• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.15 no.1
• /
• pp.283-289
• /
• 2015

This study examines what information is that affects factors of purchase from product detail page of internet shopping malls. For this purpose, the first, the classification of Internet shopping malls and product information and purchasing factors were determined through previous studies, the second, by constructing a questionnaire based on this, verify the validity of each factor and, the finally, the biggest influence what information was performed to examine. What consumers really wants the information, what information to make purchases, the Internet shopping site will be to assist in the design. The results using the Internet shopping site that users reviews, site reliability, Information Architecture, reserve, 3D images and product images available, has been identified as factors affecting the use of reviews and product images available on the factors affecting the revealed. In the site design layout, color systems, text and many design factors are important, but will have to be designed to be purchased by providing sufficient information for the product.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.2 s.161
• /
• pp.300-307
• /
• 2007

The purpose of this study was to identify and to compare the internet service factors affecting shopping satisfaction and intention to return between total shopping sites and fashion specialty sites. Data were obtained from 208 men and women aged between 20-40 who used internet. Factor analysis, Multiple regression, chi square test and F test were applied. The results were as follows. First, there were some demographic differences between two site shoppers. Young, low-income, student consumers were more likely to visit fashion specialty site than older, high-income, non students were. Second, consumer satisfaction and revisit to the total shopping sites were influenced by site composition, purchasing convenience, and after-purchase service. For the fashion specialty sites, consumer satisfaction was affected by site composition and after-purchase service while consumer intention to return was only by site composition. Thus, big sized total shopping sites should provide all kinds of online services to satisfy consumers. Small sized, fashion specially sites had better concentrate on site design or fashionable, creative product merchandising to get a competitive edge for young customers.

• Fashion & Textile Research Journal
• /
• v.13 no.2
• /
• pp.234-241
• /
• 2011

In this study, the effect of Internet clothing soho mall attributes on attitude toward site and revisit intention was investigated. A total of 292 female college students participated in the experiment to explore a clothing soho mall out of 20 highly-ranked soho malls for shopping and to complete a questionnaire. In exploratory factor analysis results, five factors were generated out of 18 question items indicating clothing soho mall attributes. Among those five factors, 'product assortment and presentation' was the most important factor affecting attitude toward site and revisit intention toward a clothing soho mall. In addition, 'site construct' was another factor affecting attitude toward a clothing soho mall site specifically in the group who shops clothing more often on the Internet shops than off-line shops. Based on study results, implications and insights were discussed.

• Journal of Nutrition and Health
• /
• v.35 no.1
• /
• pp.115-123
• /
• 2002

This study was carried out to investigate the utilization status of internet dietary information by gender(boys: 363, girls: 366) in adolescent(middle & high school students). The results were summarized as follows. The internet using frequency of 6-7times per week had 45.0% of subjects and the using time of internet per a time was shown mainly'<2hours(68.5%)'. The main place for internet use was home(79.0%) and favorite search engine was 'Yahoo'(45.7%) and 'Daum'(19.3%). As main purpose using internet were mentioned 'social intercourse'(45.0%) and data search'(24.8%). The organization that offer to reliable internet information was educational institution'(49.4%). The problems in using information site were 'poor information'(26.4%), 'slow connection speed'(22.6%), and 'don't arouse interest'(18.8%). The search experience about dietary information had only 27.9% of subjects and search purpose was 'for homework'(33.3%) and 'for health'(32.0). The satisfaction degree of dietary information was not high. The connection motive to dietary information was mainly 'by site navigation casualty'(55.7%). Only 7.7% of subjects had experience of nutrition counseling using internet, and the motive of nutrition counseling was also 'by site navigation causally'(55.8%). The purpose of counseling was 'for diet'(41.5%) and 'for health problem'(30.2%), and the satisfaction degree of counseling result was very low. As the ask of improvement for counseling site were pointed out 'poor in answer content'(44.8%) and 'lazy answer'(31.0%). The subjects wanted to get the dietary information about 'growth in status'(41.4%), 'diet related skin beauty'(14.6%), the update period less 1 month, and the way of 'free board'(32.3%), 'game'(21.1%) and 'animation'(19.3%) as offer tool. The results of this study showed that although the internet using percent and frequency of subjects was high, they used dietary information very seldom and they are dissatisfied with internet nutritional information. Therefore, the information donor should consider which dietary information was needed and what is the optimal tool for adolescent.

• Journal of the Korean Home Economics Association
• /
• v.44 no.5 s.219
• /
• pp.79-87
• /
• 2006

The purpose of this study is to analyze whether service quality and perceived risk have an effect on purchase intention and satisfaction of the fashion merchandise in internet shopping malls. To this end, a survey was conducted from June 20 to July 30 in 2005, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, the service quality factors were determined to be reliability, responsibility, ease of transaction, order convenience, and site characteristics. Perceived risk factors were determined to be merchandise risk, information exposure risk, social psychological risk, and function risk. Second, service quality factors of responsibility, ease of transaction, order convenience, site characteristics and perceived risk factor of social psychological risk had an effect on internet purchase intention of the fashion merchandise. Greater site use convenience, lower price, simpler ordering, and lower social psychological risk were all positively correlated with higher internet purchase intention of fashion merchandise. Third, nice quality factors and social psychological risk had an effect on satisfaction degree in internet shopping.

• Journal of Information Technology Services
• /
• v.7 no.3
• /
• pp.1-30
• /
• 2008

This paper proposes an integrated model of customer loyalty in the context of Internet shopping based on a review of two competing perspectives - transactional and relational views. The research model suggests that the usability and trust associated with an Internet shopping site are key determinants of customer loyalty. In this paper, factors such as promotion, ease of use/navigation, and purchase facilitation are posited as major determinants of usability. Trust, on the other hand, is assumed to be influenced by the quality of communication, social shopping service, and safety level associated with an Internet shopping site. This paper also asserts that the lack of consideration for individual differences is one of the key reasons for the inconsistent and mixed research findings in user acceptance literature. In this regard, the elaboration likelihood model (ELM) is considered to be appropriate referent theory as it may theoretically explain why a particular information technology (IT) related message has varying influences on different adopters. The research model comprising 11 hypotheses was derived from and validated through a survey involving 271 university students. The partial least square(PLS) method was used to test the suitability of the research model and its hypotheses. Overall, the results suggest that the usability and trust associated with an Internet shopping site play an important role in acquiring loyal customers. In particular, the user's Internet shopping involvement is found to moderate the relationship between trust and customer loyalty.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2000.10b
• /
• pp.167-186
• /
• 2000

As Internet has been spreading and popularizing, lots of industries of he society are changing their industries to be compatible to the internet. In other works may companies are investing for Electronic Commerce to change their industries....so there are lots of company to introduce electronic commerce in his industrial fields and this kind of tendency is increasing now, because electronic commerce has a lot of advantages this kind of tendency has been trying in the shipping industrial fields... so we an find lots of marine electronic commerce sites in the internet by a searching engine. these sites insist their site is real portal in the shipping field.. But actually their sites just e-commericalize a field or some fields of shipping, So they cann't insist their site is a real portal site But in this kind of tendency, real shipping portal site will be made someday but not so long.. so we want to show contents and strategy real shipping portal site should possess by comparison and generalization with existing shipping portal sites.

• Journal of Digital Convergence
• /
• v.5 no.2
• /
• pp.123-134
• /
• 2007

The purpose of this study is to design and implementation of project learning site by using XML. The development of the Internet site for project learning was planned as per preparation, development and test/application stages. The research shows that the elements used for the development of the Internet site for project learning are to give learners motivation, specification of learning goals, reminiscence of preceding knowledge, positive participation in teaching activities, learning-guide feedback, evaluation, reinforcement and correction. It is expected that many teachers apply this model to their classes and show realistic results to motivate their students.

• The KIPS Transactions:PartD
• /
• v.11D no.2
• /
• pp.381-386
• /
• 2004

Because of rapid increase of internet user, numerous popular web sites have been made on the internet but it is hard to find out a systematic technique for the selection of qualified web site in consumer position. Generally, there are black box, white box and gray box viewpoint for evaluating web site. In this paper present evaluation criteria based on AHP(Analysis Hierarchy Process) technique of black box viewpoint for optimal web site selection in consumer position. We considered usability, efficiency, compatibility based on ISO/IEC 9126 for quality measurement of web site and executed practical analysis about web site in internet. This paper show that the proposed selection technique is applicable to optimal web site selection.

• Journal of Information Technology Applications and Management
• /
• v.15 no.3
• /
• pp.169-194
• /
• 2008

Recently, the concept of web site stickiness receives attention as a measure of strategy to influence user's visit and behavior on web sites. Web site stickiness means site visit frequency and stay duration. This study investigates the moderating effect of espoused national cultural values on Internet community stickiness with the assumption that dimensional values of national culture can be internalized as individual’s espoused values. Espoused values (i.e., espoused national cultural values) are defined as the degree to which an individual embraces the values of his or her national culture. Our findings can be summarized as follows. First, femininity and power distance moderate the influence of user participation on Internet community stickiness. Second, uncertainty avoidance and power distance moderates the effect of social influence on Internet community stickiness. However, femininity and collectivism do not moderate the effect of social influence on Internet community stickiness. Third, uncertainty avoidance, femininity, and collectivism moderate the influence of network effect on Internet community stickiness. Fourth, masculinity does not moderate the influence of usefulness on Internet community stickiness.