• Title/Summary/Keyword: information behavior model

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The comparison of provision of risk information between employees with labour union and non labour union (노동조합 유무에 따른 위험정보 제공수준 차이 분석)

  • Cho, Hm Hak;Rhee, Kyung Yong;Kim, Young Sun
    • Journal of the Korea Safety Management & Science
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    • v.16 no.4
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    • pp.257-262
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    • 2014
  • Risk information may be one of the most important factor for worker's safe behavior because that safe behavior can be oriented by attitude based on risk information. Traditionally KAP(knowledge, attitude and practice) model was useful frame for the change of human behavior. Knowledge is formed by information through experience and education. Worker's health may be prevented by his or her own active safe behavior based on risk information. This paper is to investigate the effect of labor union on the provirion of risk information by labor union. Data for analysis is the third Korean Working Conditions Survey done by Occupational Safety and Health Research Institute in 2011. The sample size is 50,032 economic active person surveyed by household interview survey with structure questionnaire by trained interviewer. The difference of risk information provision among employees was tested by mean difference test. The level of risk information of employees of companies with labor union is higher than that with non labour union. This paper has some implication for the promotion of safe behavior of employees through risk information provision mediated by labor union. Some limitation of this study may be considered because of using the cross sectional survey data.

Antecedents of Complaining Behavior and Complaint Responses of Library and Information Center Users (도서관.정보센터 이용자 불평행동의 선행요인과 유형)

  • 오동근
    • Journal of Korean Library and Information Science Society
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    • v.32 no.1
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    • pp.261-283
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    • 2001
  • This study investigates the antecedents of the complaining behaviors and complaint responses of the library and information center users based on the theoretical backgrounds and suggests eight propositions and conceptual model for the library and information center. It examines as the antecedents, satisfaction/dissatisfaction, attitude toward complaining, likelihood of success, materials/facilities/service importance, attribution, loyalty, and justices; and as complaint responses. exit, voice(redress seeking), negative word-of-mouth, and third party complaints.

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A Study on the Effect of the Attributes of Online Food Market on Behavior Intention - An Analysis of the Moderator effect on the consumption tendency -

  • Park, Eun-Ok;Park, Min-Yeong
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.3
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    • pp.191-199
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    • 2019
  • This study is about online purchases of foods that have been reluctant to deal with distribution processes and reliability issues. We find out that attributes of the online food market affects behavior intention and whether it differs according to consumption tendency. A survey was conducted on consumers who had ever purchased food online for hypothesis testing. Reliability and feasibility were reviewed for the collected data and the hypothesis was verified through structural equation model analysis. While product diversity, product information and customer service factors of the online food market significantly affect behavior intention, price is not. We identified differences in the impact of behavior intention on consumption tendencies. For the Gaseongbi group, only the product information factors have significant effect on behavior, and for the Gasimbi group, the price and customer service factors have a significant effect on behavior intention. The findings provide theoretical and practical implications for marketers to study various marketing method based on consumer tendencies.

A Study on Discontinuum Analysis and Continuum Analysis of Tunnels in Jointed Rock Mass (절리발달 암반터널의 불연속체해석과 연속체해석에 관한 고찰)

  • Cho Sun-Kyu;Kim Si-Kyeok;Kim Do-Hoon
    • Proceedings of the KSR Conference
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    • 2004.10a
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    • pp.1089-1094
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    • 2004
  • Numerical methods to estimate behaviors of jointed rock mass can be roughly divided into two method : discontinuous model and continuum model. Generally, distinct element method (DEM) is applied in discontinuous model, and finite element method (FEM) or finite difference method (FDM) is utilized in continuum model. To predict a behavior of discontinuous model by DEM, it is essential to understand characteristics of joints developed in rock mass through field tests. However, results of field tests can not provide full information about rock mass because field tests is conducted in limited area. In this paper, discontinuous analysis by UDEC and continuous analysis by FLAC is utilized to estimate a behavior of a tunnel in jointed rock mass. For including discontinuous analysis in continuous analysis, joints in rock mass is considered by reducing rock mass properties obtained by RMR and decreasing shear strength of rock mass. By comparing and revising two analysis results, analysis results similar with practical behavior of a tunnel can be induced and appropriate support system is decided.

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Hybrid Case-based Reasoning and Genetic Algorithms Approach for Customer Classification

  • Kim Kyoung-jae;Ahn Hyunchul
    • Journal of information and communication convergence engineering
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    • v.3 no.4
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    • pp.209-212
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    • 2005
  • This study proposes hybrid case-based reasoning and genetic algorithms model for customer classification. In this study, vertical and horizontal dimensions of the research data are reduced through integrated feature and instance selection process using genetic algorithms. We applied the proposed model to customer classification model which utilizes customers' demographic characteristics as inputs to predict their buying behavior for the specific product. Experimental results show that the proposed model may improve the classification accuracy and outperform various optimization models of typical CBR system.

A Study on Advertising Attitude, Brand Change Behavior and Information Acquisition Source for Airline SNS Content Marketing

  • PARK, Hye-Yoon;PARK, So-Yeon;KIM, Hye-Jin
    • The Journal of Economics, Marketing and Management
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    • v.10 no.2
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    • pp.23-39
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    • 2022
  • Purpose: This study aims to examine the effect of SNS, an important advertising means of airlines, on advertising attitudes and brand change behavior. It is intended to present practical implications by empirically analyzing demographic differences according to the source of SNS information acquisition. Research design, data and methodology: The questionnaire was revised to the contents of this study based on previous studies. It was conducted from June 15 to September 15, 2021. 297 copies were confirmed as valid samples and empirically analyzed. The proposed model was analyzed through path coefficient estimation. Results: SNS advertisement content has a positive effect on advertising attitude and brand change behavior. Advertising attitude has a positive effect on brand change behavior and has a mediating effect between advertising content and brand change behavior. There was a difference according to the source of information acquisition. Conclusions: This study suggested that when airlines engage in advertising using SNS, knowing and utilizing SNS content should be considered very important for airlines because it affects advertising attitudes and brand change behavior differently. This study is meaningful in that it can present the characteristics of SNS contents that can enhance advertising attitudes and brand change behavior when conducting marketing using SNS.

A Study on Mariners' Standard Behavior for Collision Avoidance (3) - Modeling of the execution process of an avoiding action based on human factors -

  • Park, Jung-Sun;Kobayashi, Hiroaki;Yea, Byeong-Deok
    • Journal of Navigation and Port Research
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    • v.32 no.4
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    • pp.279-285
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    • 2008
  • We have proposed modeling methods of mariners' standard behavior for collision avoidance by analyzing mariners' recognition process in a previous study. As a subsequent study, the aim of this study is to build a model of mariners' execution process which is one of six processes in the condition of collision avoidance. In this study, thus, the structure of mariners' information processing on the process of taking avoiding actions is described and the relation between mariners' behavior and necessary factors in the process is analyzed. And then we have built a model of mariners' standard behavior for execution process based on the characteristics of mariners in ship-handling, which are obtained from the international collaborative research on human factors. It is tried to define the contents of execution process based on the standard behavior of mariners for collision avoidance and to formulate information processing of mariners.

Structural Equation Modeling on Self-Care Behavior and Quality of Life in Older Adults with Diabetes Using Citizen Health Promotion Centers (시민건강증진실을 이용하는 노인 당뇨환자의 자가관리 이행 및 삶의 질 예측모형)

  • Lee, Songheun;Kim, Hyunli
    • Journal of Korean Academy of Nursing
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    • v.47 no.4
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    • pp.514-525
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    • 2017
  • Purpose: The purpose of this study was to construct and test a structural equation model for Diabetes self-management (DSM) behavior and Quality of life (QoL) in older adults with diabetes who use Citizen Health Promotion Centers. The theory used this study was a combination of the Information-Motivation-Behavioral Model (IMB) and Self-Determination Theory (SDT) to reflect autonomous characteristics of participants. Methods: Data were collected from April 20 to August 31, 2015 using a self-report questionnaire. The sample was 205 patients with type 2 Diabetes who regularly visited a Citizen Health Promotion Center. SPSS 22.0 and AMOS 22.0 programs were used to analyze the efficiency of the hypothesized model and calculate the direct and indirect effects of factor affecting the participants' DSM behavior and QoL. Results: The supported hypotheses were as follows; 1) The variable that had a direct effect on QoL was health behavior adherence (${\gamma}=.55$, p=.007). 2) The variables that had a direct effect on DSM behavior were DSM information (${\gamma}=.15$, p=.023), DSM confidence (${\gamma}=.25$, p<.001), and autonomous motivation (${\gamma}=.13$, p=.048). 3) The variable that had a direct effect on DSM confidence was autonomy support (${\gamma}=.33$, p<.001). Conclusion: The major findings of this study are that supporting patient's autonomous motivation is an influential predictor for adherence to DSM behavior, and integrative intervention strategies which include knowledge, experience and psychosocial support are essential for older adults with diabetes to continue DSM behavior and improve QoL.

Analysis of the Effects of Information Security Policy Awareness, Information Security Involvement, and Compliance Behavioral Intention on Information Security behavior : Focursing on Reward and Fairness (정보보안 정책 인식과 정보보안 관여성, 준수 의도성이 정보보안 행동에 미치는 영향 분석: 보상 차원과 공정성 차원을 중심으로)

  • Hu, Sung-ho;Hwang, In-ho
    • Journal of Convergence for Information Technology
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    • v.10 no.12
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    • pp.91-99
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    • 2020
  • The aim of this study to assess the effect of information security policy awareness, information security involvement, compliance behavioral intention on information security behavior The research method is composed of a cross-sectional design of reward and fairness. This paper focuses on the process of organizational policy on the information security compliance intention in the individual decision-making process. As a result, the reward had a significant effect on compliance behavioral intention, and it was found that influence of the psychological reward-based condition was greater than the material reward-based condition. The fairness had a significant effect on information security policy awareness, information security involvement, information security behavior, and it was found that influence of the equity-based condition was greater than the equality-based condition. The exploration model was verified as a multiple mediation model. In addition, the discussion presented the necessary research direction from the perspective of synergy by the cultural environment of individuals and organizations.

The Behavioral Model of Digital Music Piracy on the Web (인터넷에서의 디지털 음악 저작권 침해 행동에 관한 연구)

  • Han, Jung-Hee;Chang, Hwal-Sik
    • The Journal of Information Systems
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    • v.16 no.1
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    • pp.135-158
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    • 2007
  • The purpose of this research is to identify multidimensional motivation factors that determine the piracy of copyrighted digital music. The model is based on TPB(theory of planned behavior) as well as other models in consumer behavior. An empirical study resulted in the following findings. first Both individual's attitude toward music piracy and individual's perceived behavior control have positive impacts on the individual's behavioral intention of piracy. It turned out that perceived behavior control has a stronger impact on behavioral intention than attitude does. Second, the level of individual's moral judgment has negative impacts on both the attitude and behavioral intention toward music piracy. Third, individual's experience in music piracy positively affects the attitude, but does not directly or indirectly affect the behavior intention. Fourth, an economic gain from music piracy is not a significant factor in determining both attitude and behavioral intention. Fifth, the risk of being prosecuted for music piracy is a major factor in determining one's attitude, although the risk is not significant enough to change one's behavioral intention. This research found that individuals' intention to pirate digital music is mainly affected by the moral and ethical standards of the individuals and by the extra resources and abilities they possess. Such factors as economic gain and law enforcement were not significant enough to alter one's behavioral intention. This research is significant in that it established a behavioral model to understand the piracy of copyrighted digital music and that it empirically tested the model with Internet users in Korea. This is one of the first empirical studies in Korea to touch such ethically and perhaps politically sensitive issues as online music piracy.

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