• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.951-958
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• 2020

This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald's, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald's brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald's brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald's brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald's on social media, can contribute to customer trust and that trust is formed because McDonald's always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald's brand. This means that information related to McDonald's on social media is proportional to the quality of the product offered.

• Journal of information and communication convergence engineering
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• v.7 no.2
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• pp.235-240
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• 2009

This paper combines various detection techniques and analyzes their performances in detecting the transmission information of the D-STTD scheme that uses, in parallel, the STTD scheme known as the Alamouti code. The D-STTD scheme adopts one of the STTD schemes for transmission to acquire diverse effects and uses another form of STTD for multiplexing effects. Due to the multiplexing effect that transmits different data, it is difficult to apply D-STTD to the conventional STTD combining technique. This paper combines the D-STTD system with linear algorithm, SIC algorithm and OSIC algorithm known as multiplexing detection scheme based on MMSE scheme. And we propose the detection scheme of the D-STTD using MAP algorithm and analyze the performance of each system. The simulation results showed that the detector using iterative algorithm has better performance than Linear MMSE Detector. Especially, we can show that the detector using MAP algorithm outperforms conventional detector.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.114-116
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• 2012

According to common use of smart mobile devices, various services based on the location become to appear. Futhermore, as the number of social media users using the mobile devices grows rapidly, the needs for Social Media services based on location also increase. With proposing the method to access and analysis the location-based social media database by standard SNS API, this thesis introduces technical methods to generate and the information which users want to get and to service them by mobile in real time.

• Proceedings of the Korea Database Society Conference
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• 1997.10a
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• pp.129-136
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• 1997

The Multimedia Press System is an integrated tool for electronic archiving and evaluating articles and documents from all types of media. It may be used by the following departments of a company, a government agency or other organisations in their work with the media and publications: 1. press and/or public relations 2. information and/or documentation 3. internal relations 4. investor relations 5. marketing and advertising 6. economics. It may also be used in 7. independent agencies for public relations and advertising and in 8. media-archives of publishing houses and broadcasting stations.(omitted)

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.179-183
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• 2000

By spread of Internet, we become to use several of communication such as email, ICQ, VoIP etc. But as become convenient to use, user must be aware of variety of information regarding the media and partner user. The forecast is that this problem grows larger and larger as new media are brought in the expanding communications network. In this research, we suggest an agent MIA (Media Integration Agent) that manages the information instead of user. The MIA is an agent that obtains situation of user, and dynamically exchanged addresses and tendency of using medias in form of vCard. By use of this, user can choose better communication media. Accordingly seamless communication environment that user doesn't have to be aware of various information is formed.

• Journal of Information Technology Services
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• v.12 no.3
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• pp.127-149
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• 2013

Is the social web environment in which production, distribution and consumption of information occurs from users an environment where manifestation of collective intelligence is easily made? Or is the social web environment a condition that incites people to depend on the groupthink due to biased information? It is important to conduct empirical studies on the possibility of social media as a tool of collective intelligence under the situation where conflicting opinions prevail. However, most of the existing studies related to this were limited to an exploratory research rather than an empirical research. In this regard, this study attempted to examine if the social media can perform a part as a platform of the collective intelligence empirically. Based on the experimental results, it can be safely said that the communication methods of social media showed its usefulness in both 'intellectual capacity of the group' and 'problem-solving skill of the group.'

• Journal of Korean Academy of Nursing Administration
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• v.19 no.1
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• pp.76-86
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• 2013

Purpose: This study was done to examine the effects of information searches from media as communication cues for health behavior, specifically smoking, drinking liquor, cancer examinations, and regular exercise. Methods: Data were collected through a web survey with a sample size of 600 and analyzed using SPSS 18.0. Results: The results show that the newspaper as a communication cue has an effect on health behavior such as regular exercise and smoking, whereas television only affects regular exercise. Conclusion: The results indicate that there are differences between media as communication cues to improve health behavior and that messages related to health information should be exposed with cautious consideration to media choice so as to increase the effects of message. Managerial implications of the study results are suggested.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.5 no.4
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• pp.180-185
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• 2012

Social Learning is a new study model of future knowledge information society. In different existing study, it concentrate on relationship with others and design to connect studying with social effect as a study platform using social media such as Blog, SNS, UCC, Microblog. In my paper, social learning characteristics are described to understand social learning, that is 3 keyword such as context, connectivity, collaboration. Also we investigate social media characteristics and social media how to be used social learning. Also social learning system building method using facebook is presented.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.165-166
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• 2019

본 논문은 기존의 강압적인 형태의 한글 교육 선행 학습이 아닌 창의적이고 입체적인 에듀테이먼트 교구인 블록 퍼즐과 아두이노를 이용한 명령 센서, 카메라 반사경을 통한 영상 입력을 통해 ICT 융합형 블록 퍼즐기반의 에듀테인먼트 교구를 설계하고자 한다. 즉, 모바일 콘텐츠를 통해 유아에게 교육을 제시하고 유아는 모바일 콘텐츠와 블록 퍼즐 교구, 명령 센서를 통해 입력 영상을 인식하게 한다. 이러한 블록 퍼즐 기반의 에듀테인먼트 교구를 통해서 한글 학습을 놀이 과정 속에서 창의력과 문제 해결 능력을 키울 뿐 만 아니라 스스로 학습을 이끌어가는 자기주도적 학습 능력을 키울 수 있을 것으로 기대한다.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.2
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• pp.349-374
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• 2020

The purpose of this study is to explore the concept, contents, and curriculum of MIL(Media and Information Literacy) proposed by UNESCO from the perspective of Library and Information Science to obtain the basic information necessary for the revision of the Library and Information Life curriculum and to derive implications. As a result of the analysis, UNESCO used the term MIL to highlight the characteristics and importance of information literacy in media education. The information literacy and library literacy were key factors in forming the concept and curriculum of MIL. UNESCO also presented 'information literacy and library skills' as essential areas of the MIL curriculum, as well as core competencies and achievement criteria. In addition, the MIL curriculum actively embraces information literacy and library literacy, with the five laws of MIL based on the five laws of library science. The results of this study could be used as a basis for the reason why MIL should be actively accepted in Library and Information Science and for the revision of Library and Information Life curriculum.