The relationship between level of clothing involvement and use of information sources of middle-elderly women

중노년여성의 의복 관여도와 정보원 사용과의 관계

  • 이옥희 (중앙대학교 대학원 가정학과)
  • Published : 1996.04.01

Abstract

The purpose of this study is, to analyze the relationship between level of clothing involvement and use of information sources. Data was obtained from 130 middle-elderly women living in Chonju, Iri. And it was analyzed by frequency, percent, mean, ANOVA, $\chi$2-testk. The results of this study were as follows : 1) Groups were divided into high and low involvement according to involvement level. 2) The higher was clothing involvement, the lower was age, the higher was education, and the more was income. 3) The higher was clothing involvement, the higher was use df information sources. Groups used mostly information sources by personal media or observation, experience. 4) The high income group used impersonal information source, the low income group used mostly personal information source.

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