• 한국조경학회지
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• 제30권1호
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• pp.18-28
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• 2002

This research is a preliminary empirical investigation to segment the green tourism market by intention, which is a major precedent variable determining the behavior(i.e., participation in green tourism). Then, characteristics of each segmented group such as their socio-demographic variables, green tourism attitude, types of attractions they want to be provided in destination, and constraints to participate in green tourism were compared to give information useful for green tourism managers. Data was collected by a polling agency on a total of 608 residents of Seoul, who would be potential green tourists. Three green tourist groups were identified by intention to participate. The results showed that only gender among socio-demographic variables, two constraint factors, green tourism attitude, and s]me attractions were statistically significant. It is worth noticing, however, that there was no difference in green tourism attitude between the two groups that have the strongest and the weakest intention to participate in green tourism. This result means that the green tourism attitude does not always influence positively on the formation of intention. Perceived behavioral control construct such as cost may played an important role in lowering intention to visit. Based on the findings, several marketing strategies were suggested such as identification of target market and inducing potential green tourists to participate.

• 한국조경학회지
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• 제19권3호
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• pp.72-86
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• 1991

In the study I analyzed the relationship between the characteristics of the user's residential environment and his or her use of openspace. I find out that there are little correlationship between building form and use factors. Also, there are no relationship between persons per room and use factors. Only the physical distance and the location of the building site is correlated with the use factor. In testing the hypotheses, I discovered very little to support the "physical deterministic" notion. I generally was not able to explain the behavior of open space users on the basis of the physical parameters selected to describe the user's residential environment. This, I believe, indicates that there probably are many other variables that play a more important role than those pertaining to the density and form of the residential environment. It is necessary to find out more variables affecting the use of openspace in the neighbourhoods, such as the charecteristics of user group. Also, it is necessary to apply the study to the other sites or the other cities in Korea to compare with the results.

• 한국조경학회지
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• 제19권3호
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• pp.98-127
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• 1991

This study has purposes of not only establishing urban community park systems and index for designing the parks, which were reviewed from Korean urban community parks, but also finding the relation and the enticing area according to the catchment of urban community parks. This paper suggested two hypotheses. a. The strength of the catchment force of urban community parks can be represented to the usetimes or visitors of the parks, related with the distance for reaching the parks. b. The strength of the catchment force of the parks can be found to express the idiosyncratic one according to the qualitative differences between the parks. The suggested hypotheses were testified from Korean 9 urban community parks in Seoul., Suwon, Chongju, and Chonan, conforming the multiregressions of the variables, distance and usetime in the case of the first hypothesis, scale, the ratio of green space, population, the budget for the park, facilities and the function of the city in the case of the second hypothesis. All the correlation coefficients of usetime with distance except one were over about 0.8. The second hypothesis was testified with multiregressions for the variables. Therefore, the enticing area could be divided into three zones ; a closed aone to parks, a good used aone for parks, a possible zone for using parks.

• 한국조경학회지
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• 제19권3호
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• pp.87-97
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• 1991

The primary purpose of this study is to investigate factors and variables which have significant effects on user's satisfaction with recreational activities in Daeshin Natural Park, thereby establishing directions of development of urban parks. To test the causal models of this research, the data were gathered by self-administered questionnaires form 627 households in Pusan City which were selected by the multi-stage probability sampling method. The analysis of the data primarily consists of two-phase: The first analysis dealt exploratory factor analysis which identified major factors involved in satisfaction with recreational activities in Daeshin Natural Park and the second analysis tested the fit of the causal models of this research by employing LISREL methodology. The factor analysis identified that three factors are involved in satisfaction with recreational actitives. The three factors of satisfaction with recreational activities are facilities for health and phisical exercise, group recreational activity, maintenance activity. The second phase analysis tested the fit of the causal models for satisfaction with recreational activity to the data and identified statistically significant causal linkage among overall satisfaction with Daeshin Natural Park, other endogenous factors and exogenous variables.

• 한국조경학회지
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• 제25권4호
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• pp.18-29
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• 1998

This study was carried out to test the theory of planned behavior in recreational choices behavior. Lotte World was chosen as study area, and college students were selected by nonprobability sampling for two waves of data collection. The first wave of data were collected one weeks into the spring semester : intention, attitude, subjective norm, and perceived behavioral control were measured. To collect the data of the second wave, the same resondents were asked their behavior, one week data of the second wave, the same respondents were asked their behavior , one week prior to the final examination : whether they visited the Lotte World or not. Polychoric correlation among variables were calculated by the PRELIS because behavior was nominal variable. Then, weighted least square method was utilized to calibrate structural equation model by the LISREL version 7.2. Structural link effect on intention among three determinants : the direct effect on intention was 0.421 and the indirect effect via intention on behavior was 0.145, respectively. However, its effect on behavior was insignificant because actual control over 'visiting of Lotte World' was relatively high. A few comments were sugested on data collection, and inclusion of new variables was discussed for the sufficiency f the theory of planned behavior.

• 한국주거학회논문집
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• 제14권6호
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• pp.147-154
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• 2003

This study examines and analyzes the current status, characteristics and properties of Super-Graphic as a visual element with Super Graphic designed on the wall of apartment housing, typifies them and explains the preference and evaluative structure by each type. The results of this study are as follows： According to color environment of Super-Graphic, N-tone colors are 21.4％ and YR-tone colors are 14.5％. In the whole distribution, cold color tone is 41.4％ and warm color tone is 37.2％. In the brightness, 72.9％ of the entire Super Graphic use high brightness and in the saturation, 51.2％ show low saturation, achromatic colors are 21.4％ and high saturation is 16.5％. As a result of conducting SD test to analyze the preference of Super-Graphic, 'wonderful' is most negative variable, followed by 'heterogeneous', 'splendid', 'romantic' variety'. Positive variables are 'monotone', 'stable' and 'calm'. As a result of factor analysis to reveal the evaluative structure of Super Graphic image based on the above results, five factors including brightness, saturation, stability, harmony and ordered are extracted and it is considered that these are important variables to be reflected in designing Super Graphic in future.

• 한국조경학회지
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• 제23권1호
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• pp.39-50
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• 1995

This Study aims at identifying factor and variables which have significant effects on user satisfaction with recreational resources and facilities in Juwang National Park and there-by establishes indicies of planning and / or management of the park. To test the causal models of this research, the data was gathered by self-administered questionnaires from users in Juwang National Park. The analysis of the data was conducted in two phases. The first analysis dealt with exploratory gactor analysis which identified major factors involved in satisfaction with recreational facilities in Juwang National Park. The second analysis tested the fit of causal models of this research to the data using LISREL methodology. The factor analysis identified six significant factors in satisfaction with recreational resources, The six factors are convenient park facilities, natural landacape resources, linear park facilities, mineral springs and Buddhist temples, commercial and sleeping accommodations, rest areas and open space for passive recreational activity. The second phase analysis tested the fit of the causal model for satisfaction with recreation facilities to the data. The phase identified statistically significant causal links among overall satisfaction with the park, and other indigenous factors and exogenous variables. From these causal relationships, implications for future management of Juwang National Park were suggested.

• 인간식물환경학회지
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• 제24권2호
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• pp.209-218
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• 2021

Background and objective: Instagram, an image-based social media, is being used as an important outlet for the communication and place marketing of public spaces. The purpose of this paper was to analyze how types of place-based content affect user reactions (Likes and Comments) on Instagram in order to provide basic data on the operation and utilization of social media by public places such as botanical gardens and arboretums. Methods: A total of 850 posts uploaded to the Instagram account of Kew Gardens from November 6, 2014 to July 3, 2020 were classified using 14 subject codes. Multiple regression analysis was performed to evaluate the user's reaction between the dependent variables ("Likes", "Comments") and the independent variables (14 subject codes). Results: The findings showed that user reactions appear to differ depending on the typology of the content, and "Likes" and "Comments" were presented in independent behavioral reactions. In particular, "close-ups of plants (botanic, macro)," "plant colony (botanic, wide)," "place-specific landscape (building, landscape)," "anniversary" and "information" showed positive impacts on both "Likes" and "Comments"which could lead to electronic word-of-mouth and content sharing. Conclusion: Based on these findings, it can be argued that the typology of a botanical garden's content can be used to determine factors that affect the immediate reactions and enhance engagement with users.

• 한국환경생태학회지
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• 제28권4호
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• pp.393-403
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• 2014

본 연구는 2011년에 수행된 충청남도 보령시 도시생태현황지도(biotopemap)에서 도출된 정보를 활용하여 야생동물 조사지점을 선정하는 단계에서 활용하기 위한 목적으로 수행되었다. 연구에 활용된 정보는 야생동물 전문가의 지식과 경험으로부터 도출되었으며 6가지 환경변수(Outside distance from food vegetation, Outside distance from farm land, Outside distance from forest, Human density, Outside distance from road, Outside distance from water)로 구현되었다. 6개의 환경변수는 도면중첩방법으로 모형화 되었으며 모형은 출현정보와 비교한 결과 94.72%의 상관관계를 도출할 수 있었다. 출현이 많을 것으로 예측된 지역은 농촌지역 산림 계곡부 였으며 조사범위의 한계(면적, 일정, 예산)속에서 양질의 야생동물 조사결과를 도출하기 위해 활용될 수 있다. 하지만 산림내부가 제외되어있는 점, 모든종이 같은 서식지를 선호하지 않는 다는 점 등의 한계점을 갖고 있었으며 추후 이 부문에 대한 후속연구들이 필요하다.

• 한국조경학회지
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• 제29권2호
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• pp.22-31
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• 2001

The purpose of this paper is to investigate in resources of natural recreation forest(RNRF) developed both publicly and privately in order to answer the research question: what are the differences in RNRF development between public and private developers. After reviewing the literature, the developer´s decision-making and motivation of investment, and the planning process of natural recreation forest, We constructed the conceptual framework and have formulated the hypothesis of this research. We had obtained data through a questionnaire, which surveyed of 625 visitors at 9 of the 72 natural recreation forests in Korea in 1999, We have analyzed the data using the mean difference test and logistic regression method. We found that 1) the overall quality of resource elements in RNRF has been development excellent except for the sociocultural element of recreational resources, and public recreation forest have been of higher quality than that fo private development, 20 in bivariate analysis, all the variables on quality of RNRF by public developers have turned out to be better than those of private ones, 3) in multivariate analysis, such variable as valley and water, forest and wildness area, wild life, and landscape have been statistically significant at one percent level, 4) the higher the value of valley and water, the higher the probability of public development, while the higher the value of other variables excluding water and valley, the more likelihood the recreational forest is developed by a private developer, and 5) forest and wildness area has been turned out to be the most important independent variable in contributing to the value of dependent variable. The research results suggest that 1) the differences in the quality of resource elements in RNRF developed by public and private body be considered in the planning and design process in order to develop diverse activities to make use of the resource potential, and 2) considering the resource characteristics of private natural recreation forest and the motivation of private developers, private natural recreation forest will possibly be more dynamic and dynamic attractive areas. It is recommended that the difference in the degree of visitor´s satisfaction between public and private development be examined.