between the franchiser and the franchisee by arranging relational norm factors for the relationship to be suitable for the current situation of Korea, instead of Western-style theory-based relationship marketing, and by understanding a connection between perceived fairness and management achievement-related variables, and to make a conceptual framework for building a positive relationship between the franchiser and the franchise in future food service franchising industry. Moreover, it aimed to increase franchisee satisfaction and results including re-contract according to perceived positive relationship value on the franchiser and to make contribution to find and show the proper direction for development of the Korean-style food service franchising system.