• Title/Summary/Keyword: incentives

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Motives for Writing After-Purchase Consumer Reviews in Online Stores and Classification of Online Store Shoppers (인터넷 점포에서의 구매후기 작성 동기 및 점포 고객 유형화)

  • Hong, Hee-Sook;Ryu, Sung-Min
    • Journal of Distribution Research
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    • v.17 no.3
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    • pp.25-57
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    • 2012
  • This study identified motives for writing apparel product reviews in online stores, and determined what motives increase the behavior of writing reviews. It also classified store customers based on the type of writing motives, and clarified the characteristics of internet purchase behavior and of a demographic profile. Data were collected from 252 females aged 20s' and 30s' who have experience of reading and writing reviews on online shopping. The five types of writing motives were altruistic information sharing, remedying of a grievance and vengeance, economic incentives, helping new product development, and the expression of satisfaction feelings. Among five motives, altruistic information sharing, economic incentives, and helping new product development stimulate writing reviews. Store customers who write reviews were classified into three groups based on their writing motive types: Other consumer advocates(29.8%), self-interested shoppers(40.5%) and shoppers with moderate motives(29.8%). There were significant differences among three groups in writing behavior (the frequency of writing reviews, writing intent of reviews, duration of writing reviews, and frequency of online shopping) and age. Based on results, managerial implications were suggested. Long Abstract : The purpose of present study is to identify the types of writing motives on online shopping, and to clarify the motives affecting the behavior of writing reviews. This study also classifies online shoppers based on the motive types, and identifies the characteristics of the classified groups in terms of writing behavior, frequency of online shopping, and demographics. Use and Gratification Theory was adopted in this study. Qualitative research (focus group interview) and quantitative research were used. Korean women(20 to 39 years old) who reported experience with purchasing clothing online, and reading and writing reviews were selected as samples(n=252). Most of the respondents were relatively young (20-34yrs., 86.1%,), single (61.1%), employed(61.1%) and residents living in big cities(50.9%). About 69.8% of respondents read and 40.5% write apparel reviews frequently or very frequently. 24.6% of the respondents indicated an "average" in their writing frequency. Based on the qualitative result of focus group interviews and previous studies on motives for online community activities, measurement items of motives for writing after-purchase reviews were developed. All items were used a five-point Likert scale with endpoints 1 (strongly disagree) and 5 (strongly agree). The degree of writing behavior was measured by items concerning experience of writing reviews, frequency of writing reviews, amount of writing reviews, and intention of writing reviews. A five-point scale(strongly disagree-strongly agree) was employed. SPSS 18.0 was used for exploratory factor analysis, K-means cluster analysis, one-way ANOVA(Scheffe test) and ${\chi}^2$-test. Confirmatory factor analysis and path model analysis were conducted by AMOS 18.0. By conducting principal components factor analysis (varimax rotation, extracting factors with eigenvalues above 1.0) on the measurement items, five factors were identified: Altruistic information sharing, remedying of a grievance and vengeance, economic incentives, helping new product development, and expression of satisfaction feelings(see Table 1). The measurement model including these final items was analyzed by confirmatory factor analysis. The measurement model had good fit indices(GFI=.918, AGFI=.884, RMR=.070, RMSEA=.054, TLI=.941) except for the probability value associated with the ${\chi}^2$ test(${\chi}^2$=189.078, df=109, p=.00). Convergent validities of all variables were confirmed using composite reliability. All SMC values were found to be lower than AVEs confirming discriminant validity. The path model's goodness-of-fit was greater than the recommended limits based on several indices(GFI=.905, AGFI=.872, RMR=.070, RMSEA=.052, TLI=.935; ${\chi}^2$=260.433, df=155, p=.00). Table 2 shows that motives of altruistic information sharing, economic incentives and helping new product development significantly increased the degree of writing product reviews of online shopping. In particular, the effect of altruistic information sharing and pursuit of economic incentives on the behavior of writing reviews were larger than the effect of helping new product development. As shown in table 3, online store shoppers were classified into three groups: Other consumer advocates (29.8%), self-interested shoppers (40.5%), and moderate shoppers (29.8%). There were significant differences among the three groups in the degree of writing reviews (experience of writing reviews, frequency of writing reviews, amount of writing reviews, intention of writing reviews, and duration of writing reviews, frequency of online shopping) and age. For five aspects of writing behavior, the group of other consumer advocates who is mainly comprised of 20s had higher scores than the other two groups. There were not any significant differences between self-interested group and moderate group regarding writing behavior and demographics.

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A Study on the Technology Evaluation Index for Superior Product Selection in the Public Procurement System : Focusing SME Technological Innovation (중소기업의 기술혁신 촉진을 위한 우수조달물품 지정제도 평가항목 개선방안에 관한 연구)

  • Cho, Daemyeong;Lee, Saehun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.37 no.2
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    • pp.19-26
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    • 2014
  • With the radical changes and advancements of industrial economy, it is required to secure product competitiveness through technological innovations to overcome uncertain environments and generate a driving force for sustainable growth. So the Korea government introduced the superior product selection system in 1996 and has granted such incentives as priority purchasing and contracts the products of SME whose technological capabilities have passed the screening criteria. After analyzing the ambiguity of the evaluation procurement used in designation of excellent product, this study proposed seven detailed indexes for evaluation.

An Analysis on the Policy Directions of Korea's International Education Based on the Experience of America's International Education (미국 국제이해교육의 현황 분석을 통한 한국 국제이해교육에의 정책적 시사점 연구)

  • KIM, Gi-Hong;PARK, So-Young
    • Journal of Fisheries and Marine Sciences Education
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    • v.21 no.1
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    • pp.106-120
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    • 2009
  • The purpose of this paper is to derive some policy implications on Korea's international education based on the research of America's experience of international education. The implications are summarized as follows. First, the main aim of Korea's international education should be on the increase of mutual understanding among world citizens, and also on the improvement of Korea's competitiveness. Since Korea is a small-open economy, she must find some policy methods to develop her economy continuously. Second, Korea should establish q private-run institution concentrated on the increase of mutual understanding of world citizens, like IIE in America. Third, Korea should also give Korea's universities some incentives to improve its own internationalization as well as to develop educational curriculum for teachers in international education.

Operational Situation lf Dental Saboratories in Korea (한국의 치과기공소 운영실태)

  • Lee, Byoung-Ki
    • Journal of Technologic Dentistry
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    • v.10 no.1
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    • pp.25-41
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    • 1988
  • In order to provide the National Dental Health Program with dasic data, and to implove the laborartory managent style, the author studied the operational situations of dental lads through questionaire. The results are as follows, 1. Unlicensured personnel should be replaced by the licensured(from present rate lf 49.2% licensured to more than80%) 2. Minimum wage guarantee system as well as well as oage raise should be established. 3. Monthly balancing accounts system and bepreciation reserve accounts system should be established for the reasonable management. 4. Manufacturing period should be elongated from presnt 2.8 days to 5-7 days for quality betterment of the processes. 5. Medical insurance system should be applied to the dental processes. 6. Manufacturing cost should be increased by 35%. 7. Retirement grants lr retirement annuity system, improvement of occupational environ-ment, and holidays incentives, and participation in medical insurance system should be adopted for the wellfare of the dental technicians. 8. Laboratory managers should operate the lads with pride and valuation. 9. Business Management course should be included in the curriculum of the dental labo-ratory school. 10. Good relationship between Korean Association of Dental Laboratory Technicians and local laboratories shorld be improved.

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Systems Thinking Perspective on the Organizational Safety Culture of Nuclear Power Plants in Korea (원자력발전소 조직 안전문화에 관한 시스템 사고적 고찰)

  • Oh, Youngmin
    • Korean System Dynamics Review
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    • v.15 no.1
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    • pp.51-74
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    • 2014
  • Despite the high efficiency of nuclear power plant, people in Korea do not give approvals and supports the facilities because the risk of the accidents and incidents. In particular, the low level of safety culture is a crucial mechanism that damages the robustness of the NPP. By considering the various definitions of safety culture and analyzing the major reasons of incidents, the conceptual safety culture model is made by using Causal Loop Diagramming. For sustaining development of nuclear power, social supports, incentives and organizational learning are needed. It also requires the coordination of work schedules and the expansion of human resource for protecting the rules and procedures in NPP. Decommissioning aging nuclear power plants will prevent a serious accident. In order to promote the safety culture, Korea Hydro & Nuclear Power Corporation should disclose more information to the public and promote the internal and external communications.

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Social Incentives for Cooperative Spectrum Sensing in Distributed Cognitive Radio Networks

  • Feng, Jingyu;Lu, Guangyue;Min, Xiangcen
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.2
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    • pp.355-370
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    • 2014
  • Cooperative spectrum sensing has been considered as a promising approach to improve the sensing performance in distributed cognitive radio networks. However, there may exist some selfish secondary users (SUs) who are unwilling to cooperate. The presence of selfish SUs could cause catastrophic damage to the performance of cooperative spectrum sensing. Following the social perspective, we propose a Social Tie-based Incentive Scheme (STIS) to deal with the selfish problem for cooperative spectrum sensing in distributed cognitive radio networks. This scheme inspires SUs to contribute sensing information for the SUs who have social tie but not others, and such willingness varies with the strength of social tie value. The evaluation of each SU's social tie derives from its contribution for others. Finally, simulation results validate the effectiveness of the proposed scheme.

How to design the token reinforcement based on token economy for blockchain model

  • Yoo, Soonduck
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.157-164
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    • 2020
  • The reinforcement of the token, which is based on the token economy currently applied in blockchain-based cryptography, plays a critical role in forming the cryptographic-related ecosystem. Therefore, in this paper, it was investigated the reinforcement principle of token supporting the Token economy for blockchain model. In order to create a healthy ecosystem based on the reinforcement system principle, it is necessary to find ways to secure scalability by seeking consensus between the participants and the market economy structure so that it can generate an influx of more participants than seeking to maximize profits of certain people. Desirable behavior is defined as an action required by ecosystem participants that have the property of making the token ecosystem sustainable, and to do so, each individual receives appropriate incentives (rewards) when taking this action, ultimately encouraging voluntary participation and action by all participants in the ecosystem to optimize the interests of both individuals and participants. The expected benefit of this study may contribute to the establishment of various business models based on the principle of the reinforcement system.

A Foreign Trend of Solar Energy (국외 태양광 에너지 동향)

  • Jung, Jong-Wook;Kim, Sun-Gu;Kim, Oh-Hwan;Han, Woon-Ki
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2009.06a
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    • pp.463-464
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    • 2009
  • This paper describes the political and technical trends of foreign 10 countries advanced in solar energy field. In the trend analysis, a couple of statistical data and related references were compared. As a result, all of the advanced countries mentioned in this paper have their own PV policy strategies and regulatory frameworks to strengthen their stable market structures and have financially supported by various types of incentives and tariff systems. It was confirmed that the political basis and technical regulations including electrical safety have to be prepared as soon as possible at both national and rural level in this country.

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Packing Industry Realize Plan of Gwang Yang Bay (광양만권의 패키징산업화 구현 방안)

  • Park, Hong-Gyun
    • Journal of Korea Port Economic Association
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    • v.21 no.4
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    • pp.103-119
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    • 2005
  • For the selection of attraction industry of foreign investment in the free trade zone of Gwang Yang Bay, an overall consideration should be made considering aspects such as the industry development strategy of Gwang Yang Bay and the regional industry development strategy of the local government. For Gwang Yang Bay to grown into the E-Hub Port of Northeast Asia, the development of the back zone of should be accelerated. There is a need to offer custom made incentives for the core businesses. Packaging is a field of combined science and a future industry. Packaging industry, which has close association with regional industry and regional college's research human resources, should be combined with design and set up a packaging industry complex.

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A Study on Work Measurement System Development Applying MODAPTS Technique (MODAPTS 기법을 이용한 작업시간 관리시스템에 관한 연구)

  • 신현표;송한상
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.16 no.27
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    • pp.43-49
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    • 1993
  • The purpose of this study is to develope a computer-generated work measurement system for creating and maintaining standard data as well as labor standards applying MODAPTS(Modular Arrangement of Predetermined Time Standards) technique. The system consists of three major parts. The first part is a work measurement program applying MODAPTS technique for work standards. The second part is a work scheduling program which calculate each operator's machine and job allocations, operation and load schedules, wage and wage incentives and direct labor costs etc. The last part is the case study application program for R-Instrument Manufacturing Industry. The whole system is programmed by dbase-Ⅲ and by pop-up mu for IBM PC compatibles.

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