• Culinary science and hospitality research
• /
• v.24 no.2
• /
• pp.71-78
• /
• 2018

The increased popularity of group-buying deal promotions has made research efforts grasping the importance of involvement on the positive reactions of consumers. This is due to the fact that consumer purchasing behaviors are highly likely to differ depending on a particular consumer's involvement level, referring to the basic interest in or importance of a group-buying purchase. In this regard, this paper (1) investigated the effects of involvement on purchase behaviors; and (2) examined whether the proposed relationships may vary depending on a consumer's deal prone propensity. Results revealed that a consumer's cognitive involvement in a restaurant promotion affects emotional involvement, ultimately leading to purchase intention. In addition, a consumer's deal proneness tendency was revealed to moderate the relationship between cognitive involvement and emotional involvement. Compared to low deal-prone consumers, high deal-prone consumers tended to have a higher level of emotional involvement resulting from cognitive involvement. Managerial implications and directions for future research are provided.

• Fashion & Textile Research Journal
• /
• v.1 no.2
• /
• pp.109-118
• /
• 1999

The purpose of this study is to investigate the effects of clothing shopping orientations on consumers emotions in clothing stores based on level of clothing involvement. For this purpose, factor analysis was used to identify shopper types by clothing shopping orientation and factors of consumers' emotions and multiple regression analysis was used in each level of upper 25% and lower 25% of clothing involvement to find out the effects of clothing shopping orientations on consumers' emotions. The results of this study can be summarized as follows; 1. 4 factors were found in clothing involvement. 2. 6 factors were found in clothing shopping orientations but 'recreational shopping orientation' 'economic shopping orientation' of high loading factors were used for multiple regression analysis, 3. 4 factors were found in consumers' emotions but 'pleasure' arousal' 'enervation' were selected for multiple regression analysis. 4. In the upper 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' influenced 'pleasure' and 'economic shopping orientation' did not influence 'pleasure'; it is founded that 'recreational shopping orientation' influenced 'arousal' and 'economic shopping orientation' did not influence 'arousal'; 'recreational shopping orientation' and 'economic shopping orientation' did not influence 'enervation'. 5, In the lower 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' and 'economic shopping orientation' influenced 'pleasure' and did not influence 'arousal'; it is founded that only 'economic shopping orientation' influenced 'enervation' negatively.

• Journal of Agricultural Extension & Community Development
• /
• v.28 no.3
• /
• pp.127-136
• /
• 2021

The purpose of this study was to identify the factors influencing involvement of rural healing tourism participants. The hierarchical regression analysis was applied for this study. In the first stage, age, educational level, and motivation(physical cure) had a positive effect on involvement. However, Occupation(public officials/faculty staff) had a negative effect on involvement. In the second stage, age, educational level, motivation(physical cure), and propensity to pursue wellness had a positive effect on involvement. In the third stage, age, educational level, propensity to pursue wellness, attention restoration awareness, and rural healing tourism satisfaction had a positive effect on involvement. The results of this study show that not only the characteristics of rural healing tourists, but also positive experiences in healing tourism have the greatest influence on tourists' involvement. The results of this study suggest practical implications for how to effectively increase the degree of tourists' involvement in healing tourism.

• Journal of the Korean Society of Food Culture
• /
• v.23 no.4
• /
• pp.448-454
• /
• 2008

The principal objective of this study was to assess the effects of food involvement moderating the relationship between food choice motives, including health concerns, weight control and ethical concern, and fruit consumption. A total of 290 questionnaires were completed. Moderated regression analysis was utilized to assess the relationships among variables. The results of the study showed that the results of data analysis also indicated good model fit. The direct effects of health concerns on fruit consumption were statistically significant in Models 1 and 2. However, the direct effects of ethical concern on fruit consumption were statistically significant in Model 3. As had been expected, the interaction of ethical concerns and food involvement exerted a significant effect on fruit consumption in Model 3. However, the interaction of health concern and food involvement, as well as weight control and food involvement exerted no significant effects on fruit consumption. Moreover, ethical concerns about fruit consumption exerted a significant negative effect at the low level and a positive effect at the high level of food involvement, except in cases in which the level of food involvement was medium. The results of this study revealed that fruit marketers should attach importance to the interaction effect of food involvement in order to better understand the elements of market demand and customer loyalty.

• Journal of the Korean Home Economics Association
• /
• v.34 no.2
• /
• pp.99-116
• /
• 1996

The purpose of this study is, to analyze the relationship between level of clothing involvement and use of information sources. Data was obtained from 130 middle-elderly women living in Chonju, Iri. And it was analyzed by frequency, percent, mean, ANOVA, $\chi$2-testk. The results of this study were as follows : 1) Groups were divided into high and low involvement according to involvement level. 2) The higher was clothing involvement, the lower was age, the higher was education, and the more was income. 3) The higher was clothing involvement, the higher was use df information sources. Groups used mostly information sources by personal media or observation, experience. 4) The high income group used impersonal information source, the low income group used mostly personal information source.

• Asian Journal for Public Opinion Research
• /
• v.1 no.3
• /
• pp.203-216
• /
• 2014

This study examined whether South Koreans' philanthropic behaviors were related to the factors of two theoretical frameworks. From the involvement perspective, the study argued that three types of involvement with a telethon may be linked to volunteering and charitable donation behaviors. At the collective level, collective-efficacy may also be related to such behaviors. The study asked 279 South Koreans to respond to a Web survey that used convenience sampling. Results found that after controlling for demographics and past volunteer experiences, cognitive and behavioral involvement and collective-efficacy were positively related to volunteering behaviors, but affective involvement was not related. Moreover, only behavioral involvement and collective-efficacy were positively related to charitable donation. These results suggest that researchers and practitioners for volunteering resources need to use effective programs and contents for such behaviors in order to enhance involvement and level of collective-efficacy among community members in times of disaster.

• Information Systems Review
• /
• v.13 no.2
• /
• pp.17-41
• /
• 2011

A review of the related literature indicates that consumers' risk perceptions are largely affected by product involvement. This study investigates the impact of product involvement on required trust level and the online merchant choice. We developed a conceptual model that depicts the nomological relationships among product involvement, required trust level, and the online merchant choice, and formulated three hypotheses based on the conceptual model. An empirical study designed to accomplish the research objectives has been conducted using a questionnaire survey with 230 students in a university in Korea. The findings indicated that high-involvement products have higher trust level as required by consumers than low-involvement products, that consumers buying high-involvement products prefer digital storefronts, and that consumers buying low-involvement products prefer B2C e-marketplaces. The paper offers implications for academics as well as practitioners, based on the research results.

• The Journal of Information Technology
• /
• v.3 no.3
• /
• pp.135-152
• /
• 2000

This study intents to discover the variables impacting consumer's purchase intention through the electronic commerce based on concerning the Flow experience in an environment using computer as a medium and furthermore it is based on a premise that its influence on purchase intention can vary. The following are the synopsis and findings of our analysis. First, analyzing the awareness of perceived risk and level of involvement depending on the level of skill and challenge, which are conceptual structural dimensions, we found that, the higher the level of skill, the lower the awareness of perceived risk, and for challenge, the level of involvement increased. Second, since the sense of perceived risk, level of involvement and purchase intention had a negative influence and were found to have cognizable relationship with one another statistically, this has negative impact on the level of involvement depending on the level of sense of perceived risk in electronic commerce. Third, analyzing the purchase intention depending on the level of involvement, we found out it has a highly positive influence on purchase intention. Furthermore, the level of involvement and purchase intention were found to be closely related to each other.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.20 no.2
• /
• pp.298-310
• /
• 1996

This research is designed to study the sales promotion strategy and advertising program which can provide the effective materials to the clothing industry. The purposes of this study are as follows. First, After college students are classified according to clothing involvement level, the relations between clothing involvement groups sand demographic variables, such as, sex, residence, pocket money, and clothing cost are understood. Second, attitude toward the expression of awertising according to clothing involvement is analyzed. Third, attitudes toward the expression of advertising were analyzed according to demo- graphic variables. Subjects were 474 students of universtiy in Seoul. This study was conducted by means of a questionnaire survey and random sampling method was used. In order to test the attitude toward advertising, the questionnaire was made through pre test and validity test. Study results were as follows. First, Subjects were divided into groups ccording to the clothing involvement level, and it was proved that sex, residence, pocket money, and clothing cost were related. Second, there was significance in attitude toward the expression of advertising according to clothing involvement level. Third, sex, residence, pocket money, clothing cost, reasonable level of cost were relatively connectd with attitude according to the expression of the jeans advertising.

• Journal of Korean Academy of Nursing
• /
• v.26 no.2
• /
• pp.467-482
• /
• 1996

This study was carried out to measure the degree of organizational commitment, job involvement, and role stress of clinical nurses, and to identify the relationships among personal characteristics, role stress, organizational commitment and job involvement in clinical nurses. The subjects were consisted of 412 nurses who were working at three General Hospitals in Chonbuk. The data were collected by self-reporting questionnaire from Sept. 20 to Sept. 31, 1995. The instruments used in this study were Organizational Commitment Scale developed by Mowday et al. and Job Involvement Scale developed by Kanungo. The role stress was measured by the scale developed by Rizzo( : role conflict, role ambiguity) and Beehr( : role overload). T-test, one-way ANOVA, Scheffe test and pearson's correlation coefficient were used for data ana1isis. Major findings were as follows : 1. Mean scores for organizational commitment were 3.008, job involvement 3.074, and role stress 2. 815( :role conflict 2.802, role ambiguity 2.253, role overload 3.294) on a 5 point scale. 2. All of personal characteristics were significantly related to the level of organizational commitment : age（r＝.481, p＝.000）, clinical experience（r＝ .479, p＝.000）, educational level（t＝4.11, p＝ .000）, position（F＝30.867, p＝.000）, marital status（t＝-5.63, p＝.000） and hospital agency （F＝21.374, p＝.000）. 3. All of personal characteristics were significantly related to the level of job involvement : age（r＝ .381, p＝.000）, clinical experience（r＝.393, p＝ .000）, educational level（t＝3.72, p＝.000）, position（F=18.004, p＝.000）, marital status（t＝-4. 91, p＝.000） and hospital agency（F=39.441, p＝ .000）. 4. There was a negative relationship between role stress and organizational commitment（r＝-.519, p＝.000）. 5. There was a negative relationship between role stress and job involvement（r＝-.256, p＝.000）. 6. There was a positive relationship between organizational commitment and job involvement （r＝.591, p＝.000）.