• 디지털융복합연구
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• 제11권9호
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• pp.349-356
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• 2013

게임 콘텐츠에 대한 사용자 경험은 플레이어가 게임을 플레이하면서 느끼는 총체적 경험을 말한다. 이 경험이 클수록 사용자의 몰입과 만족도가 커지기 때문에 사용자 경험은 게임의 성공을 결정짓는 중요한 요소이다. 본 논문에서는 근래 화두가 되고 있는 SNG(Social Network Game)에 대한 사용자 경험의 중요성을 제시하기 위해서 성공한 게임과 그렇지 않은 게임들의 특징을 사용자 경험의 주요 요소인 인터페이스, 사용성, 상호 작용 디자인 요소로 분석한다. 이후에, SNG 게임의 성공 가능성을 높이기 위한 사용자 경험 요소를 논한다. 본 연구는 SNG 게임 플레이어들의 게임 몰입과 사용자 경험에 유익한 정보를 제공할 수 있다.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.771-785
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• 2013

본 연구는 고교생들의 근로경험 유형--근로경험 없음, 긍정적 근로경험, 부정적 근로경험--에 따라 진로역량과 진로준비행동에 어떠한 차이가 있는지를 살펴보고, 근로경험 유형과 성별 간에 진로역량 및 진로준비행동에의 상호작용효과가 있는지 알아본다. 이를 위해 한국청소년정책연구원의 "2009년 청소년 진로 직업 실태조사" 자료로부터 3,499명 고등학생들의 근로경험과 진로 관련 자료들을 사용하여 이원 다변량분산분석(two-way MANOVA)을 실행하였다. 전반적으로 여학생이 남학생보다 진로역량과 진로준비행동에 있어 높은 수준을 보인 가운데 여학생의 경우 남학생보다 부정적 근로경험의 역효과가 더 큰 것을 알 수 있었다. 진로역량과 진로준비행동에서 근로경험 유형과 성별의 상호작용 효과가 존재하였으며, 여학생에게 있어 근로경험 자체보다는 부정적 근로경험이 진로역량 및 진로준비행동과 부정적인 관련성이 있음을 암시하였다. 남학생의 경우, 근로경험이 진로역량 및 진로준비행동과 긍정적인 영향과 관계가 있음을 시사하는 결과를 보여 주었다. 특히 자기이해 역량과 확장된 진로준비행동에 있어서는 남학생의 부정적 근로경험이 도움이 될 수 있음을 암시하였다.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.197-224
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• 2020

Mobile games have become one of the most important driving forces of the game industry. We focus on the continuous intention to use Chinese mobile games from the perspective of experiential marketing and network externalities. We integrate user experience, network externalities and flow theory into expectation confirmation model and explore the influencing factors of continuous usage intention of Chinese mobile game and propose a research model. Game experience, service experience, perceived enjoyment, social interaction, challenge, perceived number of users and perceived number of peers were employed as independent variables, while flow, perceived value and satisfaction as mediating variables and continuous intention as the dependent variable. After surveying 426 samples, the model is tested with structural equation model. The results reveal that perceived enjoyment significantly positively influences perceived value, flow, satisfaction, and continuous intention. The greater the enjoyment of the game, the greater the satisfaction of the game and the greater the willingness to use it continuously. Game experience has a significant direct effect on continuous intention, which indicates that a better game experience can retain more users. Service experience and perceive number of peers positively influence satisfaction. Another finding is that social interaction and perceived number of users positively influence perceived value and flow, which indicate that social attributes are critical roles for retaining users. Game challenge also positively influences flow. The proper level of challenge is more likely to cause users to enter the state of flow. Flow indirectly influences continuous usage intention through the satisfaction of the game, which indicates that satisfaction is driven by flow experience and further retaining users. Empirical results implied that mobile game companies need to focus on improving user experience, expectation satisfaction and extending network externalities to improve the continuous intention of using mobile game.

• 한국실내디자인학회논문집
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• 제18권6호
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• pp.115-123
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• 2009

The change of digital technology caused not only the whole human life but also the change of a thinking form and an expression method of human beings. Also, the interactive communication structure became to form in space structure, and space users also get changed to an active system. The interaction between a human being and space, which uses digital media as a medium, makes a human being experience sensitivity through a cognitive process of a human being. The present research aimed to find out characteristics and expression of emotional space applied with digital technology based on the relationship between media space and cognitive functioning and to realize new emotional space. The research method was to define on digital media and experience by cognition of a human being through a literature research and a precedent research and to consider on approach to emotional space through experience of a cognition process like this. Based on the theory like this, the present research progressed by focusing on dramatized characteristics of experience in the digital media space and emotional space expression by induced characteristics. Through the analysis like this, the space applied with digital media could appear as a field of communication that can experience by forming mutual relation through perception of a human being. Additionally, the space induces active participation of a human being through various productions of media and responds to movement, and thus, this suggested infinite possibility as emotional space that can try new experience by stimulating a sense as effect of a cognitive process of a human being.

• 디지털융복합연구
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• 제17권5호
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• pp.379-384
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• 2019

본 연구는 최근 급증하는 음성 인터랙션의 기능적 면모에서 사용자가 우선으로 측정하는 경험과 문제점을 파악하고 새롭게 나타날 행동인식 인터랙션의 문법에 적합한지 그 발전 가능성을 탐구하는 데 목적이 있다. 연구방법으로 문헌 연구를 통해 그동안 제품에 사용되던 제품 인터페이스의 이론적 고찰 과정을 거친 후 음성인식을 제품의 트리거로서 사용해 본 20-30대 사용자를 대상으로 심층 인터뷰를 진행하여 사용자 경험 측면에서 이용 경험과 개선 방안에 대해 정리하였다. 그 결과, 정확성 신뢰도 하락으로 인해 음성인식 인터랙션의 선호도가 감소하고 있다는 점과 물리적 거리 배제성이라는 기능적 측면에 알맞은 인터페이스가 필요하다는 결론을 도출해 낼 수 있었다. 이 연구는 제품 트리거 인터페이스에 관한 연구로, 문제를 발견하고 이에 대해 개선 방안을 제시했다는 점에 의의가 있다. 하지만 구체적인 방안을 설계하지 못했다는 데에 한계가 있다. 이 연구를 기점으로 음성인식 인터랙션의 개선 방안을 보완하고, 행동인식 인터랙션과 관련된 후속연구가 이루어져 제품디자인 인터페이스 개선에 도움이 되기를 바란다.

• International journal of advanced smart convergence
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• 제11권2호
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• pp.71-76
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• 2022

The continuous development of virtual reality technology in the last five years has brought about a big change in the future film industry. Interactive VR movies using virtual reality technology in movies showed the result of increasing the immersion of the audience due to the characteristics of interaction. This will provide a unique opportunity for a new experience of immersion in various forms of cinema in the near future. In this paper, the interaction of narrative VR movies was studied as an example of the movie , which won the [The Best VR Experience Award] at the Venice International Film Festival, In future development, improve the scene transition, Dizziness, Ways of interaction and other questions, let the audience increase the sense of participation, immersion and curiosity when watching movies, and make watching movies a more interesting thing in life.

• 대한안전경영과학회지
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• 제24권3호
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• pp.61-74
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• 2022

In a rapidly changing environment, it is essential for companies to develop their capabilities for sustainable growth. To this end, informal learning at work plays an important role for small and medium-sized enterprises that are having difficulties in human resource development. If the GRIT of workers and the spiritual leadership of leaders are maintained at an appropriate level, the effect of informal learning will increase. This study derived the following results through a survey of workers participating in the Work-learning Dual System in Korea. First, experience and feedback among informal learning activities have a significant positive effect on competency development. Second, the higher the level of the GRIT of workers, the greater the magnitude of the positive effect of experience and feedback on competency development, showing a positive moderating effect. Third, in the case of workers with high GRIT, capacity development is strengthened as experience or feedback increases, and the higher the level of spiritual leadership, the greater the scope of reinforcement. On the other hand, it can be seen that in the case of workers with low GRIT, competency development weakens as experience or feedback increases, and the higher the level of spiritual leadership, the greater the extent of the weakening.

• 한국멀티미디어학회논문지
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• 제18권2호
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• pp.277-286
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• 2015

Recently, to draw the web users' attention and stay in the website for a long time to transmit information efficiently, the website designing is focused on providing emotional experience. Emotional experience is possible through the use of interactive storytelling and multimedia. Users immersion, pleasurable experience and synesthesia satisfaction is connected to the emotional experience due to the interaction operation and multimedia feedback. In this study, application of the parallax scrolling technique's possibility has been studied to induce the emotional experience of the web users that appeared in the technical development of the web. Realizing characteristics of the elements that effect emotional experience through web cases are studied and the possibility of effective emotional experience is proposed as using parallax scrolling technique on web.

• 산경연구논집
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• 제13권4호
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• pp.35-49
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• 2022

Purpose - According to the recently changing consumer smart environment and consumer decision-making process, this study investigates the structural relationship between electronic(online) WOM information characteristics and brand community experience value types on specific brand reliability and brand transformation. In particular, the characteristics of word of mouth information and the experience value of brand community users were divided into detailed fac tors and approached. Methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for the consumers with online consumption activities in less than six months. With reference to previous studies, operational definition was made for the questionnaire design. In order to verify the hypothesis, 282 people were statistically analyzed through the survey This data were used for AMOS for confirm hypothesis established. Results - eWOM information characteristics were classified into usefulness, timeliness and un-bias, and online community experience values were classified into interaction, playfulness, and virtuality. In addition, it is to investigate the relationship between the brand reliability and user's experience value in brad community. The main results are as follows. The first result was that usefulness and un-bias, which are the eWOM information characteristics had a positive effect on forming brand reliability. However, the factor of timeliness did not affect brand reliability. Second, in terms of user experience value and brand reliability in the brand community. It was fo und that experience values such as interaction, playfulness, and vituality all had a positive influence on brand reliability. Third, it was found that brand reliability has a positive influence on the on-line conversion activity of users. Conclusions - Through this study, the field of online consumer behavior research is expanding, and this study suggested that careful management is necessary according to the type or characteristics of eWOM information. Additionally, it presents the importance of the user's empirical value in the brand community influencing brand attitude and reliability. In practice, the implementation of the marketing communication mix in digital marketing has recently been underway to enhance the conversion behavior of users. At this level, it also reveals the preceding factors that increase user conversion behavior.

• 아태비즈니스연구
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• 제13권3호
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• pp.157-170
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• 2022

Purpose - The purpose of this study is to understand the motivating factors of Chinese audience who watch the interactive drama, and suggest the effects of audience' motivation on viewing flow, satisfaction, and loyalty. Design/methodology/approach - To achieve the purpose of the study, a questionnaire survey on the Internet was conducted from September 26, 2021 to October 14, 2021, and data from 332 Chinese respondents were collected. Findings - Findings of this study are 1) audience motivation of watching the interactive drama is composed of 6 factors including the pursuit of entertainment and information, curiosity, interaction, sense of control and indirect experience; 2) the pursuit of entertainment and information, interaction and indirect experience have positive effects on viewing flow; 3) all six factors of audience motivation have positive effects on audience satisfaction; 4) four motivating factors including the pursuit of entertainment, curiosity, interaction and indirect experience have positive effects on audience loyalty. 5) viewing flow and audience satisfaction respectively has some partial mediating effects on the relationship between audience motivation and audience loyalty. Research implications or Originality - Results of this study suggest that in order to increase audience loyalty to interactive dramas, in addition to fulfilling the pursuit of entertainment, which is the basic motive for watching any drama, it is important to fulfill motivating factors related to the unique characteristics of interactive dramas such as curiosity, interaction, and indirect experience. In order for these motivating factors to lead to audience loyalty, it is more effective when viewing flow and audience satisfaction are accompanied.